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ActiveCampaign vs Act-On Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

900

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.9K

5

4

3

2

1

1.3K

457

82

25

18

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.3

250

5

4

3

2

1

134

81

23

7

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

Act-On is extremely easy to use and starts providing working data immediately. Act-On has a quality product with a friendly UI and wonderful support when the occasional question comes up.
I like the breadth of capabilities with superior customer support by both the Customer Success Manager and Technical Support.
There may be other big brands out there, but this is a great solution at an affordable price.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

In some cases, metrics are just a bit confusing. In particular, there's a metric that compares SEO-type things, but the explanation is inadequate.
It could have better designed templates for emails and landing pages; the ones provided are dreadful. There is a major shortcoming, though, and I think it's a fatal one: e-mail deliverability.
As a small business testing out systems this is horrible.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features90
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features102
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations478
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations106
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AB
AvatarImg

Adela B.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ActiveCampaign logo

ActiveCampaign

Clunky product, good if you need a basic automation system

Reviewed 5 years ago
Pros

- Much easier on the wallet than bigger players in the market like Hubspot and Act On - Automation set-up is straightforward

Cons

- Email design and templates are very basic - Everything centres around automations - Be warned - although they have migration support it was very poor and needs to be closely managed as there were a lot of mistakes in ours. - Form templates are very basic, you need CSS knowledge if you want to create something more engaging

Vendor response

Hi Adela, Thank you for leaving us a review. We're sorry to hear you haven't had the best experience. Please reach out to us if there's anything we can help with: www.activecampaign.com/contact Also, we're constantly making updates to the platform, so if there's anything specific you'd like to see (ex: email design changes) we'd recommend adding them to our feedback page so that our internal team will see them! ideas.activecampaign.com Thanks again from your friends at ActiveCampaign!

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Mattia D.

Verified reviewer

Nonprofit Organization Management, 51-200 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Simple and fun email marketing and automation

Reviewed 3 months ago

I needed software that would act as a CRM, send communications to the various lists and automate messages to various types of users. With ActiveCampaign I found everything very easy.

Pros

Active Campaign is a software that I use to do email marketing and automation within various activities, the first thing I can say is that the ease of use: importing contacts, managing lists, delivering messages is the strong point. Then managing the automation flows is a bit like making a game. Simple and easy. Fun too.

Cons

There are no major difficulties in using this software and also I had the pleasure of taking advantage of a one to one meeting directly with an expert who followed me in the first steps. The rest came by itself.

DM
AvatarImg

Darcie M.

Environmental Services, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

An Honest Review for Active Campaign

Reviewed 2 years ago

When I had a problem and I called Active Campaign to help. They helped me immediately and they seemed genuine eager to help. Thank you. This made my day go by so much nicer.

Pros

Very user friendly. Videos on You Tube on how to use items on Active Campaign if you need it.

Cons

So far, there is no negative on this software.

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Dion D.

Verified reviewer

Medical Devices, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

#1 Conversion Channel For This eCommerce Brand is Email & ActiveCampaign Made it Happen Seamlessly

Reviewed 6 months ago

Our list building has improved dramatically. We're also able to better nurture our visitors through the journey of becoming valued customers. Overall revenue has increased by communicating more effectively with our audience.

Pros

Easy to use, implement and manage. You'll get used to their interface quickly and be up and running with their onboarding support.

Cons

The reporting is limited based on the plan that you're on. To get the best reporting you'll have to be on their highest-tier plan.

BN
AvatarImg

Bryan N.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best Automation Software Out There!

Reviewed 2 years ago

We've been using Active Campaign for several years. We wouldn't use any other service.

Pros

Ability to design great email ads, retargeting based on clicks, opens, etc. marketing automation based on certain pages or links clicked on, very user friendly CRM, Reporting on all services within the software.

Cons

CRM could be better but it's still user friendly

JL
AvatarImg

James L.

