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ActiveCampaign vs Constant Contact Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

9

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

20

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

888

291

46

17

13

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

879

642

236

33

29

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.
Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.
ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

Pros

The data reporting on opens/clicks/etc. Is incredibly helpful to track which emails gain a good response and which time of the week works best to send to our audiences.
Whenever I have a question, the techs are so helpful and can direct me to exactly what I need. I also love that it can be integrated with Donor Perfect.
The software is easy to learn, use, and the templates for the emails are nice yet simple to customize. The feedback about open rates is good and it's easy to setup follow-up campaigns.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

Very disappointing, frustrating, and countless email cammpaigns have been wasted due to Constant Contacts software rearranging and distoring the format of the original created email.
Given the circumstances of the pandemic and not using the services to even log in during the last year, that was inconsiderate and unacceptable.
I was disappointed when the dropped the event portion of their program and integrated with Eventbrite.
  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review9 days ago

Key features

  • Total features111
  • AB Testing
  • API
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Audience Targeting
  • Auto Update
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Automatic Lead Distribution
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Credit Card Processing
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Ticketing
  • Event Tracking
  • Event Triggered Actions
  • Feedback Management
  • Forms Management
  • Geolocation
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Kitting
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Survey
  • Multi-Account Management
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Currency
  • Multi-Store
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Online Store Builder
  • Order Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Promotions Management
  • Question Branching
  • Question Library
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Validation
  • Rich Text Editor
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Templates
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features121
  • AB Testing
  • API
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Audience Targeting
  • Auto Update
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Automatic Lead Distribution
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Credit Card Processing
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Ticketing
  • Event Tracking
  • Event Triggered Actions
  • Feedback Management
  • Forms Management
  • Geolocation
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Kitting
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Survey
  • Multi-Account Management
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Currency
  • Multi-Store
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Online Store Builder
  • Order Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Promotions Management
  • Question Branching
  • Question Library
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Validation
  • Rich Text Editor
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Templates
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations334
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations444
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.00/10

Share this review:

ActiveCampaign

An affordbale CRM that can deliver email campaigns and run sophisticated automations

Reviewed 2 years ago

Great product, great customer service that's affordable for a medium sized institution.

Pros

The automation builder is awesome. I anticipated to have to do work arounds with zapier, but this isn't the case. The CRM is powerful as well.

Cons

The email campaign builder is weaker than many of it's competitors. While it does offer some advanced features, like conditional blocks based on CRM data, I find myself fighting it more than expected. MailChimp and Constant Contact make it easier to build beautiful, responsive emails.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.00/10

Share this review:

ActiveCampaign

Seamless onboarding and easy to use tools

Reviewed 9 months ago

We didn't realize how much customization and automation can be done until we switched over to ActiveCampaign. We felt limited by the technology on our last platform that we made sure to find an alternative that would allow for flexibility, easy to use tools, segmentation, and responsive customer support.

Pros

We ran into no problems migrating over to ActiveCampaign. Customer support was extremely friendly and helpful and in constant contact to make sure our transition and onboarding went smoothly. There are a lot of pre-made tools available such as templates and automations that reduce the burden of our marketing efforts.

Cons

There is a limit to delete contacts and bulk deleting/unsubscribing takes some time if there are a lot of contacts.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10.00/10

Share this review:

ActiveCampaign

Very strong email automation and great visual tools.

Reviewed 8 months ago
Pros

This software allows me to visualize my marketing scheme much easier than the others I've tried. It also has the best pricing structure out of all the other software I've tried for my application.

Cons

There needs to be more integration, period. Almost every marketing software out there integrates directly with constant contact, Mailchimp, even sendinblue. I have to rely on very roundabout ways to fully automate the way I need to. Hopefully this is addressed moving forward. I'd also like to see more triggers, and more training.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10.00/10

Share this review:

ActiveCampaign

Email marketing and more

Reviewed 2 years ago

Love ActiveCampaign. I've tried a number of other email marketing programs (MailChimp, Aweber, Constant Contact) and AC is by far the best. Great email deliverability and love the ability to tag and create multiple email sequences. It can do so much - I've only scratched the surface of what available - so it's great for companies of all sizes.

