SendGrid Features

SendGrid

Email Delivery. Simplified.

4.21/5 (469 reviews)

SendGrid Feature Summary

  • SMTP Service
  • Custom API Integration
  • Open & Click Tracking
  • Email Template Engine
  • Unsubscribe Tracking
  • Reputation Monitoring
  • Suppression List Management
  • Dedicated & Multiple IP Addresses
  • IP Whitelabeling
  • SMTP API
  • ISP Monitoring
  • SPAM Filter Testing
  • Domain Level Load Balancing
  • Parse Webhook
  • Feedback Loop
  • DKIM Customization
  • SMTP Relay
  • Sub-user API
  • Marketing Email Services
  • Custom Integration
  • Email Analytics
  • Alerts / Notifications
  • View Statistics by Time Period
  • Deliver, Open, Bounce Rates, Clicks, Spam reports
  • Track Email Activity at User Level
  • Subscription Tracking
  • Google Analytics integration
  • Email Reports
  • Two-Factor Authentication
  • API KEY Permissions
  • Step-by-Step Wizards
  • Scheduling Management
  • Recipient Management
  • Content Management
  • Testing Management
  • Drag & Drop Editor
  • Customizable Branding
  • Custom Fields
  • Customer Segmentation
  • A/B Testing
  • Campaign Reporting
  • Engagement Tracking
  • Custom Categories
  • Performance Monitoring
  • Real-time Data
  • Module Library
  • Responsive Layouts
  • Substitution Tags
  • List and Contact Management
  • Contact Management API
  • Individual Campaign Statistics
  • Geography, Device, and ISP Statistics
  • Category Tag

SendGrid Features In Depth

Transactional Email

SendGrid offers transactional email delivery that is scalable and reliable. Included in SendGrid’s platform are shared or dedicated IP addresses, email authentication, ISP feedback loops, outbound spam monitoring, and IP reputation scoring.

Integrate SendGrid into your transactional email program using the solution’s web and SMTP APIs, along with an SMTP relay that allows you to decide which integration method makes the most sense in your business environment. SendGrid offers support for multiple development frameworks. Libraries and code samples are also available.

Marketing Email

SendGrid’s email delivery platform delivers more than 13 billion emails each month for more than 180,000 small, medium, and large-size organizations. Thanks in large part to a whitehat sender reputation, SendGrid’s customers experience very low spam rates.

Use SendGrid’s campaign creation wizard to design your next email marketing campaign. Pre-designed email templates offer you flexibility in terms of how your campaign will look. Meanwhile, a drag and drop editor makes it easy to institute changes to your campaign at any time. You also have the option to use your own HTML, and to schedule campaign delivery times.

Advanced Deliverability

SendGrid facilitates the deliverability of transactional and promotional mobile emails all from a unified platform. This saves businesses time by consolidating the process, and it eliminates the need to deal with multiple vendors. Common email types that SendGrid supports include email marketing campaigns, newsletters, promotional campaigns, and trigger-based notifications and alerts.

SendGrid authenticates email senders, which is one of the ways that the platform is able to ensure such high levels of email deliverability. The solution also protects server-to-server connections and uses outbound spam monitoring to ensure your emails never disappear en route.

Email Analytics

Real-time analytics and reporting features provide valuable insight into the performance of any email campaign. SendGrid uses an Event Webhook, along with a statistics dashboard, to give its users all the detailed information they need. Developers can track email requests, deliveries, bounce rates, spam reports, clicks, opens, and unsubscribes in real-time. They can also create customized reports based on the timeframe, email category, ISP geography, or device-type.

To dig into your own email campaigns, select a campaign from your dashboard and take a look at the real-time click-through rates and bounce rates. You’ll also see a summary view of all of your campaigns, which is useful for monitoring overall campaign effectiveness and recipient list growth. Active support and document resources are available if you need help through this process.