Religious Institutions, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great software for starters and advanced marketers

Reviewed a month ago
Pros

Great automation functions.Enough features for advanced usersCRM inclusive

Cons

On-site chat is an add on feature.More templates are neededMore formatting options for landing pages

AM
AvatarImg

Ashley M.

Computer Software, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The Best Marketing Automation Tool

Reviewed 5 years ago

Increased response on email campaigns.

Pros

I use Active Campaign for a short time now but I can say is the best marketing automation and campaign tool out there. Its easy to use and intuitive, it didn't take long to get familiar with the setup. Once the process is setup the campaigns are on auto-pilot. The support was fast and high quality.

Cons

The templates should be easier to customize. Otherwise I do not much to complain about Active Campaign.

Vendor response

Hi Ashley, Thanks so much for leaving us a review! We're so happy to hear that you're loving the platform. We'll make sure to show your feedback to our internal Support team. Also, thank you on your feedback regarding templates. We're constantly making updates to the platform, so if there's something specific you'd like to see, please send the ideas our way! (ideas.activecampaign.com) Thanks again from your friends at ActiveCampaign!

AR
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Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Active Campaign: Very good CRM on a budget

Reviewed 9 months ago

I totally recommend AC. There may be better options there like Hubspot, but AC is at a fraction of the cost and I think it covers most of what you could need as a small-medium company.

Pros

AC is a great solution, full of features that should be enough to cover Basic-To-Medium needs. It's very easy to use and the price is perfect for what you receive. Support is also great.

Cons

The reporting side of things is a bit limited, I miss better tools to report on what's going on in terms of campaign activations or simply status on deals and contacts.

SW
AvatarImg

Shamir W.

Marketing and Advertising, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

This is the BEST email marketing platform Today!

Reviewed 2 years ago
Pros

Easy to use email marketing automations and education platform to maximize your email marketing journey.

Cons

More improvements on the templates selections.

TB
AvatarImg

Tom B.

Public Relations and Communications, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great product - so easy to nurture leads & easy to use

Reviewed 2 years ago

Great product & customer service

Pros

The layout & ease of use. Love the way you can so easily segment your lists & then structure nurture campaigns.

Cons

Some minor limitations on the mobile app

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Email Marketing service that will help u on ease

Reviewed 2 years ago

Tool is cool to personalize your only marketing outreach emails based on any contact information you have and then test to find what works better within advanced automation system

Pros

Build email newsletters Create email marketing campaigns Lead Scoring Sales & CRM Automation

Cons

API's Strict rules on contact list source

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Simple and easy email automation

Reviewed 4 years ago
Pros

Setup is pretty easy and the platform makes building/managing email campaigns pretty simple.

Cons

The plaform is not the most robust and may be limited on some features but may be perfect depending on your use case.

KF
AvatarImg

Kevin F.

Design, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The best small business email marketing solution

Reviewed 6 years ago

I've used ActiveCampaign for about a year and a half and love it. It has been an incredible asset to my business and has been the number one tool for increasing my revenue. The ability to trigger automations based on user's interactions on my website is a huge plus for me. I compared about 10 similarly priced options but ActiveCampaign was the best option.

Pros

Easy to use email builder, a ton of automation options and the ability to trigger automations/emails based on users actions on my website.

Cons

I've had a few instances on scheduled emails not going out on time. It's rare and I catch it early, but can be frustrating.

LT
AvatarImg

La Toya J.

Consumer Services, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Active campaign is essential

Reviewed 2 days ago
Pros

I needed active campaign because it integrates it with click funnels. When setting up my facebook ads for my webinar active campaign collects my leads and i can send emails before and after the webinars to increase sales. I absolutely love it. Cant wait to utilize more features!

Cons

cost. its expensive based on number of contacts

CC
AvatarImg

Christian C.

