VWO Testing Features

VWO Testing

A/B testing solution for measuring campaign performance

4.44/5 (86 reviews)

Competitor Feature Comparison

AB Testing
API
Abandoned Cart Saver
Annotations
Audience Targeting
Behavior Tracking
Behavioral Targeting
Campaign Analytics
Campaign Segmentation
Content Analytics
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customizable Reports
Customizable Templates
Data Import/Export
Data Visualization
Drag & Drop
Engagement Tracking
Experience Management
For Mobile
For Websites
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Landing Pages/Web Forms
Multivariate Testing
Pageview Tracking
Performance Management
Performance Metrics
Performance Testing
Qualitative Comparative Analysis
Quantitative Analysis
Real Time Editing
Reporting & Statistics
Reporting/Analytics
Responsive
Screen Activity Recording
Split Testing
Statistical Analysis
Surveys & Feedback
Test Scheduling
Unmoderated Testing
Usability Testing
User Interaction Tracking
User Journeys
User Research Analysis
Visitor Management
Visitor Tracking
Visual Editor
WYSIWYG Editor
Web Traffic Reporting
Widgets
Visit WebsiteCompare App
AB Testing
API
Abandoned Cart Saver
Annotations
Audience Targeting
Behavior Tracking
Behavioral Targeting
Campaign Analytics
Campaign Segmentation
Content Analytics
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customizable Reports
Customizable Templates
Data Import/Export
Data Visualization
Drag & Drop
Engagement Tracking
Experience Management
For Mobile
For Websites
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Landing Pages/Web Forms
Multivariate Testing
Pageview Tracking
Performance Management
Performance Metrics
Performance Testing
Qualitative Comparative Analysis
Quantitative Analysis
Real Time Editing
Reporting & Statistics
Reporting/Analytics
Responsive
Screen Activity Recording
Split Testing
Statistical Analysis
Surveys & Feedback
Test Scheduling
Unmoderated Testing
Usability Testing
User Interaction Tracking
User Journeys
User Research Analysis
Visitor Management
Visitor Tracking
Visual Editor
WYSIWYG Editor
Web Traffic Reporting
Widgets
Visit WebsiteCompare App
AB Testing
API
Abandoned Cart Saver
Annotations
Audience Targeting
Behavior Tracking
Behavioral Targeting
Campaign Analytics
Campaign Segmentation
Content Analytics
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customizable Reports
Customizable Templates
Data Import/Export
Data Visualization
Drag & Drop
Engagement Tracking
Experience Management
For Mobile
For Websites
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Landing Pages/Web Forms
Multivariate Testing
Pageview Tracking
Performance Management
Performance Metrics
Performance Testing
Qualitative Comparative Analysis
Quantitative Analysis
Real Time Editing
Reporting & Statistics
Reporting/Analytics
Responsive
Screen Activity Recording
Split Testing
Statistical Analysis
Surveys & Feedback
Test Scheduling
Unmoderated Testing
Usability Testing
User Interaction Tracking
User Journeys
User Research Analysis
Visitor Management
Visitor Tracking
Visual Editor
WYSIWYG Editor
Web Traffic Reporting
Widgets
Learn moreCompare App

VWO Testing Feature Reviews

25 reviewers had the following to say about VWO Testing's features:

Hayley S.

Proven Results for Clients

2019-12-19

I am able to observe users on the website which allows be to better understand our target audience and optimize accordingly.

Pros

Very cool tool!

Cons

I dislike the limitation of real time data.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for your feedback. Glad to know that you like using VWO! Regarding the data, I would like to mention that data does appear in real-time in VWO. In case you are referring to Sampling of data and have any questions regarding it, then feel free to reach out to support@vwo.com. We will be happy to help you with the relevant details. - Venus from VWO

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Jacob W.

Great software with a few glitches

2019-12-16

Using VWO allows us to run sophisticated A/B tests for our clients and help them grow their business.

Pros

Using VWO you're able to run more sophisticated tests than other, free software. Support is helpful.

Cons

Some of the features in their reporting don't work very well, ie reports with old data and bad graphs for data over time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing the feedback, Jacob. We are glad that you liked our platform as well as the service provided by our Support team. Also, we are already working to enhance our reporting and would love your feedback on the same. And we would like to discuss about the site speed issues too as ideally, it should not happen. Please reach out to us at support@vwo.com so that we can discuss this further. - Venus from VWO

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Sarah R.

Great tool for marketing agencies!

2019-12-16

I really like how the reports can easy be shared with the clients and represent the data well.

Pros

The program is very user friendly, specifically the visual editor in the A/B testing tool. It makes it easy for people who don't know coding and web dev to create an A/B test.

Cons

The thing that is most frustrating is that we can't store data forever.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing the feedback. We are glad that you liked the platform and especially the Insights features. Regarding your concern about data retention for Insights, we have given the maximum duration for 90 days as it has been noticed that businesses usually get to see a trend by analyzing the data for a quarter and can take their decisions accordingly. And you can also download data and store it for future reference. However, we have surely noted your feedback for consideration. - Venus from VWO

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Emma K.

User-Friendly, Data-Oriented Tool

2019-12-16

Increasing website form fills, understanding the user journey, understanding drop-off points.

Pros

This tool allows users to dive very deep into what they're trying to research or gather data on. It can do a ton and get very granular, but is still user friendly at the same time.

Cons

It doesn't work quite as well for smaller websites that don't get a ton of traffic.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing the feedback, Emma. Regarding your concern on low traffic, we have recently come up with a new testing algorithm that could help you test on low traffic. We will be happy to give you early access of this feature. Please reach out to us at support@vwo.com for this. Happy to help! - Venus from VWO

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Anonymous
( company, 11-50 employees)

Useful when you're just getting started

2018-02-22

We were able to see some cursory user behavior data on different sites as well as set up some simple A/B tests for Wordpress.

Pros

This is an affordable software which allows you to track user behavior and run some A/B testing with Wordpress sites.

Cons

This software definitely has limitations, and I wouldn't recommend it to someone looking to get really in-depth data about user behavior or split testing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Trevor A.

Well worth the investment!

2019-12-16

I don't envision us leaving the tool anytime soon.

Pros

The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.

Cons

VWO definitely breaks more often than the more expensive tools out there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing the feedback. We are glad that you liked the product and especially the new reporting features. Regarding your concern about breakage, we apologize for the inconvenience. Though we would really like to know about the specific instances as ideally it shouldn't happen. Please reach out to us at support@vwo.com. - Venus from VWO

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Clair S.

Great A/B Testing Tool

2019-12-19

We are helping clients make informed decisions about their websites.

Pros

This tool enables us to make advanced a/b testing recommendations to our clients.

Cons

It's very expensive for our agency, which makes it difficult to defend to management.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thank you for sharing the feedback. We'd love to chat with you on better ways to price our product. Drop us a line: support@vwo.com and we'll connect you to our strategy team. - Venus from VWO

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Jonathan C.

Value for Money but Limited functionality

2019-12-16

One has to look at the data in detail downstream to really understand what is driving user behaviour

Pros

It has an API out so you can push the data into other tools for more detailed analysis.

Cons

It is not clear how it does the allocation to variants when a user has multiple variants

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing the feedback. Regarding visitor allocation to variations, by default, traffic is equally distributed amongst all the variations. If you have any specific questions around it, then feel free to reach out to us at support@vwo.com. - Venus from VWO

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Jennifer J.

Good Cost-Effective Testing Tool

2019-12-16

Pros

All key features at a more reasonable cost than competitors

Cons

Data tracking often doesn't match up with other sources.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing the feedback, Jennifer. We are glad that you liked the product. Regarding your concern about data metrics, if you are experiencing issues with the numbers, you can share details with us at support@vwo.com. We would be happy to assist you further. - Venus from VWO

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Samy H.

Exceptional detail in data and tracking research to insights

2019-12-17

We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.

Pros

I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests

Cons

I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing the feedback, Samy. We are glad that you liked the platform and found it to be useful. We have also noted down your feedback around UI and we will surely work on the same. - Venus from VWO

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Gary T.

VWO Review

2019-05-01

My only real issue is the way Google Anlytics and VWO sync up.

Pros

Setting up VWO through GTM was pretty easy . There were no hassles in creating the campaigns.

Cons

First, Comparing Google Analytics Data with VWO data didn't even come close to matching.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing the feedback. We are glad that you liked our product and customer support. Regarding your concern about data discrepancy amongst VWO and GA and campaign scheduling, we apologize if it didn't work well for you. However, if you are still experiencing any issues, feel free to write back to us at support@vwo.com with the details. We would be happy to assist you further. We have also noted down your feedback around UI and we will surely work on it. - Venus from VWO

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David W.

An Excellent Product with Excellent Support

2019-03-22

Plus, it's very easy to create your tests b/c they use an overlay.

Pros

I liked the dashboard and the overall ease of use of getting my tests started.

Cons

It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thank you for sharing your feedback! Glad to know that you like the product and the support. Regarding your other feedback about the code detection, happy to inform you that we have revamped our code checker feature. This now checks the code and shares the exact status in real time. - Venus from VWO

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Ian C.

Awesome Visual Optimizer

2018-10-09

Pros

Heatmaps and drag/drop features make it incredibly easy to use.

Cons

I really cannot think of any downsides to this product. Other than the size of plugin.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Bart W.

Powerfull tool and great support

2019-02-21

Understand how users navigate on our websites, so we can test hypotheses based on data gaterd by VWO.

Pros

The easy of use and speed to set-up an A/B test.

Cons

The organization of run tests and results could be better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thank you for sharing your feedback! Please write to us at support@vwo.com if you have any specific feedback around UI and reporting, we will be happy to discuss about the same. - Venus from VWO

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Brittany W.

Beware of losing Data and Features with No Warning!

2019-08-07

There are no notifications in the software that features or data will eb lost. no email communication nothing.

Pros

The core functionalists of this software are valuable however read the cons.