Pros

Affordable starter plans, great templates, super powerful automation and behavior based sequencing.

Cons

Nothing. Zip. Nada. It works, has so much functionality and is easy to use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ActiveCampaign

Hard company to work with

Reviewed 4 years ago

The tech support is the worst, i try calling for 3 month no one pick up the phone it sims to me like they see the caller ID on the phone and they don't pick up the phone, had problems sending out email and setting up the picture, I sent them a nasty email and they told me we cant give you any support because you only pay some amount a month i was not told that, i only had 50 contacts and only sent out a email 3 to 4 time a year, well we went with Constant Contact they did me a favor what a difference the nicest people you can deal with. there program is a lat friendly to work with and someone picks up the phone within a few. I highly recommend Constant Contact.

Pros

No pros were added to this review

Cons

The tech support is the worst and there platform not friendly to work with. not a good company we don't like the tech support.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.00/10

Share this review:

ActiveCampaign

Better than constant contact

Reviewed a year ago

We have improved our patient outreach dramatically with this tool. It did take a little time to work out our work flows with it but we are doing a much better job of capturing our visitors on our website as well as a higher level of communication with our existing patients

Pros

I find the functionality of the program to be very good. It is easier to use than Constant Contact and has better integration points. I like how easy it is to create campaigns and i really like the fact I can take my c rm tool and push data into Active Campaign to remind patients of appointments, send automated Nice to Meet You emails, birthday cards, and more.

Cons

We use quite a few date driven reminders and the date functionality is not sufficient for our needs. We need to be able to send an email on a specific date based upon the date of the last visit with specific information about what our patient should be doing.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend9.00/10

Share this review:

ActiveCampaign

New User But I Like It So far

Reviewed 2 years ago
Pros

We just switched from MailChimp to Active Campaign so we are in the learning curve stage. My web guy switched us and I am really enjoying the capabilities this platform has. It is much more than just sending emails and drip campaigns like we used to do in MC and Constant Contact. We can track what our customers are doing, looking at, and then send them different content depending on their habits.

Cons

For now I would say I don't like the learning curve but I am not sure I can blame the software. It's also more expensive than a regular email marketing platform but of course it does so much more.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.00/10

Share this review:

ActiveCampaign

Way better than InfusionSoft

Reviewed 8 months ago

As the sole owner of a growing small business, I finally decided I needed "help" in the way of marketing automation. So that is why I turned to ActiveCampaign. It has been less than 6 months since I have signed up and so far it is going good and is helpful. The transition over from Constant Contact was a struggle for me since I don't like change. However I knew this change was a good one.

Pros

It is easy to maneuver through the dashboard and create campaigns. It is affordable and for a small business (only me) with over 6,000 customers the price point is WAY better than InfusionSoft.

Cons

It took a long time for onboarding. I wish they were able to complete it within one single week vs over the span of a month.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10.00/10

Share this review:

ActiveCampaign

Active Campaign is the best!

Reviewed 4 years ago

We've used Mailchimp, aweber, and constant contact in the past...active campaign far exceeds our expectations. Its huge feature list and high-tech capability help our business succeed. We're still learning new things about it. We've moved all of our clients to the platform through their partner program and we love the value they provide. Their automation section and the ability to make email/text automation based on user behavior through email or on websites is simply awesome. Thank you!

Pros

-Email Lists -Automation system -Ability to share automations -Marketplace -Beautiful design and UI -Integration with Website Behavior -CRM and deals system

Cons

-No Ability to update contacts -Hope they continue improving their CRM and deal making system to keep up with solutions like pipedrive

Overall Rating
  • Value for money
  • Ease of use
  • Features