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ActiveCampaign vs Constant Contact Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

9

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

9.99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.6K

5

4

3

2

1

1,170

391

61

23

17

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.3

2K

5

4

3

2

1

992

701

251

35

31

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.

LD

Lucy D.

I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.

TL

Talya L.

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Es

Edie s.

Pros

They were very responsive and did a great job helping me figure out the best way to use the software. The Event tool was nice and make event management through the list easy to do.
AvatarImg

Kelly P.

The data reporting on opens/clicks/etc. Is incredibly helpful to track which emails gain a good response and which time of the week works best to send to our audiences.

CG

Cydnie G.

The program is easy to customize, There are plug and play templates as I like to call them. They look beautiful from the consumer side and are easy to understand from the creative side too.

AK

Alysha K.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

SB

Shaq B.

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

AP

Adam P.

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.
AvatarImg

Filipe A.

Cons

Given the circumstances of the pandemic and not using the services to even log in during the last year, that was inconsiderate and unacceptable.

DS

Dawn S.

Very disappointing, frustrating, and countless email cammpaigns have been wasted due to Constant Contacts software rearranging and distoring the format of the original created email.

DS

Danielle S.

I was disappointed when the dropped the event portion of their program and integrated with Eventbrite.
AvatarImg

Kali C.

  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features88
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Attendance Management
  • Audience Targeting
  • Auto Update
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Commenting/Notes
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Credit Card Processing
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Ticketing
  • Event Triggered Actions
  • Feedback Management
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Keyword Filtering
  • Kitting
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Store
  • Multivariate Testing
  • Newsletter Management
  • Order Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Promotions Management
  • Publishing Options
  • Question Branching
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Validation
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Templates
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visitor Registration
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features145
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Attendance Management
  • Audience Targeting
  • Auto Update
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Commenting/Notes
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Credit Card Processing
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Ticketing
  • Event Triggered Actions
  • Feedback Management
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Keyword Filtering
  • Kitting
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Store
  • Multivariate Testing
  • Newsletter Management
  • Order Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Promotions Management
  • Publishing Options
  • Question Branching
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Validation
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Templates
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visitor Registration
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations446
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations481
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Had to hire someone to help me figure it out.

Reviewed 6 months ago

I have not realized any benefits yet because it has taken so long to figure it out.

Pros

I like that it is animated and that is all. I think constant contact is much easier to use.

Cons

I couldn’t figure out how to connect it to my website even after doing the tutorial class.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Seamless onboarding and easy to use tools

Reviewed 2 years ago

We didn't realize how much customization and automation can be done until we switched over to ActiveCampaign. We felt limited by the technology on our last platform that we made sure to find an alternative that would allow for flexibility, easy to use tools, segmentation, and responsive customer support.

Pros

We ran into no problems migrating over to ActiveCampaign. Customer support was extremely friendly and helpful and in constant contact to make sure our transition and onboarding went smoothly. There are a lot of pre-made tools available such as templates and automations that reduce the burden of our marketing efforts.

Cons

There is a limit to delete contacts and bulk deleting/unsubscribing takes some time if there are a lot of contacts.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

So Useful for Marketers

Reviewed 3 years ago

easily create/edit campaigns without constant glitches

Pros

I love that I can easily copy and edit campaigns with little effort at all without having to totally redo each email.

Cons

There's nothing I dislike about this software since I use it all the time without hassle and glitches.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Very strong email automation and great visual tools.

Reviewed 2 years ago
Pros

This software allows me to visualize my marketing scheme much easier than the others I've tried. It also has the best pricing structure out of all the other software I've tried for my application.

Cons

There needs to be more integration, period. Almost every marketing software out there integrates directly with constant contact, Mailchimp, even sendinblue. I have to rely on very roundabout ways to fully automate the way I need to. Hopefully this is addressed moving forward. I'd also like to see more triggers, and more training.

Overall Rating
  • Value for money
  • Ease of use
  • Features