ActiveCampaign vs Email It Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Helen Roush

Wonderful Email Marketing Company

2018-09-11

ActiveCampaign is easy to use, it integrates with other apps, the emails are mobile optimized. It is a great email marketing program.

Pros

It integrates with Google Analytics so you can track emails. It is affordable.

Cons

There is nothing not to like. ActiveCampaign has so many benefits and features, it is a great program.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
ActiveCampaign Reviews
ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
Read more
Jordan Ring

Not Necessarily the best Email Service

2018-11-20

My overall thoughts are that while ActiveCampaign isn't the worst option for mass email, there are certainly better ones out there.

Pros

It's not the worst I've seen by any means, but there are much better programs out there that can do much more. 1) The home page is customizable which lets you have the data you need right at your fingertips. 2) The reporting on campaigns is actually really nice and shows you exactly what you need to see. 3) Writing emails is distraction free and lets you do the basic task of writing an email. It doesn't give you a lot of unneeded and unnecessary options.

Cons

Active Campaign has a lot of room for improvement. Maybe it's just me, but I don't enjoy using it when I login. I am left with a clunky user experience and I am just not a fan. It's one of those things thats hard to bring down into words, but I will share what I don't like about it here. 1) It's list centric vs. subscriber centric. ConvertKit is a competitor that uses a subscriber centric model and I think it works much better. The entire point of building an email list is to build relationships with folks, and when you have a list centric email list this function gets more difficult as the same person could be on multiple lists. 2) I don't like the inability to easily see where subscribers are coming from. It takes some digging to find a screen that clearly displays how you are getting subscribers. I feel that this is an oversight as the very first thing I want to see is how I am getting new subscribers. I like to know whats working or not! 3) I don't like that it's not intuitive overall. It feels clunky and not like a new tool. It feels outdated and thus I don't enjoy using it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi Jordan,

Thank you for leaving us feedback about our platform. Please know that we are always iterating on our product to fit the needs of our customers.

Cheers,
Your friends at ActiveCampaign

ActiveCampaign Reviews
ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
Read more
Anonymous
(Leisure, Travel & Tourism company, 11-50 employees)

Great way to keep track of customer data

2018-12-29

Pros

I like that you can file your customer data on ActiveCampaign and link your email to it, so every email between you and the customer is recorded and logged in one place.

Cons

ActiveCampaign is a very useful tool, but it can take a little time to get used to.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
ActiveCampaign Reviews
ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
Read more