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ActiveCampaign vs Close Comparison
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Overview
Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...
Close is the sales engagement CRM that helps SMBs turn more leads into revenue. A multichannel platform, Close lets you email,...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
9
/momonth- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
25
/momonth- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.6
5
4
3
2
1
933
302
47
17
14
- Value for money
- Ease of use
- Features
- Customer support
Pros
Pros
Cons
Cons
Key features
- Total features110
- AB Testing
- API
- Accounting
- Activity Dashboard
- Activity Management
- Activity Tracking
- Administrative Reporting
- Alerts/Notifications
- Analytics/ROI Tracking
- Appointment Scheduling
- Audience Targeting
- Auto-Dialer
- Auto-Responders
- Automated Scheduling
- Automatic Lead Distribution
- Batch Processing
- Behavior Tracking
- Bulk Send
- CAN SPAM Compliance
- CRM
- Calendar Sync
- Calendar/Reminder System
- Call Center Management
- Call List Management
- Call Management
- Call Monitoring
- Call Queues
- Call Recording
- Call Reporting
- Call Tracking
- Call Transfer
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commission Management
- Computer Telephony Integration
- Configurable Workflow
- Contact Database
- Contact Management
- Content Management
- Contract/License Management
- Customer Database
- Customer History
- Customer Segmentation
- Customer Service Analytics
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Import/Export
- Data Synchronization
- Delivery Tracking
- Demographic Data
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Response Control
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Logs
- Event Tracking
- Event Triggered Actions
- Field Sales Management
- Forecasting
- Forms Management
- Full Text Search
- Geolocation
- Heatmaps
- Image Library
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Mobile Optimized Emails
- Monitoring
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Company
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- On-Demand Recording
- Opportunity Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Dialer
- Preview Functionality
- Prioritization
- Process/Workflow Automation
- Progress Tracking
- Prospecting Tools
- Question Branching
- Question Library
- Queue Management
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Recording
- Referral Tracking
- Relationship Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Routing
- Rules-Based Workflow
- SMS Marketing Managment
- SMS Messaging
- Sales Activity Management
- Sales Automation
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Search/Filter
- Segmentation
- Self Service Portal
- Shared Contacts
- Signature Management
- Social Marketing
- Social Media Integration
- Social Performance Management
- Spam Blocker
- Status Tracking
- Subscription Management
- Tagging
- Target Account Identification
- Task Management
- Task Scheduling
- Template Management
- Territory Management
- Third Party Integrations
- URL Customization
- Unsubscribe Database
- Video Call Recording
- Visitor Management
- Visitor Tracking
- Visual Analytics
- Voice Mail
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Integration
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
- Total features124
- AB Testing
- API
- Accounting
- Activity Dashboard
- Activity Management
- Activity Tracking
- Administrative Reporting
- Alerts/Notifications
- Analytics/ROI Tracking
- Appointment Scheduling
- Audience Targeting
- Auto-Dialer
- Auto-Responders
- Automated Scheduling
- Automatic Lead Distribution
- Batch Processing
- Behavior Tracking
- Bulk Send
- CAN SPAM Compliance
- CRM
- Calendar Sync
- Calendar/Reminder System
- Call Center Management
- Call List Management
- Call Management
- Call Monitoring
- Call Queues
- Call Recording
- Call Reporting
- Call Tracking
- Call Transfer
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commission Management
- Computer Telephony Integration
- Configurable Workflow
- Contact Database
- Contact Management
- Content Management
- Contract/License Management
- Customer Database
- Customer History
- Customer Segmentation
- Customer Service Analytics
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Import/Export
- Data Synchronization
- Delivery Tracking
- Demographic Data
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Response Control
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Logs
- Event Tracking
- Event Triggered Actions
- Field Sales Management
- Forecasting
- Forms Management
- Full Text Search
- Geolocation
- Heatmaps
- Image Library
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Mobile Optimized Emails
- Monitoring
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Company
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- On-Demand Recording
- Opportunity Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Dialer
- Preview Functionality
- Prioritization
- Process/Workflow Automation
- Progress Tracking
- Prospecting Tools
- Question Branching
- Question Library
- Queue Management
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Recording
- Referral Tracking
- Relationship Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Routing
- Rules-Based Workflow
- SMS Marketing Managment
- SMS Messaging
- Sales Activity Management
- Sales Automation
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Search/Filter
- Segmentation
- Self Service Portal
- Shared Contacts
- Signature Management
- Social Marketing
- Social Media Integration
- Social Performance Management
- Spam Blocker
- Status Tracking
- Subscription Management
- Tagging
- Target Account Identification
- Task Management
- Task Scheduling
- Template Management
- Territory Management
- Third Party Integrations
- URL Customization
- Unsubscribe Database
- Video Call Recording
- Visitor Management
- Visitor Tracking
- Visual Analytics
- Voice Mail
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Integration
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
Integrations
- Total integrations344
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- WooCommerce
- Wordpress
- Zapier
- Total integrations64
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- WooCommerce
- Wordpress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Sam L.
