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ActiveCampaign vs Benchmark Email Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Benchmark Email is an online email marketing platform designed to help businesses of all sizes create, send, & automate marketing...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

9

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

13

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

933

302

47

17

14

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

76

53

14

3

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

Pros

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.
Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.
ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

Pros

Robust features even at the free level. Also, excellent customer service/IT help, again, even at the free level.
The customer support team has a live chat, and they'll help you immediately with anything you have. Reporting is pretty good too, and you can see results in either tables or graphs.
Pricing is nice, and i like that the Email automation is in a flow chart. It makes it easy to understand.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

The pricing structure is flawed. It was difficult to work out how to format the email.
One concern is that emails go to promotion or to junk. Another, is that marketing for your software is misleading.
Sometime text formatting does not seem to work. When using the enter email address option to resend, not sure why it is asking for a list name and email addresses versus just email addresses alone.
  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features110
  • AB Testing
  • API
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Management
  • Appointment Scheduling
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Behavior Tracking
  • Benchmarking
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Templates
  • Data Import/Export
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Management
  • Event Tracking
  • Event Triggered Actions
  • Forms Management
  • Geographic Maps
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Question Branching
  • Question Library
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Survey/Poll Management
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features58
  • AB Testing
  • API
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Management
  • Appointment Scheduling
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Behavior Tracking
  • Benchmarking
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Templates
  • Data Import/Export
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Management
  • Event Tracking
  • Event Triggered Actions
  • Forms Management
  • Geographic Maps
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Question Branching
  • Question Library
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Survey/Poll Management
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations344
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations77
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier