Customer Focus

Driving business decisions through customer engagement

What does it mean to be 'customer-focused'?

Customer focus means putting your client's needs first by creating a customer-centric company culture and strategy. This involves listening, understanding their needs, and delivering excellent customer support.

What are the benefits of a customer-focused strategy?

Businesses thrive when they focus on customer needs, offer excellent service, and build customer loyalty. Those who receive great service are more likely to come back, and recommend you to friends, family, and other businesses.

Why Customer Service Is the New Marketing

Find out why Laurie McCabe believes that customer service is the new marketing and what tools small businesses can leverage to keep up in today’s digital age.

Fast, effective communication

Customer expectations are higher than ever, but automation has made it possible to manage customer needs more efficiently and effectively. Tools such as automated marketing software and chatbots reduce the number of tedious, manual tasks.

Discover GetApp's recommended customer service software

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Customer Service Software

Customer service software is a software tool that helps customer support teams to document, track, and resolve customer queries. With this software, customer service agents can address customer questions, issues, and complaints and communicate with them across different channels such as email, web, live chat, and social media.

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From customer feedback to team training

To create a customer-centric company culture, it's key to make customer satisfaction your mission, ensuring your team's priorities are aligned with your clients'. Getting customer feedback using tools such as surveys and user testing is essential to this process..

Explore GetApp's recommended customer feedback, learning management system, and onboarding software

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From offline to online

Engaging with customers without face-to-face communication isn't new, but it's more important than ever to offer an excellent online customer experience. An omnichannel, synchronized approach lets customers browse, communicate, and buy in a way that suits them.

Featured Author

Andrew Conrad

Sr Content Writer
Andrew Conrad is a senior content writer at GetApp, covering business intelligence, retail, and construction, among other markets.

As a seven-time award winner in the Maryland, Delaware, D.C. and Suburban Newspapers of America editorial contests, Andrew’s work has been featured in the Baltimore Sun and PSFK. He lives in Austin with his wife, son, and their rescue dog, Piper.
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Discover GetApp's recommended customer engagement software

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Customer Experience Software

Customer experience (CX) software helps businesses understand and optimize the overall experience they offer. This includes customer sentiment and brand image. Understanding and managing customer experience can help boost sales and profitability. CX tools help achieve this by tracking every interaction throughout the customer lifecycle and providing actionable insights.

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