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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns,...
Dynamic Yield is a personalization solution for omnichannel personalization, recommendations, optimization and messaging,...
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Jed P.
Used weekly for less than 6 months
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I really like this product's overall ease of use and clean dashboard. They are constantly developing new releases and features. I appreciate their accessible pricing options.
The entire quality assurance process is pretty difficult. Making edits to dynamic pages is virtually impossible out of the box. The customer support tends to be pretty spotty. In my experience, the heat map functionality just doesn't work.
Jamie M.
Verified reviewer
Information Technology and Services, 11-50 employees
Used daily for 1-2 years
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VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes.
The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers.