This is your compare tray

Apps you want to compare will be listed here. Launch a head to head comparison at any time.

ActiveCampaign vs Close Comparison

Search

Add to Compare

Recommended for you

Bitrix24

monday.com

Salesforce Sales Cloud

HoneyBook

Caspio

Trello

Good recommendations?

Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Close is the sales engagement CRM that helps SMBs turn more leads into revenue. A multichannel platform, Close lets you email,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

9

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

25

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

933

302

47

17

14

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

107

25

2

0

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.
Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.
ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

Pros

Close.io impressed me with its rich features and customizations. I loved the fact that Close.io works perfectly for one person.
I consider it as a platform because of it's flexible and rich API that allows you to customize any component. Close.io is a fantastic tool that teams should use for interacting with their customers.
Excellent support, great founders, great desktop app for Mac, and very easy to use plus onboard team members with.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

The only negative thing I have to say is that close.io does not work really well with HTML emails.
It was a mess!!! Now we can do everything within the app itself. No more transferring information from one source to the other.
It's missing some features that other CRMs have, especially for the price.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features110
  • AB Testing
  • API
  • Accounting
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Administrative Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Scheduling
  • Audience Targeting
  • Auto-Dialer
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Batch Processing
  • Behavior Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call List Management
  • Call Management
  • Call Monitoring
  • Call Queues
  • Call Recording
  • Call Reporting
  • Call Tracking
  • Call Transfer
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commission Management
  • Computer Telephony Integration
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Contract/License Management
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customer Service Analytics
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Logs
  • Event Tracking
  • Event Triggered Actions
  • Field Sales Management
  • Forecasting
  • Forms Management
  • Full Text Search
  • Geolocation
  • Heatmaps
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • On-Demand Recording
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Dialer
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Question Branching
  • Question Library
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recording
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Routing
  • Rules-Based Workflow
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Activity Management
  • Sales Automation
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Signature Management
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Spam Blocker
  • Status Tracking
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Task Scheduling
  • Template Management
  • Territory Management
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Video Call Recording
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Voice Mail
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features124
  • AB Testing
  • API
  • Accounting
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Administrative Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Scheduling
  • Audience Targeting
  • Auto-Dialer
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Batch Processing
  • Behavior Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call List Management
  • Call Management
  • Call Monitoring
  • Call Queues
  • Call Recording
  • Call Reporting
  • Call Tracking
  • Call Transfer
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commission Management
  • Computer Telephony Integration
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Contract/License Management
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customer Service Analytics
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Logs
  • Event Tracking
  • Event Triggered Actions
  • Field Sales Management
  • Forecasting
  • Forms Management
  • Full Text Search
  • Geolocation
  • Heatmaps
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • On-Demand Recording
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Dialer
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Question Branching
  • Question Library
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recording
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Routing
  • Rules-Based Workflow
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Activity Management
  • Sales Automation
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Signature Management
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Spam Blocker
  • Status Tracking
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Task Scheduling
  • Template Management
  • Territory Management
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Video Call Recording
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Voice Mail
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations344
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations64
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Highly recommend to our clients looking for an ESP

Reviewed 2 years ago

ActiveCampaign is great if you use email as the main communication channel and you can leverage it as your CRM too.

Pros

Love how easy it is to set up automations, tagging logic, and their extremely high deliverability rate.

Cons

Their contact limit / billing features are difficult to upgrade once you reach the limit or get close.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ActiveCampaign logo

ActiveCampaign

A nice, streamlined way of following the trends in my list.

Reviewed 4 years ago
Pros

I can see which members did what and when. By seeing their location and time of action, it really helps me time my campaigns.

Cons

A bit clunky when renaming campaigns. After all is done, I still have to go back and refill the form, close it, and go forward again.

Vendor response

Hi Jonathan, Thank you so much for your review! We're happy to hear you're enjoying the platform. We appreciate any feedback we have from our users on what is (and isn't) working well for you. We're sorry to hear you find our campaigns to be clunky when it comes to renaming. Have you ever submitted this idea to our ideas page? That feedback will go directly to our teams internally. If you'd like, feel free to add it to ideas.activecampaign.com Thank you! Your friends at ActiveCampaign

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Love Active Campaign !

Reviewed 2 years ago

Great - integrates into my sales funnels really well.

Pros

I tried many others, and they were either too expensive, or cheap but not enough functionality. With A/C I get everything I need including CRM which reminds me to phone potential clients and close business!

Cons

Nothing really - love A/C. I guess if I said one thing, it could be a bit cheaper - cheaper always helps !

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Email Automation made easy!

Reviewed 2 years ago
Pros

Easy to navigate and start a campaign quickly! With unlimited custom fields, we can really segment and make sure that our customers are getting the information they need when they need it!

Cons

The API is pretty slow I would love to see that increase, that would allow for our data to flow quicker and be closer to real-time rather than a day lag.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Easy to make custom email templates

Reviewed 10 months ago

Overall, it's been positive. As mention in the pros, the easy of creating email templates is crucial and was a huge reason why I selected ActiveCampaign over other options.

Pros

Easy to create custom email templates and make changes on the fly. Option to drag and drop text and image boxes save an incredible amount of time and was not available in previous programs we have used.

Cons

It freezes up more often than I'd like and I have to close down my browser and try again, or sometimes it takes clicking an option several times before it recognizes the command.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great Featureset for the money if it fits what you need

Reviewed 4 years ago

If you need email automation and don't want to spend money per month for infusionsoft, this is a great alternative.

Pros

Great drip campaign and email automation functionality Compares to Infusionsoft for much less money Email builder is workable overall

Cons

Supposedly has CRM functionality but it comes nowhere close to meeting the needs of most companies Complicated and difficult to use at least in the beginning. I don't know how they could fix this though and still maintain the features available

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The Email Marketing Platform of Choice

Reviewed 4 months ago