App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

ActiveCampaign vs AWeber Comparison

Add to Compare

Compare similar apps

Salesforce Sales Cloud logo

Salesforce Sales Cloud

4.4

Bitrix24 logo

Bitrix24

4.1

Freshdesk logo

Freshdesk

4.5

HoneyBook logo

HoneyBook

4.8

ClickUp logo

ClickUp

4.7

NetSuite logo

NetSuite

4.1

Good recommendations?

Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of proven...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.7K

5

4

3

2

1

1.2K

424

70

25

17

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.4

230

5

4

3

2

1

128

75

21

4

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

The greatest equalizer there is the award winning easily accessible tech support. Their customer service is hospitality devine.
Overall a very good website to help you with your email marketing and i am very satisfied with the results.
I like the quality of email deliverability. I like the price when it is still small size list, affordable for newbie.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

When the time came, the emails went out in the wrong order, annoying customers I'd spent years building up and making our company look very unprofessional.
Another refused to do so, and said that the subscriber would have to contact them to remove the block. How many people are actually going to take this extra step to receive emails.
By that stage, I moved everything to GetResponse because of the poor support.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review16 days ago

Key features

  • Total features90
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Publishing Options
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Visual Notifications
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features83
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Publishing Options
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Visual Notifications
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations470
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations252
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

A heavyweight automation platform with outstanding support at a reasonable price

Reviewed 2 years ago

Activecampaign does what it says it is going to do. A rarity nowadays. Additionally, they allow us to scale our list up and down and adjust price accordingly (we are in a college area and list size varies according to season. Once students leave, they are no longer interested in receiving emails.)

Pros

I came to Activecampaign from Aweber. We had been using Aweber for years. We switched in 2018 and never looked back

Cons

It has a lot of features. Not necessarily a con, but we found ourselves not exploring the features other than "sending emails" for several months. We came from aweber and were not aware of the additional features that Activecampaign could bring to bear.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The best email automation software

Reviewed 3 years ago

The best email software I've used (tried AWeber, Mailchimp) and with the most features.

Pros

Automation. You are able to create complicated sales funnels that run on autopilot to maximise conversions and sales. For example, I integrate my ClickFunnels landing pages with ActiveCampaign. Leads receive automated follow up emails, and then further personalised emails based on whether they open or click on a link in an email.

Cons

It was very complicated at first. It would be good if they had YouTube tutorials to get you started, like with ClickFunnels.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

A great platform!

Reviewed 2 months ago

I moved from aweber to active campaign - more so because it has so many more features! A great system!

Pros

The ease of using the platform plus it works better then the previous system I used as im growing my email addresses.

Cons

That it costs more than my previous however you do get more features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Fits my needs perfectly as a small business owner.

Reviewed 2 years ago

Love them.

Pros

Easy to get in and send out my weekly email blast. Using the past campaign button is very simple to just cut, paste and drop in the next weeks content. I like it and am a very SIMPLE user. I am not very tech savvy, so all of the bells and whistles are not what I am into. Perfect for my simple needs and I have been a happy customer for about 5 years now. I also have aWeber for another database of consumers so please know that I am basing my recommendations on a comparison to that other product. Will continue to use ActiveCampaign and like it alot.

Cons

I would say that the layout is not as "aesthetically" pleasing as aWeber but I am very utilitarian and functionality is my top priority. That is perfect for me!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best CRM for my needs!

Reviewed 2 years ago

Lifesaver!!

Pros

Thank God for Active Campaign, which is very affordable, for what it does. I started off with Mailchimp and then Aweber. Gosh Aweber was a headache. Mailchimp, was just an email CRM platform then. Activa campaign allowed me to create automations, tags and time/ schedule emails really easily. Best part is being able to see the flow of the entire funnel. Have always been recommending my biz friends to get on AC.

Cons

I have yet to explore every single thing nor maximise its capabilities, so I have not found anything that I have not liked about it yet.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Blown away by what's possible, the easy of use, and the support

Reviewed 2 years ago

I used both Mailchimp and AWeber before but I'm absolutely blown away by the ease of use and the many options that ActiveCampaign provides, making it a complete system.

