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ActiveCampaign vs Reply Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Reply is a sales engagement and automation platform that orchestrates multichannel interactions with the prospects throughout...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

9

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

70

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

974

311

48

17

15

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.6

5

4

3

2

1

65

16

3

2

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.

SF

Sandra F.

Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.

AF

Annette F.

ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

DF

Dimitri F.

Pros

So far so good, the people who work for the company have been super helpful with setting it all up.

SB

Stefani B.

I especially love their customer support and client success divisions. Great people, always willing to help when we need.

JN

João N.

Take the free trial and you will understand that this is a great product, the best value for money.

JN

João N.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

SB

Shaq B.

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

AP

Adam P.

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Filipe A.

Cons

The entire process was really frustrating - exacerbated by the fact I was on a different timezone to their support teams.

EM

Ed M.

The worst part of the reply platform is that once you segment in a list it pulls it out from the prior list. This makes ongoing reporting difficult.

AR

Anonymous Reviewer

I never write reviews for anything, and my experience with Reply has finally pushed me to be angry enough to do so.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features79
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Dialer
  • Auto-Responders
  • Business Process Automation
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Call Recording
  • Call Reporting
  • Call Tracking
  • Call Transfer
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Duplicate Detection
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • Forms Management
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing Managment
  • Sales Automation
  • Sales Pipeline Management
  • Sales Reports
  • Scheduled / Automated Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features50
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Dialer
  • Auto-Responders
  • Business Process Automation
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Call Recording
  • Call Reporting
  • Call Tracking
  • Call Transfer
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Duplicate Detection
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • Forms Management
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing Managment
  • Sales Automation
  • Sales Pipeline Management
  • Sales Reports
  • Scheduled / Automated Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations407
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations20
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Active Campaign works for us

Reviewed a year ago

automating downloading of consumer guides with follow up emails and alerting us about what happened

Pros

automatic email replies to requests for downloaded pdfs

Cons

complexity. took a while to get up to speed

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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ActiveCampaign logo

ActiveCampaign

Would not even approve my business

Reviewed 3 years ago
Pros

Support at least replied pretty quick.... but couldn't do much more beyond that.

Cons

I could not even test the software. I have a business that teaches people about investing in the stock market and was looking for better automation. They cut down my business very quickly by the compliance department and categorized me into the "day trading tips" and "get-rich-quick" niche when we focus on - How to invest in the stock market - How you can retire early - How to invest your first...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign logo

ActiveCampaign

ActiveCampaign Reviews

Reviewed a year ago

The greatest benefit for me has been the support - welcoming, understanding of any queiy, swift to reply and always go the extra mile to provide solutions. Thank you!

Pros

I love the easy to use interface and the flexibility in terms of design. Brilliant too for planning one off campaigns as well as creating sequenced automations. Analytics are clear and easy and integration with my other softwares has been seamless. As an non tech person, all this is very welcome!

Cons

I'd love the see a quiz facility included within the software, although it is achievable with the current provision.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Almost hits the mark

Reviewed a year ago

Good customer service. Lots of features for the price point and decent amount of 3rd party integrations.

Pros

Ease of setting up email and SMS campaigns

Cons

Lacking abilities to be notified of SMS responses from customers. Navigating to customer replies is not intuitive and seems buried in the user interface.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign logo

ActiveCampaign

Great all round product

Reviewed a year ago

I'm still a real beginner, so haven't used it much but I still see others recommend it as their first choice. I've sent out one campaign but I'm still building my funnel to build my email list. It has been really easy to integrate with the other software that I'm using, set up tags and add people to my lists. Looking forward to building some campaigns and automations. I haven't got any other products to compare it with so it's difficult to make any comparisons.

Pros

User friendly - I like the way the platform is set out and it's easy to use. The training is good at course.activecampaign.com/ I like to learn about everything rather than learning by finding my way through or intuition. I'm always worried I'll miss something. Good delivery rate and reviews. I did a lot of research and Active Campaign was recommended by several people I follow and trust. Easy to integrate with my website hosting platform (clickFunnels).

