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ActiveCampaign vs Basecamp Comparison

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Overview

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Basecamp is a collaborative project management, team communication, and daily task tracking application suitable for use...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$9/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$99/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

763

249

43

15

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

6,263

4,855

1,359

231

69

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

ActiveCampaign is a power house and has so many ways of making a business successful. It is user friendly and has great features to communicate with leads to building email drips.
It has advanced automation features, thorough split testing tools that improve conversion rate. It has a great email template builder, better than most autoresponders.
I love that if I can think of something I'd like to do, there is always a way of doing it. The walkthroughs are fantastic and it's a friendly team to hold your hand while you set up.

Pros

Excellent customer support. Company had a blog and podcast worth checking out if you want to learn about great strategies for working remotely or for management techniques.
This software was used by an executive pastor I hired and it had great channels to utilize and overall worked seamlessly. Once I figured out it was very intuitive and helpful.
Benefits are that company can post all my projects on there for me to access. Improvement can be made for making the website more appealing and maybe having a more reliable search bar.

Cons

The email editor is just horrible. It's clunky, it's ugly, it doesn't show all the sequence, even editing an email is a hassle.
I use it only for mail marketing. The full CRM solution is quite bad and has poor functionalities.
I fixed the problem but to no avail I cannot send out any emails and do not know how to lift their Under Review which means my account is on hold.

Cons

Since there are no categories or threads, conversations get lost inside Campfire and it is quite difficult to find specific things that were discussed in the past.
Finding the BaseCamp is sometimes difficult. I have lost the link and was delayed in accessing the info.
The lack of tagging or labels in projects is a bit of a limitation, although ultimately only a minor annoyance in the overall workflow.
  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features90
  • @mentions
  • A/B Testing
  • API
  • Accounting Management
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Archiving & Retention
  • Assignment Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Calendar Sync with Google
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat
  • Click Tracking
  • Collaboration Tools
  • Collaborative Workspace
  • Commenting
  • Contact Database
  • Contact History
  • Contact Management
  • Content Management
  • Custom Fields
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Deadline Management
  • Demographic Data Collection
  • Design Management
  • Document Management
  • Document Review
  • Document Storage
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Employee Profile
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • File Management
  • Forms Management
  • Forum / Discussion Board
  • Geolocation
  • Heatmap
  • Image Library
  • Instant Messaging
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Microsoft Outlook Integration
  • Mobile Alerts
  • Mobile Integration
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Department / Project
  • Multiple Projects
  • Multiple User Accounts
  • Newsletter Management
  • Performance Reports
  • Permission Management
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritizing
  • Productivity Reporting
  • Project Management
  • Project Notes
  • Project Planning
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Projections
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Sales Reporting
  • Search Functionality
  • Social Media Integration
  • Social Performance Management
  • Status Tracking
  • Subscription Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Scheduling
  • Task Tracking
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • Web Forms
  • Website Integration
  • eCommerce Integration
  • iCalendar Support
  • Total features51
  • @mentions
  • A/B Testing
  • API
  • Accounting Management
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Archiving & Retention
  • Assignment Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Calendar Sync with Google
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat
  • Click Tracking
  • Collaboration Tools
  • Collaborative Workspace
  • Commenting
  • Contact Database
  • Contact History
  • Contact Management
  • Content Management
  • Custom Fields
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Deadline Management
  • Demographic Data Collection
  • Design Management
  • Document Management
  • Document Review
  • Document Storage
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Employee Profile
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • File Management
  • Forms Management
  • Forum / Discussion Board
  • Geolocation
  • Heatmap
  • Image Library
  • Instant Messaging
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Microsoft Outlook Integration
  • Mobile Alerts
  • Mobile Integration
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Department / Project
  • Multiple Projects
  • Multiple User Accounts
  • Newsletter Management
  • Performance Reports
  • Permission Management
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritizing
  • Productivity Reporting
  • Project Management
  • Project Notes
  • Project Planning
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Projections
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Sales Reporting
  • Search Functionality
  • Social Media Integration
  • Social Performance Management
  • Status Tracking
  • Subscription Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Scheduling
  • Task Tracking
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • Web Forms
  • Website Integration
  • eCommerce Integration
  • iCalendar Support

Integrations

  • Total integrations318
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations197
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

ActiveCampaign vs. Basecamp

See how ActiveCampaign and Basecamp stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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