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ActiveCampaign vs Reply Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Reply is the all-in-one sales engagement platform that helps you create new opportunities at scale while keeping every touchpoint...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

60

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

2.1K

5

4

3

2

1

1.4K

530

90

25

19

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.6

96

5

4

3

2

1

71

16

4

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

So far so good, the people who work for the company have been super helpful with setting it all up.
I especially love their customer support and client success divisions. Great people, always willing to help when we need.
Take the free trial and you will understand that this is a great product, the best value for money.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

The entire process was really frustrating - exacerbated by the fact I was on a different timezone to their support teams.
The worst part of the reply platform is that once you segment in a list it pulls it out from the prior list. This makes ongoing reporting difficult.
I never write reviews for anything, and my experience with Reply has finally pushed me to be angry enough to do so.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features90
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling
  • Audio File Management
  • Audio/Video Recording
  • Auto-Dialer
  • Auto-Responders
  • Business Process Automation
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Meeting Management
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Sales Activity Management
  • Sales Automation
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Strategic Planning
  • Subscription Management
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • User Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features56
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling
  • Audio File Management
  • Audio/Video Recording
  • Auto-Dialer
  • Auto-Responders
  • Business Process Automation
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Meeting Management
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Sales Activity Management
  • Sales Automation
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Strategic Planning
  • Subscription Management
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • User Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations499
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations18
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

JP
AvatarImg

Jennifer P.

Health, Wellness and Fitness, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great for a small business! Easy to use and pricing is on point.

Reviewed 10 months ago
Pros

Ease of use, scheduling campaigns and making triggers so easy!

Cons

I wish there was a live chat! It takes long for a reply.

BB
AvatarImg

Bipul B.

Internet, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Active Campaing is the best Digital Marketing Tool for All User

Reviewed 4 months ago

I love this product for digital marketing here is many tools available for your marketing is easy landing page and email reminder and many more tool available on active campaign

Pros

Easy to use Very Cheap PriceMany More OptionGood Customer Support

Cons

High Price for Beginnersome time loo let on reply refund process is long

BW
AvatarImg

Bryony W.

Health, Wellness and Fitness, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

ActiveCampaign Reviews

Reviewed 3 years ago

The greatest benefit for me has been the support - welcoming, understanding of any queiy, swift to reply and always go the extra mile to provide solutions. Thank you!

Pros

I love the easy to use interface and the flexibility in terms of design. Brilliant too for planning one off campaigns as well as creating sequenced automations. Analytics are clear and easy and integration with my other softwares has been seamless. As an non tech person, all this is very welcome!

Cons

I'd love the see a quiz facility included within the software, although it is achievable with the current provision.

AvatarImg
AvatarImg

Siddharth P.

E-Learning, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The Last Email Marketing Tool I'ld Ever Need

Reviewed a year ago
Pros

1. Powerful Native Integrations 2. Open API With A Lot of Options 3. World's Best Email Automation Builder 4. Powerful Segmentation 5. Site & Event Tracking 6. Reply Tracking 7. Awesome Customer Support

Cons

1. Sometimes platform doesn't load perfectly due to caching

DR
AvatarImg

Daniel R.

Computer Software, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Flexible email automation

Reviewed a year ago
Pros

I primarily use ActiveCampaign for email automation, which is fairly easy to set up and offers plenty of flexibility

Cons

I found setting up reports to be very difficult to the point where I gave up. Custom reports also do not report on reply metrics.

KS
AvatarImg

Karen S.

Professional Training & Coaching, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great all round product

Reviewed 3 years ago

I'm still a real beginner, so haven't used it much but I still see others recommend it as their first choice. I've sent out one campaign but I'm still building my funnel to build my email list. It has been really easy to integrate with the other software that I'm using, set up tags and add people to my lists. Looking forward to building some campaigns and automations. I haven't got any other products to compare it with so it's difficult to make any comparisons.

Pros

User friendly - I like the way the platform is set out and it's easy to use. The training is good at course.activecampaign.com/ I like to learn about everything rather than learning by finding my way through or intuition. I'm always worried I'll miss something. Good delivery rate and reviews. I did a lot of research and Active Campaign was recommended by several people I follow and trust. Easy to integrate with my website hosting platform (clickFunnels).

