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Act-On vs Maybe* Comparison

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Overview

Category Leaders

Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead...

Maybe* is a social media monitoring and analytics software designed to help marketing teams track content across various...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

900

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

£

35

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

132

80

23

6

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.8

5

4

3

2

1

3

1

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

There may be other big brands out there, but this is a great solution at an affordable price.

DK

Dustin K.

Act-On is extremely easy to use and starts providing working data immediately. Act-On has a quality product with a friendly UI and wonderful support when the occasional question comes up.

MJ

Mark J.

I like the breadth of capabilities with superior customer support by both the Customer Success Manager and Technical Support.

CG

Collin G.

Pros

Not enoughreviews yet

Cons

In some cases, metrics are just a bit confusing. In particular, there's a metric that compares SEO-type things, but the explanation is inadequate.

CH

Charles H.

It could have better designed templates for emails and landing pages; the ones provided are dreadful. There is a major shortcoming, though, and I think it's a fatal one: e-mail deliverability.

AT

Andre T.

As a small business testing out systems this is horrible.

FT

Fergus T.

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review5 months ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features102
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • Form Builder
  • Forms Management
  • Image Library
  • Influencer Tracking
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features35
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • Form Builder
  • Forms Management
  • Image Library
  • Influencer Tracking
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations104
  • BigCommerce
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations9
  • BigCommerce
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Act-On logo

Act-On

Pretty solid marketing software

Reviewed 4 years ago
Pros

A lot of cool features to amplify your email marketing. Customizing the design of an email does not require any knowledge of HTML, which is great for beginners.

Cons

The software does have all the general tools you need. Maybe less in depth as other tools, but still have the required ones.

Vendor response

Hi! We are so glad to know you are happy with your Act-On experience! As a Marketer myself, I also love the fact that I do not need to rely on someone with a more technical background to launch a campaign. Thank you for your review, and for your business.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Act-On logo

Act-On

surprised (not a good way)

Reviewed 3 years ago

Let met take an example. You want to create a decent marketing automation campaign. For this, you need to create landing pages but first, landing pages templates. oh, I want forms in it so lets create some forms templates to create a form for this landing page template. You do your landing page etc.. and you need to change something in the form. You must go to forms, edit the form to modify it in...

Pros

We like the fact that is it powerfull and we have so much possibility with it

Cons

BUT the way to get things done is not very straight foreward. for example, you don't have any customer support - just deal with the manual and the community (this business model is used by sub brand of big brands), the fact that it is not very user friendly (no possibility to edit pictures directly in the landing pages / emails..).