Pros

I love the combination of email marketing, segmentation, dynamic content, lead scoring and integrated sales process management. It's easy to learn and set up. The induction process and the library are very helpful to get started quickly. ActiveCampaign is for me the tool that goes far beyond email marketing. The support and on-boarding call are amazing.

Cons

There are many options that I'm not using right now, simply because I don't have time to learn more about them at the moment.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

An outstanding and essential marketing tool.

Reviewed a month ago

A really good marketing and automation software it has been overall. I keep switching back and forth from AWeber to ActiveCampaign to constantly test the deliverability rates but still, an awesome platform.

Pros

Automation is made simple and easy by ActiveCampaign. When there is a problem or something I need help with, support is excellent and highly responsive, and they always make themselves available.  That's really good!

Cons

I wish they had more active app integrations so I could further boost its effectiveness without being dependent on Zapier and stuff.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The best email marketing automation software - I little difficult to learn at first.

Reviewed 3 years ago

Overall I am really happy with activecampaign. It's helping me converting more subscribers into clients, and automating my business.

Pros

I love how powerful it's to create a really good email marketing automation and flow with the builder. I switched from Aweber and it's just another level! Since then I am converting my list at 4%! that it's huge for my industry.

Cons

At first it's a litle difficult to learn how to use it. And it has a lot of features that can discourage beginners.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Email marketing and more

Reviewed 3 years ago

Love ActiveCampaign. I've tried a number of other email marketing programs (MailChimp, Aweber, Constant Contact) and AC is by far the best. Great email deliverability and love the ability to tag and create multiple email sequences. It can do so much - I've only scratched the surface of what available - so it's great for companies of all sizes.

Pros

Affordable starter plans, great templates, super powerful automation and behavior based sequencing.

Cons

Nothing. Zip. Nada. It works, has so much functionality and is easy to use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Affordable option to get into marketing automation

Reviewed 2 years ago

Overall, they have a leg up over other email marketing apps with their class-leading automation system. Newbies will probably complain about the template composing feature. It's nowhere near as easy as Mailchimp or Aweber. But I have a designer compose my newsletters in Stripo, which is inexpensive. And they have a one-click export into Activecampaign. This works for me. I average 28% open rates on newsletter blasts. I'm happy with that kinda performance.

Pros

Activecampaign is more than just an email marketing app... done right it can free you from manually keeping track of leads and contacts interacting with your business. We use it to nurture all new leads coming in through our website. I recently implemented lead scoring of my contacts, which will hopefully allow me to filter those leads ready for sales. Another great feature is the site tracking....

Cons

It can be overwhelming. They have pre-built recipes for most functions, which is a great start. But still, you'll have to play with the automations and see which work for you. Otherwise, it's like driving a Ferrari and not going faster than 120 kmh.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Complete and flexible with a great API

Reviewed 3 years ago

My expirience is overall good. In my case they even have an Italian interface and I contacted support a couple of times but as an avarege user you will probably not need assistence with this.

Pros

Active Campaign is a great software, it is very easy to use and having used Aweber and GetResponse I can tell you that the biggest difference is that everything in Active is organized in a logical way and it is easy to grasp. But what is their stronger point in my opinion is the API system, I was able to add, update and delete contacts from a PHP script in a very simple way. Their documentation is very well done and they have functional examples that you can use as a base fro your work.

Cons

The cost structure could be better, other software they can be cheeper but I'm willing to pay that extra money for the simplicity of usage.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Active Campaign is the best!

Reviewed 6 years ago

We've used Mailchimp, aweber, and constant contact in the past...active campaign far exceeds our expectations. Its huge feature list and high-tech capability help our business succeed. We're still learning new things about it. We've moved all of our clients to the platform through their partner program and we love the value they provide. Their automation section and the ability to make email/text automation based on user behavior through email or on websites is simply awesome. Thank you!

Pros

-Email Lists -Automation system -Ability to share automations -Marketplace -Beautiful design and UI -Integration with Website Behavior -CRM and deals system

Cons

-No Ability to update contacts -Hope they continue improving their CRM and deal making system to keep up with solutions like pipedrive