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ActiveCampaign vs Mailchimp Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

9

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

10

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.6

1.6K

5

4

3

2

1

1,138

377

58

20

16

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

8,645

4,829

1,011

156

73

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.

LD

Lucy D.

I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.

TL

Talya L.

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Es

Edie s.

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

DW

Daniel W.

Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.

MS

Mohamad S.

I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

MD

Melissa D.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

SB

Shaq B.

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

AP

Adam P.

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.
AvatarImg

Filipe A.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

RI

RABEE I.

Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

AM

Antonio M.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features85
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SMS Marketing
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features121
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SMS Marketing
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations439
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations1558
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Overall Nice for sending out emails and connecting with your customers in an interactive way

Reviewed 4 years ago

building a great databas

Pros

Great for sending out emails and connecting with your customers in an interactive way and building up your email database.

Cons

I would still prefer Mailchimp as I like the Playfullness that Mailchimp offers. But this a grat alternative.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

More substance when it comes to the toolkit of email marketing features compared to MailChimp

Reviewed 4 years ago
Pros

ActiveCampaign's been on our radar for a while for its visual automation editor which can generate impressive workflows. The segmentation by tagging is a big plus in ensuring your emails are as targeted as can be.

Cons

Surprisingly, MailChimp does have a better email editor.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

ActiveCampaign logo

ActiveCampaign

MailChimp to ActiveCampaign

Reviewed 3 years ago

Customer service is great up to the point of sale. Beyond that the migration/activation process is clunky and they have too many players in the mix. We're testing it for a few months and might either switch back to MailChimp or try Pardot if possible.

Pros

We haven't tested it yet but we started the subscription for lead nurturing and automated email journeys

Cons

Not very easy-to-use interface. MailChimp is better

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Advanced Email Marketing

Reviewed 4 years ago

Main benefit is the incredible marketing automation features. You can create whole email funnels much easier than you could in infusionsoft.

Pros

I like the automation features of ActiveCampaign. For example if someone opens an email I can then send them a different email. If they buy my product they get taken to another list. If they don't buy, you can send them emails about the product.

Cons

It costs more than Mailchimp and it's harder to use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Practical software for an automated world.

Reviewed 4 years ago

Overall I enjoy my experience with Activecampaign. It allows us to build systems for private clients that is quite profitable.

Pros

My company uses this software for many different applications. We've developed systems that use the emailing and texting features in Activecampaign to accomplish marketing goals that would otherwise be hard to do manually. The value is fantastic because we get a lot of small scale projects. It's a pretty fair monthly price for the basic plan considering the services you get.

Cons

It's not the easiest software to use compared to others like mailchimp.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

great

Reviewed 2 years ago
Pros

very easy to understand and navigate. Way easier than MailChimp

Cons

only allows up to 500 contacts before having to upgrade again

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Advanced level email automation for SMB prices

Reviewed 3 years ago

Overall, it's a great email tool for startups and small businesses.

Pros

ActiveCampaign is a great step up from something like Mailchimp if you're going to test some automation features. IT's actually cheaper than Mailchimp and has automation features you'd expect in something like Hubspot.

Cons

I'd love to see some better automation templates to help people who are new to automation get started. That's something the more expensive tools do a good job with.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

ActiveCampaign logo

ActiveCampaign

From Mailchimp to Active Campaign

Reviewed a year ago
Pros

The automations with triggers based on customer behaviour. Migration from Mailchimp was easy.

Cons

Features of the more premium packages should be included in the lower priced packages - member ratings and engagement-based campaigns. Reporting dashboard - would love a visualisation of all campaigns and emails within automations to compare engagement.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The automations are great

Reviewed 3 years ago

I changed from MailChimp to ActiveCampaign looking for a simple way to do stuff. It was not an easy change but I'm happy I did. I still have a MailChimp account that I use for other purposes.

Pros

The automation of campaigns definitely! They are very easy to create because the logic is not linear but created like a mindmap. The tags are also a very practical way to understand my database behaviour. Customer support is outstanding.

Cons

It's not so simple at the beginning but once you get the logic of it, it's easier every time. Some features can be confusing and overwhelming, but there's always Customer support.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great email marketing solution as you get more serious

Reviewed 3 years ago

If you are looking for something more capable than MailChimp, then try these guys.

Pros

I love the email workflow creator. You can design the flow, events, actions with drag and drop tools.

Cons

Some of the more advanced flow creation tools require tech support. Well at least for someone like me. But their support is pretty good at helping.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ActiveCampaign logo

ActiveCampaign

The best email automation software

Reviewed 2 years ago

The best email software I've used (tried AWeber, Mailchimp) and with the most features.

Pros

Automation. You are able to create complicated sales funnels that run on autopilot to maximise conversions and sales. For example, I integrate my ClickFunnels landing pages with ActiveCampaign. Leads receive automated follow up emails, and then further personalised emails based on whether they open or click on a link in an email.

Cons

It was very complicated at first. It would be good if they had YouTube tutorials to get you started, like with ClickFunnels.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Decent Mid-Level Campaign Software

Reviewed 5 years ago

We sent multiple email campaigns with Activecampaign and while it wasn't our favorite software on the market, it was a top choice. It was efficient and effective and got the mailers out when needed.