SparkPost Features

SparkPost

Predictive email intelligence solution with analytics

3.57/5 (28 reviews)

SparkPost Feature Summary

  • Routing
  • Signature Management
  • Template Management
  • Email Monitoring
  • A/B Testing
  • Event Triggered Email
  • Bounce Tracking
  • Queue Manager
  • Unsubscribe Database
  • Spam Check
  • Subscriber Management

Competitor Feature Comparison

A/B Testing
API
Activity Tracking
Analytics
Behavior Tracking
Bulk Send
Campaign Analysis
Click Tracking
Delivery Tracking
Drip Marketing
Email Alerts
Email Invitations & Reminders
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Engagement Analytics
Event Tracking
Geolocation
Multi-Channel Marketing
Predictive Analytics
Queue Manager
ROI Analytics
Real Time Analytics
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Search Functionality
Spam Analysis
Subscription Management
Template Management
Third Party Integration
Unsubscribe Database
Visual Analytics
Web Analytics
Visit WebsiteCompare App
A/B Testing
API
Activity Tracking
Analytics
Behavior Tracking
Bulk Send
Campaign Analysis
Click Tracking
Delivery Tracking
Drip Marketing
Email Alerts
Email Invitations & Reminders
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Engagement Analytics
Event Tracking
Geolocation
Multi-Channel Marketing
Predictive Analytics
Queue Manager
ROI Analytics
Real Time Analytics
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Search Functionality
Spam Analysis
Subscription Management
Template Management
Third Party Integration
Unsubscribe Database
Visual Analytics
Web Analytics
Visit WebsiteCompare App
A/B Testing
API
Activity Tracking
Analytics
Behavior Tracking
Bulk Send
Campaign Analysis
Click Tracking
Delivery Tracking
Drip Marketing
Email Alerts
Email Invitations & Reminders
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Engagement Analytics
Event Tracking
Geolocation
Multi-Channel Marketing
Predictive Analytics
Queue Manager
ROI Analytics
Real Time Analytics
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Search Functionality
Spam Analysis
Subscription Management
Template Management
Third Party Integration
Unsubscribe Database
Visual Analytics
Web Analytics
Visit WebsiteCompare App

SparkPost Feature Reviews

25 reviewers had the following to say about SparkPost's features:

Bernhardt Scherer

Not a service you want to rely on

2019-11-13

I can only warn anybody who relies on their mail being sent to use sparkpost.

Pros

Templating for emails API functionality Admin interface

Cons

Asynchronous nature of API. When you send a message you always receive an "200 OK" Status Code.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No

Response from SparkPost


Hi Bernhardt, thank you for taking the to leave this review. In order to protect all of our senders against potentially bad actors or bad sending practices that would affect sending pools, we have a strong Messaging Policy that we enforce posted on our website (https://www.sparkpost.com/policies/messaging/). If you feel this does not apply to you, you can always write in to compliance@sparkpost.com to try and remedy the situation. Thanks again and have a wonderful rest of your week!

Read more
Anonymous
A verified reviewer

When it works it works great

2018-04-04

Pros

The one time use API keys for the relay seems more secure then other offerings.

Cons

We had several issues consistently delivering mail to specific customers, but perhaps that's because we were on the free tier.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Leonhard Melzer

Full-featured API-first ESP with great support

2017-05-03

Pros

Hope the A/B testing feature graduates from their "labs" and finds it's way into the stable product API. Received a great merch t-shirt for filling out one of their developer surveys (now everyone on the team wants one...).

Cons

The missing piece really is solid "email templating" but then you have to understand that SparkPost is not in the market for that and give you the tools (expose API endpoint for that) to instead integrate your own solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 1-10 employees)

Great Transactional E-mail service that get the job done

2019-05-08

We use this on all our projects to handle transactional emails, this has definitely been a useful software, it's great all round but event webhooks that are domain specific would be great

Pros

It gives insight on a user's activity in-relation to the email you will have sent which make studying trends easy.

Cons

The API for getting events for emails sent doesn't have an option to set different endpoint for different domains.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from SparkPost


Thanks for your review and your feedback! We have passed along your suggestion to our product team. Would you be willing to chat with them for further feedback?

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Lucas Pelton

Bulletproof API mail delivery with OK freemium tier

2020-04-26

I appreciate the reliability of deliverability for these critical messages. I prefer to offload the responsibility of sending email from my web servers so they can do the job of hosting.

