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ActiveCampaign vs Maropost Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Address products to the right audience by creating and analyzing targeted marketing campaigns with Maropost, an interactive...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

79

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.9K

5

4

3

2

1

1.3K

457

82

25

18

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.0

14

5

4

3

2

1

5

6

2

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

Their integration with our membership database had made our operations seamless, and even improved our best practices when it comes to email sending.
The tool is pretty good for allowing users of all levels of tech know-how to create content and send out campaigns. Customer support is excellent and always available via online chat.
Excellent support - I can always get help via live chat, email, or through our account team. Everyone is very professional and knowledgeable.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

Segment rules are strangely worded. Have had a few problems getting conflicting answers from customer support on setting up segments.
Not only is the software notoriously unresponsive and buggy, but the company's [SENSITIVE CONTENT], [SENSITIVE CONTENT], is rude and unprofessional.
We have thousands of lists and campaigns, which makes searching very difficult and the system very slow to load.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features90
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Scheduling
  • Batch Communications
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Client Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Recovery
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Inventory Replenishment
  • Inventory Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Marketplace Integration
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • On-Demand Communications
  • Order Management
  • Order Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Push Notifications
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shipping Labels
  • Shipping Management
  • Shopping Cart
  • Signature Management
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • Video Support
  • Visitor Tracking
  • Visual Notifications
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • Total features103
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Scheduling
  • Batch Communications
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Client Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Recovery
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Inventory Replenishment
  • Inventory Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Marketplace Integration
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • On-Demand Communications
  • Order Management
  • Order Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Push Notifications
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shipping Labels
  • Shipping Management
  • Shopping Cart
  • Signature Management
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • Video Support
  • Visitor Tracking
  • Visual Notifications
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management

Integrations

  • Total integrations478
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations43
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier