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SendGrid Features

Features Summary

Functionality

4.1

/5

530

Total features

66

5 categories

SendGrid features

AB Testing
API
Alerts/Notifications
Audience Targeting
Auto-Responders
CAN SPAM Compliance
Campaign Analytics
Campaign Management

Common features of Email Marketing software

AB Testing
API
Activity Dashboard
Activity Tracking
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics

Price starts from

14.95

Per month

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.1

/5

530

Price starts from

14.95

Per month

visit website

Total Features

66

Unique features

  • Dynamic Content

  • Customizable Branding

  • WYSIWYG Editor

  • Domain Check

Functionality

4.7

/5

8.9K

Price starts from

Free

learn more

Total Features

8

Features in Common

7

Unique features

  • Inbox Management

Functionality

4.7

/5

813

Price starts from

8.95

/user

Per month

learn more

Total Features

26

Features in Common

15

Unique features

  • Experience Management

  • Email Management

  • Data Import/Export

  • Third Party Integrations

Common SendGrid comparisons

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SendGrid - Best Email API for sending marketing emails

Reviewed 9 months ago

I use SendGrid for sending communication and marketing emails to thousands of customers every day. Sending close to 100,000 emails per month and the quality of service is quite good. Must say I am happy to use SendGrid.

Pros

The best thing about using the SendGrid Email API was the performance measured in terms of email deliverability and server uptime. The dashboard provides good insights with respect to number of emails sent, delivered and opened. Thus helps a great deal in improving marketing campaigns. From the deployment point of view, the integration of SendGrid with the existing email service was quite easy and can be completed easily without great efforts.

Cons

As far as technical aspects are concerned, there is nothing which I don't like. On the pricing front, would like to add my views. Currently, the pricing plans are available as Free (100 emails per day), Essentials and Pro. The Essentials plan starts from 14.95$ per month for upto 40,000 emails a month and the Pro starts at 89.95$ per month. These plans are good for small and medium size websites. Would be good to see if a new Basic plan is introduced for a low starting price of 4.95$ per month and offering upto 10,000 emails a month. Such a plan would be highly suitable for extra small website applications who have a limited customer base.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SendGrid

Reviewed 21 days ago

Sendgrid handles all my mailing campaigns and I have stuck with it from day one to date. I like the email deliverability and tracking metrics offered by SendGrid and will stick with it for the foreseeable future as everything works smoothly.

Pros

It was very easy to integrate with my existing stack. SendGrid has really worked hard to make sure it's easy to use their software with other services out there. Most website builders by default ask you to integrate Sendgrid as your emailing service, and that was the case with my website builder. It was really easy for me to get started as all I had to do was add an API key in a provided input field. SendGrid did all the heavy lifting and I did not have to do any coding or even go through the API documentation(which by the way is very comprehensive ). You fill that that is the case in so many services that integrate with SendGrid, integration is light-work.

Cons

It is a little expensive, especially when sending a tonne of emails out and having a lot of contacts. Your email totals low-key add up when you have multiple drip campaigns and transactional emails set up. If you have a small budget it's really difficult to get measurable success on SendGrid as I found out when I just started while having a very low budget. The best way to get the best out of SendGrid is with a substantial budget, and that's a bummer when starting out.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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After 10 years - they banned by account without notice

Reviewed 2 months ago

I used the service for 10 years, sending telephone call receipts and email notifications from clients sites, not had any issues, then this last year clients started complaining about receiving emails at night. I thought that was odd, turns out that Sendgrid IP address was blacklisted, very expensive to upgrade to a dedicated IP address, so put up with the multitude of issues throughout the year - then last time complained about deliverability I then suddenly got an email to say "We have reviewed your account and have determined that Twilio’s services cannot support the content and/or nature of your business. " What an absolute JOKE, never host mission-critical email with these clowns - why suddenly an issue after 10 years! and why so careless suspend my account!

