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ActiveCampaign Alternatives

How do ActiveCampaign alternatives compare?

Keap and Agile CRM stand out as its top competitors based on similarity, popularity and user reviews. When comparing ActiveCampaign to its top 100 alternatives, Leadersend has the highest rating, with 4Degrees as the runner-up, and ActiveCampaign ranking 28th place. Salesforce Sales Cloud has the most reviews with a total of 15,540, while ActiveCampaign has 1,084. Users say DirectIQ tops the list for value for money followed by Leadersend, while ActiveCampaign comes in 36th. Users also say Leadersend and SutiCRM are the easiest to use, while ActiveCampaign takes 55th place.


How do I choose the best ActiveCampaign alternative?

Browse our list of competitors to find the tool that's right for your team and workflow. Filter apps by features, pricing, ratings, integrations, devices and more. Read verified reviews and discover what other people in your industry are using. Compare apps side by side to find the best match for your business.


What are the top 5 alternatives to ActiveCampaign?

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Features


Pricing model


Devices supported


User rating


Organization types


Geographies served


Integrated with


Industry


Company size


Top 100 alternatives

Keap

4.1
(1,075)

An all-in-one CRM, sales and marketing automation software

Pricing

Starting from

$79/month

Value for money

3.8

0.7

4.5

What users say about Keap's value for money

We are overall very much satisfied with Infusionsoft and we found this affordable to small and medium scale businesses having less budget to allocate for such softwares.

SS

Sk S.

Landing pages rarely work and I have had multiple events and lost hundreds of leads during the KEAP take over of Infusionsoft. Now I have too much money invested to make a switch.

HM

Heidi M.

Total

40

85

90

features in common

40

features in common

Keap's unique features

  • Multi-Campaign

  • Collections Management

  • Projections

  • Configurable Workflow

ActiveCampaign's unique features

  • SMS Integration

  • Customizable Questions

  • Design Management

  • Engagement Analytics

Agile CRM

4.2
(401)

Sales and marketing CRM for growing businesses

Pricing

Starting from

$8.99/month

Value for money

4.2

0.3

4.5

What users say about Agile CRM's value for money

Most companies will try to lock you into a one year commitment, but it is perfectly reasonable to know everything works together in harmony. Question 3: Is this the right price for me.

AD

Adam D.

It has kept a great log of our consultants past and present, so in that respect - it has done it's job. I just feel like the cost (for 3 operators) does not justify the tool.

Derek "Storme" B.

Total

35

76

90

features in common

35

features in common

Agile CRM's unique features

  • Multi-Campaign

  • Computer Telephony Integration

  • Prospecting Tools

  • Conversion Rate Optimization

ActiveCampaign's unique features

  • Real Time Data

  • Customer Database

  • Customizable Questions

  • Design Management

Pricing

Value for money

3.6

0.9

4.5

What users say about Salesforce Marketing Cloud's value for money

I think investing in the cloud solutions was one of the best decisions my team has made. We are able to manage our social channels with ease.

AR

Anonymous Reviewer

Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.

DS

Desirae S.

Total

29

46

90

features in common

29

features in common

Salesforce Marketing Cloud's unique features

  • Goal Setting / Tracking

  • Multi-Channel Communication

  • Lifecycle Management

  • Multi-Campaign

ActiveCampaign's unique features

  • Pipeline Management

  • Custom Fields

  • Customizable Questions

  • Design Management

Pardot

4.1
(543)

Salesforce B2B marketing automation for marketing & sales

Pricing

Starting from

$1250/month

Value for money

3.7

0.8

4.5

What users say about Pardot's value for money

Ability to segment your prospects into silos that can help determine which direction will bring the best return on our investment of time. I also like the ability to add photos of our work.

ET

Eric T.

Costly for small businesses but that's my only gripe.

RK

Ryan K.

