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Microsoft SQL Server vs Matomo Comparison

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Overview

SQL Server is a relational database management system (RDMS) designed to help businesses of all sizes analyze structured...

Category Leaders

Choose a powerful analytics solution that respects data privacy and ownership. Matomo is the trusted analytics solution...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13748

One-time payment

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

9

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.7K

5

4

3

2

1

1.1K

597

49

4

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

4.8

50

5

4

3

2

1

42

7

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

This is a great way to leverage your data to get better metrics and results. The world is driven by data these days and this is a great way to leverage that.
Very good - SQL Server have so far been a joy to work with. Along with T-SQL support and Azure integration, we're very happy with its performance and environment, including cool data visualization.
I like that it's really stable and it doesn't consume a lot of resources. It's easy to use, highly customizable, and the performance is great.

Pros

A user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo.
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Cons

For instance, rather than receiving a syntax error, you can receive a weird message if you forget to include a comma while listing the fields you are asking for.
What I don't like most about this is that the error messages can be lacking sometimes leaving you puzzled as to what actually occurred.
For example if you miss a comma while listing out the fields you are querying for you can get a strange error rather than a syntax error.

Cons

What we are still missing is the simple linking option with Google Ads and other PPC ad providers.
After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.
Sometimes hard to find some options, the report could have more options.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review22 days ago

Key features

  • Total features36
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Backup and Recovery
  • Behavioral Analytics
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Collaboration Tools
  • Compliance Management
  • Contact Database
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Migration
  • Data Profiling
  • Data Quality Control
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Verification
  • Data Visualization
  • Drag & Drop
  • For Websites
  • Full Text Search
  • Goal Setting/Tracking
  • Heatmaps
  • KPI Monitoring
  • Keyword Tracking
  • Multi-Channel Attribution
  • Multiple Site Management
  • Pageview Tracking
  • Performance Analysis
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Public Dashboards
  • Queries
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled/Automated Reports
  • Screen Activity Recording
  • Search/Filter
  • Self Service Data Preparation
  • Server Monitoring
  • Single Page View
  • Site Search Tracking
  • Third Party Integrations
  • Time on Site Tracking
  • User Interaction Tracking
  • User Journeys
  • Visual Analytics
  • Website Analytics
  • Widgets
  • Total features55
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Backup and Recovery
  • Behavioral Analytics
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Collaboration Tools
  • Compliance Management
  • Contact Database
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Migration
  • Data Profiling
  • Data Quality Control
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Verification
  • Data Visualization
  • Drag & Drop
  • For Websites
  • Full Text Search
  • Goal Setting/Tracking
  • Heatmaps
  • KPI Monitoring
  • Keyword Tracking
  • Multi-Channel Attribution
  • Multiple Site Management
  • Pageview Tracking
  • Performance Analysis
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Public Dashboards
  • Queries
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled/Automated Reports
  • Screen Activity Recording
  • Search/Filter
  • Self Service Data Preparation
  • Server Monitoring
  • Single Page View
  • Site Search Tracking
  • Third Party Integrations
  • Time on Site Tracking
  • User Interaction Tracking
  • User Journeys
  • Visual Analytics
  • Website Analytics
  • Widgets

Integrations

  • Total integrations114
  • Bitbucket
  • Datadog
  • Dropbox Business
  • GitHub
  • GitLab
  • Google Drive
  • Jenkins
  • Jira
  • Microsoft 365
  • Microsoft Azure
  • Microsoft Teams
  • NetSuite
  • PagerDuty
  • Salesforce Sales Cloud
  • ServiceNow
  • Shopify
  • Slack
  • Trello
  • Zapier
  • Zendesk Suite
  • Total integrations32
  • Bitbucket
  • Datadog
  • Dropbox Business
  • GitHub
  • GitLab
  • Google Drive
  • Jenkins
  • Jira
  • Microsoft 365
  • Microsoft Azure
  • Microsoft Teams
  • NetSuite
  • PagerDuty
  • Salesforce Sales Cloud
  • ServiceNow
  • Shopify
  • Slack
  • Trello
  • Zapier
  • Zendesk Suite

User reviews that mention these apps

KD
AvatarImg

Kévin D.