Pros

Basic SMTP - no really a lot to like in fact it's awful

Cons

We have reviewed your account and have determined that Twilio’s services cannot support the content and/or nature of your business. SLOW support

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Allows you to see how your emails perform

Reviewed 15 days ago

Great. We really love Sendgrid. We are using another different tool doing the same job, for various reason, but Sendgrid is really the one with which you can do more and analyze more.

Pros

We have been using Sendgrid for many things within the marketing team. We have been able to see how our emails perform in terms of sending, receiving, opening, click rate. It allows us to make bolder and assured move for the next ones we planned to have : which CTAs worked, what needs to be changed, etc. Our team in general is working with a huge data base of emails: they are able to verifiy if emails are bounced ones or if they work etc. We want to make sure that our transactional emails are efficient and Sendgrid help greatly for that.

Cons

It contains a LOT of data if you are blasting a lot of emails to a lot of different group of people. The best is to have one person dedicated in the teazm to really play with the data and share it to the team. Otherwise, each person can spend a lot of time on it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Sendgrid can ease your marketing team's job

Reviewed 13 days ago

Great. We started using it to verified if our user's emails were real ones. Once we started seeing all its features and added value, we started tracking everything on it for our clients.

Pros

We have been implementing Sendgrid within our company to help with email marketing. It's a good email tracking software to see how many people open our emails, clicks, bounced emails, etc. It really helps us take better decisions. We can also improve our emails a lot from heading to content based on results we get. Analytics are also a valuable feature.

Cons

There is A LOT of data available. It takes time to train the team to learn to use it to its full potential. Once your each the point everyone knows where to look at etc, it becomes one of your most-used software for sure.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Powerful and simple email marketing tool to add to your stack

Reviewed 24 days ago
Pros

Integrations with 3rd party tools and shared IPs so I didn't have to start from scratch and warm up new IPs

Cons

Lack of reporting and having to upgrade to get additional basic reporting features

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I love SendGrid!

Reviewed a month ago

I love that it makes it possible to get notified on appointment, news, anything our team needs to reach out to customers automatically. Such a time saver!

Pros

I love how reliable SendGrid is, offering endless options to communicate with clients and users.

Cons

So far I love it, I still need to explore the possibilities with SendGrid.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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The best mail service provider for marketing and transactional emails.

Reviewed 3 years ago

I have been working with Sendgrid for more than 2 years and it really has been very helpful. It's perfect when you need to send transactional mails, for example password recovery or notifications to users from your website. or custom marketing campaigns. You can implement on your App easily with his Full Documented API or via SMTP. The free forever plan is perfect when you're starting a website or application and still do not have enough users. You can also easily upgrade your plan in order to get more emails monthly . Recommended with closed eyes.

Pros

1. Have AB Testing enable. 2. Manage unsubscribe emails. 3. Easy to Integrate via API or SMTP. 4. Email Reputation indicator. 5.Full detailed report. You can see if the email it's blocked, bounced or delivered. 6. Have a Forever Free plan . (40.000 Emails in the trial period, then 100 Emails Daily forever)

Cons

Send grid interface it's a little bit confuse. No more cons to highlight, for me it's a perfect tool.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An Easy to Use Email Marketing Software

Reviewed 4 years ago

The detailed stats from each email campaign is amazing, and the Unsubscribe groups option really helped with GDPR compliance

Pros

1. On the bottom left side of the dashboard is a small reputation percentage bar, that measures your reputation. The bar is updated daily based on your email sends, your reputation goes down if your email bounces or is marked as spam. 2. Stats: SendGrid provides A LOT of data on the performance of your email campaigns, these stats are: Requests, Delivered, Opens, Unique Opens, Clicks, Unique Clicks,...

Cons

1. The Email templates in SendGrids gallery are a bit basic which initially wasn't a problem as I liked creating my own template, but I did not like how I couldn't modify the "columns" module to my taste. I wanted to create a template with three columns with the center column bigger than the two on the side. The idea was to have my client's images linking to their projects (On their websites) on...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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SendGrid offers a great transactional email API, but deliverability & support issues hold it back

Reviewed 4 years ago

Easy integration into our platform and deliverability metrics. Dedicated IP, if you pay for it.

