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Website builder tool for photographers and graphic designers

(7)

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Format Features

Features Summary

Functionality

4.5

/5

210

Total features

20

5 categories

Format features

Activity Dashboard
Activity Tracking
Alerts/Notifications
Auto Update
Content Library
Content Management
Customizable Templates
Data Import/Export

Common features of eCommerce software

API
Activity Dashboard
Alerts/Notifications
CRM
Campaign Management
Cataloging/Categorization
Content Management
Credit Card Processing

Price starts from

7

/user

Per month

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.5

/5

210

Price starts from

7

/user

Per month

Total Features

20

Unique features

  • Real-Time Updates

  • Alerts/Notifications

  • Auto Update

Functionality

4.7

/5

8.5K

Price starts from

31.49

Per month

Total Features

22

Features in Common

8

Unique features

  • Search/Filter

  • File Management

  • Preview Functionality

  • Application Management

Functionality

4.1

/5

1.7K

Price starts from

9

Per month

Total Features

52

Features in Common

15

Unique features

  • Discount Management

  • Reporting & Statistics

  • Search/Filter

  • Promotions Management

Common Format comparisons

Format logo
Wix logo
FormatvsWix
Format logo
Pixpa logo
FormatvsPixpa

Reviewers who mentioned features said:

JB
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Julia B.

Photography, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use; Fabulous customer service!

Reviewed 7 years ago

I've recommended Format to all of my photographer friends. It would be awesome if it were cheaper but I understand all the costs associated with running an interface like this and I'm happy to oblige with the cost!

Pros

Love the simplicity and functionality of the user interface. But my absolute favourite thing is the Format customer service. No waiting on the phone to get help from someone across the world needed... you message them over the website and they get back to you so soon! And they really do listen... if you ever find something you don't like or wish they had, they will most likely include this feature in their next update!

Cons

No cons were added to this review

BG
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Bianca G.

Consumer Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Format

Reviewed 5 years ago

Overall I’ve had for Matt for years and I’ve never had an issue with a customer support is speedy I haven’t gotten to meet up with any issues I may have

Pros

What I like the most is that it is extremely User-friendly. Setting it up your self explanatory. Nice modern layout

Cons

What I find most difficult is using it on a cellular device. On the computer it is quite easy to maneuver. However on his cell phone somethings need to be changed as far as downloading pictures

AK
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Andrew K.

Photography, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Format is the perfect interface to share my portfolio, proof and deliver images, and shop my store.

Reviewed 7 years ago
Pros

It's designed for creatives and so has all the necessary features built into the design. Presentation matters and my work always looks elegant on the site.

Cons

The easier it is to do complex things on the website, the better. I'm hoping (and maybe it's already happened) that you come out with a template that would allow me to organize all my projects visually on the home page in a way that would allow me to scan through images and also have a quick description. It might already exist and I haven't taken the time to find the right template or modify the code.

KB
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Ksenia B.

Photography, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I absolutely love Format - elegant, minimal look and easy to use

Reviewed 7 years ago
Pros

The design templates, simplicity, very intuitive. The best part is customer service: everyone is extremely responsive and helpful. I love a real time chat feature to solve problems. My favourite features: proof pages, sales area and customised pages. I also get a lot of positive feedback on my website from my clients. I must say, the looks perfectly reflects my brand.

Cons

There are no cons at the moment - everything seems to work properly. One feature I would love to see in the future is having a quality full screen video on the home page.

ET
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Emma T.

Media Production, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to update and great SEO functionality

Reviewed 7 years ago

Ease of use, easy to understand and modify, great customer service very fast and very clear in their instructions.

Pros

I love its graphic style and easy user interface, it is easy to design your website by quickly reviewing your changes.

Cons

The inability to have different sorts of galleries within one website- I would like to display my images in different ways on different pages. I would also like to be able to link to individual galleries by clicking on a single image as opposed to that just bringing up that single image.

ES
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Eva S.

Photography, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Suitable my little photography bussiness. Very easy to manage my portfolio and client´s galleries.

Reviewed 7 years ago

Really easy to use. Connection with Lightroom. Easy to use for clients - including favouriting choosen photos and being able to see that back in LR. Great customer service!

Pros

Nice look, great tools which makes my work much easier. The best one is the capability to load my galleries directly from my editing software to my pages and to see the client´s choise right back in the connected editing software. Really easy for my clients to use. Save my time as well as theirs.

Cons

Emails sent from the pages are not archived, so there is a need to insert myself in a copy. Most of the fonts are not applicable for our diacritic.

NS
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Nousha S.

Arts and Crafts, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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I'm very happy with Format, being a user for many years!

Reviewed 7 years ago

It helps me show my work to the world and connect with like minded people. Also helps me with ethics's business side of what I do.

Pros

User friendly, straight forward and clean. Anyone with min understanding of how to create a website can use and navigate it.

Cons

More options in designs and themes. Would love to see some new and exciting options, like when you can just roll the pages down instead of clicking and going to another page and...

EK
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Edgar K.

Arts and Crafts, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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My experience has been very positive

Reviewed 7 years ago

Easy to access on multiple platforms and operating systems. Clean and clear design, totally focused on content.

Pros

Clean and focused on content. It's easy to access on multiple platforms. I believe this is the future of online portfolios.

Cons

The templates are functional but not so different between each other. I wish it could be more visual impact without neglecting its functionality - this is why I stick with Format.

IM
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Ian M.

Photography, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A joy to use

Reviewed 2 years ago

i'm still working on my site and and it wont be fully ready for another few weeks, but i really am enjoying the process of making it and its been fun using format. its all new to me making a website and the staff/ team have been so helpful. it been great!

Pros

its just so easy to use and get your head around and its fun trying to figure it all out. My favourite thing has been just playing around with the layout and getting things the way i want them to look for my site. the software really is user friendly and a pleasure to use.

Cons

nothing really, just kind of wished there might have been a few more simple/plain themes to choose from. that are so basic that they dont take away from the work or at least you have the option to further tweak the designs yourself.

SK
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Stefanie K.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Outstanding portfolio provider. Easy to use and excellent customer service.

Reviewed 7 years ago
Pros

They are constantly improving their services and features and furthermore provide an excellent customer service.

Cons

There are some occasional bugs, that restrict the usability. Once my website was suddenly down for quite some time. But they are alsways working hard to fix everything as fast as possible.

LN
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Lann N.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Format always comes through, from UX to support to innovation of an already great product.

Reviewed 7 years ago
Pros

They constantly innovate to enrich the client & end user experience. They help when needed and staff are awesome. Value for money is a no-brained with Format: it is excellent.

Cons

There is very little to say about the downside of this software. I love it and would change.nothing about it.

JH
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Jameela H.

Photography, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great website builder

Reviewed 6 years ago
Pros

Extremely easy to use. It requires the user to create an account, upload their images and then allows for customization or switching between themes. Users can link a custom domain and view their live site easily from the dashboard.

Cons

The theme library was slightly limited. Otherwise its a great portfolio builder option.

DH
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David H.

Architecture & Planning, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent way to show off your resume and products

Reviewed 7 years ago

Big help to expand the resume information and place all of my relevant data in one place

Pros

Ease of use for the program. Easy to load new attachments. Several templates that can showcase your work.

Cons

Don't like the new design updates that keep coming up, I am happy with what I have. Some of the formatting needs to be fixed. When you list a series of items as bullets, if the bullet is too long it returns to the next line and does not lie up (with the bullet indent) Also would like to be able to add more pdf file attachments and add a video to the site

AG
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Autumn G.

Photography, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Format is a game changer!

Reviewed 5 years ago

I’ve tried seemingly every common website building company out there - I’m so happy with Format after two years that I’m constantly raving about it to my photographer friends. It negates any need for separate cloud storage, client proofing software, and website/portfolio design products.

Pros

Amazing functionality and endless features that are constantly being improved and added to! The annual package is the most ideal solution for a small business owner like me who is focused on streamlining all of my storage, portfolio, proofing and website needs.

