Acquisio Features

Acquisio

Performance media solution for digital marketers

3.95/5 (40 reviews)

Competitor Feature Comparison

AB Testing
Account Alerts
Activity Dashboard
Activity Management
Activity Tracking
Ad hoc Reporting
Advertising Management
Analytics/ROI Tracking
Audience Targeting
Automated Publishing
Bid Management
Brand Tracking
Budget Control
Budget Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Tracking
Channel Attribution
Channel Management
Client Management
Commenting/Notes
Content Management
Conversion Rate Optimization
Conversion Tracking
Cross Channel Attribution
Customer Engagement
Customer Segmentation
Customizable Branding
Customizable Dashboard
Customizable Reports
Customization
Dashboard
Data Connectors
Data Import/Export
Data Visualization
Display Ad Management
Drag & Drop
Engagement Tracking
Filtering
Financial Reporting
Geotargeting
Goal Setting / Tracking
Keyword Research Tools
Keyword Tracking
Marketing Reports
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multiple Site Management
Pageview Tracking
Performance Management
Performance Metrics
Post Scheduling
Real Time Analytics
Reporting & Statistics
Reporting/Analytics
Retargeting Ads
Scheduled / Automated Reports
Search/Filter
Site Search Tracking
Social Media Monitoring
Summary Reports
Task Management
Template Management
Time on Site Tracking
Trend Analysis
User Interaction Tracking
User Management
Website Analytics
Learn moreCompare App
AB Testing
Account Alerts
Activity Dashboard
Activity Management
Activity Tracking
Ad hoc Reporting
Advertising Management
Analytics/ROI Tracking
Audience Targeting
Automated Publishing
Bid Management
Brand Tracking
Budget Control
Budget Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Tracking
Channel Attribution
Channel Management
Client Management
Commenting/Notes
Content Management
Conversion Rate Optimization
Conversion Tracking
Cross Channel Attribution
Customer Engagement
Customer Segmentation
Customizable Branding
Customizable Dashboard
Customizable Reports
Customization
Dashboard
Data Connectors
Data Import/Export
Data Visualization
Display Ad Management
Drag & Drop
Engagement Tracking
Filtering
Financial Reporting
Geotargeting
Goal Setting / Tracking
Keyword Research Tools
Keyword Tracking
Marketing Reports
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multiple Site Management
Pageview Tracking
Performance Management
Performance Metrics
Post Scheduling
Real Time Analytics
Reporting & Statistics
Reporting/Analytics
Retargeting Ads
Scheduled / Automated Reports
Search/Filter
Site Search Tracking
Social Media Monitoring
Summary Reports
Task Management
Template Management
Time on Site Tracking
Trend Analysis
User Interaction Tracking
User Management
Website Analytics
Visit WebsiteCompare App
AB Testing
Account Alerts
Activity Dashboard
Activity Management
Activity Tracking
Ad hoc Reporting
Advertising Management
Analytics/ROI Tracking
Audience Targeting
Automated Publishing
Bid Management
Brand Tracking
Budget Control
Budget Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Tracking
Channel Attribution
Channel Management
Client Management
Commenting/Notes
Content Management
Conversion Rate Optimization
Conversion Tracking
Cross Channel Attribution
Customer Engagement
Customer Segmentation
Customizable Branding
Customizable Dashboard
Customizable Reports
Customization
Dashboard
Data Connectors
Data Import/Export
Data Visualization
Display Ad Management
Drag & Drop
Engagement Tracking
Filtering
Financial Reporting
Geotargeting
Goal Setting / Tracking
Keyword Research Tools
Keyword Tracking
Marketing Reports
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multiple Site Management
Pageview Tracking
Performance Management
Performance Metrics
Post Scheduling
Real Time Analytics
Reporting & Statistics
Reporting/Analytics
Retargeting Ads
Scheduled / Automated Reports
Search/Filter
Site Search Tracking
Social Media Monitoring
Summary Reports
Task Management
Template Management
Time on Site Tracking
Trend Analysis
User Interaction Tracking
User Management
Website Analytics
Visit WebsiteCompare App

Acquisio Feature Reviews

25 reviewers had the following to say about Acquisio's features:

Arturo R.

You All-in-One PPC Campaign Management and Reporting Interface

2019-02-25

I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool.

Pros

It allows you to make sure that your campaigns are always topped up, that bids get optimized throughout the day, and that budget is distributed among all available campaigns, if one is underspending and the other one is overspending.

Cons

You can create automated campaign reports, you can import and modify campaigns to the tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Gerardo T.

Acquisio Rivew From a Mexican Google Partner

2016-06-16

Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns.

Pros

I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF.

Cons

The knowledbase is a little confusing. Full report translations will be awesome for my reports.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Tricia C.

Robust Digital Marketing Platform

2017-02-26

Their reports are fully customizable and easy to schedule and replicate.

Pros

The reporting platform is very versatile.

Cons

Some of the screens take a while to load.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Acquisio

Request the free demo and try it for yourself.

Source: Capterra
Helpful?   Yes   No
Read more
Biily D.

The Future Is Now!

2017-03-31

Kenshoo uses filtering in order to sort out data so it depends if you like it or not.

Pros

Where do I start: customised reporting tool Budget & Bids feature Support turnaround time Supports both Adwords & Bing Frees up time to optimise campaigns Pulling reports is 100% correct I don't have to jump from one platform to another (one-stop-shop)

Cons

Occasionally, loading time can some time be a pain

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Acquisio

Manual Bidding Option - Not all customers think the same.

