Prezly Features

Prezly

PR CRM and pitching PR software with online newsrooms

4.64/5 (50 reviews)

Competitor Feature Comparison

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Activity Tracking
Auto Update
Bulk Send
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Clippings Management
Contact Database
Contact Management
Content Management
Customer Segmentation
Data Import/Export
Digital Asset Management
Direct Mail Management
Distribution Management
Document Storage
Email Distribution
Email Management
Email Marketing
Engagement Tracking
Filtering
Interactive Content
Multi-Channel Distribution
Multi-Channel Marketing
Newsletter Management
Press Monitoring
Press Release Builder
Real Time Data
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Widgets
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@mentions
API
Access Controls/Permissions
Activity Tracking
Auto Update
Bulk Send
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Clippings Management
Contact Database
Contact Management
Content Management
Customer Segmentation
Data Import/Export
Digital Asset Management
Direct Mail Management
Distribution Management
Document Storage
Email Distribution
Email Management
Email Marketing
Engagement Tracking
Filtering
Interactive Content
Multi-Channel Distribution
Multi-Channel Marketing
Newsletter Management
Press Monitoring
Press Release Builder
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
SEO Management
Scheduling
Search/Filter
Social Media Integration
Social Media Monitoring
Tagging
User Management
Visual Analytics
WYSIWYG Editor
Widgets
Visit WebsiteCompare App
@mentions
API
Access Controls/Permissions
Activity Tracking
Auto Update
Bulk Send
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Clippings Management
Contact Database
Contact Management
Content Management
Customer Segmentation
Data Import/Export
Digital Asset Management
Direct Mail Management
Distribution Management
Document Storage
Email Distribution
Email Management
Email Marketing
Engagement Tracking
Filtering
Interactive Content
Multi-Channel Distribution
Multi-Channel Marketing
Newsletter Management
Press Monitoring
Press Release Builder
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
SEO Management
Scheduling
Search/Filter
Social Media Integration
Social Media Monitoring
Tagging
User Management
Visual Analytics
WYSIWYG Editor
Widgets
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Prezly Feature Reviews

25 reviewers had the following to say about Prezly's features:

Rawad B.

Prezly

2020-09-07

We are a small non-profit organization that needed to create and maintain communication with different audiences: funders, donors, team, community, media, other institutions, etc.

Pros

Mailbox integration. Contact enrichment.

Cons

Not being able to create permissions for newsrooms (newsrooms accessed through a password only).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ryan A.

Prezly earns you more media (closes more deals) and keeps your clients happy.

2019-12-06

Prezly makes it easy to pitch EVERY DAY.

Pros

It is intuitive, the user experience is thought through very well, the campaign reporting function saves me time by showing me which media has engaged with my pitches so I don't waste time following up on the media who haven't, and functions well on mobile devices.

Cons

I would like to see Prezly develop a coverage recap tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Wim L.

Prezly - an essential feature for media database management

2020-06-18

- long-term experience with the software (over 5 years) - happy to see a Belgian startup grow up to an international platform - very user-friendly interface - it's almost self-explicatory - very responsive client service team - you can easily reach out via chat and they really react fast - constant developments and improvements make Prezly's added value increase with each new release

Pros

- great overview of data per contact, easy to update with new info - in general a very user-friendly interface - very responsive client service team

Cons

- lack of personalisation options when sending stories out, however this improved a lot with the new story editor - when merging two contacts, it's not always clear which info will be kept

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Rumyana T.

An easy tool for PR professionals

2019-12-17

Pros

I like the most that I can easily organize my campaigns and use the data from the reports to track how our content is being perceived by the recipients.

Cons

I would like to have more option in creating the content - more editing tools and features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ben V.

Perfect for our needs

2020-08-17

Pros

• Insights in open rate and click rate • Very easy to create a press reslease with all sort of integrations like YouTube video's and sociale media posts

Cons

importing contacts can be complicated, but they are fixing that • In the beginning the software can be overwhelming (but they offer live demo's)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Miguel M.

It's not CRM, it's PRM (Press Release Management)!

2015-08-06

More than that, you can distribute these press releases to your press contacts in a beautiful manner as in-line attachments.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Micha P.

Making your life easier

2016-06-21

All the tools you need to create and monitor a good press campaign is now centralized in one program.

Pros

Everything above

Cons

Maybe it would be even better to have some more options to personalize your page.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Likelihood to recommend

8/10

Recommendations to others considering Prezly

see above: let us personalize our page even more

Source: Capterra
Helpful?   Yes   No

Response from Prezly


Thank you for your review Micha.

There are extra options to personalize your newsroom. You can create a custom css skins to completely change the look and feel.

Enterprise clients can also get custom newsroom layouts that tie in seamlessly with their own website.

Read more
Lydia P.

Good starter software

2020-05-28

Good solution that has all the must-have functions that a PR database needs. Would be great if you could also search for journalists

Pros

Easy to import and export excel sheets with journalist details, easy option to filter and create segments

Cons

Also, the analysis ans monitoring of campaigns could be better and illustrated visually

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Jessica S.

Expanding PR opportunities

2017-04-02

Quick to set up and easy to use, Prezly is the tool PR pros need to convert their traditional press releases into advanced multimedia news releases. Video content, downloadable image galleries, and social media sharing are vital to effectively engage with our target public nowadays.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Graeme S.

