AB Tasty Features

AB Tasty

Create seamless user experiences that drive ROI

4.67/5 (3 reviews)

AB Tasty Feature Summary

  • WYSIWYG editor for creating variations
  • Advanced HTML, CSS and JavaScript editor
  • Preview variations in multiple browsers
  • Unlimited number of variations per test
  • Traffic modulation per variation
  • Tests on protected pages, multi-page, funnels
  • Tests by redirection with existing page as variation
  • Multivariate testing
  • Unlimited number of tests
  • Standard test targeting options (by URL, traffic source...)
  • Advanced targeting (geo, cookie, javascript, events...)
  • URL, click tracking and e-commerce goals
  • Automated test optimization
  • Winning versions
  • Reporting includes statistical reliability indicator
  • Results filtering with advanced criteria
  • Results export (email, Excel, PDF)
  • Integration with third-party analytics tools
  • Heatmap
  • Access rights management and multiple accounts
  • A/B & multivariate testing

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AB Tasty Feature Reviews

3 reviewers had the following to say about AB Tasty's features:

Anonymous
(Internet company, 51-200 employees)

I really underestimated the need for an AB testing software

2018-03-20

Pros

If you are not sure you need an AB testing software, you do.

Cons

There's nothing I don't like about the software. So far, everything has gone perfectly. I highly suggest it!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
( company, 501-1000 employees)

A really nice AB testing software

2018-03-26

Pros

It also provides my team with really good statistic information to help improve our marketing strategy.

Cons

I haven't been using this software very long so I haven't yet discovered anything that I don't like about it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
Customer Value Manager (Media Production company, 11-50 employees)
Verified Reviewer

Cheap but good alternative to Optimize.ly

2018-08-14

Pros

We've created hypothesis tests for several pages and had the lift.

Cons

It doesn't have a wide community since it's not so popular as other AB testing tool. UI is sometimes a bit confusing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more