Total

35

61

90

features in common

35

features in common

Pardot's unique features

  • User Management

  • Follow-up Scheduling

  • Keyword Tracking

  • Permission Management

ActiveCampaign's unique features

  • Real Time Monitoring

  • Customizable Questions

  • Data Import/Export

  • Email Notifications

Pinpointe On-Demand

4.7
(49)

Advanced-feature email marketing for less

Pricing

Starting from

$42/month

Value for money

4.5
4.5

What users say about Pinpointe On-Demand's value for money

The best in class email editor, just incredible in flexibility. Extremely friendly dashboard, great reporting, very competitive pricing.

Mitchell W.

The program is easy to use and is cost effective. I would like to get our open rates and click-through-rates up though.

ac

andrew c.

Total

28

36

90

features in common

28

features in common

Pinpointe On-Demand's unique features

  • WYSIWYG Editor

  • Archiving & Retention

  • Access Control

  • User Management

ActiveCampaign's unique features

  • Pipeline Management

  • Customer History

  • Data Import

  • Email Integration

iContact

4.5
(526)

Email marketing & social media marketing software

Pricing

Starting from

$14/month

Value for money

4.4

0.1

4.5

What users say about iContact's value for money

Reasonably simple to use which offers the best value for money solution for small to medium businesses. Sometimes less options are a blessing in disguise.

Karin S.

I value support over price and their support is excellent.

KK

Ken K.

Total

36

52

90

features in common

36

features in common

iContact's unique features

  • Graphical Workflow Editor

  • Landing Page Templates

  • Social Network Marketing

  • Performance Management

ActiveCampaign's unique features

  • Reporting & Statistics

  • Customizable Questions

  • Data Import/Export

  • Event Triggered Actions

AWeber

4.3
(152)

Powerfully-simple email marketing and automation software

Pricing

Starting from

$0/month

Value for money

4.0

0.5

4.5

What users say about AWeber's value for money

I am satisfied with the prices and the features that Aweber offers. I also like the fact that they are evolving paying attention to what the market is asking for.

IE

Ina-Eliza G.

Sadly, Aweber completely destroyed an email campaign and lost me money. I had set up a sequence of emails and twice been on to support so they could confirm it was done correctly.

Ben T.

Total

50

69

90

features in common

50

features in common

AWeber's unique features

  • Landing Page Templates

  • Lead Generation

  • Sales Tracking

  • Sales Integration

ActiveCampaign's unique features

  • Demographic Data Collection

  • Event Tracking

  • Lead Scoring

  • Pipeline Management

GetResponse

4.1
(243)

The world's easiest e-mail marketing

Pricing

Starting from

$15/month

Value for money

3.9

0.6

4.5

What users say about GetResponse's value for money

I have come across other landing page platforms I like better, but for the price Get Response is an excellent option and produces good results, attractive landing pages and a competitive price.

AR

Anonymous Reviewer

I preferred the framework however Getresponse charges for a proportionate email twice if it's on an uncommon rundown. This makes it costly to oversee as your client base develops.

Rebecca B.

Total

28

40

90

features in common

28

features in common

GetResponse's unique features

  • Image Editing

  • SEO Management

  • Video Streaming

  • "What If" Scenarios

ActiveCampaign's unique features

  • Performance Reports

  • Contact Management

  • Customer History

  • Data Import/Export

HubSpot Marketing Hub

4.5
(4,406)

All in one inbound marketing platform

Pricing

Starting from

$50/month

Value for money

4.2

0.3

4.5

What users say about HubSpot Marketing Hub's value for money

HubSpot is a solid tool, that could be refined a bit for overall better functionality. It's not overly complicated or pricey so it's a great option compared to some of its competitors.

JN

Jessica N.

M more of a developer on this system, and it's got a lot of great functionality and continues to grow. If you've got the budget for it, it's a great solution.

AR

Anonymous Reviewer

Total

37

70

90

features in common

37

features in common

HubSpot Marketing Hub's unique features

  • Social Advertising

  • Custom Forms

  • Visual Analytics

  • Custom Landing Pages

ActiveCampaign's unique features

  • Real Time Monitoring

  • Customizable Questions

  • Data Import/Export

  • Email Notifications

Sendinblue

4.5
(661)

Automation, Marketing & Transactional Email, and SMS Service

Pricing

Starting from

$25/month

Value for money

4.5
4.5

What users say about Sendinblue's value for money

It is ok, cost is interesting, I would like to improve my ability to use it and to link with other social media , google ads, Fb, histagram and with prestashop.

AR

Anonymous Reviewer

They have a very nice automation workflow process that has a lot of options similar to big competitors that cost more.

Matthew V.

Total

40

53

90

features in common

40

features in common

Sendinblue's unique features

  • Receiving

  • Rich Text Editor

  • WYSIWYG Editor

  • Summary Reports

ActiveCampaign's unique features

  • SMS Marketing Managment

  • Customizable Branding

  • Demographic Data Collection

  • Heatmap

LeadSquared

4.2
(57)

Marketing automation and sales execution platform

Pricing

Starting from

$25/month

Value for money

4.3

0.2

4.5

What users say about LeadSquared's value for money

Perfectly under budget, great support team and scalable.

Sanjeev K.

We were looking for a cost effective CRM tool which could support our business process and Leadsquared was exactly like that.

AA

Antony A.

Total

38

63

90

features in common

38

features in common

LeadSquared's unique features

  • Workflow Management

  • Custom Landing Pages

  • Dashboard Creation

  • Predictive Analytics

ActiveCampaign's unique features

  • Real Time Data

  • Customer Database

  • Customizable Branding

  • Design Management

BenchmarkONE

4.4
(151)

CRM & Marketing for small businesses and marketing agencies.

Pricing

Starting from

$39/month

Value for money

4.4

0.1

4.5

What users say about BenchmarkONE's value for money

An awesome and inexpensive marketing automation tool.

Alex W.

Hatchbuck offers a tiered pricing plan, which is great for small businesses trying and starting a CRM program.

JM

Jenna M.

Total

41

52

90

features in common

41

features in common

BenchmarkONE's unique features

  • Prioritizing

  • Task Planning

  • Task Tracking

  • Activity Management

ActiveCampaign's unique features

  • SMS Marketing Managment

  • Customizable Questions

  • Data Import/Export

  • Event Tracking

User.com

4.7
(29)

The engine of growth. An all in one solution for user data.

Pricing

Starting from

$49/month

Value for money

4.6

0.1

4.5

What users say about User.com's value for money

I was surprised about how well it worked and what's more important, they offered a great price.

ER

Evelyn R.

All the features you need for a friendly price for a startup.

GH

Gerald H.

Total

63

99

90

features in common

63

features in common

User.com's unique features

  • Multi-Channel Communication

  • Authentication

  • Role-Based Permissions

  • Automated Sales

ActiveCampaign's unique features

  • Geolocation

  • Location Tracking

  • Mobile Integration

  • Social Media Integration

SharpSpring

4.6
(674)

Affordable marketing automation for all business sizes

Pricing

Value for money

4.6

0.1

4.5

What users say about SharpSpring's value for money

For the price, its an outstanding product. Its much more feature rich than some of the other low budget options, and loaded with functionality that most small and mid sized business can use.

EP

Eileen P.

It's been a super easy add on to our services since the tool is so robust and we have another revenue opportunity through various ways we can service our clients with the software.

MT

Mindy T.

Total

71

100

90

features in common

71

features in common

SharpSpring's unique features

  • Sales Tracking

  • Custom Landing Pages

  • WYSIWYG Editor

  • Customer Accounts

ActiveCampaign's unique features

  • Location Tracking

  • Newsletter Management

  • SMS Marketing Managment

  • Customizable Questions

Constant Contact

4.3
(1,755)

Powerful tools and expert guidance to market your business.

Pricing

Starting from

$20/month

Value for money

4.0

0.5

4.5

What users say about Constant Contact's value for money

For the price, this software is fantastic. There are a few things you can't do without paying more, but overall, they're not needed to still produce great e-mails to send out to customers.

CB

Caitlin B.