Pros

API delivery is super simple and offers SMTP server-based injection Easy to set up DKIM and SPF Freemium tier meets my needs for basic services Admin panel offers great reporting Lots of technical guidance on effective bulk sending

Cons

There are other services that offer higher send limits with their free tier, but SparkPost purports to have better deliverability. This seems a fine tradeoff for the lower limit at the free level since I don't come close to hitting my cap.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sonu Gupta

Fan of Sparkpost Since It Started

2020-05-07

Now I can use Sparkpost For My Cashback Site also When there are More number of mails.

Pros

Integration Step I Liked the Most.

Cons

Also there is No Direct email process from dashboard

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from SparkPost


Thanks for the kind review, Sonu! Happy Sending!

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Anonymous
(Philanthropy company, 1-10 employees)

Perfect for sending transactional mail using WordPress

2019-02-15

Great sending volume for price.

Pros

I can send tons of emails that are delivering direct to inbox from CF7.

Cons

I can only send from integration and not from the Spark Post dashboard, which is understandable.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Staffing and Recruiting company, 11-50 employees)

Best and Most Affordable SMTP Service

2019-12-12

Great experience using SparkPost for our offices outbound email needs!

Pros

SparkPost is a great email delivery platform with an easy-to-navigate web UI and straightforward setup.

Cons

Automatic reputation monitoring is always a plus, as well as integrated deliverability testing to see if emails are being delivered to recipient inboxes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Samer Araabi

Can't be trusted

2019-07-18

Their new nickel-and-diming approach speak to new management or bad prioritization, squeezing every dime they can out of their customer base instead of focusing on the product.

Pros

SparkPost is easy to integrate and easy to use, and used to offer great customer service before this year.

Cons

I signed up for a free account two years ago, to manage the email needs of our small non-profit. The account was advertised as "Free Forever." Later when they changed the pricing tiers, I received an email saying: "When you signed up, we promised that if we ever changed the terms of our 100K free plan, we would continue to honor the original plan for the life of the account. I would like to reaffirm this promise." This week they reneged on their promise, forcing small companies into exponentially more expensive pricing plans, despite explicitly promising never to do that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Julen Reartes

Sparkpost has a dalily limit of 1000 sending emails, even for paid plans

2019-04-30

I switched to mail gun and i very happy.

Pros

Deliverability rates i seems to be good. but i can't tried with my complete list of contacts because SparkPost limit account to send only 1000 emails by day, even after pay for a professional plan.

Cons

Sub-accounts management is not user friendly When you open a nwe account you have a limit of 1000 emails to send daily.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No

Response from SparkPost


Hi Julen, Thanks for your review. However, we do not restrict daily sending limits to 1000 per day on paid accounts. If we did, we'd be out of business. Some of our largest customers send 1B+ emails per day. I would suggest logging a ticket with support inside the app to help you with configuration.

Read more
Henrique Meira

Good choice for startups

2019-10-15

Pros

With simple configuration you can send automatic mail from your app.

Cons

Free account has changed to a few emails

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Joe Gallant

Can't beat the price, but usability could be improved

2018-11-13

For anyone who's happy to use the API for configuration, using Sparkpost is a no-brainer.

Pros

Sparkpost is very reliable for transactional email sendings, and the free plan provides unbelievable value.

Cons

Some Sparkpost features cannot be altered via the dashboard, and therefore require some API/programming knowledge to change - however this is improving.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Luis Garibi

A good tool with poor criteria and bad customer service

2019-10-28

Pros

Easy to use and implement, the tool works good.

Cons

They can suspend your account without previous notification or warning, clear information about suspension is not offer until you take a ticket and ask them.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No

Response from SparkPost


Hi Luis, thank you for taking the time to let us know about your experience! In order to protect all of our senders against potentially bad actors or bad sending practices that would affect sending pools, we have a strong Messaging Policy that we enforce posted on our website (https://www.sparkpost.com/policies/messaging/). If you feel this does not apply to you, you can always write in to compliance@sparkpost.com to try and remedy the situation.

Read more
Wilco van Beijnum

Good service to make sure your emails will arrive where they should

2019-04-14

Pros

Before installing Sparkpost we had several clients complaining that filled in contact forms would land in their spam folder but we haven't had the problem after installing Sparkpost.

