ActiveCampaign Pricing, Features, Reviews & Comparison of Alternatives

ActiveCampaign Reviews

ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation

4.52/5 (56 reviews)
6,443

Send targeted campaigns, nurture your contacts, and automate your sales & marketing processes.

ActiveCampaign is an intelligent platform that makes it easy to leverage marketing automation. You’ll be able to design sophisticated, automated marketing processes that save time and generate additional revenue for your company.

You can create follow-up that adapts to your customers’ behavior so you are automatically sending the perfect message at the perfect time. By sending messages that match your customers’ interests, they’ll be more engaged and responsive. You’ll have happier customers and higher conversions.

You’ll be able to create beautiful email campaigns that convert using ActiveCampaign's intuitive email designer. All email templates are fully mobile responsive so they’ll look great on your customers’ mobile phone or tablet.

You can use the integrated sales CRM to automate your sales processes. You’ll save time by automating repetitive tasks. You’ll stay organized by having tasks automatically created in response to key events like receiving an email from a contact with an open deal. You can connect your email account so that emails from your contacts are automatically associated with the deal record. Having so you can consolidate all the information you have and stay organized.

See why thousands of marketers are upgrading to ActiveCampaign and learn how intelligent marketing and sales processes can help your business grow.

ActiveCampaign Overview

Pricing

Starting from: $17.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)
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Devices

Web
Android
iOS

Business size

S
Small
M
Medium
L
Large
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ActiveCampaign screenshot: Keep an eye on important business metrics from your account overview dashboard.ActiveCampaign screenshot: Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.ActiveCampaign screenshot: Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor. ActiveCampaign screenshot: Customer insight is organized and consolidated into contact records.ActiveCampaign screenshot: Pipeline view of the sales CRM

ActiveCampaign Reviews (56)

Latest reviews

 Awesome, product and easy to use!!!

Cost and ease of use.

Read the full review
Reviewed 2 days ago by Kevin Mabry

 

 Fantastic product that keeps getting better

Read the full review
Reviewed 10th of July by Brett Thurber

Read all reviews

ActiveCampaign Pricing

Starting from: $17.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

Lite: $17 per month

Plus: $49 per month

Professional: $99 per month

Enterprise: $149 per month

View Pricing Plans

Key Features of ActiveCampaign

  • Send newsletters
  • Marketing automation
  • CRM & Sales automation
  • Smart auto responders
  • We find your contacts age, gender, & location
  • Built-in integrations with 200+ external services
  • Advanced segmentation & targetting
  • Drag & drop email designer
  • Automated series (custom automation work flows)
  • Track your contacts on your site & in your apps
  • Dynamic (and conditional) email content
  • Campaign, contact, and list reporting
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Free email templates
  • Add live ecommerce data & videos to your emails
  • Build custom forms for landing pages
  • SMS marketing
  • Free one-on-one training
  • Free phone, live chat, & email support
  • A/B Testing

ActiveCampaign Screenshots (5)

ActiveCampaign screenshot: Keep an eye on important business metrics from your account overview dashboard.ActiveCampaign screenshot: Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.ActiveCampaign screenshot: Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor. ActiveCampaign screenshot: Customer insight is organized and consolidated into contact records.ActiveCampaign screenshot: Pipeline view of the sales CRM

Specifications

Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
Devices Supported
Android, iPhone-iPad, iPhone, iPad, Linux, Mac, Windows, Web-based
Supported Countries
Asia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Alternatives to ActiveCampaign

Benefits

Grow your business faster by increasing your conversion rate and nurturing strong relationships with customers.

Who is ActiveCampaign For?



ActiveCampaign was created to serve the needs of small and medium-sized businesses. Within those organizations, ActiveCampaign is most frequently utilized by employees in the marketing, design, and sales departments.

Despite its popularity within the SMB community, ActiveCampaign’s technology is frequently used by larger organizations, as well. ActiveCampaign clients run the gamut from one-person companies to Fortune 500 corporations.

