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ActiveCampaign vs MailerLite Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing page...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.7K

5

4

3

2

1

1.2K

420

70

25

17

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.7

1K

5

4

3

2

1

857

176

23

4

23

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.
It is amazing and really helpful that they allow free users access to their email automation feature.
Love the user friendliness. It was easy to set up and the videos are so well done whenever I want to add efficiencies, have questions, or want to tweak my newsletters, they're so helpful.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.
What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.
In the beginning I made some mistakes on approval, but that was totally from my lack of understanding.
  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features90
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Geolocation
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Publishing Options
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features80
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Geolocation
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Publishing Options
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations467
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations140
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The only email marketing system you will need

Reviewed a year ago
Pros

I moved from Mailerlite to AC and o am so glad I did.

Cons

Big increase in price when you hit next level

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Simple answers to complex problems

Reviewed 4 months ago

Positive! I have used Hubspot, MailerLite, Mailchimp (free + $$), Salesforce, and this one is definitely the best at the most affordable rate.

Pros

The segmenting on other products is painful but not with activecampaign. In addition to that, the sequences are easy to set up and it filters clients so seamlessly which I find many companies have a hard time accomplishing.

Cons

I'd like the software to be able to prioritize one sequence, then play the next sequence if there are multiple tags against one email so the client isn't receiving an inundation of emails all at the same time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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ActiveCampaign logo

ActiveCampaign

My favorite email marketing platform so far

Reviewed 4 years ago
Pros

I've tried just about every mainstream email marketing service, from MailChimp to MadMimi and MailerLite, to GetResponse, ConvertKit, and Drip -- and ActiveCampaign is always the one that stands out. Why? Great automations visual editor, complex automation logic, segmenting and tagging, Wordpress integration, and superb customer support.

Cons

For a while, the ActiveCampaign user interface was a bit difficult to navigate, but it seems like they are finally making strides to simplify & streamline things of late.

Vendor response

Hi there, Thanks so much for your review - we're happy to hear you're enjoying the platform. We are continuing to make updates to our interface, so if there's anything you'd love to see in the future, we recommend writing it in to ideas.activecampaign.com! Thanks again from your friends at ActiveCampaign!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Extra features, but lacks basic checks

Reviewed 4 months ago

ActiveCampaign has been hit or miss. On one hand, it has strong automation capabilities and integrates well with e-commerce software (such as Shopify). This makes it a solid solution for my e-commerce client. On the other hand, basic functions like deliverability and customer support have been disappointing, particularly at its price point. Because ActiveCampaign was never able to resolve these core issues, I switched to another email marketing service with excellent deliverability and support (MailerLite).

Pros

I love the marketing automation feature. It can do whatever convoluted series and branching you dream up! This is what sold me on the product initially, and it still works well for an e-commerce client I referred.

Cons

The biggest issue was with deliverability. I work for an organization with a robust email firewall and campaigns from ActiveCampaign *never* reliably came into our organization emails, even after I worked with ActiveCampaign's deliverability team for over a year. Deliverability is not an issue with either Constant Contact (a legacy email service used by another internal team) or MailerLite (our current email marketing service) after I coordinated with their deliverability teams. With external-facing campaigns, the open rate nearly doubled when I migrated to MailerLite suggesting that deliverability was a wider issue with ActiveCampaign than just our particular company firewall.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

An upgrade from ANY email hosting platform

Reviewed 2 years ago

So far my business has been growing nicely, Active Campaign integrates well with many different software programs and plugins I use - such as Elementor Pro, meaning I can set up an automation from an email form directly on a landing page. I have a lot to learn still, but it is a joy to learn with Active Campaign.

Pros

I came over to Active Campaign after a referral from a friend. I was struggling with the functionalities of Mailerlite and needed something that would fit my needs. In came Active Campaign. Pros: The world of endless possibilities. I can carefully segment my list, I can add tags according to actions they take within the email, I can set up automations that will stop if a subscriber has already been through...and so, so much more. I love that if I can think of something I'd like to do, there is always a way of doing it. The walkthroughs are fantastic and it's a friendly team to hold your hand while you set up.

Cons

Cons: If you're a little bit of a tech phobe like me, Active Campaign can seem daunting at first. It is not a service for beginners just starting out. That doesn't mean you shouldn't try though! If you invest a little time understanding all that you can do with it, you will be amazed.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Great deliverability

Reviewed 3 years ago

Good to use if you are starting out since it's free up to 1000 subscribers and still relatively cheap once you start paying.

Pros

Great deliverability! My emails are not going to spam or promotions tab. It's easy to use, and not buggy and slow.

Cons

Automations are quite simple. Not as extensive as ActiveCampaign, but still a better experience than Mailchimp.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Affordable and highly recommended for beginners

Reviewed 5 months ago

I have been using Mailerlite for years, and I like its ease of use, intuitive email automation sequence creator, and their excellent customer success team.

Pros

The email editor is very friendly and supports Arabic language punctuation perfectly, and the plans are very affordable.

Cons

Email automation sequence needs to be more advanced, especially enabling the connection between the yes and no conditions like it's already existed in GetResponse and ActiveCampaign.

Vendor response

Hi Ahmed, thank you so much for sharing your experience with the rest of us. We also appreciate the feedback you've given us on automation.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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MailerLite logo

MailerLite

Easy to use and lots of features

Reviewed 4 years ago

Mailerlite has been a great solution for sending emails to my lists, creating autoresponders, forms and popups in my website. A simple solution to grow my business via email marketing.

Pros

Mailerlite offers some really great extras in addition to the email broadcasting feature. I love that I can create pop-ups, landing pages as well as embedded forms. I think the variety of features for the price offers and excellent value.

Cons

I have used various email platforms in the past such as MailChimp and ActiveCampaign. Mailerlite is miles ahead of Mailchimp for sure, and I definitely like it better than ActiveCampaign however Mailerlite does not allow you to use tags for your subscribers and instead uses lists, segments and groups. I am still confused as to the difference between a segment and a group and how to properly assign my subscribers to the right thing. I find this aspect a little more confusing than simply having the option to use tags.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

A solid product

Reviewed 6 months ago
Pros

After switching to MailerLite, the open rate for our newsletter increased almost 50% thanks to their better deliverability. (We switched from ActiveCampaign, which never fixed this issue for us.) It's the little things that delight. Their support is quick and helpful. The product is intuitive and easy to use. Very affordable compared with alternatives. Everything you need and none of the fluff that you don't. 100% worth it.

Cons

Set up is a little chore, but I understand why. MailerLite vets their customers and subscriber lists for better deliverability. Their support team was helpful in getting through the process, but it took a couple days before I could send to our full list. Not a big deal, but plan for it. I will say that I miss the ability to tag subscribers, though I've found workarounds. It'd also be great to have list-based custom fields instead of only text/date fields.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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MailerLite logo

MailerLite

A Feature Rich Free Alternative to Paid Autoresponders

Reviewed a year ago

I enjoyed the simplicity of use of the entire platform. I like the clean look. I find it valuable to have access to foundational email marketing features in their free plan because I can setup a proper campaign without having to worry about manually checking things.

Pros

I started testing MailerLite as a way to learn about alternatives to ActiveCampaign, ConvertKit and Mailchimp. What I have enjoyed about MailerLite is how you have access to automations and contact management for Free up to a 1,000 subscribers. These are features that aren't available in other free options. It is also very intuitive to use and it's simple look make it easier to understand what's going on in the platform without distractions.

Cons

The biggest drawback I have with MailerLite is that it doesn't integrate directly with some platforms I used. This forces me to have to embed forms and track purchases manually or by using something like Zapier to create communications between the two platforms. I presume this is due to MailerLite being a relatively young option in the marketplace.

Vendor response

Hi Juan, I love reading your feedback. We always want to improve - so if you have any suggestion, just go ahead and fill this in our "feature request". You can find this when you log in and click on your top right profile drop down.