SendGrid Pricing Plan & Cost Guide

SendGrid

Email Delivery. Simplified.

4.22/5 (460 reviews)

SendGrid Pricing

Starting from: $14.95/month

Pricing model: Free, Subscription

Free Trial: Available (No Credit Card required)

Free Plan: up to 40,000 emails during free 1 month trial.

Paid plans available beginning at $14.95/mo.

View Pricing Plans Free Trial

Competitors Pricing

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Pricing model: Subscription

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Pricing model: Subscription

GuideSpark Communicate Cloud

Pricing model: Subscription

Cadebill

Pricing model: Subscription

Mobil-X Suite

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

SendGrid Pricing Reviews

Pros
  • On the basis of our 0 out of 10 experience with Customer Support for a question that competitors answered successfully within days, they didn't win our business.Lee G.Read the full review
  • The best part is the statistics you receive following an email campaign, you can view what % of users opened the email - superb for marketing.Verified ReviewerRead the full review
  • It has been a solid service. There have been a few times I've had to get in touch with customer service for some help, and they were responsive and helpful.Verified ReviewerRead the full review
Cons
  • This is what they do when they decide you have violated their rules. They will not tell you what you did.Michael B.Read the full review
  • This has been for invoices and payslips which are highly sensitive information to be missing or duplicated. It's made us look like fools repeatedly and our clients are furious.blake t.Read the full review
  • We haven't had a response to urgent requests for over 4 days and our clients are furious.blake t.Read the full review
87%
recommended this to a friend or a colleague

25 reviewers had the following to say about SendGrid's pricing:

Anonymous

Cheap and fairly cheerful

Used monthly for 2+ years
Reviewed 2018-12-07
Review Source: Capterra

Perfectly serviceable esp functionality for low cost.. But not much to make it essential against evolving alternatives

Pros
It is simple and cheap, generally lightweight for use and support

Cons
There are a lot of these systems around at the low cost end of the market.. Feels this could be off the pace of innovation

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

Great for transactional emails, not so good for marketing emails

Used weekly for 1-2 years
Reviewed 2018-11-02
Review Source: GetApp

Pros
Sendgrid really excels at transactional emails. The price is dirt cheap and it allows us to upload custom HTML email templates with ease.

Cons
For marketing emails Sendgrid is more than just not great - it's pretty bad. We find campaign monitor much, much better for sending marketing emails. What really holds back sendgrid is the difficulty in segmenting users and also the clunkiness of its email editor. It's definitely built for developers rather than marketers.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Pedro Giesel

The worst customer support ever

Used daily for 6-12 months
Reviewed 2020-07-06
Review Source: Software Advice

I had sendgrid free, then I upgraded to the basic. After the shared IP has been blocked many times due to spam, I decided to go to a dedicated IP address. $89/month (really expensive for the service). I send around 500 emails/day for my learners. The server wasn't sending it, it was sending only 100 emails. as it had a limit of requests. I tried to contact their support service and it was terrible, no help at all. Then, I added some of my IPs to the whitelist, unfortunately I had to change my home IP and I got blocked from sendgrid, after over 2 weeks trying to access it and adding IP, they haven't helped me or given me a proper reply. Not only I could not send emails, I cant access my account, neither I can cancel. I had ti sign up with Amazon SES, and now my life is great! Terrible support, the worst so far, cant even cancel and get a refund =/

Pros
Free trial easy api integration cheap and good user interface

Cons
terrible support expensive hard to talk to someone

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Dave Aschaiek

Pretty good for SMTP

Used daily for 2+ years
Reviewed 2019-05-13
Review Source: Capterra

Pros
I use it for SMTP and it’s easy to set up and they really care about delivering the best value to their clients.

Cons
The price has gone up lately and it’s getting a little expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Steve Boost

Sendgrid - sending emails

Used daily for 1-2 years
Reviewed 2018-11-20
Review Source: Capterra

Pros
Love the pricing and value you get. Its served my little business well. I enjoy it a lot

Cons
The email templates are a little dated. It works well for what you pay. Mailchimp is awesome but expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Rui Couto

Great Performance , great API

Used daily for 2+ years
Reviewed 2018-04-13
Review Source: GetApp

Pros
I mostly use the API, and I develop on top of that to my platform can send emails It easy to implement is quick, and we don't get many errors, Very happy, it helps make my work look good.

Cons
I don't have any complaints, but of course, maybe a cheaper price for the ones that only use the API to send emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Marc Schipperheyn

SendGrid not for the faint of heart

Reviewed 2014-07-22
Review Source: GetApp

I would recommend against SendGrid. We started using SendGrid using a relative old list. We immediately ran into issues with this list and had our account suspended. Checking the same list with MailChimp we found that MailChimp warned us about the quality issues before sending, allowing us to clean the list, and SendGrid just closed our account after sending and running into high bounce rates. After that we had to deal with a highly critical customer service department that treated us like a headmaster treats a child. Contrastingly, working with MailChimp is a breeze. I realize that using an old list was actually a mistake on our side. However, I believe a service can protect you against making beginner's mistakes in stead of punishing you for them.