Cons

We had this problem with one client for which we couldn't activate Sparkpost because it had been installed by another party before and we didn't know who this was so we couldn't ask them to remove the domain from Sparkpost.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Art Roman

Worst service ever

2018-11-27

F’ing the worst

Pros

Pretty easy to set up, but had to use subdomain name for outgoing mail, not a fan.

Cons

Got flagged due to spam for having a link for acuity scheduling in a follow up sequence without even sending more than 4 test emails to myself. Then got kicked off completely and when asking for explanation the reponse was: “We are sorry that we cannot divulge any information. Good day.”

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Don't use for Wordpress

2019-08-14

The lack of communication about the suspension and then their unwillingness to help resolve the issue, is ultimately what resulted in such a terrible review.

Pros

The service is easy to set up and makes sending email, but the cons, which you'll see below make this service unfit for sending emails from Wordpress.

Cons

I have been using SparkPost for a long time and use it to send comment and form notifications from Wordpress.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 11-50 employees)

Great, generous offerings for users grandfathered into their 100k free plan

2018-05-26

Pros

I switched to SparkPost from Sendgrid because of their more generous free plan back in 2016, and found it easy to drop in replacement code/API snippets to transition to SparkPost

Cons

All good things must come to an end and the 100k/month tier is no longer offered! Good while it lasts, though one wonders if the now grandfathered plan will one day end.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from SparkPost


Glad you're enjoying the service! We do not plan on un-grandfathering anyone who took advantage of the 100K free plan back in 2016. But we do want you to be successful, so hopefully your business will grow and you'll be sending a lot more than 100K emails/month eventually. Best of luck and Happy Sending!

Read more
Hannah Spencer

Confusing

2020-01-17

Overall it has tied into our system great, and we have only had a few minor issues. And the nonprofit pricing is great.

Pros

I do like that the product ties into our CRM and that we can build our emails and style them through our CRM.

Cons

We do tend to go to spam a lot and when looking at Sparkpost, the lingo is very confusing unless you have someone who understands code.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Rejoy Radhakrishnan

Best Design tool available

2018-10-29

Pros

We can create post through mobile using their app under 10 minutes.

Cons

they should include the undo option in the mobile app.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

I use Spark post for email campagins

2018-06-14

Pros

I love that they offer so much to you beyond the emails. They contact you with webinars, and offer help in any capacity.

Cons

Still learning the program and features, they are so helpful that I don't think I will find any issues

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Hugo H

Worst customer service!

2019-07-29

Customer service suspended my account before I had the time to start using their service. I was in the configuration phase and they gave a plain lie as reason: "We have carefully reviewed your account sending history" when this makes no sense since there was no email sent apart from one test email.

Pros

They have a free plan for you to try and the interface is user-friendly.

Cons

Worst customer service that will lie to your face.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

1/10
Source: Capterra
Helpful?   Yes   No
Read more
Marcy Taylor

I love SparkPosr!

2019-02-22

It’s so awesome to have full control of advertisements and jot have to pay someone else to design them!

Pros

I create advwrtisments, announcements, and memes on SparkPost. I love all of the features and ideas that come preset.

Cons

It can be a little bit tricky to maneuver on my phone for some of the features.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Joshua VanMeter

Sparkpost - solves key email challenges

2019-04-10

Pros

This software has a focused feature set and executes it flawlessly and consistently.

Cons

I haven't found a thing to dislike, and I'm pretty picky about the software our agency uses (see my other reviews).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Johnny Walker

Worst Customer Service Ever

2017-08-09

An email sending service that was free

Pros

SparkPost is, in theory a very nice and slick email delivery service. They offer a fair amount of free emails each month. When it's working, it's great.

Cons

I tried a third. It failed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No

Response from SparkPost


We are terribly sorry we couldn¿t get this resolved, it is an edge case limitation within our current payment infrastructure in the UK and we are actively looking to get this addressed so everyone can take advantage of the SparkPost service. We appreciate the feedback.

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Anonymous
(Chemicals company, myself only employees)

User experience

2019-03-13

The app is Amazing! Is the best and most use app to designs for me but only on my phone

Pros

Easy to use, very intuitive.

Cons

The pc version (webpage). It is pretty uncomfortable to use

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more