Overall, Constant Contact is easy to use for email marketing, better priced than the competition, and is a great tool to manage all of your email contacts.

Michael H.

Total

42

62

90

features in common

42

features in common

Constant Contact's unique features

  • Email Invitations & Reminders

  • Event Scheduling

  • Social Advertising

  • Credit Card Processing

ActiveCampaign's unique features

  • Task Management

  • Data Filtering

  • eCommerce Integration

  • Forms Management

Mailjet

4.3
(328)

Marketing Email, Transactional Email, Transactional SMS

Pricing

Starting from

$8.69/month

Value for money

4.4

0.1

4.5

What users say about Mailjet's value for money

Overall we're happy with Mailjet and their pricing is great in comparison to other email providers.

JB

Jaclyn B.

The platform has gotten much better over the years. We have the bronze subscription and for the price it is really worth it.

ME

Mary Ellen C.

Total

46

62

90

features in common

46

features in common

Mailjet's unique features

  • Knowledge Base Management

  • Microsoft Outlook Integration

  • Web Analytics

  • Multi-Campaign

ActiveCampaign's unique features

  • Visitor Tracking

  • Email Integration

  • Heatmap

  • Lead Nurturing

SendGrid

4.2
(460)

Email Delivery. Simplified.

Pricing

Starting from

$14.95/month

Value for money

4.0

0.5

4.5

What users say about SendGrid's value for money

A very reliable SMTP service with excellent prices.

EM

Enrico M.

It did what we needed it to do, so that was good. We used it for over a year for monthly newsletters, but as soon as our marketing budget allowed it, we switched to MailChimp.

Zee G.

Total

31

43

90

features in common

31

features in common

SendGrid's unique features

  • Rich Text Editor

  • Role-Based Permissions

  • Spam Analysis

  • Usage Tracking

ActiveCampaign's unique features

  • Pipeline Management

  • Customer History

  • Data Import

  • eCommerce Integration

Marketo Engage

4.2
(587)

Marketing automation for digital marketers

Pricing

Value for money

3.8

0.7

4.5

What users say about Marketo Engage's value for money

It also has many customizable or repeatable processes embedded within it. With the correct process set up within your software, marketo is the best use of your money for martech.

AR

Anonymous Reviewer

They have tips and guides for their products. Though ofcourse the price is costly compared to other email automation or newsletter creation that can be accessed or used at no cost.

ML

Maria Lenin L.

Total

40

64

90

features in common

40

features in common

Marketo Engage's unique features

  • Workflow Management

  • Custom Landing Pages

  • Customer Experience Management

  • Landing Page Templates

ActiveCampaign's unique features

  • Sales Reporting

  • Custom Fields

  • Customizable Branding

  • Email Distribution

Mailchimp

4.5
(14,015)

Email and advertising marketing automation platform

Pricing

Starting from

$10/month

Value for money

4.4

0.1

4.5

What users say about Mailchimp's value for money

Mailchimp also offers the payment part which is accessible and more useful, for us the free part is very good, but if you need more, I think the price-utility ratio is one of the best.

CV

Carolina V.

Mailchimp is great for those that want to have a consistent email template(s) in one location. For the cost too, it's pretty awesome and super easy to use and update.

KM

Katie M.

Total

48

78

90

features in common

48

features in common

Mailchimp's unique features

  • Loyalty Program

  • Social Network Marketing

  • Data Synchronization

  • Social Media Metrics

ActiveCampaign's unique features

  • Customizable Branding

  • Data Import/Export

  • Instant Messaging

  • Multi-Company

DirectIQ

4.9
(12)

Easy, Intelligent Email Marketing

Pricing

Starting from

$12

Value for money

5.0

0.5

4.5

What users say about DirectIQ's value for money

Really intuitive and easy to use. Good price comparing them to other Email Service Providers.

Alexandru I.

The Direct IQ software is very easy to use and priced right. They are constantly adding and updating features to stay current.

JT

JR T.