Financial Services, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Need it for your sales list

Reviewed 2 years ago
Pros

I like how I can segment out as well as have contacts classified on different actions based on my campaigns that I send out

Cons

It was a little overwhelming to use at first, and while they have good introductory videos I would like a full training academy to use with this software

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Computer Software, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best marketing automation for ecommerce

Reviewed a year ago

I never choose another software after using them for one time

Pros

They have the best and integrated marketing automation product in the market. You can set your automation based on your audience behavior on your website

Cons

I would like to have this kine of software for sales but they are mostly b2c

CL
AvatarImg

Clément L.

Internet, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

A must-have for newsletters

Reviewed 2 years ago
Pros

- The pricing that depends on your number of contacts and not on the numbers of newsletters that you send - It's quite easy to use

Cons

- I don't see any real cons as far as I'm concerned

KR
AvatarImg

Karen R.

Health, Wellness and Fitness, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Really helps us to track leads and manage our sales process!

Reviewed 7 months ago

We were really struggling to track leads and likely missing out on many opportunities. Active Campaign has changed that and now we have a much better handle on our pipeline.

Pros

How easy it makes us to track our leads and keep an eye on sales progression.

Cons

Nothing that I can think of - it has everything we've needed so far.

MK
AvatarImg

Marko K.

Marketing and Advertising, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Easy to use and good value for money

Reviewed 2 years ago
Pros

ActiveCampaign is easy to use. Automations are really easy to setup, email templates are good and easy to design. What I like the most about this software is user experience.

Cons

I was having trouble with understanding is the code implemented on the site correctly and how to trigger where the form will show on the website.

EA
AvatarImg

Efrain A.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Easy To Use But Powerful Tool

Reviewed 2 years ago

Best email marketing tool I've used so far for a great price.

Pros

Excellent support and quick response from the support team. Very easy to use and tutorials are very easy to follow.

Cons

Pricing tiers not explained clearly on the home page.

CW
AvatarImg

Chase W.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great for drip campaigns

Reviewed 2 years ago

best option out there for drip campaigns

Pros

Great deliverability and awesome customer support

Cons

data on open and click rates is obviously incorrect

AJ
AvatarImg

Ayush J.

E-Learning, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The best choice for email marketing & automation.

Reviewed 4 months ago

It’s good but they need to work on areas mentioned above

Pros

AC has got a lot of features but the one I use & like the most is the ease to create automations & sequence. Although it’s a bit expensive as compared to other tools but I think it’s worth it. You can share your automations with other. The AC CRM fulfills all the needs that a digital business wants

Cons

I don’t like their pricing plan- probably they can reduce it a little bit. Also, it’s very difficult to verify for their affiliate.

SS
AvatarImg

Sadhan S.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best platform for email marketing as well as lead management

Reviewed 7 months ago

It is amazing that since last 2 years we are using this platform and you know we increase around our 18% sales growth.

Pros

I use this platform daily to do the email marketing and lead tracking..so best part is their easiest email marketing features like mail sequencing, automation etc.

Cons

Noting specific but yes on sales tracking must be improve.

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Christine K.

Verified reviewer

Mental Health Care, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best decision to switch from another product

Reviewed 2 years ago

I have been very impressed with the responsiveness and the education on the entire experience that is available. I like that I can begin to add automations, campaigns and deals on my own without relying on the specialized knowledge of my VA. This has been one of the best decisions I have made for my business.

Pros

In Nov 2020 I transitioned from Keap to Active Campaign. The importing process was smooth and the help was superb. Active Campaign has been very easy to use, setting up automations, deals, contacts, and campaigns. The learning curve to get up and running was short and there was help along the way. And I am not paying an arm and a leg for the services that I need.

Cons

I'm really still learning about Active Campaign and don't have any leasts right now

AM
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Andrew M.

Online Media, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

A great email marketing tool with marketing automation and more.

Reviewed 2 years ago
Pros

Email marketing with easy segmentation based on user behaviour.

Cons

Not the best mobile experience but still good.