Read the full GetApp Analysis

Videos

ActiveCampaign Category Leaders

Reviews
Integrations
Mobile
Media
Security

#9 in Marketing Automation

View full ranking
57
13
19
13
5
7

#10 in Email Marketing

View full ranking
60
13
17
13
10
7

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Security and privacy

Encryption

No
Encryption of sensitive data at rest
Yes
HTTPS for all pages

Access control

No
Multi-factor authentication options

Data policy

Yes
Data backup in multiple locations/GEO regions
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Kevin Mabry

Awesome, product and easy to use!!!

18/07/2017

Cost and ease of use.

Pros

I can't say enough about ActiveCampaign. It is by far the best CRM fo the price. Salesforce is pretty costly but ActiveCampign does all I need it to do and more.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Brett Thurber

Verified Reviewer

Fantastic product that keeps getting better

10/07/2017

Pros

Solid software that makes a big difference in our business. CRM is great and keeps getting better. Company seems to listen to their customers and make improvements constantly.

Cons

Their home page format is a little clunky. A few features that I wished they had they just implemented (canned responses) so I'm pretty happy!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Eric Payton

A really slick product with a few performance issues that keep it under 5 stars

27/06/2017

Pros

ActiveCampaign's feature set is really hard to beat (I know, because we had some performance hiccups that had me researching alternatives); the automation tool is unequaled by any competitors, and ties in very neatly with their sales pipeline component.

Cons

My only real complaint is that the server infrastructure their product sits on appears to be a little underpowered; at times the system is unusable due to slow loading pages. We have had some hiccups with the software where it was absolutely not working correctly, but support was able to provide a workaround eventually until the issue was resolved. Those issues did cause some major disruption to a large campaign. Additionally, their SMS solution can only send 1 message per second, which is fine, but that limitation wasn't noted anywhere, so we made the mistake of broadcasting to a large list, and the final messages weren't delivered for over a week.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Founder (Marketing and Advertising company, myself only employees)
Verified Reviewer

Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

23/06/2017

Pros

Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons

Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care. There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response... So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Joseph Kearns

Verified Reviewer

AC is great value, great platform, weak international support.

18/06/2017

Pros

Amazing UI. Huge feature List. Amazing deep data connection with woocommerce. Value is amazing and the reason I came to AC and will stay.

Cons

CRM is weak and could make AC game changing. No international timezone chat support cuts productivity for new users. Slow sending emails?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Marco Illgen

Great Email Marketing System

16/06/2017

I automated my email marketing and got a system in place that converts my leads into customers. Additionally I can help attendees of my 5 day website challenge with supporting emails

Pros

ActiveCampaign offers a lot of functions and a great customer service. I like the automations and time oriented sending of emails.

Cons

It's a bit complex and hard to understand at a first glance. Nonetheless there is good help documentation and the customer service helps with live Chat too

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Paul Dunstan

A high class email marketing platform complete with CRM and exceptional automation.

15/06/2017

This software enables me to take leads from initial enquiry to paying customer. It helps me manage my team who do the same. It automates most of the process and enables us to track EVERYTHING. What you can track - you can improve. It is quite simply awesome.

Pros

It treats contacts as ONE, even if they subscribe to multiple lists or offers, unlike many other providers. The automations, with tagging, deals and pipelines are incredible and enable the vendor to manage their database with extremely sophisticated and complex routines - all on autopilot and triggered by the actions of the customer. You can even trigger actions when your subscribers visit pages on your website and just about any other condition you can think of. The support team are awesome, and the developer respond quickly with new ideas for even more improvements.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kalei White

Amazing product, great price, above and beyond support

13/06/2017

Pros

I love how many features it has and how it helps with all aspects of our marketing funnel. The customer service and support is excellent, my questions are always answered right away!

Cons

It takes some time to dig into and find the reports. Sometimes I find bugs in the reports and they have issued tickets to fix them. Other than that, none.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Collin Belt

Impressive functionality and features, but be prepared to invest a lot of time.

07/06/2017

Advanced email automation functionality at a fraction of the cost of Infusionsoft.

Pros

ActiveCampaign offers most of the power and functionality of much higher-priced software like Infusionsoft. In my experience, it's the best value-for-money email management software for businesses that may be new to email automation.

Cons

Features and builders are unintuitive, and the pop ups designer for websites is awful. You need to have a PhD in CSS in order to make it not look flat-out bad.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Austin Schmidt

The Best Kept Secret in Marketing Automation

06/06/2017

Pros

ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.

