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ActiveCampaign vs Optimizely Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

9

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

$

50000

/yryear
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

1,069

352

53

18

15

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.5

5

4

3

2

1

55

29

7

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

They offer great integration with my Wordpress sites, Facebook fan pages, and Zapier (automations integrated with Eventbrite.) Customer support has always been helpful and friendly.

JM

John M.

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Es

Edie s.

I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.

TL

Talya L.

Pros

It's easy to use for beginners and incredibly flexible for the most advanced users/tests. Top notch support and community, always eager to help out and inspire new optimization ideas.

Zsolt M.

It was very effective for A/B testing and and Conversion rate optimization (CRO). I appreciated that it allowed filtering of audience data and that is supports multivariate testing.

AR

Anonymous Reviewer

Really enjoyed using Optimizely prior to their shift to enterprise. Found their platform very useful and some really good graphs that prevented me from ending split tests too early.

AR

Anonymous Reviewer

Cons

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

AP

Adam P.

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

SB

Shaq B.

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Filipe A.

Cons

Is very basic ... when major changes are required, it starts to fail and the price is too high compared to the rest of the market for the product they offer.

AR

Anonymous Reviewer

Overwhelming amount of settings and dials to mess about with make it a little overkill for what we need.

AG

Aaron G.

The problem with Optimizely is that it make take a long time to create the different variant for the tests.

Gianni G.

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review6 months ago

Key features

  • Total features85
  • AB Testing
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audience Targeting
  • Auto-Responders
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • For Small Businesses
  • For Startups
  • For Websites
  • For iPad Devices
  • Forms Management
  • Funnel Analysis
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Project Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SMS Marketing
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Split Testing
  • Statistical Analysis
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Test Scheduling
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • Total features48
  • AB Testing
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audience Targeting
  • Auto-Responders
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • For Small Businesses
  • For Startups
  • For Websites
  • For iPad Devices
  • Forms Management
  • Funnel Analysis
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Project Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SMS Marketing
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Split Testing
  • Statistical Analysis
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Test Scheduling
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations420
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations101
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Gets the job done

Reviewed 2 years ago
Pros

Good automation features. Emails are very easy to set up.

Cons

Contact management could be optimized in my opinion.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great tool but learning curve to get the most out of it...

Reviewed 2 years ago

Overall, this has been very beneficial for my business.

Pros

It helps automate many systems within my business.

Cons

There is definitely a learning curve when it comes to optimizing your automations.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Wonderful Email Marketing Company

Reviewed 3 years ago

ActiveCampaign is easy to use, it integrates with other apps, the emails are mobile optimized. It is a great email marketing program.

Pros

ActiveCampaign is a great email marketing program. It allows you to create and set up email automations very easily. It provides templates that can be customized. You can store previous edits and emails are mobile optimized. It allows for free image hosting so there is no storage cost. It integrates with Google Analytics so you can track emails. It is affordable.

Cons

There is nothing not to like. ActiveCampaign has so many benefits and features, it is a great program.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

I always recommend Active Campaign for Funnels and Lead Nurturing strategies.

Reviewed 5 months ago

Active campaign has helped me a lot with developing my main service which is to create, implement and optimize funnels for different companies in wide niches.

Pros

What i love about this software is the sequence automations, use of tags and goals. They are time savers and easy to use once you understand the logic. It does not take great time to learn either. There is a lot of useful blog posts and documentations to achieve the goals plus a Facebook Group community if very specific help is needed.

Cons

Loading time. Would like to have a faster loading time when it comes to saving emails, creating landing pages and reports.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Active Campaign helps me save time, money and creates high value

Reviewed 10 months ago

I am overall very happy with Active Campaign and I recommend it to colleagues often.

Pros

I use Active Campaign each week and it helps me to build my list, create costumes offers for my clients and keep in contact with them for optimized costumer value.

Cons

That I find it hard to actually get to know all the features, there is still so much to learn.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Been using for years & plan to keep using.

Reviewed 2 years ago

Overall I've been very pleased though. I don't plan to switch anytime soon.

Pros

I like that I can use tags and automations to really see what people are doing as they move through sequences, and it saves me lots of time because I can set things up in advance and it just runs.

Cons

There are so many options that it's almost hard to know if I'm really optimizing my usage. I love that there are plenty of great features, I'm definitely not using all of them though.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Review of active campaign

Reviewed 3 months ago
Pros

I like the automations best and the ability to re engage with inactive subscribers. I also really like the availability of one of the techs [SENSITIVE CONTENT] who has been dedicated to helping me optimize the platform.

Cons

I don’t like that I cannot bulk import contacts or that I’ve gotten my account put on hold a variety of times without clear explanation.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

My favorite ESP-- and I've used a lot

Reviewed 2 years ago

email management, list management, creating newsletters, tracking, data

Pros

You don't need to know html to put together a beautiful and professional looking email or newsletter! You can use their templates or drag and drop very easily! Their customer support team is always trying to help me optimize my email list and make little changes to get the stats up

Cons

It costs quite a. bit compared to other ESP's. This one feels worth it since there is a lot of functionality that comes with the platform

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

An easy to use email marketing automation solution

Reviewed 2 years ago

Email marketing, marketing automation, personalization, list building, list segmenting, lead nurturing, lead analysis, marketing reporting, and more. It has help me focus on what matters most and greatly improved prospect engagement.

Pros

My favorite thing about ActiveCampaign is its machine learning functionality. It helps you know what deals are most worthy of your time, helps you optimize your emails, and predicts the best time to send. It's incredible. Additionally, the workflow builder is really clean and easy to use. They also offer a really intuitive chat bot for on site messaging. ActiveCampaign is a great tool.

Cons

The CRM is a little wanting. It's clear the focus is on email marketing and marketing automation. I would say it's probably not the best CRM solution for a larger B2B company with long buying cycles. But other than that note, there's not much I don't like.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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ActiveCampaign logo

ActiveCampaign

Talk customers into workarounds instead of fixing problems

Reviewed 2 years ago

Could be a good product, but bugs and horrible attention to detail make this tool ineffective and frustrating to use.

Pros

The automations are smart and easy to put together. Excellent training videos. I also like the tagging options for segmenting lists.

Cons

I spend a ton of time each week dealing with bugs and managing workarounds with this tool. The email builder is not intuitive, and our designer had to design most of our email templates with code, which means that we can't use the most helpful tracking tools with our most attractive emails. My biggest issue with this platform is the bugs. I am also frustrated by the push back from their developer...