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ActiveCampaign vs Asana Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Asana is the leading work management platform for cross-team work that aligns employees around company goals and creates...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.7K

5

4

3

2

1

1.2K

420

70

25

17

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

6.6K

3.8K

822

118

91

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

This has been a great management tool for our company, the integration of comms has been great and has allowed us to cut down on mails as which has been amazing.
The paid version has some excellent functionality additions like dependencies and custom labels/tags, which can be really helpful.
Overall, I love that Asana is super easy to use, but also has more advanced features when you need them.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

The worst thing is that some resources are paid, which limits the use of the platform by people who cannot pay.
Sometimes tickets get lost or buried but I feel that this comes down to user error and workload management and is not so much a fault of ht software or design.
I find it very inconvenient that I can't copy tasks to another project on mobile. This is my only complaint about Asana.
  • Vendor responds to reviews
  • Last review10 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features90
  • @mentions
  • AB Testing
  • API
  • Access Controls/Permissions
  • Action Item Tracking
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Ad hoc Reporting
  • Agenda Management
  • Agile Methodologies
  • Alerts/Notifications
  • Approval Process Control
  • Approval Workflow
  • Archiving & Retention
  • Assignment Management
  • Audit Trail
  • Auto-Responders
  • Automated Scheduling
  • Backlog Management
  • Bar Chart
  • Brainstorming
  • Budget Management
  • Budgeting/Forecasting
  • Bug Tracking
  • Bug/Issue Capture
  • Business Process Automation
  • Business Process Control
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Capacity Management
  • Change Management
  • Channel Management
  • Charting
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Color Codes/Icons
  • Commenting/Notes
  • Communication Management
  • Compliance Tracking
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Cost-to-Completion Tracking
  • Create Subtasks
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Deadline Management
  • Dependency Tracking
  • Discussions / Forums
  • Display Ad Management
  • Document Generation
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Due Date Tracking
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Email-to-Task Conversion
  • Employee Activity Monitoring
  • Employee Database
  • Employee Directory
  • Employee Management
  • Employee Onboarding
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Management
  • File Sharing
  • For Creative Agencies
  • For IT Project Management
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Automation
  • Forms Management
  • Gantt/Timeline View
  • Goal Management
  • Goal Setting / Tracking
  • Graphical Workflow Editor
  • Guest Access
  • Idea Management
  • Idea Ranking
  • Ideation
  • Image Library
  • Import Tasks
  • Innovation Management
  • Integrations Management
  • Interaction Tracking
  • Internal Meetings
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Kanban Board
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Planning
  • Meeting Management
  • Meeting Notes
  • Meeting Preparation Tools
  • Messaging
  • Milestone Tracking
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Department/Project
  • Multi-board
  • Multiple Projects
  • Multivariate Testing
  • Negative Feedback Management
  • No-Code
  • Notes Management
  • Office Suite
  • Parent Task
  • Percent-Complete Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Planning Tools
  • Polls/Voting
  • Portfolio Management
  • Presentation Tools
  • Prioritization
  • Process Change Tracking
  • Process Modeling & Designing
  • Product Lifecycle Management
  • Product Roadmapping
  • Progress Reports
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Planning/Scheduling
  • Project Scheduling
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Recurring Tasks
  • Release Planning
  • Reminders
  • Remote Access/Control
  • Remote Support
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Request Management
  • Requirements Management
  • Resource Allocation & Planning
  • Resource Management
  • Resource Request
  • Resource Scheduling
  • Retrospectives Management
  • Roadmapping
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Scenario Planning
  • Scheduling
  • Screen Sharing
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Spreadsheet View
  • Status Tracking
  • Strategic Planning
  • Subscription Management
  • Supports Scrum
  • Surveys & Feedback
  • Tagging
  • Task Board View
  • Task Editing/Updating
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Task Tagging
  • Team Chat
  • Team Management
  • Template Management
  • Templates
  • Testing/QA Management
  • Third Party Integrations
  • Time Tracking
  • Timeline Management
  • To-Do List
  • Traditional Methodologies
  • Transcripts/Chat History
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • Visual Workflow Management
  • Visualization
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Configuration
  • Workflow Management
  • Total features213
  • @mentions
  • AB Testing
  • API
  • Access Controls/Permissions
  • Action Item Tracking
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Ad hoc Reporting
  • Agenda Management
  • Agile Methodologies
  • Alerts/Notifications
  • Approval Process Control
  • Approval Workflow
  • Archiving & Retention
  • Assignment Management
  • Audit Trail
  • Auto-Responders
  • Automated Scheduling
  • Backlog Management
  • Bar Chart
  • Brainstorming
  • Budget Management
  • Budgeting/Forecasting
  • Bug Tracking
  • Bug/Issue Capture
  • Business Process Automation
  • Business Process Control
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Capacity Management
  • Change Management
  • Channel Management
  • Charting
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Color Codes/Icons
  • Commenting/Notes
  • Communication Management
  • Compliance Tracking
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Cost-to-Completion Tracking
  • Create Subtasks
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Deadline Management
  • Dependency Tracking
  • Discussions / Forums
  • Display Ad Management
  • Document Generation
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Due Date Tracking
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Email-to-Task Conversion
  • Employee Activity Monitoring
  • Employee Database
  • Employee Directory
  • Employee Management
  • Employee Onboarding
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Management
  • File Sharing
  • For Creative Agencies
  • For IT Project Management
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Automation
  • Forms Management
  • Gantt/Timeline View
  • Goal Management
  • Goal Setting / Tracking
  • Graphical Workflow Editor
  • Guest Access
  • Idea Management
  • Idea Ranking
  • Ideation
  • Image Library
  • Import Tasks
  • Innovation Management
  • Integrations Management
  • Interaction Tracking
  • Internal Meetings
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Kanban Board
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Planning
  • Meeting Management
  • Meeting Notes
  • Meeting Preparation Tools
  • Messaging
  • Milestone Tracking
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Department/Project
  • Multi-board
  • Multiple Projects
  • Multivariate Testing
  • Negative Feedback Management
  • No-Code
  • Notes Management
  • Office Suite
  • Parent Task
  • Percent-Complete Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Planning Tools
  • Polls/Voting
  • Portfolio Management
  • Presentation Tools
  • Prioritization
  • Process Change Tracking
  • Process Modeling & Designing
  • Product Lifecycle Management
  • Product Roadmapping
  • Progress Reports
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Planning/Scheduling
  • Project Scheduling
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Recurring Tasks
  • Release Planning
  • Reminders
  • Remote Access/Control
  • Remote Support
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Request Management
  • Requirements Management
  • Resource Allocation & Planning
  • Resource Management
  • Resource Request
  • Resource Scheduling
  • Retrospectives Management
  • Roadmapping
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Scenario Planning
  • Scheduling
  • Screen Sharing
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Spreadsheet View
  • Status Tracking
  • Strategic Planning
  • Subscription Management
  • Supports Scrum
  • Surveys & Feedback
  • Tagging
  • Task Board View
  • Task Editing/Updating
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Task Tagging
  • Team Chat
  • Team Management
  • Template Management
  • Templates
  • Testing/QA Management
  • Third Party Integrations
  • Time Tracking
  • Timeline Management
  • To-Do List
  • Traditional Methodologies
  • Transcripts/Chat History
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • Visual Workflow Management
  • Visualization
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Configuration
  • Workflow Management

Integrations

  • Total integrations469
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations459
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier