Acquisio Features

Acquisio

Performance media solution for digital marketers

3.86/5 (36 reviews)

Acquisio Feature Summary

  • Site search tracking
  • Pageview tracking
  • Product analytics
  • eCommerce tracking
  • Social media monitoring
  • Multi-account management
  • Analytics
  • Customer targeting
  • User interaction tracking
  • Goal management
  • Cross-publisher campaign management
  • Campaign cloning
  • Cross-channel reporting
  • Machine learning technology
  • Display advertising
  • Activity management
  • Activity tracking
  • Bid management
  • Budget management
  • Keyword filtering
  • Customizable reporting
  • Multi-channel management
  • Summary reports
  • Template management
  • Time on site tracking
  • Activity dashboard
  • Advertising management
  • Conversion optimization tools
  • Goal tracking
  • A/B testing
  • Performance management
  • Client management

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Reporting & Statistics (287 other apps)
Social Media Integration (284 other apps)
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Third Party Integration (276 other apps)

Competitor Feature Comparison

Acquisio Feature Reviews

25 reviewers had the following to say about Acquisio's features:

Gerardo Torres

Acquisio Rivew From a Mexican Google Partner

2016-06-16

Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns.

Pros

I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF.

Cons

The knowledbase is a little confusing. Full report translations will be awesome for my reports.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Arturo Rivero

You All-in-One PPC Campaign Management and Reporting Interface

2019-02-25

I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool.

Pros

I've been testing one of my high-volume campaigns against a version of itself, one using BBM and the other just using Google Ads Enhanced Bidding, and BBM is kicking Google's butt so far.

Cons

You can create automated campaign reports, you can import and modify campaigns to the tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tricia C

Robust Digital Marketing Platform

2017-02-26

Their reports are fully customizable and easy to schedule and replicate.

Pros

The reporting platform is very versatile.

Cons

Some of the screens take a while to load.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Acquisio

Request the free demo and try it for yourself.

Source: Capterra
Helpful?   Yes   No
Read more
Melissa Mackey

Great product for PPC managers

2016-04-28

The reporting suite is second to none, with customizable reports that print in a client-ready, white-labeled format.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Biily DInh

The Future Is Now!

2017-03-31

Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups.

Pros

Where do I start: customised reporting tool Budget & Bids feature Support turnaround time Supports both Adwords & Bing Frees up time to optimise campaigns Pulling reports is 100% correct I don't have to jump from one platform to another (one-stop-shop)

Cons

Occasionally, loading time can some time be a pain

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Acquisio

Manual Bidding Option - Not all customers think the same.

Source: Capterra
Helpful?   Yes   No
Read more
Andrey Rusev

Very good software for bid management

2019-04-30

Optimized the budget and bid management of some campaigns with higher numbers.

Pros

Acquisio helped us to manage the budget for every campaign without wondering if we are going to spend more or less this time.

Cons

If during a campaign you are trying to optimize it by demographic, age, location and etc, this will not allow you to change the bid.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Chris Mizeracki

Great SEM managing tool!

2016-06-02

Solid reporting capabilities Ability to tie in secondary conversion data from sources such as Google Analytics and Marchex for phone call completions Cons Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Alex Baker

Great AdWords Third Party

2016-08-12

Definitely a detailed product that takes some time to get used to if youre used to working in Adwords, but its worth the effort to get to know it.

Pros

BBM & budget management features are fantastic, and KPI setting makes a great visual indication of whats happening in accounts.

Cons

Difficult to find some features we're used to in the Adwords interface.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
aimee jordan

High level reporting platform

2017-07-31

Pros

I like the export options of pdf and excel as well.

Cons

While it does include graphs, they are very basic and the metrics that are integrated from our campaigns is very basic, not inclusive of impression share, quality score and other competitive metrics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Shawn Daughhetee

An All-In-One Management Solution

2016-06-08

Acquisio provides tools that allow you to manage and optimize your AdWords and Bing campaigns. You can also build and schedule reports.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

Awesome platform for managing multiple PPC campaigns

2018-01-20

Pros

It also has great ability to manage campaigns and optimize.