Cons

The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more

GetApp Analysis

An all-in-one marketing platform for businesses, ActiveCampaign offers a suite of tools designed to help small to medium-sized organizations acquire, retain, and engage their customers. From obtaining new contacts to keeping tabs on post-sale processes, ActiveCampaign provides value to its users at every stage of the business lifecycle.

Although ActiveCampaign boasts a strong set of email and messaging features, the web-based solution does much more than a traditional email service provider. ActiveCampaign goes beyond competitors in the marketplace by tying its email and messaging features to a robust marketing automation platform, complete with build-in CRM and sales automation features. The company offers true marketing automation tools that enable businesses to create custom marketing workflows and automated follow-up sequences, while also tracking behavior multiple marketing channels.

What is ActiveCampaign?

ActiveCampaign is an all-in-one marketing platform that facilitates growth for small to mid-size businesses. ActiveCampaign provides tools that businesses can use for managing and nurturing existing contacts, keeping tabs on clients throughout the sales process, and even obtaining new customers.

Because it can be difficult to pinpoint the return that businesses achieve with traditional email marketing platforms, ActiveCampaign has chosen to include a bevy of advanced features that measure its value to clients. These real-time insights help businesses quickly see developing trends and determine the return on investment that they are achieving through email marketing and sales automation.

Main Features

Create Email Newsletters

One of the most prominent elements in the ActiveCampaign platform is the drag-and-drop email designer. Utilizing the drag-and-drop interface, along with free templates and free image hosting, businesses can design the types of email marketing messages that customers are likely to notice.

Create a new campaign and begin designing your email newsletter using ActiveCampaign’s custom tools. ActiveCampaign will save your changes all along the way, and you can revert back to a previous version of your design at any time. You can add headers, pictures, galleries, and even eCommerce elements to your newsletter with just a few quick clicks.

Manage Contacts

ActiveCampaign makes it easy for businesses to centralize their contact databases within a single platform. By keeping their contacts in one place, businesses make it easier for employees to collaborate and keep leads engaged throughout the pipeline. Businesses are also able to segment their contacts by data, campaign interactions, social data, or website activity.

Import your existing contact database into ActiveCampaign, and immediately begin using the platform’s contact management features to fill in missing information about any contacts on your list. You can review the complete history of any contact on a single screen. ActiveCampaign can also pull up a contact’s age, gender, location, interest, or social profiles from something as simple as an email address.

Automate Campaigns

Using ActiveCampaign’s campaign automation features, businesses are able to streamline their marketing programs and reach out to sales leads with precision timing.

With intelligence-driven automations, you can update contact data, initiate campaigns, and add branches or conditions through the ActiveCampaign platform. ActiveCampaign can track the webpage visits or custom events that you define when you add a snippet of code to your website. ActiveCampaign also logs every interaction, which means you’ll know when a contact signs up for a form or watches a video on your site.

Segment Lists

Once a business’ contacts have been uploaded to ActiveCampaign, the platform makes it easy to segment those contacts into individual lists. Using basic or advanced logic, ActiveCampaign is able to check against a contact’s data, such as behaviors, interactions, location, and history. Using segmentation tools allows you to better target your email marketing messages.

With list segmentation, you can break down your large contact database based on contact data and differentiate between the needs of subscribers. This ensures that the messages you’re sending are as relevant as possible, and it is one way that businesses improve click-through rates on their email messages.

Integrations

ActiveCampaign integrates with more than 150 apps and services. The apps and services that ActiveCampaign integrates with range from accounting, analytics, and CMS applications, all the way to services focused on sales, support, and lead generation. More information about specific integrations is available on the ActiveCampaign website.

Pricing

Pricing for ActiveCampaign starts at $9 per month. The cost of a monthly account is based on the number of contacts that a business has.

Bottom Line

  • Strong set of email and messaging features
  • Ties email marketing to marketing automation and CRM systems
  • Designed to serve the needs of small and medium-sized businesses
  • True marketing automation features for creating custom workflows
  • Allows businesses to create automations based on contact and behavioral data

Frequently used together