Marketing software allows businesses to promote their products and services and build brand awareness through various channels, including websites, emails, and social media platforms.Read the full report
Marketing software allows businesses to promote their products and services and build brand awareness through various channels, including websites, emails, and social media platforms.
Some of the popular marketing apps are:
Marketing automation apps come with a lot of standard and niche features. Here we'll discuss some of the common features of marketing apps.
|Campaign management||Helps plan, execute, and evaluate online marketing campaigns.|
|Lead management||Extracts updated information about the prospect to help convert leads into opportunities; assigns or automatically routes qualified leads to sales reps.|
|Email marketing||Helps create and share email marketing campaigns. Automatically segments email subscriber lists to target subsets of the bigger client base.|
|Analysis & reporting||Helps generate campaign reports, email reports, web traffic reports, and analyzes data to share insights.|
|Integrations||Allows marketing tools to integrate with third-party apps that use CRM, social media, and eCommerce.|
Some of the key benefits of marketing software include:
Before you actually make a choice, evaluate your marketing strategies to understand which tool would be a right match for your business.
For outbound marketing, look for apps that offer email and/or mobile marketing functionality. Lead management apps can also be a good choice.
Here's a brief overview of the top five marketing automation apps featured on GetApp's Category Leaders page.
HubSpot Marketing: An inbound marketing tool that offers features such as lead management, analytics, and content management. Helps create and post content on social media, launch landing pages, design personalized email templates, and analyze campaign performance.
Infusionsoft: A marketing automation app that offers core features like campaign builder, landing page builder, and CRM integration. Helps create email campaigns and landing pages, analyze campaign data, and centralize contact data through integration with CRM.
Salesforce Marketing Cloud: A marketing automation tool that offers features such as email marketing, mobile messaging, and social media marketing. Helps design email campaigns, send SMS and push notifications, create landing pages, and more.
SALESmanago Marketing Automation: A marketing app that offers features including email marketing, lead generation, and predictive marketing. Helps track the behavior of website visitors and automatically segment them for outreach and integrates with Facebook and Twitter for social marketing.
Pardot: A marketing automation app that offers features such as lead management, campaign management, and email marketing. Helps create personalized email campaigns and identify high-impact leads.