Pros
Cheap

Cons
* Easy to make mistakes * When you do, they suspend your account and you get to deal with the stern customer department

Rating breakdown

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Joshua Zwirzina

SendGrid For Email Marketing

Used weekly for 6-12 months
Reviewed 2019-12-03
Review Source: Capterra

We use this for our email marketing and have used other companies prior. The service the give you for the cost is the best out there.

Pros
This software is very easy to use. It is also very cheap for the amount of contacts we have!

Cons
The templates they have could be better.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Vlad Besstrochniy

Email Marketing & Delivery service that worth it

Used weekly for 6-12 months
Reviewed 2020-11-02
Review Source: Capterra

Affordable Email Marketing & Delivery tool with rich variety of integrations and customization.

Pros
Rich on functionality, flexible pricing plans, good deliverability rates, API

Cons
Marketing plans are mostly for the newsletters and it lacks the built-in CRM-like system. But it can be fixed by third-party platforms via integrations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Darrell "Jeremy" Freeman

Sendgrid is great as an email delivery platform, but it could have more features

Used daily for less than 6 months
Reviewed 2018-03-09
Review Source: Capterra

Email Sending. It's effective, It's cheap, and it has all of the bells and whistles I need to integrate it into my platform.

Pros
Integrations were super easy. Providing a SMTP interface made for a seamless transition from using SES and Gmail to Send Grid. Email delivery is fast, and bounce rates are very low. The ability to dump all events is also super helpful for slicing delivery and engagement in the email channel.

Cons
I was looking for a service that made getting information about our email sending easier. I had to combine this service with keen.io in order to have a full package. For developers looking for a turnkey solution, I would set those two up as a pair. Otherwise, you can consume the stats and process them on your platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Alvaro Insignares

your mailing app

Used weekly for 2+ years
Reviewed 2018-06-22
Review Source: Capterra

Pros
- Awesome API and is dead simple to implement, you won't need to spend too many hours configuring this. -Sendgrid has an incredible email analytics, his dashboard has everything that you might want in your transactional email platform. - 24/7 support that will actually help you in times of needs.

Cons
I would say in terms of price they aren't the cheapest (not the most expensive as well) could be a key factor here. Also I read that they have neglected smaller customers (not my personal experience)

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Joel Hansen

Great Sendgrid user experience

Used weekly for 1-2 years
Reviewed 2021-02-16
Review Source: Capterra

They have all from a free tier to some cheap monthly options so when configured it has just been running. No issues and no fuzz. Great job Sendgrid!

Pros
I Think it is really easy to use - I did setup a sendgrid Connection to my website as my supplied IP had such bad value. It made my Communications go directly into the reciepients mailbox without any issues. I can see what mails have been opened and what mails need attention from a easy to use web interface.

Cons
It was a bit hard to implement on my Linux server - i had to follow some tutorials and create some API keys on the sendgrid website. however when that was done it was a breeze sending through them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Best Bulk Emailing Software for Marketing

Used daily for 2+ years
Reviewed 2019-12-14
Review Source: Capterra

The overall experience has been wonderful. It's simple, easy and yet effective.

Pros
The best part about Sendgrid is that they provide a dedicated IP for sending all your emails and the sending reputations rest solely on your emailing habits. In short, you control your own reputation.

Cons
I feel their pro plans are a tad expensive, however, they are much cheaper compared to other tools hence this is not much of a con.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anton Telegin

Very nice

Used daily for 2+ years
Reviewed 2019-01-25
Review Source: Capterra

Pros
It works, it's cheap, it has logs, what else could you need?

Cons
the time it needs to process a message is unpredictable

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Mauro Bresolin

Very simple

Used daily for 2+ years
Reviewed 2020-09-15
Review Source: Capterra

Pros
Send massive mail with this service is very simple

Cons
Maybe the price for thousands mail in a month is too expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Roberto Marín Muñoz

Worst Marketing Email Provider I had

Used weekly for 6-12 months
Reviewed 2020-11-17
Review Source: Capterra

Very bad. When you can’t send any emails you don’t get any support at all from the very bad customer service. They actually try to sell you more expensive packages and services telling you in the cheaper one they can do anything

Pros
Easy interface and configuration in minutes. You u derstand quite good all the steps.

Cons
Delivery 0% for weeks. Very often your ip goes in a blacklist because other bad users that use the same ip and sendgrid does anything to solve the problem so you pay for nothing. It happens very often. Sometimes the problem is solved in some weeks. Other time takes months and you pay for nothing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Anonymous

Awesome Email feature but limited

Used daily for free trial
Reviewed 2019-06-05
Review Source: Capterra

It allows you to send mass emails efficiently to your customers. Overall, it got the job done.

Pros
The setup is super easy and it is a relatively affordable price point. The customer service is always on top of every issue that I've ever had.

Cons
No drip campaigns or landing pages which I really hoped they had but that's okay. I did have an issue where some of my emails weren't sending but customer service helped me right away.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Ryan Kulp

Long time customer with 15+ active accounts

Used daily for 2+ years
Reviewed 2019-03-01
Review Source: Capterra

SendGrid was the first to market and has grown more and more powerful over the years, while keeping pricing low and even free pending your needs. Excited to continue plugging it into my side projects and companies.

