Act-On Pricing Plan & Cost Guide

Act-On

Cloud marketing automation platform

4.23/5 (161 reviews)

Act-On Pricing

Starting from: $900.00/month

Pricing model: Subscription

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.

Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.

Contact Act-On for a customized quote.
Discounts are available for registered non-profit organizations.

View Pricing Plans

Competitors Pricing

Optmyzr

Starting from: $208.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Cision

Pricing model: Subscription

Agorapulse

Starting from: $49.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Contentful

Starting from: $99.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

Nexternal Solutions

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Pricing Comparison

How does Act-On compare with other Marketing apps?

Subscription plan?

Act-On



97% of apps offer a
subscription plan

Free trial?

Act-On



82% of apps have a
free trial

Freemium plan?

Act-On



26% of apps have a
freemium plan

Pricing Comparison

Marketing app prices shown are $/month




Act-On Pricing Reviews

Pros
  • affordable
  • Great features Support
  • The price to value ratio is excellent.
  • The support is so impressive; they will walk you through anything that you would ever want to know.
Cons
  • Price Contract length term
  • it's archaic and difficult to navigate
  • The WYSIWYG editor can be a little confusing to use.
  • The sync with SugarCRM needs work. The pricing could be better as well.
89%
recommended this to a friend or a colleague

25 reviewers had the following to say about Act-On's pricing:

Jim Janke

Director of Business Process

Reviewed 2014-11-16
Review Source: Software Advice

The price to value ratio is excellent.

Read the full review


Act-On

Cloud marketing automation platform

Bobby Holt

Powerful Email Automation Software

Reviewed 2014-03-26
Review Source: Capterra

Simply put, Act-on offers a plethora of features that allow it to be one of the most powerful email automation software platforms out there. It's email editor is easy to use and has many features that you don't realize are available until you stumble across them. The only possible downside is the cost. While they're not expensive. It's not cheap, but for the features it has it's worth it.

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Act-On

Cloud marketing automation platform

Michelle Brusyo

Act-On is a powerful yet easy to use marketing automation platform

Reviewed 2014-03-27
Review Source: Software Advice

Act-On makes it very easy to manage multiple integrated marketing programs, with built-in testing and reporting capabilities that allow us to easily identify what is working and what can improve. The platform is feature-rich and is always improving, which our team feels is a tremendous value, given the affordable price point. Act-On compares well to much more expensive competitive solutions and allows us to achieve great results with a very small team.

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Act-On

Cloud marketing automation platform

Anonymous

Perfect for Small Teams and Budgets with Big Functionality

Used weekly for 1-2 years
Reviewed 2017-12-21
Review Source: Capterra

Offers many of the features of more expensive marketing suite at budget friendly pricing. Easy to use for almost anyone on your team, easy to assign tasks.

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Act-On

Cloud marketing automation platform

Richard Andrade

Fully Featured Marketing Automation Solution for Right User

Used daily for 1-2 years
Reviewed 2016-09-27
Review Source: GetApp

ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.Great features Support

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Act-On

Cloud marketing automation platform

Anonymous

Just okay.

Used monthly for 1-2 years
Reviewed 2017-12-21
Review Source: Capterra

It's cheaper than pretty much any other automated marketing software, and it does what we need it to do in regards to our client marketing initiatives.

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Act-On

Cloud marketing automation platform

Allison Voigts

Great experience so far

Used daily for 6-12 months
Reviewed 2018-05-05
Review Source: Software Advice

My team recently started using Act-On as our marketing CRM, and I'm very pleased with how easy it is to use and excited about the in-depth capabilities for reporting and drip campaigns.

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Act-On

Cloud marketing automation platform

Tom Ruffolo

Act-On is a great product, but they Failed to Deliver on a Commitment

Used daily for 1-2 years
Reviewed 2017-12-20
Review Source: Software Advice

Good product as a reasonable price in general.Great functionality, Great support. Does what it is supposed to except it does not work with ConnectWise PSA.

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Act-On

Cloud marketing automation platform

Tonya Jackson

Act On

Used weekly for less than 6 months
Reviewed 2018-08-07
Review Source: Software Advice

This software has great features! Act On is easy to use with the available instructions and other help information.

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Act-On

Cloud marketing automation platform

Jennifer Turner

Not what it says on the tin!

Used daily for 1-2 years
Reviewed 2018-02-27
Review Source: Capterra

As a basic bulk emailing tool for a small business it is fine, however it is an expensive emailing tool.

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Act-On

Cloud marketing automation platform

Tim Asimos

Solid Marketing Automation platform

Reviewed 2014-11-23
Review Source: Software Advice

Act-On offers a lot of value for the price. They are certainly not the top platform as far as features and functionality, but they offer a great bang for the buck and continue to improve the platform. For many small and mid-size businesses and those new to marketing automation, Act-On is a great first step into the software, and you can also grow with it as well. Also, the pricing, training, etc. are very easy to get started.

