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ActiveCampaign vs ClickFunnels Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

97

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.7K

5

4

3

2

1

1,222

409

71

24

17

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.6

553

5

4

3

2

1

402

96

37

9

9

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

Click Funnels was the first and is probably the best funnel building software option. I'm sure if you're willing to spend the time to build out the perfect funnel, it could be an amazing tool.
The training and education opportunities, plus the great coaches, are what makes it the most appealing to me.
Even people that are not techy can use it and succeed at whatever they are doing. It's just amazing how the CF's team have accomplish is so little time.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

I disliked the crappy support, the constant bugs, glitches, disruptions to my business because of their outdated software that they refuse to actually work on.
After 6 weeks it broke again. MOST of my traffic was being re-directed to the 404 error page I lost hundreds of dollars.
Something changed though, and now it's probably some of the worst customer support of any software company I work with.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features90
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Store Builder
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Pre-built Templates
  • Preview Functionality
  • Promotions Management
  • Publishing Options
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features48
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Store Builder
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Pre-built Templates
  • Preview Functionality
  • Promotions Management
  • Publishing Options
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations464
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations72
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Automation made easy

Reviewed 10 months ago
Pros

Connectivity to others applications such as a clickfunnels

Cons

Find it difficult to know how to build my email list to make best use if the software

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ActiveCampaign logo

ActiveCampaign

Good for my needs at the moment

Reviewed 2 years ago

So far so good.

Pros

Ease of use and had the features I needed and integrated with clickfunnels.

Cons

I don't know how to see the emails in my automation and track clicks. It's very difficult to find and understand.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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ActiveCampaign logo

ActiveCampaign

Great Customer Service, but poor open rates

Reviewed 2 years ago

Great customer service, but the performance has been a huge disappointment, and is costing me money at this point.

Pros

The customer support has been great, and it integrated well with ClickFunnels.

Cons

I can't access much on the app from my phone which is annoying, so I always have to open on my laptop. Also I switched to AC bc I heard the open rates would be better. This has proven to be the opposite actually. With mailchimp I was getting 12-15% open rates consistently - and since I rely largely on email marketing for sales for my business, obviously I wanted higher. With AC I've been getting around 5% open rates consistently - which is hurting my business big time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign logo

ActiveCampaign

Good for complex marketing automation plus sales CRM capability

Reviewed 8 months ago

Overall excellent experience, integrates well with ClickFunnels, this is a mainstay program for any serious marketer.

Pros

ActiveCampaign is best for those seeking a program for complex marketing automation capability that also integrates as an all in one solution for sales CRM and customer CRM. It makes it very easy to track the customer across the lifecycle from lead to customer and longer term as well, with good alerts, capability to write and send emails natively, complex marketing sequence management, reporting, and more.

Cons

The thing I like least is it is a bit on the expensive side compared to competitors but the functionality is worth it and better if you need that in your marketing business.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign logo

ActiveCampaign

Super powerful, works well, key tool!

Reviewed 2 months ago
Pros

I love the CRM and automations - and how the automations are so visual! Works GREAT with ClickFunnels

Cons

A bit hard to use, but the trainings are good at least!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign logo

ActiveCampaign

Only program I Use for Email Automation

Reviewed 2 years ago
Pros

I liked how easy it was to integrate with Clickfunnels and how I was about to create an automated email drip campaign

Cons

I still have a whole lot to learn about the whole program but I don’t really see that as a con.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ActiveCampaign logo

ActiveCampaign

The best email automation software

Reviewed 3 years ago

The best email software I've used (tried AWeber, Mailchimp) and with the most features.

Pros

Automation. You are able to create complicated sales funnels that run on autopilot to maximise conversions and sales. For example, I integrate my ClickFunnels landing pages with ActiveCampaign. Leads receive automated follow up emails, and then further personalised emails based on whether they open or click on a link in an email.

Cons

It was very complicated at first. It would be good if they had YouTube tutorials to get you started, like with ClickFunnels.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign logo

ActiveCampaign

Love ActiveCampaign

Reviewed 2 years ago
Pros

I really enjoyed the integration with ClickFunnels. It has made it in incredibly easy to track my leads and get them to go through the funnel efficiently.

Cons

There's a bit of a learning curve, if you work with someone who knows the software, it makes things much easier

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign logo

ActiveCampaign

So simple, even if you're "non-techy"

Reviewed 4 months ago
Pros

What I love most about Active Campaign is how easy it is to get started. I was able to quickly create automations for subscribers, and easily send out campaigns to my list. It was also super easy to figure out how to integrate with ClickFunnels.

Cons

My least favorite thing about the software is the price jump as I gained subscribers. It started out incredibly affordable, however as my list has grown the price rose significantly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign logo

ActiveCampaign

I chose active campaign after other programmes drove me crazy!

Reviewed 2 years ago

I started with a trial of the lite plan to test out the tutorials, support and play with the software. I soon realised that the CRM package was right for me and linked easily to Clickfunnels and other existing software I use. I

Pros

What I like most is that it has the ease of use of the more basic software but the features of the top of the range automated follow up ones with CRM. Building campaigns is very simple and the tutorials and support are excellent.

Cons

I haven't found anything yet that's frustrating me- it's not the prettiest software but I would rather have something that works this well! No gimmicks, just full on delivery.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign logo

ActiveCampaign

I can't believe I ever advertised without it

Reviewed 2 years ago
Pros

Previously when I would capture leads from paid advertising, if they didn't immediately book an appointment, nothing would happen with them. Now with active campaign, I automatically send them reminder emails to finish their application. I also get a more reliable source for lead tracking than clickfunnels or Facebook ads manager. It's great.

Cons

At first I had a hard time finding the number of new contacts added each day. I guess the reporting could be a bit easier.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign logo

ActiveCampaign

AC does everything it says on the tin...and more!

Reviewed a year ago

Overall I'm very happy with AC. It does exactly what I need it to do. Over time I'll learn how to use it more efficiently and maximise it's features. I have been very happy with the customer service.

Pros

That it's easy to use, has lots of great email templates and has the automation fuction.

Cons

I find some of the terminology confusing and as a result emails have been sent out at the wrong time! I don't think it has Summit functionality, which would be great. A work flow that started with the sales page and ended with the summit survey would be excellent. I've heard good things about ClickFunnels from this respect.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign logo

ActiveCampaign

Great all round product

Reviewed 2 years ago

I'm still a real beginner, so haven't used it much but I still see others recommend it as their first choice. I've sent out one campaign but I'm still building my funnel to build my email list. It has been really easy to integrate with the other software that I'm using, set up tags and add people to my lists. Looking forward to building some campaigns and automations. I haven't got any other products to compare it with so it's difficult to make any comparisons.

Pros

User friendly - I like the way the platform is set out and it's easy to use. The training is good at course.activecampaign.com/ I like to learn about everything rather than learning by finding my way through or intuition. I'm always worried I'll miss something. Good delivery rate and reviews. I did a lot of research and Active Campaign was recommended by several people I follow and trust. Easy to integrate with my website hosting platform (clickFunnels).

Cons

I'm in the UK so the live chat times don't suit me. I sometime have to wait a long time for a reply. Big jump in monthly cost for more users.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ClickFunnels logo

ClickFunnels

Clickfunnels is the best online funnel builder on the market

Reviewed 3 months ago

Clickfunnels has been a massive asset in my business generating and converting leads into deals

Pros

The ability to build multi-step optin funnels and integrate with Hubspot and Activecampaign is a perfect combination

Cons

It doesn't integrate natively to some of the enterprise solutions like Marketo

Vendor response

Hey, Ed! thanks so much for this awesome review!