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ActiveCampaign vs Outreach Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Outreach is a cloud-based sales automation tool that helps sales teams create, optimize & repeat sales campaigns with email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

9

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

972

311

48

17

15

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

143

78

16

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.

SF

Sandra F.

Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.

AF

Annette F.

ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

DF

Dimitri F.

Pros

In addition, ease of use is one of the most important things to understand the language of a program and I love the ease of use in Outreach.

KS

Krist S.

What I love most is the ability to make quality drip campaigns, email sequencing that can be combined with phone and LinkedIn messaging, along with integrating with SFDC.

Nate E.

Great interface, easy to use, and functional - many integrations to allow for data sharing which is great for a sales professional.

Edward S.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

SB

Shaq B.

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

AP

Adam P.

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Filipe A.

Cons

Horrible Customer Service, if you value customer service, this is not the company for you.

RP

Reese P.

NO integration with zapier - makes it difficult to integrate with my non-standard CRM package.

AR

Anonymous Reviewer

The interface is not user-friendly whatsoever. I have a hard time navigating aroud and i have been using the software for over a year.

Sierra S.

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features79
  • AB Testing
  • API
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audio/Video Recording
  • Auto-Dialer
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call List Management
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Contact Management
  • Content Delivery
  • Content Management
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Meeting Management
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Proposal Management
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing Managment
  • Sales Onboarding & Training
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • User Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features49
  • AB Testing
  • API
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audio/Video Recording
  • Auto-Dialer
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call List Management
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Contact Management
  • Content Delivery
  • Content Management
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Meeting Management
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Proposal Management
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing Managment
  • Sales Onboarding & Training
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • User Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations407
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations63
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Saves me huge amounts of time

Reviewed a year ago

ActiveCampaign helps me to manage leads, client onboarding and outreach.

Pros

ActiveCampaign allows me to automate many of my day-to-day tasks that used to eat up all my time - freeing me from mundane tasks and allowing me to pursue more valuable work for my business

Cons

ActiveCampaign doesn't directly integrate with my Clinic Management software so I have to bridge it with Zapier. Other than that I have no complaints.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

A solid email platform

Reviewed 8 months ago

Overall very positive experience. We use it for one-off emails, emails from us, emails sent on behalf of clients, drip campaigns, etc.

Pros

I like that it's pretty easy to set up drip campaigns to automate outreach and keep in front of customers.

Cons

No major complaints. We use it for all sorts of projects and it's pretty easy to work with. I guess UX could always be improved upon to make it even easier.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Email Marketing service that will help u on ease

Reviewed 9 months ago

Tool is cool to personalize your only marketing outreach emails based on any contact information you have and then test to find what works better within advanced automation system

Pros

Build email newsletters Create email marketing campaigns Lead Scoring Sales & CRM Automation

Cons

API's Strict rules on contact list source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Main ActiveCampaign user at my company

Reviewed 8 months ago

Overall, I've been able to use ActiveCampaign for simple, non-sophisticated methods (e.g., one-off e-mails). I don't fully understand how to stratify contacts and do automations, and when I set up a Zoom call with an ActiveCampaign employee, the response was very high-level and rushed.

Pros

I like that in ActiveCampaign I can quickly do a mass upload of contacts and assign them to specific lists. I also like the ability to use existing templates for marketing outreach--that is definitely a time saver.

Cons

While ActiveCampaign has a pretty slick interface, there are multiple aspects of the software that frustrate me to no end. For instance, it's difficult to move around template components and resize things. Compared to other design tools, this is frustrating. Also, the logic behind how to select people and move them into lists is confusing. I find tags and lists to be rather confusing, and the automations also aren't easy to understand and initiate. Admittedly, I don't have a marketing software but I've had a lot of trouble using the automated features in the software and instead have had to rely on one-off e-mails.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Better than constant contact

Reviewed a year ago

We have improved our patient outreach dramatically with this tool. It did take a little time to work out our work flows with it but we are doing a much better job of capturing our visitors on our website as well as a higher level of communication with our existing patients

Pros

I find the functionality of the program to be very good. It is easier to use than Constant Contact and has better integration points. I like how easy it is to create campaigns and i really like the fact I can take my c rm tool and push data into Active Campaign to remind patients of appointments, send automated Nice to Meet You emails, birthday cards, and more.

Cons

We use quite a few date driven reminders and the date functionality is not sufficient for our needs. We need to be able to send an email on a specific date based upon the date of the last visit with specific information about what our patient should be doing.