Competitor Feature Comparison

A/B Testing
API
Access Controls/Permissions
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Anti Spam
Assessment Management
Audience Targeting
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Catch-all Server Detection
Chat/Messaging
Click Tracking
Contact Database
Contact Management
Content Management
Customer Activity Tracking
Customer Segmentation
Customizable Branding
Customizable CTAs
Customizable Categories
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Data Recovery
Delivery Tracking
Design Management
Disposable Email Detection
Domain Check
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Geolocation
Image Library
Landing Pages/Web Forms
Lead Management
Lead Qualification
List Management
Location Tracking
Mailing List Management
Marketing Automation
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Channel Marketing
Queue Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
Rich Text Editor
Role-Based Permissions
Routing
SMS Messaging
Search/Filter
Segmentation
Signature Management
Single Email Verification
Social Media Integration
Spam Analysis
Spam Blocker
Subscription Management
Syntax Check
Team Management
Template Management
Third Party Integrations
Two-Factor Authentication
Unsubscribe Database
Usage Tracking/Analytics
WYSIWYG Editor
Website Visitor Tracking
Whitelisting/Blacklisting
Visit WebsiteCompare App
A/B Testing
API
Access Controls/Permissions
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Anti Spam
Assessment Management
Audience Targeting
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Catch-all Server Detection
Chat/Messaging
Click Tracking
Contact Database
Contact Management
Content Management
Customer Activity Tracking
Customer Segmentation
Customizable Branding
Customizable CTAs
Customizable Categories
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Data Recovery
Delivery Tracking
Design Management
Disposable Email Detection
Domain Check
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Geolocation
Image Library
Landing Pages/Web Forms
Lead Management
Lead Qualification
List Management
Location Tracking
Mailing List Management
Marketing Automation
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Channel Marketing
Queue Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
Rich Text Editor
Role-Based Permissions
Routing
SMS Messaging
Search/Filter
Segmentation
Signature Management
Single Email Verification
Social Media Integration
Spam Analysis
Spam Blocker
Subscription Management
Syntax Check
Team Management
Template Management
Third Party Integrations
Two-Factor Authentication
Unsubscribe Database
Usage Tracking/Analytics
WYSIWYG Editor
Website Visitor Tracking
Whitelisting/Blacklisting
Visit WebsiteCompare App
A/B Testing
API
Access Controls/Permissions
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Anti Spam
Assessment Management
Audience Targeting
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Catch-all Server Detection
Chat/Messaging
Click Tracking
Contact Database
Contact Management
Content Management
Customer Activity Tracking
Customer Segmentation
Customizable Branding
Customizable CTAs
Customizable Categories
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Data Recovery
Delivery Tracking
Design Management
Disposable Email Detection
Domain Check
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Geolocation
Image Library
Landing Pages/Web Forms
Lead Management
Lead Qualification
List Management
Location Tracking
Mailing List Management
Marketing Automation
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Channel Marketing
Queue Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
Rich Text Editor
Role-Based Permissions
Routing
SMS Messaging
Search/Filter
Segmentation
Signature Management
Single Email Verification
Social Media Integration
Spam Analysis
Spam Blocker
Subscription Management
Syntax Check
Team Management
Template Management
Third Party Integrations
Two-Factor Authentication
Unsubscribe Database
Usage Tracking/Analytics
WYSIWYG Editor
Website Visitor Tracking
Whitelisting/Blacklisting
Visit WebsiteCompare App

SendGrid Feature Reviews

25 reviewers had the following to say about SendGrid's features:

Safeer M.

Bulk Business Emails Simplified

2021-04-10

One of the best tool to send large volume of email alerts to your customers/users

Pros

- Easy to configure customer bulk emails - Security features like two-factor authentication to add extra layer of security and prevent your business account from potential hacking and ransomware access - Free trial to experience the app before we buy - Integration with third party platforms

Cons

- Customer support should be improved, especially in terms of promptness to reply to a reported issue

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mohammad Iqbal K.

Send Grid - Review

2021-02-01

I am benefiting by using Send Grid for sending email alerts to the users of our applications via email for their preferred choices of information.

