Primarily that the UI and accessibility of the platform are fantastic. It's super easy to use, and nearly all of the features have work-flows that make logical sense.
Very comprehensive with many very useful modules that are simply not offered at many other vendors. Superb customer support.
They have excellent customer support; these people love what they do. There's no contracts (true month-to-month), no setup fees - only monthly subscription.
Save yourself the trouble, expense and grief of having to trial and cancel this software. They do not support their product and they will not stop charging your card when you request they do so.
Over 1 dozens emails requesting that they cancel our account were completely ignored. We filled a fraud claim with our bank and blocked them from continuing to charge us.
This was the absolute worst experience I have ever had with a software company. The software is absolute garbage and crashes CONSTANTLY.