Branch Features

Branch

Mobile attribution and linking platform

4.33/5 (12 reviews)

Branch Feature Summary

  • Mobile attribution
  • Mobile linking
  • Mobile referrals and sharing
  • Web to app banners

Competitor Feature Comparison

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Campaign Management
Click Tracking
Conversion Rate Optimization
Conversion Tracking
Customer Activity Reporting
Customer History
Customizable Branding
Customizable Templates
Data Capture and Transfer
Data Extraction
Data Filtering
Data Import
Data Import/Export
Data Visualization
Email Tracking
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Multi-Campaign
Multi-Channel Management
ROI Analytics
Real Time Analytics
Real Time Data
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Learn moreCompare App
A/B Testing
API
Activity Dashboard
Activity Tracking
Behavior Tracking
Business Analysis
Business Intelligence
Campaign Analysis
Campaign Management
Click Tracking
Conversion Rate Optimization
Conversion Tracking
Customer Activity Reporting
Customer History
Customizable Branding
Customizable Templates
Data Capture and Transfer
Data Extraction
Data Filtering
Data Import
Data Import/Export
Data Visualization
Email Tracking
History Tracking
Keyword Tracking
Multi-Campaign
Multi-Channel Management
ROI Analytics
Real Time Analytics
Real Time Data
Real Time Reporting
Referral Tracking
Rules-Based Workflow
Search Functionality
Secure Data Storage
Social Media Integration
Social Media Metrics
Third Party Integration
Trend Analysis
Visitor Tracking
Visual Analytics
Web Analytics
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Activity Tracking
Behavior Tracking
Business Analysis
Business Intelligence
Campaign Analysis
Campaign Management
Click Tracking
Conversion Rate Optimization
Conversion Tracking
Customer Activity Reporting
Customer History
Customizable Branding
Customizable Templates
Data Capture and Transfer
Data Extraction
Data Filtering
Data Import
Data Import/Export
Data Visualization
Email Tracking
History Tracking
Keyword Tracking
Multi-Campaign
Multi-Channel Management
ROI Analytics
Real Time Analytics
Real Time Data
Real Time Reporting
Referral Tracking
Rules-Based Workflow
Search Functionality
Secure Data Storage
Social Media Integration
Social Media Metrics
Third Party Integration
Trend Analysis
Visitor Tracking
Visual Analytics
Web Analytics
Visit WebsiteCompare App

Branch Feature Reviews

12 reviewers had the following to say about Branch's features:

Jonathan Tai

Excellent for creating large numbers of trackable short links

2019-07-18

Pros

Also included a feature to import a txt file of data to generate multiple short links at a time.

Cons

The import feature, while useful, was not the most user friendly.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Sam Lepak

Hands-down the best all-around mobile attribution / deep linking platform

2019-05-02

We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links.

Pros

This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app.

Cons

Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
James Gross

Worked most well, but numbers never seemed right

2018-05-10

Link click monitoring.

Pros

Branch does exactly as it says with reporting of link clicks.

Cons

The organization of hundreds of links got really confusing within the site and the number clicks never seems correct with some of our products. We switched to another service and the click totals seemed to look much more reasonable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Branch allows us to provide trackable linking to our mobile apps and user analytics

2018-03-20

Quicklinks/deeplinks!

Pros

Branch quicklinks are technology we've come to rely on - when we want to do a promotion with a third party or be able to track where traffic is originating from, having quicklinks at our disposal is amazing.

Cons

Branch is an analytics tool, and collects user information so there are some legal considerations relative to your privacy policy, but that's just part of collecting analytics for a mobile app.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Kunal Verma

Branch - A great tool for universal Links

2017-11-03

Tracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle.

Pros

The separate "Testing" and "Live" options are a real boon to Branch's partners.

Cons

There are a lot of conversions that can often time be difficult for newcomers to implement correctly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Mark Hetherington

Branch is ideal as a lightweight low cost solution to analyse and optimise user acquisition strategy

2017-11-06

Easy to setup and integrate allows us to use lots of external links to acquire users and send them directly to the point in the app we wish to.

Pros

Support for the product is excellent and there is a large friendly community of users They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.

Cons

We will be looking at utilising more features in future products. The dashboard needed some work but the new one is being released very soon and can already be used by following a link which improves things no end.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Evgeny Aleksandrov

Best deep-linking solution

2018-05-24

Smooth deep linking and app install attributing.

Pros

Mobile SDKs are very good.

Cons

Creating link with iOS SDK is not easy on first attempt - need to carefully go through docs first.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Ok solution for app deep linking, docs could use work

2018-06-22

Pros

Branch gives this feature away for free, and they have a decent SDK.

Cons

Docs weren't the easiest to follow, especially around debugging and testing the deep linking (i.e. user detection) functionality.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Arif Khan

Deep linking help apps to share content of the app to other platforms. It helped me a lot in my app.

2017-11-03

Sharing the content of the app to other users to make the content viral and make other users directly open the content within the app rather than going on any website.

Pros

It provides analytics for the deep links used in the app and developers can check it on branch.io console. It helps a lot in deciding the future strategy of the app.

Cons

Branch.io should also provide a mobile app to check analytics on the go.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Allen McConnell

Ability to use the same links across channels makes productivity increase

2019-11-27

Extremely efficient platform that has slowed in terms of customer support, but it still is quite a powerful tool

Pros

My partners are able to streamline campaign builds by using the same links across all of their channels.

Cons

Customer service response times have begun to expand. My colleagues seem to say it used to take hours, but now it may take a day or two to even get an initial response outside of auto-responses.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Branch Review

2019-06-07

Pros

The ability to direct different device users to appropriate landing pages is awesome.

Cons

This software is not very intuitive & is iron-fisted.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Ashish Goel

Branch is very good for deep linking.

2017-11-06

Pros

It is fast and easy to use.

Cons

Some minor improvements are always appreciated..No such cons in Branch.io. Customer service can be made a little quick.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more