Pros

We use SendGrid for transactional emails, such as welcome messages & notifications. Generally, SendGrid offers great tools to integrate emails into a variety of different application platforms and programming languages. We really like its level of detail when checking on the status of emails. Sendgrid is also free for basic transactional emails, which makes it easy to try and ensure it will work with your application. We use a third-party library called Nodemailer with Sendgrid, so switching from a different service to Sendgrid was trivial.

Cons

While the service is easy to use and offers comprehensive email activity metrics, there are a few things about it we didn't like. First, because the free tier uses shared IPs, we consistently had emails that wouldn't get delivered because of IP blocks. There were a handful of IPs that we had that experience with, and it persisted for weeks -- without any support intervention. Sendgrid must have deliverability...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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If you're tight on the budget...

Reviewed 3 years ago

It did what we needed it to do, so that was good. We used it for over a year for monthly newsletters, but as soon as our marketing budget allowed it, we switched to MailChimp.

Pros

It did work and it did send the email newsletters that we needed it to. Therefore, it wasn't a complete waste of money :D Compared to many other options for email marketing, SendGrid was one of the cheapest options (except for sending the newsletters manually through one's email) and that was one of the reasons why we went with it.

Cons

It's got a lot of features, but they feel half-baked (I'm sorry, but they do.) For example, you can unsubscribe those whose emails have bounced or who unsubscribed. But in order to do that, you need to download those lists, then upload them to a special list you can call "unsubscribes" or whatever, and then, right after you've imported this list, you delete it - along with associated accounts. THIS...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Sendgrid shines on mass mailing, but lacks some required features

Reviewed 4 years ago

Transactional email

Pros

Sendgrid is ready for your scale. From the smallest Saas apps to the largest enterprises, Sendgrid was built with scale in mind. It handles transactional emails very well, and is relatively simple to integrate into your codebase or product workflow. Templates come out of the box, but some coding knowledge is needed to style transactional emails. All templates can be easily versioned. Concerns on security and blacklisting are limited. As long as you follow their recommendations, Sendgrid will deliver your email. Pricing is very fair and generous. In years of use, I've never gone over a plan limit.

Cons

Functionality can be limited in interesting ways depending on your plan. On the most basic paid plans, several code features are just missing. Reporting is the most glaring issue, with basic reporting showing only a rolling group of recently sent emails. Without a deeper dive into your logs, you may miss issues. Transactional emails also lack some features that seem required, like weblinks for email and easy native unsubscribe. There are workarounds for both, but not without challenges. Version tracking for templates is also completely missing, unless you use new versions for each edit you make.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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An affordable choice for transactional emails with one flaw

Reviewed 2 years ago

Overall, the experience was solid. Price and customer service were great. Unfortunately, the spam and email block issue was a deal breaker.

Pros

The pricing is great. Easy to use API with lots of documentations. Their user interface is straightforward. The customer service has always been pretty quick to get back to me. It's a popular service with a lot of integrations available.

Cons

I was a happy user of Sendgrid for a long time, but emails sent with the service always went to the spam folder for Microsoft email services (Outlook, Hotmail, MSN). This could never seem to get resolved, even with a dedicated IP that they offered. Then recently, Microsoft started blocking the emails. I found out this was because a spammer had used their service and got the shared IP blacklisted. They were unable to help me resolve it swiftly, so I had to leave the service, because we have a lot of people who use Microsoft email services.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A full suite of rich marketing power.

Reviewed 9 months ago

We send thousands of 2-factor authentication emails out monthly with Sengrid and hundreds of marketing emails out each month. The flexibility in passing large volume of email data to a sending partner allowed us to focus on developing the areas we needed and leaving email marketing to Sendgrid.

Pros

Sendgrid have a full published API allowing for easy integration into any system you build. They have some super helpful guides online to get started and a whole host of customisable settings to ensure the product works for you.

Cons

The 30 day reporting period is quite limited and I wish this was closer to 90 days or longer.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Transnational Email App

Reviewed 2 years ago

We use Sendgrid to send emails from our website and our SaaS applications. This allows us to send emails without worrying about local security surrounding SMTP servers and maintaining the servers and services around email. We love them for their free plan as well as it allows us to test and deploy without road blocks.