Pros
I've used SendGrid for years. They have a 1-click "provision" feature inside the Heroku app store that starts at $0 /month until you hit profit-worthy volume (10k+ emails /month). The API for sending transactional emails is great, however I have not tried their email marketing feature. I'm such a big SendGrid fan, in fact, that I built a free SendGrid analytics tool that generates reports for other customers (+ myself) to send better transactional emails: https://lesstransactional.com.

Cons
While building our free SendGrid analytics tool, it became apparent that the "Email Activity" API has a much lower rate limit (ie 10 requests per 5 minutes) than the regular sending APIs. This required us to make restrictive changes to the app at the last minute, and their support team was unwilling to increase the rate limit for our use case.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Dean Maloney

SendGrid Review

Used weekly for 1-2 years
Reviewed 2018-09-30
Review Source: Capterra

Overall, SendGrid is a high-value software with a great simplistic way about it. However, I think they are severely lacking in other areas such as reporting and confusing pricing model.

Pros
This software is great for creating custom designs and importing HTML for experience coders. The greatest feature about this tool is list segmentation. They make it very simple to segment your lists in a very strategic way.

Cons
This software has very poor reporting stats comparable to their competitors such as MailChimp, ConstantContact and Vertical Response. Specifically, you cannot see which individuals opened your emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Jyothish Jayan

An affordable and very useful email marketing platform- easy to setup & use

Used weekly for less than 6 months
Reviewed 2019-01-22
Review Source: Capterra

Overall an affordable and very useful email marketing platform. Easy to setup and one now can focus on the most important things like campaign strategy or its contents & not on the email templates or infrastructure. It looks cloud ready & modern and very smooth to use.

Pros
Very easy to setup, integrate & use. The U.I is very professional and intuitive. The features like Customer Segmentation, Email Templates, Campaign Setup & Analytics are all very useful ones. Transparent pricing.

Cons
Campaign organization feature should be better. I found this feature not up to the mark compared to the other products in the market.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Ashley Debenham

One of the better transnational email solutions out there

Used daily for 2+ years
Reviewed 2018-05-17
Review Source: GetApp

Pros
Sendgrid is a great tool for anyone looking for a transactional solution. Their pricing is reasonable and their uptime is super low. Has been a big improvement for us moving from a custom in house soltution to Sendgrid

Cons
Their support is sometimes a little slow and their marketing solution is improving. It's not at the level of other marketing solutions (campaign monitor) yet though.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Garret Tadlock

Worst Customer Support (even for Pro Users)

Used daily for 2+ years
Reviewed 2020-07-09
Review Source: Capterra

Overall I would say I'm extremely disappointed with the customer support with SendGrid, especially as a paid Pro user. We have sent over 2M emails and an AI tool flagged our account which was then immediately shut-down without any contact from SendGrid to get more information or validate why it was shut-down. After multiple hours calling thru phone banks I was able to get someone live who couldn't help me at all and said they would reach out to compliance and call-back within 30 minutes. It has been over 8 hours and I have reached out several more times with no follow-up or resolution to our account.

Pros
integration process with our product was fairly straight forward and on-going maintenance is low cost.

Cons
as a customer for more than 7 years I have been satisfied with the service. The platform, per the conversation with the customer support team, has seen a large rise in fraud and has begun banning clients regularly even when compliance hasn't completed a diligence process. This has resulted in a large amount of "false positive" cases. When they ban your account, there is no notification. It just says you aren't authorized to access your account. Even if you are paying for Pro support you have no ability to access your account to call support. You have to submit a ticket and then wait 24 hours+ to get a call back.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Enrico Marcantoni

A very reliable SMTP service with excellent prices

Used weekly for less than 6 months
Reviewed 2019-09-06
Review Source: Capterra

The service is always very fast and is able to deliver all the emails instantly. I also suggest this service to everyone who is sercing for an affordable option.

Pros
This service has excellent prices, I'm using the free version and I have 40000 free mail + 300 mail a day to use. I'm using it to send emails with a small e-commerce and i think that I'm going to stick with the free version.

Cons
When I had to start using the service I encountered some problems during the start guide. it was not so clear where to had their record and i had to ask help to my hosting service support.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Alberto Sánchez Romero

Reliable email delivery

Used daily for 2+ years
Reviewed 2020-05-06
Review Source: Capterra

It's a good service. Nice documents. Nice GUI. I do recommend SendGrid.

Pros
It works. They give you a lot of flexibility and a good API. I believe the offer the most user-friendly email delivery solution for developers.

Cons
It's not cheap. The basic account gives you a lot and cost about $15 USD per month. They even offer a small package for free. But if you are expecting a private IP and 100,000 or more emails sent per month, prepare to spend at least $100 USD monthly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Easiest and cheapest solution. Needs some advanced features.

Used daily for 2+ years
Reviewed 2019-02-19
Review Source: Capterra

Until now SendGrid was one of the best tools I have used at work.

Pros
Easy to use, essential features available on cheapest plan.

Cons
The lack of templates. For me as a person who is not advanced with coding, having different templates would make my job easier

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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