Source: Capterra
Helpful?   Yes   No
Read more
Melissa M.

Great product for PPC managers

2016-04-28

It integrates all your paid search data in one place, allowing you to view and manage campaigns in one source.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Phil P.

Great bid and budget management tool

2021-01-20

Good experience and customer service

Pros

The bid and budget management tools to optimize our media spend.

Cons

Limited advertising channels you could apply the bid and budget management tools to

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
aimee j.

High level reporting platform

2017-07-31

Pros

I like the export options of pdf and excel as well.

Cons

While it does include graphs, they are very basic and the metrics that are integrated from our campaigns is very basic, not inclusive of impression share, quality score and other competitive metrics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Chris M.

Great SEM managing tool!

2016-06-02

Solid reporting capabilities Ability to tie in secondary conversion data from sources such as Google Analytics and Marchex for phone call completions Cons Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Andrey R.

Very good software for bid management

2019-04-30

Optimized the budget and bid management of some campaigns with higher numbers.

Pros

Acquisio helped us to manage the budget for every campaign without wondering if we are going to spend more or less this time.

Cons

If during a campaign you are trying to optimize it by demographic, age, location and etc, this will not allow you to change the bid.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jake H.

Extremely Good Reporting and PPC Software That Comes at a Price

2020-02-09

They loved the reporting and the BBM tool.

Pros

This wasn't as important to me as an account manager, but it was a huge selling point for our clients knowing that their ads campaigns were being literally managed 24/7.

Cons

It starts at [SENSITIVE CONTENT HIDDEN] but it's not listed on their website anymore.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Shawn D.

An All-In-One Management Solution

2016-06-08

Acquisio provides tools that allow you to manage and optimize your AdWords and Bing campaigns. You can also build and schedule reports.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Alyssa Z.

I worked in Acquisio extensively. There are definitely pros and cons.

2018-04-24

Pros

The thing I liked most is its Bid and Budget Management feature.

Cons

The thing I liked least is when it came to pausing your campaigns or taking them off BBM, you would have a period of inconsistencies and would have to manually change back your account settings in the platform that you are using.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Poor Overall Experience

2019-01-17

Pros

At the time of use, I did like the overall look of the reporting. It looked professional and clean.

Cons

It titled data metrics different than the platforms and at times, made our reporting look generic.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Alex B.

Great AdWords Third Party

2016-08-12

Definitely a detailed product that takes some time to get used to if youre used to working in Adwords, but its worth the effort to get to know it.

Pros

BBM & budget management features are fantastic, and KPI setting makes a great visual indication of whats happening in accounts.

Cons

Difficult to find some features we're used to in the Adwords interface.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Al Y.

Acquisio Rocks

2017-03-30

Acquisio was easy to use in adding new accounts and had many connectors to import/export additional data points. 3.

Pros

global view of all client performance

Cons

still uses flash in some places on their site

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering Acquisio

great for new and existing agencies

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

Awesome platform for managing multiple PPC campaigns

2018-01-20

Pros

It also has great ability to manage campaigns and optimize.

Cons

The pricing model and minimums are a killer. It would be great to not have to have such a high minimum spend for accounts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Alex B.

Excellent Adwords API that has most of the functionality you want, and BBM is awesome

2017-07-20

The BBM software has been instrumental in helping us manage a rapidly growing stable of accounts.

Pros

We also make excellent use of the pacing visuals that can be set up, which allows us to view our account performance at a glance.

Cons

It's less intuitive than Adwords, and we dont often work within the program itself other than to make use of the budgeting and reporting features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Aurelien G.

Good SEM aggregator

2017-04-03

Reporting tool could be more flexible including better filtering options.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Julian W.

Bad, bad, bad

2017-12-02

Pros

Unfortunately, after running the campaign with several clients, it was disappointing to say the least.

Cons

Instead of keyword bidding as promised, it sets the bids at the campaign level, so all keywords under ALL ad groups have the same bid?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Jim R.

Cost my business thousands in lost revenue

2019-01-03

While this feature does work, it also has unintended consequences as they have it currently implemented.

Pros

Consolidated reporting functions were useful.

Cons

Automated bidding and budget features worked as intended but ended up limiting my client's ad exposure. This in turn limited our company revenue, costing us thousands.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Karl S.

Reporting Made Simple W/Management!

2017-04-10

Connecting your accounts is a breeze and it really give us a holistic view of each campaign. The staff is extremely helpful, although you may never need their assistance because the product is THAT user friendly.

Pros

The usability and client onboarding.

Cons

N/A

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering Acquisio

It is of great value and gives great insight into campaigns on a month-to-month/year-to-year basis.

Source: Capterra
Helpful?   Yes   No
Read more
Matthew K.

Not Great for Campaigns with Small Budgets

2018-08-06

Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.

Pros

Acquisio does have some nice features that would be useful when managing campaigns with large budgets.

Cons

We had to use the CPC strategy even though we optimized our campaigns towards a target CPA.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Emmanuelle R.

Excellent product

2016-07-11

Very good reporting platform, rules and automation need improvement.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Rachel S.

Amazing automated budget spending!

2020-01-15

This has helped me avoid overspending and impress more clients with a better ROI.

Pros

They have a fully automated budget spending system, which is really great! This platform also ensures that your Google, Bing and Facebook ads never overspend your monthly budget. It also automatically adjusts bidding strategies!

Cons

It also lacks functionalities when it comes to automating smart Google campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonathan L.

Great Software

2017-03-30

Great Software to help manage all your SEM Campaigns + saves you money over time!

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more