Total

1

1

90

features in common

1

features in common

DirectIQ's unique features

  • No unique features

ActiveCampaign's unique features

  • SMS Marketing Managment

  • Subscription Management

  • Contact Management

  • Automatic Notifications

PlanPlus Online

4.0
(83)

Personal Planner and CRM software

Pricing

Starting from

$69.95/year

Value for money

3.3

1.2

4.5

What users say about PlanPlus Online's value for money

Fantastic planning, organization and communication tool. Price is great and so is the customer service.

HB

Heather B.

TOTALLY messed up my calendar - duplicated appointments, shifted appointments in time. Cost me huge amounts of wasted time working to get things back to where they should be.

AJ

Allen J.

Total

4

6

90

features in common

4

features in common

PlanPlus Online's unique features

  • Document Storage

  • Projections

ActiveCampaign's unique features

  • Social Media Integration

  • Tagging

  • Contact Management

  • Automatic Notifications

JangoMail

2.0
(1)

Cutting Edge Email Technology

Features

Total

1

1

90

features in common

1

features in common

JangoMail's unique features

  • No unique features

ActiveCampaign's unique features

  • SMS Marketing Managment

  • Subscription Management

  • Contact Management

  • Automatic Notifications

Email It

3.3
(7)

Easy to use email marketing service

Features

Total

4

6

90

features in common

4

features in common

Email It's unique features

  • Custom Forms

  • Monitoring

ActiveCampaign's unique features

  • Subscription Management

  • Template Management

  • Content Management

  • Automatic Notifications

Oracle Responsys

(0)

The #1 cloud platform for digital marketing

Features

Total

22

40

90

features in common

22

features in common

Oracle Responsys' unique features

  • Performance Management

  • Collaborative Workspace

  • Customizable Reporting

  • Process Control

ActiveCampaign's unique features

  • Customizable Branding

  • Behavior Tracking

  • Chat

  • Tagging

MoonMail

4.5
(131)

Simple Email Marketing

Pricing

Starting from

$19.99/month

Value for money

4.5
4.5

What users say about MoonMail's value for money

A digital and print magazine thrives on exposure and Moonmail is an excellent vehicle to help us expand our reach at an affordable price. The ease of use was great, and the learning curve simple.

CL

Chris L.

Pricing is okay and I am comfortable to send email marketing, Excellent services I recommend to all.

Aakash M.

Total

26

30

90

features in common

26

features in common

MoonMail's unique features

  • Text Editing

  • Summary Reports

  • Multi-Language

  • Customer Complaint Tracking

ActiveCampaign's unique features

  • Multi-Channel Marketing

  • CRM Integration

  • Customer History

  • Data Import

MailerLite

4.5
(372)

Email marketing software for smart business

Pricing

Starting from

$10

Value for money

4.6

0.1

4.5

What users say about MailerLite's value for money

I like the interface and easy of use in comparison to other products that are available, but even better you get all the features of the more "bigger" products at a fraction of the cost.

Renee S.

Great Email Marketing Software for a Competitive Price.

DA

Daniel A.

Total

58

77

90

features in common

58

features in common

MailerLite's unique features

  • Image Editing

  • Landing Page Templates

  • Progress Reports

  • Permission Management

ActiveCampaign's unique features

  • Image Library

  • Lead Management

  • Location Tracking

  • Pipeline Reports

Campaign Monitor

4.6
(428)

Elegantly simple email marketing

Pricing

Starting from

$9/month

Value for money

4.4

0.1

4.5

What users say about Campaign Monitor's value for money

I love that this is a top quality newsletter software product that my company can generate revenue with.

Chris C.

Excellent value for the money, it's pretty cheap, anyone can afford it. Cheaper than a spotify subscription!).

Jake C.

Total

39

50

90

features in common

39

features in common

Campaign Monitor's unique features

  • Multi-Campaign

  • Social Advertising

  • Status Reporting

  • Conversion Rate Optimization

ActiveCampaign's unique features

  • Sales Reporting

  • Customer History

  • Data Import/Export

  • Event Tracking