Xink is priced according to the number of mailboxes sending email.
Xink is the essential tool that every modern company needs in order to increase its communication consistency and campaign efficiency. This email signature management and campaign application brings the required coherence to your employees signatures and lets them schedule their campaign actions.
The software is completely cloud-based so it can be run on any browser, and it works seamlessly with the industry’s most widely used email infrastructure (Exchange, Office 365 and Gmail for Work). Marketing departments can see immediate ROI with Xink, as content distribution, lead generation and event promotion get way more effective.
Xink’s top features include an intuitive “WYSIWYG” editor, support for importing from existing html email signatures, timed and targeted campaigning, roles-based access with segmented signatures and auto-generated analytics that help people to accurately determine their efficiency and locate room for improvement.
The goal of the application is to basically relieve companies and teams from signature inconsistencies that can damage trust in the quality of the company’s brand.
The benefits of using Xink extend from the upturn of the professionalism of a company, to the heightened of its promotional campaigns impact. In any case, Xink will help companies increase their traffic and track the performance of their content over time.
Xink can be used by any company that wants to add consistency in their communications, especially marketing departments that want to create a new, trusted campaign channel for their lead generation, brand awareness and content marketing strategies.
Other use case scenarios may include IT departments that seek a way to provide a centralized signature template repository for their company, HR teams that wish to promote new job openings and support teams that want to drive more self-service of support requests by directing recipients to an online knowledgebase.
The editor that Xink offers to the users is tailor made for the easy creation of email signatures. It features both a WYSIWYG and advanced html mode where the code is clearly depicted. The third mode is the preview where the result is presented.
Images from local media, or url locations that contain media can be uploaded to the editor and incorporated to the signature. This way users can add their photos, or their company logo and create a much more professional outcome. An existing signature can also be uploaded and further edited in the editor.
Communication can have significantly different purposes, so allowing users to utilize different signatures is a key feature for Xink. There are three different signature categories: default, reply/forward, optional. These are used according to administration settings and the level that these settings are applying on, but for users who are left with no assignments their subject to the “rules” template.
These settings can be tweaked either for specific people, or for whole departments of a company. This way, different rules can be set for as many individuals as you like.
Xink can be set to send promotional emails during campaigns. Using the “Campaign” package, users can easily set mass mail details such as the subject, call to action, tracking link embodiment and body text length. All this is applied to thousands of emails that may be reaching potential customers in a daily basis and the Calendar helps administrator set the duration of the campaign.
Another use for calendars is the case of event organization and attendance augmentation through promotional emails. With Xink, admins can embed the event calling to their employees’ email signatures through the Calendars and automatically promote the occurrences through regular communications.
Another important part of Xink Campaign is the automatically generated reports that show which campaigns or events generate the most interaction, and even measure this in relation to the geographic location. Using these metrics, employees can determine their campaign efficiency and spot problematic sectors or products.
Thanks to Xink’s integration with Google Analytics, users can go a step further and see exactly how the Xink-generated traffic is activated in their web pages. This is of critical importance to be able to improve your future campaigns, or even the current on the fly.
One of Xink’s greatest strengths is that it is very easy to set up. Importing all your users is one part of this initial setup, and thankfully Xink offers ways to do this either manually, or automatically. The manual way is more suitable for smaller companies with low personnel count, and is done simply through the “Add new employee” form.
For larger companies with huge employee pools, there are more sophisticated solutions that will save you tons of time and resources. One way is to use an XLSX file (Excel spreadsheet) where only the first column must be adjusted accordingly and then you can import large numbers of users in the Xink database. Another way is to use the Microsoft Azure Active Directory and choose to export to a web application option.
Xink can integrate well with widely used email and office tools such as the also cloud-based Office 365, Gmail for Work, and the popular Microsoft Outlook. This way users can benefit from the advanced signature options that Xink offers to them, while they keep using their favorite software.
On the statistics side of things, Xink can get even more informative and comprehensive by integrating with analytics packages such as Google Analytics, Omniture and WebTrends. This is essential in order to determine the content’s success, impacts and durability.
Xink comes in two different packages that include different set of features. The first one is the “Brand” package that is focused around brand consistency with signature and logos management and worldwide support through chat and email. Integration with all aforementioned software is fully enabled and supported. The package cost ranges from 480$/year for 40 users, and reaches to up to 3000$/year for 500 users.
The second and more premium package is the “Campaign” one. This includes all features and capabilities of the “Brand” package with the addition of statistical measurements and traffic generation systems. This package cost ranges from 960$/year for 40 users (people sending emails), to 6000$ for 500 users. You can also test the software using the trial version that lasts for 14 days and can be extended to any of the two packages with full content conservation (templates used, content created, signatures saved).