Excellent online tool for any PR professional

2015-08-06

The tool is easy to use, it helps connect up social profiles for your contacts and gives you quick and easy access to view campaign results.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Angela M.

Prezly lightens my load

2021-07-08

We are saving time by using Prezly, we are distributing huge files without worries of them bouncing back and we are easily targeting the right audience by using Prezly.

Pros

Gone are the days when I would have to pitch to each and every journalist on my contact list via email.

Cons

I have also often asked if there is a way Prezly can have an all-in-one package where they also offer media monitoring for the emailers we send out in terms of the actual coverage from media outlets.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
David S.

Prezly makes my business function

2020-05-28

Since we signed up for Prezly, I’ve spent time giving feedback to their product development team and they’ve been great at implementing features, squashing bugs, and making improvements.

Pros

We track coverage, send out press releases (with galleries and embedded videos and downloads), we make pitches, we track addresses and changes to staffing in the media.

Cons

We’d like to see them add a coverage tracking reporting system, but know they’re working on it as part of their long term goals.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tine D.

Attractive and easy to use

2015-07-14

As a big media company visuals are a major asset to our communication. Another important asset is the possibility to see the mailing reports: who opened our press releases?

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Linda Y.

We love using Prezly!

2019-12-06

Updated media lists that we all have access to - it's the bread and butter of our industry in PR.

Pros

I love that we're able to build, and maintain, a database of journalists and publications that everyone on the team has access to - that we're also able to update in real time with the ever-changing media landscape.

Cons

I don't really dislike anything about this software to be honest!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alexandra C.

User friendly PR tool

2015-07-30

I've been working with Prezly for over a year now and it's a very user friendly tool, easy to explain to new colleagues or interns.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No

Response from Prezly


Bedankt Alexandra!

Read more
Silke K.

Very easy to use, well thought-out solution for newsrooms

2020-01-14

I was able to publish press information very easily without having to call on the help of the web team.

Pros

In no time at all you can create an attractive newsroom with prezly, manage your journalists' addresses and send out press releases.

Cons

I can't really think of anything negative.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
joachim N.

Love it!

2017-07-04

Pros

It does exactly what I need to send press releases. Features are plenty, support is very good, feedback on releases is awesome.

Cons

Contact management (tags, for example) could be faster in a few ways.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
James M.

Versatile software for modern approach to PR and Link Building

2016-06-22

We needed something that could deal with powerful multimedia, management of contacts and a personal touch.

Pros

Dealing with hi res images, links, videos, assets and copy has never been so easy, both for the PR team and the influencers on the receiving end of the release.

Cons

There's not much I dislike. Prezly is still feels like a start up so may not have all the functionality of other PR systems like Cision or Bullhorn but it's also 1/10th of the cost. Not just that but the Prezly team are very receptive to feedback and we've had great responses to our development suggestions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nissanka S.

Prezly knows what PR is

2019-05-01

the current features are fairly effective for successful PR campaigns and the cost is fairly reasonable. The backing of support team too is satisfactory.

Pros

the contacts building feature of Prezly is fairly modern and effective for a PR platform.

Cons

doesn’t see any feature that we dislike, however in time with the help of customer suggestions many additional features will evolve for the benefit of the users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Valentina G.

The software that streamline our work

2021-05-10

We can send press releases tailored to very selected distribution lists saving us time and helping us being more targeted.

Pros

I love being able to have all of our media contacts in one place and to keep them incredibly organised.

Cons

It would be useful to add in the possibility to add WeChat's profiles for the media based in China as this is the main channel used for communication.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anja D.

Peachy Prezly!

2020-04-21

With the newsroom I can now offer a platform for posting news to clients and for consulting/downloading to journalists. Managing media lists across multiple clients and distribution of news in a personalised way goes much faster and looks more professional. I especially appreciate the Prezly team's support and engagement in the PR industry, they really understand the dynamics and are fun to work with!

Pros

Also the newsroom can be tied into the customer's website, which is a great feature as many companies are lacking this.

Cons

The database imports take some time, especially if you want to do this in a structured way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Keith T.

Verified Reviewer

Great platform for PR trainees, students and seasoned professionals alike.

2018-10-14

Pros

Even when we had a glitch on billing, they restored access at the weekend immediately upon the ticket being raised.

Cons

At first I felt that the contact building element was not quite as strong as the competition, but then again Prezly is GDPR friendly and it is a case of building your own contacts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Daniella K.

Prezly is a communications pro's best friend

2020-05-07

Pros

The ability to manage and update contacts, develop content and issue press releases all on one platform is great.

Cons

This is a brand new capability, so I imagine it will be improved soon.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Prezly


Thanks for the kind words Daniella!

Read more
Gerzayn G.

Very powerful and useful tool for your media relations and external comms

2020-05-07

I previously used Prezly when I worked at a Comms agency and it let us keep organized a +9k contacts collaborative database.

Pros

It's very easy to use, and lets you keep organized and updated your media database as it's on the cloud.

Cons

The monthly fee is a bit high, and since the newsroom is based on a template (very easy to fill out), not much customization is possible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Gianni D.

Great tool which allows me to deliver my messages more effectively!

2017-07-05

Pros

I could enrich my contacts and communicate with them on a more efficient way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more