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theTradeDesk Logo

Campaign and data management platform

theTradeDesk Pricing

Pricing overview

Value for money rating

3.8

/5

15

Price starts from

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No pricing info

Pricing options
Free plan
Subscription
Free trial

Pricing details

Please contact The Trade Desk directly for pricing details.

What users say

Would say cost, if you pay attention closely, each feature within the TTD platform has a cost.
Would love to use them again for other campaigns as long as the clients' budgets permit.

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Reviewers who mentioned pricing said:

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Melvin L.

Marketing and Advertising, 201-500 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great platform and evolving positively

Reviewed 5 years ago

Great experience. Have used this product for a while. While a lot of products in terms of functionality exists out in the market, the great agency support really sets it apart from the rest. There has been lots of iterations and changes to the product as well. Having seen where this product is going, the outlook looks positive.

Pros

Packed with loads of features, great for both beginners to advanced users. Superb support from the team

Cons

Reporting takes a while to generate. A little bit higher in terms of cost as compared to other similar platforms out there

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Verified reviewer

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Not the best value for the costing

Reviewed 7 years ago
Pros

Trade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend).

Cons

When I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to.

DS
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David S.

Marketing and Advertising, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Trade Desk is best in class and the leader in programmatic platforms

Reviewed 4 years ago

I'm a long time user of TTD, over 5 years, and it's consistently a great platform.

Pros

The Trade Desk platform is feature-rich from its DMP of data segments to PMP library to optimization features. The client service team is another strong front for TTD and readily available to support any inquiries.

Cons

TTD is best in class. The pricing is on the high end, but well worth the value you get in product quality and media buying results.

RH
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Raymond H.

Marketing and Advertising, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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One of the most advance independent DSP in the market

Reviewed 5 years ago

If scale is an issue with the use of data in your campaigns. May want to give TTD a try.

Pros

This DSP is probably that be that most aligns with what a trading desk platform should be like. Built to replica features of the stock market. Although not a wall garden DSP with exclusive data, what TTD has over even the war garden is features and easy of use. Their data and vendor integrations to run CTV, audio, or even mobile app campaigns beyond just regular display or video is ahead of even wall gardens like google and amazon. Scale isn't an issue as there's data integrations to scale through probabilistic model partnerships.

Cons

Would say cost, if you pay attention closely, each feature within the TTD platform has a cost.