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ActiveCampaign vs Maximizer CRM Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Maximizer CRM has the capabilities to provide your company with a proven competitive advantage. Wether you're looking to...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

9

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

29

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.6K

5

4

3

2

1

1,170

391

61

23

17

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.0

302

5

4

3

2

1

95

140

44

14

9

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.

LD

Lucy D.

I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.

TL

Talya L.

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Es

Edie s.

Pros

Maximizer has been a wonderful experience. Maximizer keeps all of our activities with business organized and the ease of access is wonderful, along with great Tech help when we need it.

LF

Lizz F.

Great support follow up is quick and responsive, new update is clean and clear, like the new features and the screen and font used.

BB

Brent B.

Above and beyond the cost effectiveness of a sales automation system, the ease of use and ability to map my organization into the system has made user acceptance very high.

JP

Jim P.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

SB

Shaq B.

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

AP

Adam P.

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.
AvatarImg

Filipe A.

Cons

The worst aspect of this company is that they aren’t risk free. If you purchase a year software and decide after a few weeks it simply isn’t for your company, there are no refunds.

JO

Javier O.

The inability to do multiple search functions (and, if, or, = etc). Have had a lot of error problems with our CRM since last upgrade.

AR

Anonymous Reviewer

Very confusing to learn, has so much it can do that we don't really need. I am just using it the way I have always used the program so much of the software is wasted.

CM

Cheryl M.

  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features88
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Asset Lifecycle Management
  • Auto-Responders
  • Automated Routing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Financial Institutions
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Goal Setting / Tracking
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Relationship Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SMS Marketing
  • Sales Activity Management
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Support Ticket Management
  • Tagging
  • Task Management
  • Team Assignments
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features62
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Asset Lifecycle Management
  • Auto-Responders
  • Automated Routing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Financial Institutions
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Goal Setting / Tracking
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Relationship Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SMS Marketing
  • Sales Activity Management
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Support Ticket Management
  • Tagging
  • Task Management
  • Team Assignments
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations446
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations20
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Not enough CRM

Reviewed 6 years ago
Pros

Seems inexpensive, other than that it seems more of a marketing tool

Cons

the CRM component seems to be an after thought. it would not work for me as I need a strong CRM

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

A great CRM and email tool for marketing!

Reviewed 6 months ago

Much preferred it to other more expensive options out there. Would definitely recommend.

Pros

Great value, easy to use and set up campaigns, really good email management.

Cons

There could be a better CRM / deals feature

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ActiveCampaign logo

ActiveCampaign

Requested Cancellation - Still Charged, Refused Refund

Reviewed 2 years ago

No complaints until we tried to cancel service. Requested cancellation on 06/05/2020, the first available time to speak with rep was listed as 06/08/2020. Charged monthly amount on 06/06/2020, although we had initiated cancellation day prior. Rep and company have referred to the no refund policy, and asked for additional evidence that we tried to reach out to cancel. Had the system allowed the end user to process cancellation in account settings, this nonsense could have been avoided. Seems disingenuous to allow end user to add or upgrade services, but not to cancel. Absolutely ridiculous.

Pros

Easy-to-use and a good way to reach subscribers.

Cons

Did not support API integration with our CRM.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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ActiveCampaign logo

ActiveCampaign

A great alternative to InfusionSoft - Active Campaign automates you mailing.

Reviewed 5 years ago
Pros

Because you can program email based upon a person's behaviors, each correspondence can be personalized. Active Campaign is cheaper and easier to learn than Infusionsoft and it has all of the features that I need for email automation.

Cons

The CRM is not as good as I would like. So, I continue to use Hubspot CRM and only use the email features in Active Campaign.

Vendor response

Hi Philip! Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users. We're continuing to improve our CRM and we know how important it is to our users. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team. Thank you from your friends at ActiveCampaign!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best Automation Software Out There!

Reviewed 2 years ago

We've been using Active Campaign for several years. We wouldn't use any other service.

Pros

Ability to design great email ads, retargeting based on clicks, opens, etc. marketing automation based on certain pages or links clicked on, very user friendly CRM, Reporting on all services within the software.

Cons

CRM could be better but it's still user friendly

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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ActiveCampaign logo

ActiveCampaign

Insurance

Reviewed 3 years ago

CRM and marketing.

Pros

The best thing I like about this software is Marketing and CRM utilization. There is a great deal of efficiency aimed at the status of marketing content, the ability for a user to plan ahead using their own threshold measurements (level), and multiple user advantages.

Cons

The software is difficult to set and also pricey.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Avis client Rinor Mustafa

Reviewed 10 days ago

J'ai connu activcampaign grâce à des formations en marketing d'automation au sein de mon parcours scolaire

Pros

facile à utiliser, equipe à l'écoute, formations disponible, outil très pratique pour developper de l'acquisition et de la rétention

Cons

le CRM que je ne comprend pas trop encore

Showing original review in French. See translation

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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ActiveCampaign logo

ActiveCampaign

Active Campaign

Reviewed 2 years ago

It's great for newsletters and drips.

Pros

It's great for newsletters and communicating with drip campaigns.

Cons

It's hard to manage your contacts like a CRM

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Simple and affordable Marketing Automation Platform

Reviewed 2 months ago

Really positive experience building my marketing automation campaigns for lead generation

Pros

Visual funnel builder marketing automations

Cons

Not a strong sales crm built into the platform

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ActiveCampaign logo

ActiveCampaign

Great CRM

Reviewed 8 months ago

Easy to automate CRM

Pros

Easy to use for CRM, automation, scheduling email campaigns

Cons

Nothing to complain about, but I don't use many features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign logo

ActiveCampaign

Great cost effective alternative to Hubspot

Reviewed 10 months ago

Excellent.

Pros

Automation features, ease of use and customer support are fantastic.

Cons

Integration with Linkedin, difficult to import previous historical CRM notes

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign logo

ActiveCampaign

Best marketing automation software out there

Reviewed 4 years ago

Tagging, abandoned carts, CRM

Pros

Segmentation is quite powerful. A/B subject split tests, great abandoned cart email follow up feature.

Cons

Improvement in email newsletter editor. Sometimes minor block/element changes are not reflected in the emails.

Vendor response

Hi Rajeev, Thanks so much for leaving us a review! We appreciate hearing what our users our loving. We'd recommend adding new features you'd like to see to ideas.activecampaign.com - they'll go straight to our internal team! Thanks again from your friends at ActiveCampaign!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign logo

ActiveCampaign

ActiveCampaign User & Partner Review

Reviewed 6 months ago
Pros

Automation, simplicity, CRM, integrations

Cons

Expensive as the tiers go up and additional costs for adding features such as Conversations. Performance deficiency. Some basic level integrations require a plan upgrade.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Lots of potential, not there yet

Reviewed a year ago

The biggest problem this company has is training and support. It's very hard to know how to use their product, and they don't have the investment in support that they need.

Pros

Their marketing automation and marketing tools are their strength.

Cons

The CRM an interaction with the sales team is very weak.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign logo

ActiveCampaign

Best Email CRM That Exists

Reviewed 2 years ago

Will never use another CRM!

Pros

It is incredibly easy to use, and the automations are insanely advanced & user-friendly. Perfect software for any business.

Cons

There is nothing I dislike about ActiveCampaign. I have used many CRMs, and nothing compares.

Overall Rating