Internet, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Matomo logo

Matomo

Real alternative to Google Analytics and rGP compliant

Reviewed 2 years ago

8 years user and admin of my own Matomo/Piwik server, so satisfied in replacement of GA

Pros

Total control on datas RGPD compliant Best dashboard, more clear than GA

Cons

Have to learn on how to install it (but so easy)

PG
AvatarImg

Paul G.

Internet, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Matomo logo

Matomo

Ethical webtracking made easy

Reviewed 2 years ago

I can definetly recommened Matomo, it is a great way to monitor your sites while being ethical.

Pros

I use both Matomo and Google Analytics side-by-side and I'm really impressed how great Matomo works: Once installed on a company-owned server the software works great and is intuitive - and the data protection is not as big of a problem if you host (and own by that matter) the data on your own server.

Cons

I had a few problems running Matomo in a container and setting up a reverse proxy, but after those inital problems everything worked flawlessly.

RB
AvatarImg

Renick B.

Information Technology and Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Matomo logo

Matomo

Good replacement for Google Analytics

Reviewed 3 months ago

We’re using it since early Piwik days. Never stopped working.

Pros

Be GDPR compliant with having visitors activity metrics. Very needed for improving relevant content. Can be hosted on same server as the clients project, and just works.

Cons

UI is a bit outdated atm. Can be improved, but works.

AR
AvatarImg

Verified reviewer

Furniture, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Matomo logo

Matomo

Web analysis and monitoring at the highest level

Reviewed a year ago

If you don't want to use another well-known monitoring tool or place particular value on the server location, etc., Matomo is the right choice for you.

Pros

What convinced us the most at that time was the possibility to analyse our website and our campaigns in a privacy-compliant way. The simple setup of the platform has no influence on the quality of the data.

Cons

The user-friendliness is confirmed again and again when we present with Matomo and colleagues immediately know which points have to be clicked on to view the required data. What we are still missing is the simple linking option with Google Ads and other PPC ad providers.

AvatarImg
AvatarImg

James F.

Aviation & Aerospace, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Matomo logo

Matomo

Very good software for analytics

Reviewed 3 years ago

Good experience, you are provided with the code easily and open source, you have all the necessary tools to take advantage of your analytics.

Pros

Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house.

Cons

The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe

AvatarImg
AvatarImg

Farshad S.

Internet, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Matomo logo

Matomo

Google Analytics Redefined

Reviewed 4 years ago

Great I love it and totally recommend it. 👍

Pros

1. You get to own your data 2. It's more clear and better UX 3. It's open source and you can host it on your own server 4. Since you own your data, you can use it for data mining and custom faster data processing

Cons

Nothing on my mind right now, I can say more plugins can be developed

DH
AvatarImg

Daniel H.

Furniture, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Matomo logo

Matomo

Great for GDPR-compliant web analytics

Reviewed 9 months ago

We do web analysis, conversion tracking and use heatmaps - to the extent that our users permit us to. And that is sufficient to run our website efficiently.

Pros

If you host the software it's not only free but all the data is on your server, and you don't need to worry what Company X is doing with it. Even as a hosted solution, it's a German company and the servers are in Germany, so that's good news for GDPR compliance. Offers all you need for web analytics and respects users' data protection rights.

Cons

It's not quite as smooth to set up as Google Analytics. Google does it all for you - but at a price, and that is the privacy of your website users. (My personal opinion.) The price you pay with Matomo is that you have to do the setup, and there can be a learning curve. I see that as a service I do for our customers.

AvatarImg
AvatarImg

Simon M.

Media Production, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Matomo logo

Matomo

When data is the name of the game, privacy is everything; enter, Matomo!

Reviewed 2 years ago

- Keeping data private. - Not letting other analytics' companies follow the consumer around. - Letting people know that their data will never be sold to a 3rd party and that their data is theirs

Pros

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best. Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!

Cons

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.