ActiveCampaign vs Less Annoying CRM Comparison

auto responder and CRM integration for less than the biggest competitor

We are considering switching to a product that includes email, CRM, calendaring, funnel creation, maybe even social media

I like the reporting, I find it much more accurate than others. Also the contact scoring can be very beneficial if you know how to use it.

The navigation is very confusing. It's hard to know where you should head, or where to find what you need within the software, which makes it slightly stressful

This software does most things well. Nothing very well but most things well. You do not need to buy many add-ons as it covers most basic needs like landing pages, forms, email nurturing, SMS integration, sales management, and reporting.

It is difficult to make good lists or segments. You can only one way SMS. It does not track email opens sent from within CRM or using outlook. It does sync well with Gmail.

Seems inexpensive, other than that it seems more of a marketing tool

the CRM component seems to be an after thought. it would not work for me as I need a strong CRM

Easy-to-use and a good way to reach subscribers.

Did not support API integration with our CRM.

Great value, easy to use and set up campaigns, really good email management.

There could be a better CRM / deals feature

Because you can program email based upon a person's behaviors, each correspondence can be personalized. Active Campaign is cheaper and easier to learn than Infusionsoft and it has all of the features that I need for email automation.

The CRM is not as good as I would like. So, I continue to use Hubspot CRM and only use the email features in Active Campaign.

Hi Philip! Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users. We're continuing to improve our CRM and we know how important it is to our users. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team. Thank you from your friends at ActiveCampaign!

How easy it is to run an email campaign and tag contacts based on rules.

The CRM needs improvement. I understand its not meant to be a full-fledged CRM but it has the potential, so why not make it one?

The best thing I like about this software is Marketing and CRM utilization. There is a great deal of efficiency aimed at the status of marketing content, the ability for a user to plan ahead using their own threshold measurements (level), and multiple user advantages.

The software is difficult to set and also pricey.

Ability to design great email ads, retargeting based on clicks, opens, etc. marketing automation based on certain pages or links clicked on, very user friendly CRM, Reporting on all services within the software.

CRM could be better but it's still user friendly

It's great for newsletters and communicating with drip campaigns.

It's hard to manage your contacts like a CRM

Visual funnel builder marketing automations

Not a strong sales crm built into the platform

facile à utiliser, equipe à l'écoute, formations disponible, outil très pratique pour developper de l'acquisition et de la rétention

le CRM que je ne comprend pas trop encore

Easy to use for CRM, automation, scheduling email campaigns

Nothing to complain about, but I don't use many features.

Automation features, ease of use and customer support are fantastic.

Integration with Linkedin, difficult to import previous historical CRM notes

Automation, simplicity, CRM, integrations

Expensive as the tiers go up and additional costs for adding features such as Conversations. Performance deficiency. Some basic level integrations require a plan upgrade.

Segmentation is quite powerful. A/B subject split tests, great abandoned cart email follow up feature.

Improvement in email newsletter editor. Sometimes minor block/element changes are not reflected in the emails.

Hi Rajeev, Thanks so much for leaving us a review! We appreciate hearing what our users our loving. We'd recommend adding new features you'd like to see to ideas.activecampaign.com - they'll go straight to our internal team! Thanks again from your friends at ActiveCampaign!

Their marketing automation and marketing tools are their strength.

The CRM an interaction with the sales team is very weak.

It is incredibly easy to use, and the automations are insanely advanced & user-friendly. Perfect software for any business.

There is nothing I dislike about ActiveCampaign. I have used many CRMs, and nothing compares.

The best part about ActiveCampaign is the value you receive with the price. ActiveCampaign although I love it, is no Hubspot, Marketo, Pardot, etc. but it's the next best thing if you're looking for a lean marketing CRM, sales pipeline, and marketing automation software with less than $1-50k a month budget. I recommend ActiveCampaign to all startup clients.

ActiveCampaign's software and UI could be cleaner and nicer like Hubspots. It's analytics are pretty non-existent but yet again for the price... AC is the best.

Automations, and the conditional content. All features related to split testing are also great.

The CRM is a little bit shallow compared to other options.

Incredible support during onboarding , they were very supportive

Lack of customization for crm features, in terms of their default display

Easily tracks emails and leads; I like how it manages the sales pipeline and deals

It's more complex than our other CRM so there's a learning curve.

1. It helps me to collect leads and translate them into potential customers by fetching or collecting data from various source via emails, chat and form submission. 2. I like it's automated email feature that automatically send follow-ups to the leads. It saves me a lot of time to work upon other things.

1. Recently I experienced a bug which is emails/replies (which I use to send through the AC) were not getting delivered to the leads. But I spoke to their support team and they managed to fix that issue. It is not anymore. Keep up the good work. 2. Creating automation is quite complex, it should be more easy and user friendly. Suggestions: Add a tool-tip at each event/action.

Automated follow up to clients, Easy to use, allows us to automatically communicate with clients via text message or email

Not quite the only CRM you need - we pair with pipedrive. I would love if this had further CRM functionality, that would allow it to be an all-in-one application for our company