Pros

It offers a choice to integrate using their API or connect through SMTP.

Cons

It seeks improvement in multiple areas like customer services, business intelligence and error messages. There user interface also confuses sometime.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 11-50 employees)

All-in One Marketing E-mail Tool

2018-11-04

One powerful tool that handles marketing email campaigns, newsletter blasts, and subscriptions.

Pros

I loved working with the API. SendGrid has top notch documentation.

Cons

The analytic reports were difficult to work with.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Radhika M.

Best email marketing software

2019-05-24

It also offers test email before sending the final email.The pricing is little bit when your contacts and email limit increases otherwise everything is fine.

Pros

It also offers API for integrating into your website.

Cons

The current templates are of old styles.The interface needs to be upgraded with more user friendly panel.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Garret T.

Worst Customer Support (even for Pro Users)

2020-07-09

After multiple hours calling thru phone banks I was able to get someone live who couldn't help me at all and said they would reach out to compliance and call-back within 30 minutes.

Pros

integration process with our product was fairly straight forward and on-going maintenance is low cost.

Cons

When they ban your account, there is no notification. It just says you aren't authorized to access your account.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Rizwan H.

Good Service, Bad Support

2018-11-20

We are using SendGrid to send out confirmation emails from our website, as well as newsletters. The service works as expected, they have a lot of FAQ's that will answer majority of your questions.

Pros

The functionality of the software is great, sending through SMTP or API calls are quick.

Cons

There is no number to call, cannot contact support without logging in, which is an issue when they lock out your account.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anatoly G.

SendGrid offers a great transactional email API, but deliverability & support issues hold it back

2018-08-01

Easy integration into our platform and deliverability metrics.

Pros

We use a third-party library called Nodemailer with Sendgrid, so switching from a different service to Sendgrid was trivial.

Cons

While the service is easy to use and offers comprehensive email activity metrics, there are a few things about it we didn't like.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Vlad B.

Email Marketing & Delivery service that worth it

2020-11-02

Affordable Email Marketing & Delivery tool with rich variety of integrations and customization.

Pros

Rich on functionality, flexible pricing plans, good deliverability rates, API

Cons

But it can be fixed by third-party platforms via integrations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Florencio M.

Send and Forget

2018-12-19

All my applications uses Sendgrid because when a Customer calls and say: "I didn't receive the business alerts!" we simply say: "Check your settings and server...

Pros

I love the Accuracy, Easy to use and bullet proof stability

Cons

Price scales... it could be more flexible and customizable

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Connor M.

Improving front end, UI, and features for email marketers

2018-06-10

Pros

SendGrid started as a primarily backend email client with access to their API. I haven't had much experience with this - I've primarily dealt with their newer front end UI for email marketers.

Cons

It's sometimes of a hassle to find specific activity for one user.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Oscar C.

The best mail service provider for marketing and transactional emails.

2019-05-20

You can implement on your App easily with his Full Documented API or via SMTP.

Pros

Easy to Integrate via API or SMTP. 4.

Cons

Send grid interface it's a little bit confuse.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jens B.

Confusing and Deceptive

2019-10-14

They also differentiate between "API mails" and "Marketing Mails" so that their users need 2 plans and pay twice.

Pros

The user interface seemed great at first, but is hard to use and they are trying to upsell everywhere.

Cons

It is highly confusing, make some small mistakes in their confusing dashboard and get charged extra!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 1-10 employees)

Amazing bang for your buck

2019-04-26

Pros

Very intuitive user interface and easy to integrate with apps through API.

Cons

Feature set can tend to be limited compared to other email automation tools and competitors like Mailchimp.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jordan R.

Sendgrid is great

2019-10-23

Was great for sending transactional, automated emails. API integration with my app was a breeze.

Pros

Love the UI, the simplicity of the setup, the training / onboarding videos, and the ease-of-use.

Cons

I ended up switching to Mailgun just to test things out - and honestly, they're both pretty amazing, but I stuck with Mailgun because (at least at the time I switched) they had a more generous "free" plan. Sendgrid is great though!

