Nielsen DMP - 2025 Pricing, Features, Reviews & Alternatives

Nielsen Data Management Platform (DMP) is designed to help businesses manage customer data across multiple channels to enhance customer experience and marketing performance. It enables organizations to automatically categorize audiences into various segments based on demographics, geography, behavior, and more using artificial intelligence (AI) technology.

Features of Nielsen DMP include content management, analytics, campaign management, data synchronization, and more. The application allows marketing professionals to analyze the behavior of customers through path-to-purchase data and customer journey tools. It helps marketing agencies manage personalized advertising and marketing content across various online or mobile channels and gain insights into various consumer attributes to communicate with existing customers and identify new prospects.

Nielsen DMP offers an API, which lets businesses integrate the system with several third-party platforms to manage audience data across various content marketing, creative testing, and social media platforms. It also allows administrators to set up frequency caps across marketing channels to limit the display of advertisements and schedule campaigns based on the audience journey.