Cons

The pricing model and minimums are a killer. It would be great to not have to have such a high minimum spend for accounts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Alyssa Zingaro

I worked in Acquisio extensively. There are definitely pros and cons.

2018-04-24

Pros

The thing I liked most is its Bid and Budget Management feature.

Cons

The thing I liked least is when it came to pausing your campaigns or taking them off BBM, you would have a period of inconsistencies and would have to manually change back your account settings in the platform that you are using.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jennifer McDonnell

Great way to complete social media tasks

2018-04-16

Pros

So much easier to work with team members to have consistency across all social media platforms and schedule posts

Cons

There are a couple of things that the software does not include, so we each need to do these separately and communicate with each other to stay on the same page with this

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Al Yahner

Acquisio Rocks

2017-03-30

Acquisio was easy to use in adding new accounts and had many connectors to import/export additional data points. 3.

Pros

global view of all client performance

Cons

still uses flash in some places on their site

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering Acquisio

great for new and existing agencies

Source: Capterra
Helpful?   Yes   No
Read more
Julian Winfield

Bad, bad, bad

2017-12-02

Pros

Unfortunately, after running the campaign with several clients, it was disappointing to say the least.

Cons

Instead of keyword bidding as promised, it sets the bids at the campaign level, so all keywords under ALL ad groups have the same bid?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Poor Overall Experience

2019-01-17

Pros

At the time of use, I did like the overall look of the reporting. It looked professional and clean.

Cons

It titled data metrics different than the platforms and at times, made our reporting look generic.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Matthew Kent

Not Great for Campaigns with Small Budgets

2018-08-06

Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.

Pros

Acquisio does have some nice features that would be useful when managing campaigns with large budgets.

Cons

Accounts had to be linked every time a folder was created, and it would have been much easier if you could just link it once.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Karl Schneider

Reporting Made Simple W/Management!

2017-04-10

Connecting your accounts is a breeze and it really give us a holistic view of each campaign. The staff is extremely helpful, although you may never need their assistance because the product is THAT user friendly.

Pros

The usability and client onboarding.

Cons

N/A

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering Acquisio

It is of great value and gives great insight into campaigns on a month-to-month/year-to-year basis.

Source: Capterra
Helpful?   Yes   No
Read more
Alex Baker

Excellent Adwords API that has most of the functionality you want, and BBM is awesome

2017-07-20

The BBM software has been instrumental in helping us manage a rapidly growing stable of accounts.

Pros

Reports are also highly customizable and easy to share with sales people and clients.

Cons

It's less intuitive than Adwords, and we dont often work within the program itself other than to make use of the budgeting and reporting features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Jim Rauch

Cost my business thousands in lost revenue

2019-01-03

While this feature does work, it also has unintended consequences as they have it currently implemented.

Pros

Consolidated reporting functions were useful.

Cons

Automated bidding and budget features worked as intended but ended up limiting my client's ad exposure. This in turn limited our company revenue, costing us thousands.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonathan Larson

Great Software

2017-03-30

Great Software to help manage all your SEM Campaigns + saves you money over time!

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Tanuj Rastogi

Bid Management Feature is Great

2017-03-30

The only complain we have is that the interface could be better.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Mark Gormley

Review for Acquisio

2017-03-30

Honestly every day we use Acquisio we find out deeper functionality and ease of use. the hip-chat integration is very nice,

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Emmanuelle Ruscio

Excellent product

2016-07-11

Very good reporting platform, rules and automation need improvement.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Juan Carlos Valiente

Results are really not that great! They need to concentrate getting conversions not more clicks.

2018-11-12

The biggest problem is that they add in small print that the contract auto renews but they don't send you a formal renewal or a way for you to opt out of renewing (very shady).

Pros

It does spend the money and gets your more clicks. Interface is simple to use and easy to understand.

Cons

If you want out you will have to file a dispute with your credit card.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

2/10
Source: Capterra
Helpful?   Yes   No
Read more