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ActiveCampaign vs BrandMaker Comparison

Overview

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

BrandMaker gives enterprise marketers the visibility and control to optimize their marketing operations around the world....

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$9/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

786

264

45

16

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.6

(10)

5

4

3

2

1

7

2

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

ActiveCampaign is a power house and has so many ways of making a business successful. It is user friendly and has great features to communicate with leads to building email drips.
It has advanced automation features, thorough split testing tools that improve conversion rate. It has a great email template builder, better than most autoresponders.
I love that if I can think of something I'd like to do, there is always a way of doing it. The walkthroughs are fantastic and it's a friendly team to hold your hand while you set up.

Pros

Not enoughreviews yet

Cons

The email editor is just horrible. It's clunky, it's ugly, it doesn't show all the sequence, even editing an email is a hassle.
I use it only for mail marketing. The full CRM solution is quite bad and has poor functionalities.
I fixed the problem but to no avail I cannot send out any emails and do not know how to lift their Under Review which means my account is on hold.

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last reviewN/A

Key features

  • Total features90
  • A/B Testing
  • API
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Asset Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • Budget Control
  • Budgeting
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat
  • Click Tracking
  • Collaboration Tools
  • Collaborative Review
  • Contact Database
  • Contact History
  • Contact Management
  • Content Library
  • Content Management
  • Custom Fields
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • ERP Integration
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Filtered Views
  • Financial Analysis
  • Forms Management
  • Forum / Discussion Board
  • Geolocation
  • Heatmap
  • Image Library
  • Instant Messaging
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Company
  • Multimedia Support
  • Multiple User Accounts
  • Newsletter Management
  • Online Catalog
  • Performance Management
  • Performance Reports
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritizing
  • Product Catalog
  • Product Data Management
  • Project Budgeting
  • Project Templates
  • Prospecting Tools
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Resource Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Sales Reporting
  • Self Service Portal
  • Social Media Integration
  • Social Performance Management
  • Spend Control
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • Web Forms
  • Website Integration
  • Workflow Management
  • eCommerce Integration
  • Total features44
  • A/B Testing
  • API
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Asset Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • Budget Control
  • Budgeting
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat
  • Click Tracking
  • Collaboration Tools
  • Collaborative Review
  • Contact Database
  • Contact History
  • Contact Management
  • Content Library
  • Content Management
  • Custom Fields
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • ERP Integration
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Filtered Views
  • Financial Analysis
  • Forms Management
  • Forum / Discussion Board
  • Geolocation
  • Heatmap
  • Image Library
  • Instant Messaging
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Company
  • Multimedia Support
  • Multiple User Accounts
  • Newsletter Management
  • Online Catalog
  • Performance Management
  • Performance Reports
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritizing
  • Product Catalog
  • Product Data Management
  • Project Budgeting
  • Project Templates
  • Prospecting Tools
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Resource Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Sales Reporting
  • Self Service Portal
  • Social Media Integration
  • Social Performance Management
  • Spend Control
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • Web Forms
  • Website Integration
  • Workflow Management
  • eCommerce Integration

Integrations

  • Total integrations317
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations1
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

ActiveCampaign vs. BrandMaker

See how ActiveCampaign and BrandMaker stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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