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ActiveCampaign vs Populi Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Web-based college management. It's secure and easy-to-use, with simple pricing, great customer support, and no upfront costs.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

9

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

199

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

933

302

47

17

14

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.5

5

4

3

2

1

33

19

4

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.
Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.
ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

Pros

Very satisfied and have experienced a great deal of positive and helpful customer support. Really, no walks through a string of phones tree choices to get to someone who can help.
I believe it's a good product and it has good potential, given the team's impressive efforts toward meet the rapid changing needs of their current and future customers.
While it may take a moment to input your needed data, the interface is user friendly and the customer service is top flight. Students and faculty celebrate.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

Even sending emails to selected students is a hassle. Adding meeting times to courses is awfully difficult and annoying.
We've struggled with finding some features at times, and in the case of marketing automation, we've discovered that Populi's system isn't quite fully-featured enough for our needs.
It is difficult to learn by self training through videos and tips.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features110
  • AB Testing
  • API
  • Academic/Education
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Admissions Management
  • Alerts/Notifications
  • Alumni Management
  • Analytics/ROI Tracking
  • Assignment Management
  • Asynchronous Learning
  • Attendance Management
  • Attendance Tracking
  • Audit Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Backup
  • Automatic Lead Distribution
  • Behavior Tracking
  • Bookstore Management
  • Budgeting/Forecasting
  • Built-in Course Authoring
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Class Registration
  • Class Scheduling
  • Classroom Management
  • Click Tracking
  • Client Portal
  • Contact Database
  • Contact Management
  • Content Management
  • Course Authoring
  • Course Management
  • Course Tracking
  • Curriculum Management
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Demographic Data
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Assignments & Tests
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Portal
  • Engagement Tracking
  • Enrollments/Onboarding
  • Event Calendar
  • Event Tracking
  • Event Triggered Actions
  • Facility Management
  • Faculty/Staff Management
  • Financial Aid Management
  • Financial Management
  • Forms Management
  • Fundraising Management
  • General Ledger
  • Geolocation
  • Gradebook
  • Heatmaps
  • Help Desk Management
  • Higher Education
  • Housing Management
  • Image Library
  • Independent/Private
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Learner Portal
  • Learning Management
  • Library Management
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Learning
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Online Calendar
  • Online Payments
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Progress Reports
  • Question Branching
  • Question Library
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Records Management
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Marketing Managment
  • SMS Messaging
  • SSL Security
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Spam Blocker
  • Student Information/Records
  • Student Management
  • Student Portal
  • Subscription Management
  • Synchronous Learning
  • Tagging
  • Task Management
  • Template Management
  • Tests/Assessments
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Video Conferencing
  • Visitor Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features71
  • AB Testing
  • API
  • Academic/Education
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Admissions Management
  • Alerts/Notifications
  • Alumni Management
  • Analytics/ROI Tracking
  • Assignment Management
  • Asynchronous Learning
  • Attendance Management
  • Attendance Tracking
  • Audit Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Backup
  • Automatic Lead Distribution
  • Behavior Tracking
  • Bookstore Management
  • Budgeting/Forecasting
  • Built-in Course Authoring
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Class Registration
  • Class Scheduling
  • Classroom Management
  • Click Tracking
  • Client Portal
  • Contact Database
  • Contact Management
  • Content Management
  • Course Authoring
  • Course Management
  • Course Tracking
  • Curriculum Management
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Demographic Data
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Assignments & Tests
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Portal
  • Engagement Tracking
  • Enrollments/Onboarding
  • Event Calendar
  • Event Tracking
  • Event Triggered Actions
  • Facility Management
  • Faculty/Staff Management
  • Financial Aid Management
  • Financial Management
  • Forms Management
  • Fundraising Management
  • General Ledger
  • Geolocation
  • Gradebook
  • Heatmaps
  • Help Desk Management
  • Higher Education
  • Housing Management
  • Image Library
  • Independent/Private
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Learner Portal
  • Learning Management
  • Library Management
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Learning
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Online Calendar
  • Online Payments
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Progress Reports
  • Question Branching
  • Question Library
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Records Management
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Marketing Managment
  • SMS Messaging
  • SSL Security
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Spam Blocker
  • Student Information/Records
  • Student Management
  • Student Portal
  • Subscription Management
  • Synchronous Learning
  • Tagging
  • Task Management
  • Template Management
  • Tests/Assessments
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Video Conferencing
  • Visitor Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations344
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations6
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier