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ActiveCampaign vs Cirrus Insight Comparison
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Overview
Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...
Instantly view Salesforce leads, contacts, activities, cases, opportunities and more right in Gmail. Log emails with a click....
Video & Screenshots
Pricing
Starting from
9
Per month
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
10
/user
Per year
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.6
1.6K
5
4
3
2
1
1,143
381
58
20
17
- Value for money
- Ease of use
- Features
- Customer support
Pros
LD
Lucy D.
TL
Talya L.
Es
Edie s.
Pros
Will G.
DC
Dennis Cole (IT Admin)
Ar
Alon r.
Cons
SB
Shaq B.
AP
Adam P.
Filipe A.
Cons
JM
John M.
AR
Anonymous Reviewer
Jennie D.
Key features
- Total features85
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Auto-Responders
- Automated Scheduling
- CAN SPAM Compliance
- CRM
- Calendar Sync
- Calendar/Reminder System
- Call Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Chat/Messaging
- Click Tracking
- Client Management
- Contact Management
- Content Management
- Contract/License Management
- Customer Database
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Templates
- Data Capture and Transfer
- Data Extraction
- Data Import/Export
- Data Synchronization
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Address Extraction
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Field Sales Management
- For Small Businesses
- For Startups
- For iPad Devices
- Forms Management
- Image Capture
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Qualification
- List Management
- Location Tracking
- Mailing List Management
- Marketing Automation
- Mobile Access
- Mobile Optimized Emails
- Multi-Channel Marketing
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Pipeline Management
- Pipeline Reports
- Quotes/Estimates
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- SMS Marketing
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Scheduling
- Search/Filter
- Segmentation
- Social Marketing
- Social Media Integration
- Spam Blocker
- Subscription Management
- Tagging
- Task Management
- Team Management
- Template Management
- Territory Management
- Third Party Integrations
- Visitor Tracking
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- Total features53
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Auto-Responders
- Automated Scheduling
- CAN SPAM Compliance
- CRM
- Calendar Sync
- Calendar/Reminder System
- Call Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Chat/Messaging
- Click Tracking
- Client Management
- Contact Management
- Content Management
- Contract/License Management
- Customer Database
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Templates
- Data Capture and Transfer
- Data Extraction
- Data Import/Export
- Data Synchronization
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Address Extraction
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Field Sales Management
- For Small Businesses
- For Startups
- For iPad Devices
- Forms Management
- Image Capture
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Qualification
- List Management
- Location Tracking
- Mailing List Management
- Marketing Automation
- Mobile Access
- Mobile Optimized Emails
- Multi-Channel Marketing
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Pipeline Management
- Pipeline Reports
- Quotes/Estimates
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- SMS Marketing
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Scheduling
- Search/Filter
- Segmentation
- Social Marketing
- Social Media Integration
- Spam Blocker
- Subscription Management
- Tagging
- Task Management
- Team Management
- Template Management
- Territory Management
- Third Party Integrations
- Visitor Tracking
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
Integrations
Alternatives
Explore similar apps
User reviews that mention these apps
Anonymous Reviewer
Verified reviewer
Marketing and Advertising, 1-10 employees
Used weekly for 1-2 years
Review source
Share this review:
I really like ActiveCampaign overall and think it's a really smart platform.
As a marketing firm, I suggest ActiveCampaign to a lot of my clients because it works for e-commerce, b2b, and b2c!
It is veery powerful but sometimes I feel that it can be a little confusing to use and offers too much insight.
Kristine D.
Verified reviewer
Entertainment, 11-50 employees
Used daily for 2+ years
Review source
Share this review:
Lead capture and automated onboarding processes
I love the automation capability to send reminders and emails to customers when a trigger is selected. It is customized to fit our needs.
It does take some time to learn and the tutorials are great. i also subscribe to the podcast to get better insight to how to fully use the software. Plan of investing time to learn it is well worth it.
Hi Kristine, Thanks so much for leaving us a review! We're so happy to hear that the platform fits your needs. Also, happy to hear you're loving the podcast - we'll pass that along to Chris Davis! Thanks again from your friends at ActiveCampaign!
Diana R.
Health, Wellness and Fitness, 1-10 employees
Used weekly for less than 6 months
Review source
Share this review:
So far AC hasn't been the magically amazing switch I wanted it to be. I've experienced more frustrations than positives and I'm not entirely convinced I'm going to finish out my paid year on it (but I also don't want to deal with migrating yet again to another platform, so I'm willing to continue to try it for a little longer).
I moved to AC because it provided more data and insight than my prior platform - FloDesk. At this point I'm still too early to get much out of the data provided and utilize it.
Oof the AC platform has not been my favorite. There is a massive learning curve to using it, and I feel like my Virtual Assistant and I are constantly putting out fires. The emails themselves aren't aesthetically pleasing and quite difficult to make them as I would really like them to look. We are on the most basic level which is about the cost of other platforms, but I feel like we get less for this...
Scott F.
Verified reviewer
Publishing, 11-50 employees
Used weekly for 1-2 years
Review source
Share this review:
Active Campaign has given us more control and more insight into our email automations, all at a lower cost to us in both time and money. If you want a simpler email automation tool with great analytics, look no further.
By far and away, the best feature of Active Campaign is the ability to create and edit automation sequences with ease. This is light years above MailChimp, which we used previously. The recent addition of revenue tracking for emails was a huge plus as well. Highly recommend for companies using any form of drip campaigns in their email sequences. Simplifies the process, and saves time, which as we all know, is money.
There is a bit of a learning curve up front as it's not the most intuitive platform, but the extra features it has more than make up for this. To those who put in the time, they will find great value in Active Campaign.
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