Cons

I'm in the UK so the live chat times don't suit me. I sometime have to wait a long time for a reply. Big jump in monthly cost for more users.

AvatarImg
AvatarImg

Sushant K.

Education Management, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Awesome product for managing email automations and journeys

Reviewed 4 months ago

Overall it's brilliant; I love the email journeys. The pricing is also acceptable as it provides a great ROI considering it has features similar to WebEngage Journeys, which is a lot more expensive and serves different types of customers.

Pros

ActiveCampaign has some great options for automating repetitive work. It does an excellent job of managing email campaigns journey based on actions and events. This makes users feel it's hyper-personalised and thus increases the open & reply rates.

Cons

Pricing is one thing that sometimes hits after a certain point, as I don't monetise many of my email subscriptions/newsletters or ebooks.

AK
AvatarImg

Anna K.

Information Technology and Services, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Easy to use & powerful

Reviewed 2 years ago

Overall, ActiveCampaign is a great product. Nice and simple UX great feature set, plenty of integrations, vast training and support documentation library, friendly team.

Pros

We migrated to ActiveCampaign from another tool. The AC team took care of most of the migration, it was quick, went smoothly, and reduced the pressure on our team. The features they offer work very well, the software is reliable, and they are still improving it.

Cons

Their are occasional glitches, and sometimes things are not where you would expect to find them. Email messaging and automation related windows open quiet slowly. Support sometimes takes a bit too long to reply.

GP
AvatarImg

Gautam P.

Health, Wellness and Fitness, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ActiveCampaign logo

ActiveCampaign

Good software, horrible support

Reviewed 2 years ago
Pros

Good automation system. More organized compared to alternatives

Cons

Horrible support. Because I'm on the quarterly plan, I'm unable to upgrade the plan myself, when I hit my contact limit. While using this software, I've tried to send in emails to get upgraded on multiple occasions, but I always get no reply from support. My emails stopped sending out because of this

AR
AvatarImg

Verified reviewer

Broadcast Media, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great Option for Automating Your Marketing

Reviewed 4 years ago

Overall my experience has been pretty good. The only negative is customer support. I submitted a ticket regarding the fact that the ActiveCampaign Wordpress plugin they tell you to install on your website is out of date and not tested with the current version of WP. It took at least a week before I received a reply. Their response was that "Well it should work anyway"...Not good.

Pros

ActiveCampaign has a lot of features. It really has everything you need automate your marketing which is a huge plus. Saves you a lot of time.

Cons

Some of the features when setting up automations can be confusing and figuring out how to do some steps can be time consuming.

SC
AvatarImg

Sian C.

Health, Wellness and Fitness, self-employed

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Easy to use and lots of useful features

Reviewed 3 years ago
Pros

I moved over to Active Campaign due to the numerous features and automations available which weren't available on other platforms. Moving my subscriber lists over was very simple as was setting up automations and starting new campaigns. I found some of the software a bit tricky to use at the beginning, but the Customer Support team are very quick to reply which has helped me overcome any issues very quickly. I would definitely recommend AC to businesses looking to diversify and upgrade their email marketing.

Cons

I found some of the features a little complicated to set up (the automations especially) however Customer Support were really helpful and since then I have had no issues.

DD
AvatarImg

Dickie D.

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Expensive mistake. Buyer beware - felt ripped off.

Reviewed 5 years ago

a loss of money

Pros

Was really excited to start using Active Campaign as it easy to use and understand. The potential for this software is huge and i was keen to exploit it. Contacts, Automation, List and Forms all easy to use and set up.

Cons

Here's the rant!! I started with a huge contact list with the view of reducing it to about 20% . First (and only) campaign was set off and filtered out non responders, bounce etc with a view to deleting them. FIRST CON : could not delete unwanted contacts to desired amount and therefore get reduced subscription. Soon after Active Campaign takes monthly fee the contacts are reduced to some RANDOM...

Vendor response

Hi Dickie, Thank you for leaving us a review here on Capterra. I wasn't able to find your conversations with our Compliance team based on your name on here, so please send us a message if you'd like us to look into your issues further. Thank you from your friends at ActiveCampaign