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ActiveCampaign vs Cirrus Insight Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Instantly view Salesforce leads, contacts, activities, cases, opportunities and more right in Gmail. Log emails with a click....

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No screenshots yet

Pricing

Starting from

9

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

10

/user

Per year

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.6

1.6K

5

4

3

2

1

1,143

381

58

20

17

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.2

106

5

4

3

2

1

46

37

19

2

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.

LD

Lucy D.

I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.

TL

Talya L.

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Es

Edie s.

Pros

And the best part is, it happens within my Gmail Inbox. I do not have to go to Salesforce, but can review emails, opens, clicks, contacts, opportunities, accounts and more all from within Gmail.
AvatarImg

Will G.

Being an IT Administrator, I'm constantly looking at different ways to help my users gain productivity and integration with our other services. As a nonprofit, the price for this app cannot be beat.

DC

Dennis Cole (IT Admin)

Nothing there are a lot of other good competitors out there.

Ar

Alon r.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

SB

Shaq B.

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

AP

Adam P.

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.
AvatarImg

Filipe A.

Cons

Customer support is terrible. No training upon initiation.

JM

John M.

Very difficult to use, flight paths malfunction frequently, can't view templates alone, have to compose an email to edit any templates.

AR

Anonymous Reviewer

However occasionally the chrome add-on will conflict with other add-ons and there is difficulty with having the software program load up within the email program.
AvatarImg

Jennie D.

  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features85
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Calendar Sync
  • Calendar/Reminder System
  • Call Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Management
  • Content Management
  • Contract/License Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Data Capture and Transfer
  • Data Extraction
  • Data Import/Export
  • Data Synchronization
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Address Extraction
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Capture
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • SMS Marketing
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • Total features53
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Calendar Sync
  • Calendar/Reminder System
  • Call Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Management
  • Content Management
  • Contract/License Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Data Capture and Transfer
  • Data Extraction
  • Data Import/Export
  • Data Synchronization
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Address Extraction
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Capture
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • SMS Marketing
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management

Integrations

  • Total integrations442
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations7
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great CRM tool!

Reviewed a year ago

I really like ActiveCampaign overall and think it's a really smart platform.

Pros

As a marketing firm, I suggest ActiveCampaign to a lot of my clients because it works for e-commerce, b2b, and b2c!

Cons

It is veery powerful but sometimes I feel that it can be a little confusing to use and offers too much insight.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Seamless integration with website and lead capture.

Reviewed 4 years ago

Lead capture and automated onboarding processes

Pros

I love the automation capability to send reminders and emails to customers when a trigger is selected. It is customized to fit our needs.

Cons

It does take some time to learn and the tutorials are great. i also subscribe to the podcast to get better insight to how to fully use the software. Plan of investing time to learn it is well worth it.

Vendor response

Hi Kristine, Thanks so much for leaving us a review! We're so happy to hear that the platform fits your needs. Also, happy to hear you're loving the podcast - we'll pass that along to Chris Davis! Thanks again from your friends at ActiveCampaign!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

ActiveCampaign logo

ActiveCampaign

CDL AC Review

Reviewed 5 months ago

So far AC hasn't been the magically amazing switch I wanted it to be. I've experienced more frustrations than positives and I'm not entirely convinced I'm going to finish out my paid year on it (but I also don't want to deal with migrating yet again to another platform, so I'm willing to continue to try it for a little longer).

Pros

I moved to AC because it provided more data and insight than my prior platform - FloDesk. At this point I'm still too early to get much out of the data provided and utilize it.

Cons

Oof the AC platform has not been my favorite. There is a massive learning curve to using it, and I feel like my Virtual Assistant and I are constantly putting out fires. The emails themselves aren't aesthetically pleasing and quite difficult to make them as I would really like them to look. We are on the most basic level which is about the cost of other platforms, but I feel like we get less for this...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

My Favorite Email Platform—and I've Used Many

Reviewed 3 years ago

Active Campaign has given us more control and more insight into our email automations, all at a lower cost to us in both time and money. If you want a simpler email automation tool with great analytics, look no further.

Pros

By far and away, the best feature of Active Campaign is the ability to create and edit automation sequences with ease. This is light years above MailChimp, which we used previously. The recent addition of revenue tracking for emails was a huge plus as well. Highly recommend for companies using any form of drip campaigns in their email sequences. Simplifies the process, and saves time, which as we all know, is money.

Cons

There is a bit of a learning curve up front as it's not the most intuitive platform, but the extra features it has more than make up for this. To those who put in the time, they will find great value in Active Campaign.