Cons

I would love to see an improvement to accessing site editing functions on mobile. I’m frequently traveling for work, and am often away from desktop/laptop access to my dashboard, which makes quick changes to the website difficult.

CS
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Celine S.

Photography, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I love using Format! The themes are clean and they always try to improve their product.

Reviewed 7 years ago

It's always up to date, and I don't have to worry about trying to code myself. Most importantly, I have a modern, professional site to send potential clients that I can be proud of.

Pros

I really like how they upgrade and add new options continuously. Great support is there when you need it, and fairly quick as well. They added proofing, which was so important for me, and recently added some helpful tools like batch moving within the proofing category. This literally saves me hours of time. The themes are clean and versatile. If I want to have a change, it's really quick and simple to move to another theme. I really like that I can incorporate video, makes for a more interesting site for viewers.

Cons

I really don't have anything I dislike, except that I'm in Toronto, and that's their home base, however, I have to pay in US funds.

TW
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Tori W.

Photography, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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I have been using Format for quite some time now and still think its the best option for me.

Reviewed 7 years ago

The ability to easily customize and update my website without hiring out someone to do so.

Pros

I love that it is quick and easy. I can change anything I need to in a matter of seconds. I love that the format team is always making improvements and doing their best to keep the user interface simple while giving their customers what they ask for.

Cons

I think there could be more plan options. I recently had to upgrade my website because I was going over in image count due to a recent shoot I was proofing for a client. I was shocked at the huge jump in price just for more image count. Not a whole lot of bang for the amount of bucks ($$$) there. I'll be downgrading again as soon as my client is done proofing their shoot. I would like to see format...

HF
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Heather F.

Graphic Design, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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There are better options now

Reviewed 2 years ago

At the time I started my website, Format's pricing was competitive with the market. It seemed to offer enough features and service quality to be worth the price. Now that a few years have passed, it seems there are more cost effective options.

Pros

It seemed to be really designed with creative professionals in mind. I liked that I didn't have to skim through tons of templates and features for blogs and other non-portfolio based website structures. It also has a great design sensibility. I felt I could easily create a clean looking portfolio that emphasized my artwork, as opposed to distracting the user with a flashy design.

Cons

For the price I was paying, I felt that I wasn't getting the most out of my investment. The caps on the number of images or projects I could include felt very limiting, but the next tier of subscription felt above my budget and was filled with other perks and features that I didn't need and didn't want to be paying for.

AD
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ANTONIS D.

Photography, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I currently use FORMAT as the main hosting service for promoting my portfolio.

Reviewed 6 years ago

To promote and manage my Official website as a photographer.

Pros

FORMAT is my main tool for designing and managing my Official website as a photographer. I first tried and used it back in 2012. Since then, I am very satisfied and happy to be able to upload my work and feature my Photography work, as all the tools and design layouts are friendly to use and easy for managing different pages. The performance of the website is really good and I am very satisfied also by the fast response and kind guidance provided by their customer service.

Cons

It took me some time to realize that JPG picture format is running faster and its easier for upload and for loading the page. PNG Image format, especially if they are more than 5MB can cause delays in loading the pages of my portfolio, so I had to re-arrange the formats and re-upload only JPG Images. There isn't something particular that I dislike, maybe if the platform was supporting Flash video files and Intro pages it would be more enjoyable. But overall I am satisfied.

JR
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Jerry R.

Photography, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Format system allowed me to finally concentrate on images, not site maintenance.

Reviewed 7 years ago

I started building websites in 1995, cut and paste using Windows notepad. I worked my way up through HTML, WYSWYG, Dreamweaver, the lot. I finally grew tired of the maintenance, just wanting to do what I do best... photography. Format offered the elegance and simplicity I was looking for after reviewing many different options (Squarespace, Wix, many others). Oddly enough, I am from Toronto, but am now based in Nairobi, Kenya, but wasn't aware Format was in my former hometown around the corner from where I lived. Canadian expertise.

Pros

Clean designs. Easy to upload and curate images. Provides an all-in-one package for any professional. Galleries, blogs, customization of presentation. Easy for viewers to navigate and professional content display. It allows me to spend little time on website updates and more time on creating content. Viewers appreciate the simplicity.

Cons

Not too many cons. Maybe some meta info on the files (file names and dates). Multiple windows would be nice to drag and drop from different pages/galleries, make it easier to move files. And maybe an archive function for protection.

CA
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Craig A.

Arts and Crafts, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I am happy that I found Format, and want more people to know how awesome their product is.

Reviewed 7 years ago

So far Format is the only company I've found that has fulfilled my requirements for WYSIWYG site production at a reasonable cost.

Pros

Format is easy to use and offers many clean, non- distracting, and professional templates. The customer service crew is friendly and rapid in response. They want to know real details if you have a complaint. I've never had a problem with my site going offline or getting hacked. It is direct- unlike managing a site through wordpress. They surprise us with free new upgrades...like a store! I thought that was really cool.

Cons

I've been using the redesigned site administrator graphic upgrade and mentioned to customer service that I thought the earlier version was easier to navigate or see, perhaps it was a design/ contrast issue. I'm getting used to the new layout, so in some ways I'm used to the learning curve of a new graphic interface design. Perhaps another visualization option under the new scheme, or a few adjustments available for contrast settings would help.

JV
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Jacob V.

Photography, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to navigate and use, creating pages and adding items really is a breeze.

Reviewed 7 years ago

I got a really sweet portfolio with Format. Enough said!

Pros

The accessibility, navigationsystems, the themes and clean UI/User Interface is what makes Format easy to use. What I do love the most with Format is how easy it is to create the pages you truly dream of.

Cons

Some pages won't show up in the correct order. An example would be: The pages come up alphabetically in the "Pages" menu, but when you want to import images or pick a site to link up, the pages in the menu would show the pages in "oldest to newest" order. Quite confusing at first, but I can get used to it.

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Bartosz P.

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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So far the best software for building websites. I can be focused on my work instead of fixing bugs.

Reviewed 7 years ago
Pros

Customer support is awesome here! They are answering my questions immediatelly. Format is nice because if you want to keep it simple you can, as I do. I just use it for simple gallery to showcase my photograph and never had any problems with that. Feature called "proofing" saved me a lot of time with selecting photos remotely with my clients. And also it is good because you look more professional with this proofing thing instead of sending numbers of files via email. I would highly recommend this for a photographers.

Cons

There are some times that working in "manager panel" is really slow but it's not a big thing. For now the only feature that is missing is uploading files in the background, so you can work on other things in your website while uploading a gallery.

MR
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Michael R.

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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I love what Format offers. I have used other software company and this is by far a winner.

Reviewed 7 years ago
Pros

Love the interface and the look of my site is fresh and clean; Lot of themes to choose from. I also love the fact that Format has "proofing", it allows me to easily share my images with clients and that make a world of difference in my workflow.

Cons

I wish I could save my client's email in the proofing, on the back-end. I also wish I could send Tiff files via the "proofing" app.

gd
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gregory d.

Photography, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Good

Reviewed 7 years ago
Pros

Ease of migration to my bluehost website domain. Changes to the site were not instant - they took about 24 hours to take full effect. I checked my after one day, the domain connection was working. Changes to your registrar's site are not instant It's best to check your connection after one day.You will know that your domain connection worked - have to enter www before the domain, or it doesn't work (ie., www,davenportprojex.com as opposed to davenportprojex.com ). Be sure to check that www comes up in the address bar.

Cons

Limited options for access to the application templates for sites. Not very clear guidance on adding background music to a website.

LS
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Lino S.

Fine Art, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Using format since long time and still satisfied comparing it with others internet tools

Reviewed 7 years ago

More visibility

Pros

The possibility to change site style so rapidly and yearly subscription as well is a great opportunity to review your work

Cons

What I think must be improved is the flexibility in fonts choise and the quantity as well; also the pictures positioning should be more simple and with more options