Marketing and Advertising, 51-200 employees
Used monthly for 6-12 months
Review source
Share this review:
ActiveCampaign is great if you use email as the main communication channel and you can leverage it as your CRM too.
Love how easy it is to set up automations, tagging logic, and their extremely high deliverability rate.
Their contact limit / billing features are difficult to upgrade once you reach the limit or get close.
Jonathan R.
Used weekly for less than 6 months
Review source
Share this review:
I can see which members did what and when. By seeing their location and time of action, it really helps me time my campaigns.
A bit clunky when renaming campaigns. After all is done, I still have to go back and refill the form, close it, and go forward again.
Hi Jonathan, Thank you so much for your review! We're happy to hear you're enjoying the platform. We appreciate any feedback we have from our users on what is (and isn't) working well for you. We're sorry to hear you find our campaigns to be clunky when it comes to renaming. Have you ever submitted this idea to our ideas page? That feedback will go directly to our teams internally. If you'd like, feel free to add it to ideas.activecampaign.com Thank you! Your friends at ActiveCampaign
Anonymous Reviewer
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
Review source
Share this review:
Great - integrates into my sales funnels really well.
I tried many others, and they were either too expensive, or cheap but not enough functionality. With A/C I get everything I need including CRM which reminds me to phone potential clients and close business!
Nothing really - love A/C. I guess if I said one thing, it could be a bit cheaper - cheaper always helps !
Anonymous Reviewer
Automotive, 51-200 employees
Used daily for 6-12 months
Review source
Share this review:
Easy to navigate and start a campaign quickly! With unlimited custom fields, we can really segment and make sure that our customers are getting the information they need when they need it!
The API is pretty slow I would love to see that increase, that would allow for our data to flow quicker and be closer to real-time rather than a day lag.
Amy S.
Business Supplies and Equipment, 51-200 employees
Used daily for 6-12 months
Review source
Share this review:
Overall, it's been positive. As mention in the pros, the easy of creating email templates is crucial and was a huge reason why I selected ActiveCampaign over other options.
Easy to create custom email templates and make changes on the fly. Option to drag and drop text and image boxes save an incredible amount of time and was not available in previous programs we have used.
It freezes up more often than I'd like and I have to close down my browser and try again, or sometimes it takes clicking an option several times before it recognizes the command.
Lerey B.
Insurance, 1-10 employees
Used daily for less than 6 months
Review source
Share this review:
If you need email automation and don't want to spend money per month for infusionsoft, this is a great alternative.
Great drip campaign and email automation functionality Compares to Infusionsoft for much less money Email builder is workable overall
Supposedly has CRM functionality but it comes nowhere close to meeting the needs of most companies Complicated and difficult to use at least in the beginning. I don't know how they could fix this though and still maintain the features available
Joshua J.
Utilities, 1-10 employees
Used daily for less than 6 months
Review source
Share this review: