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ActiveCampaign vs OptiMonk Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

It's a free conversion optimization tool that turns your traffic into sales. It allows you to create, personalize and launch...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

9

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

29

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

896

294

46

17

13

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.9

5

4

3

2

1

16

2

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.
Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.
ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

Pros

One of the best popup and CRO tools available in the market. A lot of useful features, customization options, and awesome templates.
But what I like the most is that you can make money with Optimonk. There are lots of special features, that allow popups to be personalized and triggered at the best moment and place.
All in all the user interface is really good. The customer support team is a real champion - very responsive, helpful and lightning quick.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

There are so many configurations possible, that you can get a little overwhlemed, and lost in the menus and submenus.
Bad support for fonts and right-to-left languages, hard to design.
There is no option to set the probability of the spinwheel.
  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features111
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Account Based Marketing
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audience Targeting
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Questions
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Experience Management
  • Feedback Management
  • Forms Management
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Promotions Management
  • Prospecting Tools
  • Question Branching
  • Question Library
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Spam Blocker
  • Subscription Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Training Management
  • URL Customization
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Management
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features54
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Account Based Marketing
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audience Targeting
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Questions
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Experience Management
  • Feedback Management
  • Forms Management
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Promotions Management
  • Prospecting Tools
  • Question Branching
  • Question Library
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Spam Blocker
  • Subscription Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Training Management
  • URL Customization
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Management
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations335
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations40
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend8/10

Share this review:

OptiMonk logo

OptiMonk

Business Partner Loves It

Reviewed 2 years ago

Overall it was great while we used it but right now it doesn't serve me.

Pros

My business partner setup Optimonk so I don't know the specifics on it except how it works on the front end. I like how we could choose when the pop-ups happened, how often, etc. It always worked and integrated well with ActiveCampaign,

Cons

When I wasn't working with my partner anymore, I ultimately stopped using this software simply because I could do pop-ups for free in my Kajabi website. I prefer all-in-one solutions to simple things like this because it's too much to manage integrations and to continue to pay for each service.

Vendor response

Hi Angela - Thank you so much for your thoughts, we really appreciate your feedback :)

ActiveCampaign vs. OptiMonk

See how ActiveCampaign and OptiMonk stack up against each other by comparing features, pricing, ratings, integrations, security & more.