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ActiveCampaign vs Asana Comparison

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Overview

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Asana is a work and project management solution for teams. You can organize everything—from company objectives to routine...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$9/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$10.99/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

770

252

44

15

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

5,308

3,226

754

109

85

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

ActiveCampaign is a power house and has so many ways of making a business successful. It is user friendly and has great features to communicate with leads to building email drips.
It has advanced automation features, thorough split testing tools that improve conversion rate. It has a great email template builder, better than most autoresponders.
I love that if I can think of something I'd like to do, there is always a way of doing it. The walkthroughs are fantastic and it's a friendly team to hold your hand while you set up.

Pros

I love the ease of use, I can manage all tasks created for myself and others. I love the platforms appearance as well as the assistance offered to keep myself up to date with new features rolled out.
It is an efficient and productive organization tool, you can take advantage of collaborative work with it, as it improves it, making it more useful in the tasks that we are most skilled.
We have improved our efficiency when it comes to completing projects in a timely fashion thanks to the help of Asana. On top of that, it is fully integrated in our Slack Channels.

Cons

The email editor is just horrible. It's clunky, it's ugly, it doesn't show all the sequence, even editing an email is a hassle.
I use it only for mail marketing. The full CRM solution is quite bad and has poor functionalities.
I fixed the problem but to no avail I cannot send out any emails and do not know how to lift their Under Review which means my account is on hold.

Cons

Any problems we have it with is more a lack of our own organization or keeping up with tasks than the software itself.
In using Asana at previous jobs there is also a decided lack of strategy and communication when rolling out updates compared to competitors which was maddening at my last position.
I did not use Asana to it's potential due to lack of branding and it not being top of mind as compared to some of its competitors. The tool is dull and makes a project look boring.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features90
  • @mentions
  • A/B Testing
  • API
  • Access Control
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Agile Software Development
  • Applicant Tracking
  • Archiving & Retention
  • Asset Management
  • Assignment Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Backup
  • Automatic Lead Distribution
  • Automatic Notifications
  • Availability Indicator
  • Behavior Tracking
  • Budgeting
  • Bug Tracking
  • CRM Integration
  • Calendar Management
  • Calendar Sync with Google
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Capacity Management
  • Catalog Management
  • Categorization
  • Charting
  • Chat
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Collaborative Review
  • Collaborative Workspace
  • Commenting
  • Communication Management
  • Communications Calendar
  • Configurable Workflow
  • Contact Database
  • Contact History
  • Contact Management
  • Content Management
  • Custom Charts
  • Custom Fields
  • Custom Forms
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Visualization
  • Deadline Management
  • Demographic Data Collection
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Employee Management
  • Employee Onboarding
  • Employee Time Tracking
  • Engagement Analytics
  • Event Management
  • Event Tracking
  • Event Triggered Actions
  • Feedback Collection
  • File Management
  • Filtered Views
  • Forms Management
  • Full Text Search
  • Gantt Charts
  • Geolocation
  • Goal Setting / Tracking
  • HR Management
  • Heatmap
  • Help Desk Management
  • Idea Ranking
  • Ideation
  • Image Library
  • Inbox Management
  • Instant Messaging
  • Issue Management
  • Issue Tracking
  • Knowledge Base Management
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Microsoft Outlook Integration
  • Milestone Tracking
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Department / Project
  • Multi-Language
  • Multiple Projects
  • Multiple User Accounts
  • Newsletter Management
  • Performance Reports
  • Permission Management
  • Personalized Profiles
  • Pipeline Management
  • Pipeline Reports
  • Planning Tools
  • Preview Functionality
  • Prioritizing
  • Progress Reports
  • Progress Tracking
  • Project Management