Pros

The easy integration with their API and out of box integration with dozens of third parties. Easy to use SMTP gateway service and amazing free to start plan.

Cons

Office365 now blocks most of Sendgrids IP ranges which makes delivery difficult in some cases. You can how ever upgrade to a dedicated IP and this isn't an issue with their software. Other than that, have more than 1 api user on the entry plan would be great but what can I complain about..

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Send Grid - Review

Reviewed a year ago

I am benefiting by using Send Grid for sending email alerts to the users of our applications via email for their preferred choices of information. The overall experience with Send Grid is great in technicalities and features however seeks improvement in response time by customer services.

Pros

A free plan is the most attractive thing they offer. Their free plan is for life long tenure. It is easy to integrate the Send Grid with almost any software. It offers a choice to integrate using their API or connect through SMTP. Their dashboard and reports are very detailed.

Cons

It seeks improvement in multiple areas like customer services, business intelligence and error messages. There user interface also confuses sometime.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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We use Sendgrid for many things

Reviewed a year ago

It's simply pleasant and we're still with them for the simplicity. That can't be over emphasized.

Pros

Two things actually. The transactional email software was what we started with and it was exceptional. The emails were fast and delivered promptly. That made us try the email Marketing feature and we eventually dumped Mailchimp for it. You can have as much as 1000 free subscribers and send 6000 emails per month, not as much as Mailchimp is offering but it gets the job done and we love the simplicity, are there cons? Yes, and I'll get to that shortly. Sendgrid also takes security seriously and never lets you rest until you've turned on two factor authentication even when I'm sure my account is not in that much of a threat, simply not bad.

Cons

Mostly on the email marketing part cause that's what we use more often. The pricing isn't small business friendly and you'd have to pay more to access essential features like automation, not great, you'd have to pay more for that. Dedicated IP, that I get, but automation not available on the basic paid package is kind of a kicker but with email marketing ROI, its probably a great investment but then again, we do make do without it. The software doesn't work well on all browsers and devices sometimes, it happened to us at some point but I reckon its been fixed.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great for easy bulk email sending

Reviewed 2 years ago

Sending emails without having to manually manage and handhold them through the process.

Pros

Easy to connect up and set up delivery of email, handles any bounces, spam reports, link tracking and continually trying to deliver. Allows set up of email authentication including SPF, DKIM and DMARC.

Cons

Sometimes things fail and can take a while to get to the bottom of, some of the reporting feels lack lustre and limited given the volume of emails we send. Support has at times been slow to get back to us, although they always do come back with answers.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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SendGrid Review

Reviewed 2 years ago

It is fine--we continue to use it and at the end of the day the emails get delivered. It is just not super practical or intuitive. To get the full benefits I had to get a professional guy who knows HTML to help me to design and send the emails (and I am very savvy with technology).

Pros

This software has better features than competitors and email campaigns seem to reach out to more people. the templates provided are useful.

Cons

The Challenge with this app is that every little improvement that you want to make to your process is going to cost you more money. So although it starts being cheaper than competitors, by the time you add the reporting, stats, more emails you end up paying the same or more. Unless you pay extra you will not see the results of your email campaign, that is a big con, and you don't realize this until you have imported thousands of people and have invested a lot of hours creating your lists. Since you get a lot of free features when you first sign-in "as a trial period" by the time they remove them you are all in!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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This is a must-have.

Reviewed 3 years ago

They have been amazing, support is fast and helpfull. I don't remember having any downtime with them ever since I joined the service.

Pros

Sendgrid has an awesome service for email marketing and transactional emails. It works 100% of the time, the support is amazing and it even gives you a free plan that will serve most people.

Cons

The price for email marketing (contacts) is a bit too high for me. It could be packed with way more interesting features. Also the editor sucks and it never sends the mail like it shows on the screen. But I do not use this feature.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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If you are the developer and you need to send emails or messages, this is a great option.