Cons

We have been using VWO for years and one day they decided to rip features out and separate them meaning if you were doing an Observation test on a webpage and it included, heat map, scroll map, and form data all the data was lost when they decided to separate all those features and charge more.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

1/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing the feedback, Brittany. And we apologize for the inconvenience caused. Ideally it should not have happened as we ensured that data stays in the account for a specific duration. Please reach out to us at support@vwo.com if there is still anything that we can help you with. - Venus from VWO

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Jamie M.

Verified Reviewer

The most comprehensive website testing and optimization tool on the market

2018-03-27

Pros

VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests.

Cons

Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Jeremy G.

Fantastic testing platform

2019-04-18

Great way to quickly setup and deploy optimization tests.

Pros

Ease of setup and use, targeting and segmentation of data.

Cons

I wish there was a way to override or reset variations that a user has already been cookied for.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thank you for your valuable feedback, Jeremy! Glad to know that you find VWO easy to use. Regarding your feedback on resetting the variation, a user always sees the same variation so as to maintain a consistent UI experience for him. However, if you can share further details of your use case with us at support@vwo.com, we can surely have further discussion around it. - Venus from VWO

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Christopher R.

Easy to set up tests and analyze your results

2019-04-19

That's definitely led to a lot of disappointment over the years, but we did get a few huge wins that really stuck and were verified over the years whenever we'd re-test them or accidentally re-test them (for example by accidentally running the old version of the page for a while and seeing sales drop).

Pros

It's super-easy to set up tests, whether they're tests using the built-in editor to edit individual pages or spilt tests where the test redirects the control page to a different url.

Cons

You have to manage all the cookies yourself using a third party platform, so we eventually gave up on it because it was so complicated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing your detailed feedback, Christopher. Regarding your feedback around stats, we would want to arrange a discussion of yours with our Statisticians and Data Scientists to discuss all the thoughts so that we can gain valuable insights. Let us know at support@vwo.com if you are available for such a discussion and we will be happy to take it forward. And we have also noted down your feedback around making aggregated revenue available. Thanks for your inputs! - Venus from VWO

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Simon G.

Powerful optimisation with great value for money

2019-04-25

Very positive with seemingly friendly passionate staff

Pros

VWO provides step by step interfaces making the implementation of A/B tests achievable to most levels of user

Cons

Occasionally alerts and warning were confusing to the user.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing the feedback, Simon. We are glad that you like the product. Regarding the alerts and warnings, it would be great if you could share more insights with us at support@vwo.com. We shall then consider your feedback for making further improvements to warning and alert messages. - Venus from VWO

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Lakhan G.

VWO Feedback

2019-12-17

After this tool we can do A/B testing more frequently, we can change text, image, change the size more frequently.

Pros

I am using this tool for last 3 years and have very good feedback on this.

Cons

Conversion tracking options.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing the feedback. We are glad that you liked our platform and had a great experience with optimizing your website using the tool. Regarding your concern about tracking unique conversions, it's true that VWO primarily base itself on the concept of unique visitor tracking. However, if you have any specific requirement of tracking repeated visits, then reach out to us at support@vwo.com and we will be happy to assist. - Venus from VWO

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Anonymous
(Apparel & Fashion company, 11-50 employees)

Let the stats decide!

2018-04-24

Pros

No more arguing about what feature is better.

Cons

I like VWO its great. No real complaints.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Nadia G.

Easy to use comprehensive testing tool

2019-12-17

Pros

You can set up hypothesis and test them with an A/B, multivariate or split URL test and evaluate the results. Very easy to use and suitable for any technical skill level.

Cons

Need to subscribe to one of the higher tier plans to create user segments for targeting and reporting

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thanks for sharing the feedback, Nadia. We are glad that you like the platform and find it suitable for testing. - Venus from VWO

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Akash G.

Good for small to medium business

2018-03-08

I waas able to set up my AB testing experiments for my website fairly quickly! Its easy and an easy decision to make when selecting a good software.

Pros

Within a day my team was able to pick up the software and we were already running experiments and seeing data coming in.

Cons

I especially didn't like their pricing threshold. .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
William R.

Takes and Implements Feedback

2019-02-28

We were able to dramatically increase conversion rate, with not only the tools but their expertise.

Pros

We were able to a part of their beta program where they would roll out the most recent updates to our account. This was a great way to try new features and be able to communicate our feedback to the team.

Cons

It is a little pricey, but we got a lot of value, so no real complaints.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thank you for sharing your valuable feedback, William! We really appreciate it. - Venus from VWO

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Anonymous
(Apparel & Fashion company, 51-200 employees)

Apparel Website A/B Testing

2019-03-20

Gave me the data that I needed to make changes to the site that helped drive revenue.

Pros

Pretty easy to set up tests and see results.

Cons

It's not an intuitive software, so it did take quite a bit of training for me to understand how to set up tests.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Wingify


Thank you for sharing your feedback! Glad to know that you like using VWO and find it easy to use. Regarding your other feedback, we are continuously working on the UI aspect of the tool and you will soon see some valuable enhancements. - Venus from VWO

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