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ActiveCampaign vs ClickFunnels Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$9/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$97/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

864

282

46

17

13

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

327

77

26

7

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

ActiveCampaign is a power house and has so many ways of making a business successful. It is user friendly and has great features to communicate with leads to building email drips.
It has advanced automation features, thorough split testing tools that improve conversion rate. It has a great email template builder, better than most autoresponders.
The support team at AC are generally great, and depending on what tier you are on, they also provide generous support to their customers to make sure they succeed.

Pros

This is a great resource for creating great landing pages for an ad. It is easy to create and can help with great conversions.
Overall, I loved the platform and great value for very little cost compared. Will highly recommend and will use again.
The benefit, is that while I am still gaining traction online, I can "look" like the best of them, easily.

Cons

The email editor is just horrible. It's clunky, it's ugly, it doesn't show all the sequence, even editing an email is a hassle.
I use it only for mail marketing. The full CRM solution is quite bad and has poor functionalities.
I fixed the problem but to no avail I cannot send out any emails and do not know how to lift their Under Review which means my account is on hold.

Cons

This is a terrible, terrible concern. Due to the system being unreliable, the pages can snap and not load properly for hours on end, sometimes even longer.
Customer service is horrid and you should expect to wait for days. They are a SOFTWARE company that requires 10 day notice on cancellation and just finding the access to cancel the platform.
Backpack and actionetics are suffering and lacking. Customer support is also pretty bad now.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review12 days ago

Key features

  • Total features111
  • A/B Testing
  • API
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Questions
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Direct Mail Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • ERP
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Geolocation
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Interactive Content
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Currency
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Promotions Management
  • Question Branching
  • Question Library
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Rich Text Editor
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features54
  • A/B Testing
  • API
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Questions
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Direct Mail Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • ERP
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Geolocation
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Interactive Content
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Currency
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Promotions Management
  • Question Branching
  • Question Library
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Rich Text Editor
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations332
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations53
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

ActiveCampaign

Great Customer Service, but poor open rates

Reviewed a year ago

Great customer service, but the performance has been a huge disappointment, and is costing me money at this point.

Pros

The customer support has been great, and it integrated well with ClickFunnels.

Cons

I can't access much on the app from my phone which is annoying, so I always have to open on my laptop. Also I switched to AC bc I heard the open rates would be better. This has proven to be the opposite actually. With mailchimp I was getting 12-15% open rates consistently - and since I rely largely on email marketing for sales for my business, obviously I wanted higher. With AC I've been getting around 5% open rates consistently - which is hurting my business big time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign

Good for my needs at the moment

Reviewed 7 months ago

So far so good.

Pros

Ease of use and had the features I needed and integrated with clickfunnels.

Cons

I don't know how to see the emails in my automation and track clicks. It's very difficult to find and understand.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign

Only program I Use for Email Automation

Reviewed a year ago
Pros

I liked how easy it was to integrate with Clickfunnels and how I was about to create an automated email drip campaign

Cons

I still have a whole lot to learn about the whole program but I don’t really see that as a con.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign

The best email automation software

Reviewed a year ago

The best email software I've used (tried AWeber, Mailchimp) and with the most features.

Pros

Automation. You are able to create complicated sales funnels that run on autopilot to maximise conversions and sales. For example, I integrate my ClickFunnels landing pages with ActiveCampaign. Leads receive automated follow up emails, and then further personalised emails based on whether they open or click on a link in an email.

Cons

It was very complicated at first. It would be good if they had YouTube tutorials to get you started, like with ClickFunnels.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign

Love ActiveCampaign

Reviewed 9 months ago
Pros

I really enjoyed the integration with ClickFunnels. It has made it in incredibly easy to track my leads and get them to go through the funnel efficiently.

Cons

There's a bit of a learning curve, if you work with someone who knows the software, it makes things much easier

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign

I chose active campaign after other programmes drove me crazy!

Reviewed 9 months ago

I started with a trial of the lite plan to test out the tutorials, support and play with the software. I soon realised that the CRM package was right for me and linked easily to Clickfunnels and other existing software I use. I

Pros

What I like most is that it has the ease of use of the more basic software but the features of the top of the range automated follow up ones with CRM. Building campaigns is very simple and the tutorials and support are excellent.

Cons

I haven't found anything yet that's frustrating me- it's not the prettiest software but I would rather have something that works this well! No gimmicks, just full on delivery.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign

I can't believe I ever advertised without it

Reviewed a year ago
Pros

Previously when I would capture leads from paid advertising, if they didn't immediately book an appointment, nothing would happen with them. Now with active campaign, I automatically send them reminder emails to finish their application. I also get a more reliable source for lead tracking than clickfunnels or Facebook ads manager. It's great.

Cons

At first I had a hard time finding the number of new contacts added each day. I guess the reporting could be a bit easier.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign

AC does everything it says on the tin...and more!

Reviewed 20 days ago

Overall I'm very happy with AC. It does exactly what I need it to do. Over time I'll learn how to use it more efficiently and maximise it's features. I have been very happy with the customer service.

Pros

That it's easy to use, has lots of great email templates and has the automation fuction.

Cons

I find some of the terminology confusing and as a result emails have been sent out at the wrong time! I don't think it has Summit functionality, which would be great. A work flow that started with the sales page and ended with the summit survey would be excellent. I've heard good things about ClickFunnels from this respect.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign

Great all round product

Reviewed a year ago

I'm still a real beginner, so haven't used it much but I still see others recommend it as their first choice. I've sent out one campaign but I'm still building my funnel to build my email list. It has been really easy to integrate with the other software that I'm using, set up tags and add people to my lists. Looking forward to building some campaigns and automations. I haven't got any other products to compare it with so it's difficult to make any comparisons.

Pros

User friendly - I like the way the platform is set out and it's easy to use. The training is good at course.activecampaign.com/ I like to learn about everything rather than learning by finding my way through or intuition. I'm always worried I'll miss something. Good delivery rate and reviews. I did a lot of research and Active Campaign was recommended by several people I follow and trust. Easy to integrate with my website hosting platform (clickFunnels).

Cons

I'm in the UK so the live chat times don't suit me. I sometime have to wait a long time for a reply. Big jump in monthly cost for more users.

ActiveCampaign vs. ClickFunnels

See how ActiveCampaign and ClickFunnels stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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10+ YEARS RECOMMENDING SOFTWARE

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