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ActiveCampaign vs Insightly Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Grow your business faster than ever before by building stronger customer relationships, managing sales opportunities and...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

9

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

29

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.6

1.6K

5

4

3

2

1

1,140

380

58

20

17

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

3.9

497

5

4

3

2

1

169

205

79

17

27

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.

LD

Lucy D.

I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.

TL

Talya L.

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Es

Edie s.

Pros

Insightly CRM is a great option to consider, it has all the needed features like dashboard, process workflow, lead management, opportunities , converting opportunities to project, etc.

NA

Nawar A.

I love the to-do list and the fact that it makes it so much easier in business to keep everyone on the same page. I also love the ease of use of this CRM.

MP

Melinda P.

Pricing and features vary widely with what you're willing to pay which is fair and great frankly. There's even a free plan that gives you a sneak peak into the great features.

AR

Anonymous Reviewer

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

SB

Shaq B.

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

AP

Adam P.

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.
AvatarImg

Filipe A.

Cons

API changes caused fatal errors in several of our integrations over the course of our time with Insightly. User interface was never the prettiest.

AR

Anonymous Reviewer

If we were paying more I would be really dissatisfied. Oh and they are just appalling at sharing their product roadmap.
AvatarImg

Iain M.

There are community threads with problems that are unresolved from 3-4 years ago. Support is non existent and the staff are clueless about their own product.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features85
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling
  • Assignment Management
  • Auto-Responders
  • Batch Processing
  • Budget Management
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Contract/License Management
  • Customer Database
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Dynamic Modeling
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • File Management
  • File Sharing
  • For Mac Devices
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Gantt/Timeline View
  • Goal Setting / Tracking
  • Graphical Data Presentation
  • Image Library
  • Interaction Tracking
  • Internal Chat Integration
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Modeling & Simulation
  • Multi-Channel Marketing
  • Multi-Currency
  • Multivariate Testing
  • Opportunity Management
  • Percent-Complete Tracking
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Progress Tracking
  • Project Planning
  • Project Planning/Scheduling
  • Project Templates
  • Project Tracking
  • Project Workflow
  • Projections
  • Proposal Generation
  • Prospecting Tools
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recurring Tasks
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Role-Based Permissions
  • Routing
  • SMS Marketing
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Statistical Analysis
  • Status Tracking
  • Subscription Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Territory Management
  • Third Party Integrations
  • To-Do List
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Visitor Tracking
  • Workflow Management
  • Total features124
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling
  • Assignment Management
  • Auto-Responders
  • Batch Processing
  • Budget Management
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Contract/License Management
  • Customer Database
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Dynamic Modeling
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • File Management
  • File Sharing
  • For Mac Devices
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Gantt/Timeline View
  • Goal Setting / Tracking
  • Graphical Data Presentation
  • Image Library
  • Interaction Tracking
  • Internal Chat Integration
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Modeling & Simulation
  • Multi-Channel Marketing
  • Multi-Currency
  • Multivariate Testing
  • Opportunity Management
  • Percent-Complete Tracking
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Progress Tracking
  • Project Planning
  • Project Planning/Scheduling
  • Project Templates
  • Project Tracking
  • Project Workflow
  • Projections
  • Proposal Generation
  • Prospecting Tools
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recurring Tasks
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Role-Based Permissions
  • Routing
  • SMS Marketing
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Statistical Analysis
  • Status Tracking
  • Subscription Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Territory Management
  • Third Party Integrations
  • To-Do List
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations441
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations261
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Fantastic Software, Technical but their Support is Ace

Reviewed 9 months ago

Overall it's a really positive experience, the onboarding from ActiveCampaign's support has been superb. The software is reliable and it plays nicely with Zapier and various other tools I use in my coaching business.

Pros

The Deals/Pipeline management is simple to set up and use, as was the data import when I first signed up. The automations are possibly the best part about ActiveCampaign in how they all link together.

Cons

It is quite technical, I'm relatively experienced at using various CRM and Email apps, without that experience I feel this might have been quite hard to set up. The Automations are VERY technical and I'd say I'm using about 5% of what ActiveCampaign is actually capable on that front. Cost wise it is expensive (I rolled Insightly and MailChimp into a single ActiveCampaign account and it's about double what those cost me each month(