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ActiveCampaign vs HubSpot CRM Comparison

Overview

Get better returns from your marketing & sales processes by upgrading to an automated platform. Send follow-up that adapts...

Save valuable selling time with HubSpot CRM that takes care of all the little details from recording calls, logging emails and managing data

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$15.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

721

234

42

13

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

1,614

870

152

31

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

ActiveCampaign is a power house and has so many ways of making a business successful. It is user friendly and has great features to communicate with leads to building email drips.
It has advanced automation features, thorough split testing tools that improve conversion rate. It has a great email template builder, better than most autoresponders.
On-boarding was great and lots of training and help setting up the platform and moving data over. Impressive as it wasn't insanely expensive.

Pros

I love the customer support that comes with this software. We have weekly meetings with our customer support and the amount of work they put in to making their customer's happy is all worth it.
Easy to navigate, great functionality and flexibility. Great reporting tools, easy dashboard for keeping track of sales pipeline and great customer service.
I like reporting section the most. I like the ability and ease I can view my overall performance by source & then easily drill down to see all the details about the specific leads.

Cons

The email editor is just horrible. It's clunky, it's ugly, it doesn't show all the sequence, even editing an email is a hassle.
I use it only for mail marketing. The full CRM solution is quite bad and has poor functionalities.
I fixed the problem but to no avail I cannot send out any emails and do not know how to lift their Under Review which means my account is on hold.

Cons

This is frustrating because if I don't refresh it crashes after I update a few deals and if I do refresh to avoid the crash, I have to reset the filter.
I went to report it to mangement there, and there was no option. So they have no way of getting feedback on their bad employees.
Having the foul package it's expensive. The fact that you cannot talk with customer service directly over the phone it's painful.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features89
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Appointment Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Availability Management
  • Behavior Tracking
  • CRM Integration
  • Call Monitoring
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact History
  • Contact Management
  • Content Management
  • Contract Management
  • Custom Fields
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Demographic Data Collection
  • Design Management
  • Document Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Filtered Views
  • Follow-up Scheduling
  • Forms Management
  • Geolocation
  • Heatmap
  • Image Library
  • Instant Messaging
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Meeting Management
  • Microsoft Outlook Integration
  • Mobile Alerts
  • Mobile Integration
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Newsletter Management
  • Performance Reports
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Records Management
  • Recurring Tasks
  • Reporting & Statistics
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Sales Reporting
  • Social Media Integration
  • Social Performance Management
  • Subscription Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Scheduling
  • Task Tracking
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • eCommerce Integration
  • Total features40
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Appointment Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Availability Management
  • Behavior Tracking
  • CRM Integration
  • Call Monitoring
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact History
  • Contact Management
  • Content Management
  • Contract Management
  • Custom Fields
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Demographic Data Collection
  • Design Management
  • Document Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Filtered Views
  • Follow-up Scheduling
  • Forms Management
  • Geolocation
  • Heatmap
  • Image Library
  • Instant Messaging
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Meeting Management
  • Microsoft Outlook Integration
  • Mobile Alerts
  • Mobile Integration
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Newsletter Management
  • Performance Reports
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Records Management
  • Recurring Tasks
  • Reporting & Statistics
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Sales Reporting
  • Social Media Integration
  • Social Performance Management
  • Subscription Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Scheduling
  • Task Tracking
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • eCommerce Integration

Integrations

  • Total integrations315
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations627
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ActiveCampaign

A great alternative to InfusionSoft - Active Campaign automates you mailing.

Reviewed 3 years ago
Pros

Because you can program email based upon a person's behaviors, each correspondence can be personalized. Active Campaign is cheaper and easier to learn than Infusionsoft and it has all of the features that I need for email automation.

Cons

The CRM is not as good as I would like. So, I continue to use Hubspot CRM and only use the email features in Active Campaign.

Vendor response

Hi Philip! Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users. We're continuing to improve our CRM and we know how important it is to our users. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team. Thank you from your friends at ActiveCampaign!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ActiveCampaign

A decent ESP with lots of configuration options but geared towards sales teams.

Reviewed 3 years ago
Pros

Overall, some good automation triggers and reporting features. Easy to set up broadcast emails, automations, and more. Decent pricing for the features of what normally cost more with an enterprise-level CRM and marketing platform. Good flexibility to configure the platform.

Cons

We switched from ActiveCampaign to Campaign Monitor and noticed our deliverability increased, which had a direct effect on higher open and click rates. The support team for ActiveCampaign, like most ESPs, is basic, unhelpful, and take a LOT of time to respond. Additionally, ActiveCampaign is making their tool more and more like an Infusionsoft or HubSpot CRM platform instead of focusing on email marketing. This means they're starting to fall behind in email specific features, and companies like MailChimp that offer things like unopened resends, better reporting, automatic timed sends, etc.

Vendor response

Hi David, Thank you for your feedback. We truly appreciate what is and isn't working for our users. If there's any other feedback or idea you'd like to give, you can also add it to our feedback page at ideas.activecampaign.com We're also so sorry to hear you didn't have the best experience with our Support team. We try to respond as soon as we can + have a live chat every Monday - Friday from 8 am - 4 pm CST. Thank you again from your friends at ActiveCampaign.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

HubSpot CRM

A simple CRM

Reviewed a year ago

I am using it to track inbound leads for my digital marketing business. It makes sales a lot less complicated.

Pros

Ease of use. The CRM is free, and they also provide many free downloads such as a content calendar etc.

Cons

It is not as integrated as ActiveCampaign, which I use for email marketing and as a CRM. ActiveCampaign allows you to set up automated systems as part of the CRM.

ActiveCampaign vs. HubSpot CRM

See how ActiveCampaign and HubSpot CRM stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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