Reviewed 2 years ago

In general when I work with sengrid I make the templates and I just add in code the call to the sengrid api to use those new templates where I need them, or failing that I enter some template to edit or change the text size or font. But in general, once everything is configured, there is almost nothing to do to the code that sengrid handles; It is a very nice feeling to know that if the implementation is correct (and documented) there is no need to rework the email delivery process.

Pros

The implementation in technologies such as .net core and .net 4.5 is incredibly friendly, there is no way that by following the simple tutorial on the same sengrid website you could end up confused; you simply add the nuget from visual studio, add in your code (or make a generic class), the necessary keys that they provide you through your profile as more. You can add your url and company data to prevent your emails from ending up as spam in your clients' email. In addition, the way you can edit templates and replace certain blocks of content with text or some other data that you generate in code is also very simple and convenient.

Cons

Sometimes the UI of the template editing interface for in “Legacy” state is slow, and in some cases the template generator (the new one) is co-founded a little in the order of the components as they are dragged to the screen , but with a little practice the joke will catch on.

This review was translated from Spanish. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Long time customer with 15+ active accounts

Reviewed 3 years ago

SendGrid was the first to market and has grown more and more powerful over the years, while keeping pricing low and even free pending your needs. Excited to continue plugging it into my side projects and companies.

Pros

I've used SendGrid for years. They have a 1-click "provision" feature inside the Heroku app store that starts at $0 /month until you hit profit-worthy volume (10k+ emails /month). The API for sending transactional emails is great, however I have not tried their email marketing feature. I'm such a big SendGrid fan, in fact, that I built a free SendGrid analytics tool that generates reports for other customers (+ myself) to send better transactional emails: https://lesstransactional.com.

Cons

While building our free SendGrid analytics tool, it became apparent that the "Email Activity" API has a much lower rate limit (ie 10 requests per 5 minutes) than the regular sending APIs. This required us to make restrictive changes to the app at the last minute, and their support team was unwilling to increase the rate limit for our use case.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great email service for offloading website form emails from web hosting services

Reviewed 3 years ago

SendGrid is a great solution if sending emails from your website is critical to your business. It gives you the functionality to inspect and see what emails are being sent and to secure your emails using various security standards (ie. SPF, DKIM, etc).

Pros

Often web hosts have email limits for websites and your contact forms or orders from your site can be shut off without warning. Using SendGrid means you can control your email services from your website and see what emails are being sent and whether they are being delivered. The SendGrid console allows you to view what emails are bouncing and which aren't being delivered (ie. fake email addresses), etc. Also SendGrid support is really great as well and will assist with how to go about securing your email using Domain Keys Identified Mail (DKIM) (or their similarly named solution of this).

Cons

With you could inspect the email bodies within the SendGrid console. Unfortunately you can only search on the email subject, dates, etc, but not the email bodies.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Sendgrid is great

Reviewed 3 years ago

Was great for sending transactional, automated emails. API integration with my app was a breeze.

Pros

Love the UI, the simplicity of the setup, the training / onboarding videos, and the ease-of-use. It's a great tool. Also, the visual template builder is great.

Cons

I ended up switching to Mailgun just to test things out - and honestly, they're both pretty amazing, but I stuck with Mailgun because (at least at the time I switched) they had a more generous "free" plan. Sendgrid is great though!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Awesome software!

Reviewed 4 years ago

We send approximately 300K emails per month and Sendgrid made this job very easy for us. I strongly recommend this software.

Pros

We needed an email server provider for our web application and my friend recommended me Sendgrid 3 years ago. We are still using it without any problem. Our Pro 300K plan gives us a clean, dedicated IP address so our automatic emails don't end up in Spam folders. You can observe the email's journey and get various analytics on how many emails are delivered, how many people have opened, how many clicks etc. Our marketing team also started to use Sendgrid to send newsletters. It is very easy to manage contact lists and subscriptions. Customer support is great. They helped a lot whenever we have a question or problem. API documentation is clean and thorough.

Cons

Website menu structure is a bit complicated and left menu fonts are faded. It is hard to read the menu elements. It's color should be darker.