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Evan L.

SendGrid Perfect For Startups!

2019-04-18

Easy and fast email integration for our mobile application.

Pros

Easy implementation and great UI/UX.

Cons

The marketing automation is being built out right now. Once that's fully ready I'll have no complaints!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Pedro G.

The worst customer support ever

2020-07-06

I tried to contact their support service and it was terrible, no help at all.

Pros

Free trial easy api integration cheap and good user interface

Cons

terrible support expensive hard to talk to someone

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Software Advice
Helpful?   Yes   No
Read more
Ajay S.

The best transactional Email service provider, Email management..

2018-06-13

We have implemented Sendgrid API into our product to send Welcome Emails.

Pros

- Provide best transactional Email service - High-grade deliverability, scalability, and reliability when it comes to email management - Very easy to use - Drag and drop feature enhance the efficiency - Campaign email management is easy - I love the template mail feature because it helps in my product a lot

Cons

I am a programmer and wanted to implement Sendgrid API in my startup company to send Welcome messages.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ryan K.

Long time customer with 15+ active accounts

2019-03-01

SendGrid was the first to market and has grown more and more powerful over the years, while keeping pricing low and even free pending your needs. Excited to continue plugging it into my side projects and companies.

Pros

They have a 1-click "provision" feature inside the Heroku app store that starts at $0 /month until you hit profit-worthy volume (10k+ emails /month). The API for sending transactional emails is great, however I have not tried their email marketing feature.

Cons

While building our free SendGrid analytics tool, it became apparent that the "Email Activity" API has a much lower rate limit (ie 10 requests per 5 minutes) than the regular sending APIs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Matt M.

Best Transnational Email App

2019-11-26

We use Sendgrid to send emails from our website and our SaaS applications. This allows us to send emails without worrying about local security surrounding SMTP servers and maintaining the servers and services around email. We love them for their free plan as well as it allows us to test and deploy without road blocks.

Pros

The easy integration with their API and out of box integration with dozens of third parties.

Cons

Other than that, have more than 1 api user on the entry plan would be great but what can I complain about..

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ernest H.

Sendgrid emails do not get spammed.

2020-10-12

Integration of sendgrid into applications is not hard.

Pros

Sendgrid dashboard has analytics info to monitor delivered, clicks, opens.

Cons

Nothing here really. Everything about Sendgrid is smooth and works just fine. Emails are usually delivered in time

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jose D.

Until it was free , it was great.

2017-06-07

Clean and easy interface.

Pros

We used mostly for notification emails and their API is very robust.

Cons

Until they cut off their free plan a few weeks ago, I couldn't see any cons with this software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Shikhil S.

Amazing product! Delivers emails right in the inbox

2017-09-12

- Email sending - Reliable delivery of emails - Spam rate score calculations - Automation of campaigns - Integrations with other tools

Pros

You get 12k free emails which is sufficient to start with. The APIs are easy to use and available for almost every task.

Cons

The dashboard UI could be better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Gregory M.

Saddened I didn't try this earlier

2016-11-03

The API is excellent, and a drop in replacement with excellent documentation.

Pros

The unsubscribe feature is excellent, and ensures we remain CAN-SPAM compliant.

Cons

The main sendgrid website is a little hard to navigate, but this isnt an issue with the app itself.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mark B.

SendGrid get our email delivered.

2018-12-18

Our messages get delivered as long as we have done our work to keep our lists clean.

Pros

The templates work well and the reporting tools help me identify any issues that need to be addressed.

Cons

I wish the html editor was easier to use but it gets the job done.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kapril A.

One of the best email marketing tool for marketers for all types of mails promotional to transaction

2018-12-19

Pros

The platform has a clean UI with good color used it feels fresh while working and easy to navigate tool with loads of educational documents and videos are available to learn.

Cons

sometimes the tool lags the reporting should be changed while showing the results when the campaign is selected there is no actual no. highlited but actual mail sent is seen. which should be chaged.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more