Microsoft SQL Server vs Matomo Comparison

Total control on datas RGPD compliant Best dashboard, more clear than GA

Have to learn on how to install it (but so easy)

I use both Matomo and Google Analytics side-by-side and I'm really impressed how great Matomo works: Once installed on a company-owned server the software works great and is intuitive - and the data protection is not as big of a problem if you host (and own by that matter) the data on your own server.

I had a few problems running Matomo in a container and setting up a reverse proxy, but after those inital problems everything worked flawlessly.

Be GDPR compliant with having visitors activity metrics. Very needed for improving relevant content. Can be hosted on same server as the clients project, and just works.

UI is a bit outdated atm. Can be improved, but works.

What convinced us the most at that time was the possibility to analyse our website and our campaigns in a privacy-compliant way. The simple setup of the platform has no influence on the quality of the data.

The user-friendliness is confirmed again and again when we present with Matomo and colleagues immediately know which points have to be clicked on to view the required data. What we are still missing is the simple linking option with Google Ads and other PPC ad providers.

Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house.

The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe

1. You get to own your data 2. It's more clear and better UX 3. It's open source and you can host it on your own server 4. Since you own your data, you can use it for data mining and custom faster data processing

Nothing on my mind right now, I can say more plugins can be developed

If you host the software it's not only free but all the data is on your server, and you don't need to worry what Company X is doing with it. Even as a hosted solution, it's a German company and the servers are in Germany, so that's good news for GDPR compliance. Offers all you need for web analytics and respects users' data protection rights.

It's not quite as smooth to set up as Google Analytics. Google does it all for you - but at a price, and that is the privacy of your website users. (My personal opinion.) The price you pay with Matomo is that you have to do the setup, and there can be a learning curve. I see that as a service I do for our customers.

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best. Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.