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Act-On

Cloud marketing automation platform

Abby Sandbach

Act-On Worth The Marketing Dollars

Used daily for 2+ years
Reviewed 2017-10-03
Review Source: Software Advice

Act-On is one of the best values for what you get in regards to marketing automation systems. It is worth the cost.Act-On is an easy to use marketing automation platform. I've used Marketo in the past, and Act-On was much simpler and user friendly. Over the last 2 to 3 years they've enhanced the look and feel of the product only for the better. But perhaps the portion of Act-On that I like the most is the support. They offer top tier support. It actually might be some of the best support I've had for a SaaS offering.

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Act-On

Cloud marketing automation platform

Kelsey DeMers

If you take advantage of all of its features, you will succeed.

Used daily for 6-12 months
Reviewed 2018-08-06
Review Source: Capterra

We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

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Act-On

Cloud marketing automation platform

Monica Seely

Powerful and Affordable!

Reviewed 2014-05-08
Review Source: Capterra

We have a very tight marketing budget and Act-On gives us all the features we need at a more affordable price than the major competitors. We love the tight integration with Salesforce, lead scoring, website tracking and reporting. Their customer support is outstanding and has helped us customize the system to meet our specific lead flow. Our sales team loves the lead activity details and it helps them prioritize.

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Act-On

Cloud marketing automation platform

Jonathan Wright

A good marketing automation software with outstanding support

Reviewed 2014-06-16
Review Source: Software Advice

The support is so impressive; they will walk you through anything that you would ever want to know.

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Act-On

Cloud marketing automation platform

Cameron Evans

Not a real great product. Hard to use and manage. Go with HubSpot and save yourself the hassle!

Used daily for less than 6 months
Reviewed 2018-03-07
Review Source: Capterra

Not a great product. My advice - go with a system that has more tools and better interface. Hard to use and do anything with this.I used this software for a little while in my past company. If you want a bare bones system that will work for emails and some automation, I guess this product will work for you.

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Act-On

Cloud marketing automation platform

Antoinette Cummins

not the best and not the worst

Reviewed 2016-10-06
Review Source: Capterra

generally archaic and difficult to really execute a B2B strategy on. It's hard to understand your lead and contacts and the system isn't staying as current as they could with the times.affordable

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Act-On

Cloud marketing automation platform

Tim Asimos

A solid automation platform that competes with the major players

Reviewed 2014-03-26
Review Source: Capterra

Act-on is a solid marketing automation platform that is aimed at first time automation users and companies graduating from basic email marketing tools. But it's not just a "gateway" solution, it provides some advanced features found in many of he more expensive enterprise solutions. The price of entry is modest, it's easy to get started and they provide fantastic customer service that is hard to beat. There are some features that are lacking, but for most firms new to automation, you might not even know what they are. They are always adding new features and improving old ones. I give them solid recommendation.

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Act-On

Cloud marketing automation platform

Israel Kloss

Good product for an even better price

Reviewed 2015-02-24
Review Source: Software Advice

I like Act-On's best quality and power to price ratio. The product is at least as good as my evaluation of Marketo for a lot less!

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Act-On

Cloud marketing automation platform

Prabhdeep Singh

Great tool for marketing

Used daily for 6-12 months
Reviewed 2017-12-10
Review Source: Software Advice

It is a very user-friendly software but it locates somewhere in the middle where it is neither too simple like constant contact nor too advanced like Hubspot. It is a good system for medium-sized organizations. I liked the customer service especially their technical support and dashboard design is also very modern and user-oriented.

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Act-On

Cloud marketing automation platform

Alexa Valentin

Great way to keep your clients!

Used weekly for less than 6 months
Reviewed 2018-04-29
Review Source: Software Advice

We decided to invest in our Marketing Department and found Act-On Marketing Software to be a good one. We've only recently bought it but we're very happy with our results and the way the it operates.

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Act-On

Cloud marketing automation platform

Rachel Tannehill

Act-On Is A Great Marketing Automation Tool

Used daily for 1-2 years
Reviewed 2017-11-20
Review Source: Capterra

Act-On is one of the more affordable marketing automation platforms and has great features.Act-On gives our marketing teams the ability to send out email drip campaigns and monitor website visitors.

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Act-On

Cloud marketing automation platform

Dave Johnson

ACT-ON customer service is fading fast

Used weekly for 1-2 years
Reviewed 2018-08-07
Review Source: Capterra

I was looking for an email tool that integrates with MS CRM and this product fits the bill. It allows you to drip campaigns, which is nice (albeit not intuitively). Just make sure you give yourself ample time for their assistance.In the landscape of marketing automation systems, ACT-ON is not the most powerful solution, but it is not the most expensive. It works quite well for our needs.

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Act-On

Cloud marketing automation platform

B Segal

Act-On: Easy to install and use. And, real customer support

Reviewed 2014-03-26
Review Source: Capterra

I've been very impressed with how easy it was to get started with Act-On and how it integrates easily with website tracking and salesforce. Most importantly, you get access to a real person if you need support and the self-help resources don't help. All this for a very fair price. I wish some of the reporting was more robust.

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Act-On

Cloud marketing automation platform

John Bracamontes

Act-On to Get Your Act Together

Reviewed 2015-08-28
Review Source: Software Advice

I really like how easy it is to set this product up with other 3rd party platforms. It was very easy to integrate with Salesforce, BigCommerce and a 3PL system for logistics. The logic is very easy to understand and easy to test. Pricing is great as well.

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Act-On

Cloud marketing automation platform