Cons

I'm in the UK so the live chat times don't suit me. I sometime have to wait a long time for a reply. Big jump in monthly cost for more users.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign

Easy to use & powerful

Reviewed 10 months ago

Overall, ActiveCampaign is a great product. Nice and simple UX great feature set, plenty of integrations, vast training and support documentation library, friendly team.

Pros

We migrated to ActiveCampaign from another tool. The AC team took care of most of the migration, it was quick, went smoothly, and reduced the pressure on our team. The features they offer work very well, the software is reliable, and they are still improving it.

Cons

Their are occasional glitches, and sometimes things are not where you would expect to find them. Email messaging and automation related windows open quiet slowly. Support sometimes takes a bit too long to reply.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign logo

ActiveCampaign

a very good CRM

Reviewed 2 years ago

Great for communications and marketing actions but not good fore sales

Pros

It's a great tool for marketing and communications, you can create campaings, do a tree of automatization mails, with diferent actions, you can track if someone opens the emails, how many times they open it and if you have any replies. You can set a list of contacts and create tags for several topics.

Cons

That you don't have visibility of your client and the status or way in the path and the reports are very hard ofmanage because the data it's not so organize.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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ActiveCampaign

Good software, horrible support

Reviewed 6 months ago
Pros

Good automation system. More organized compared to alternatives

Cons

Horrible support. Because I'm on the quarterly plan, I'm unable to upgrade the plan myself, when I hit my contact limit. While using this software, I've tried to send in emails to get upgraded on multiple occasions, but I always get no reply from support. My emails stopped sending out because of this

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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ActiveCampaign

Decent CRM that needs work

Reviewed 3 years ago

CRM Database Tracking email open rates & click rates Email deployment

Pros

Active Campaign is good for creating email campaigns that include or exclude certain email addresses. The automations are a helpful tool, as are the resend options. The customization options were pretty extensive, and the tag option is key for tagging individuals for specific email campaigns. We like being able to see who has last contacted or replied to an email, and the tracking system for opens, clicks, etc. is useful.

Cons

We use it for B2B, and there's a lot lacking in the functionality for creating companies. For example, there's no copy function that copies an individual contact (helpful for people from the same company), and the system doesn't autofill company address, even when you use the same company name from a drop-down list. The template user interface could be better -- for example, there's a visual editor in the campaign builder, but no visual editor offered when building a template. In my opinion, this makes no sense. We use custom HTML for most of our campaigns, and so not having a good editor for this function is frustrating.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ActiveCampaign

Great Option for Automating Your Marketing

Reviewed 3 years ago

Overall my experience has been pretty good. The only negative is customer support. I submitted a ticket regarding the fact that the ActiveCampaign Wordpress plugin they tell you to install on your website is out of date and not tested with the current version of WP. It took at least a week before I received a reply. Their response was that "Well it should work anyway"...Not good.

Pros

ActiveCampaign has a lot of features. It really has everything you need automate your marketing which is a huge plus. Saves you a lot of time.

Cons

Some of the features when setting up automations can be confusing and figuring out how to do some steps can be time consuming.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Few things to keep in mind about Active Campaign

Reviewed 2 years ago

It is worth having CRM software.

Pros

1. It helps me to collect leads and translate them into potential customers by fetching or collecting data from various source via emails, chat and form submission. 2. I like it's automated email feature that automatically send follow-ups to the leads. It saves me a lot of time to work upon other things.

Cons

1. Recently I experienced a bug which is emails/replies (which I use to send through the AC) were not getting delivered to the leads. But I spoke to their support team and they managed to fix that issue. It is not anymore. Keep up the good work. 2. Creating automation is quite complex, it should be more easy and user friendly. Suggestions: Add a tool-tip at each event/action.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Easy to use and lots of useful features

Reviewed a year ago
Pros

I moved over to Active Campaign due to the numerous features and automations available which weren't available on other platforms. Moving my subscriber lists over was very simple as was setting up automations and starting new campaigns. I found some of the software a bit tricky to use at the beginning, but the Customer Support team are very quick to reply which has helped me overcome any issues very quickly. I would definitely recommend AC to businesses looking to diversify and upgrade their email marketing.

Cons

I found some of the features a little complicated to set up (the automations especially) however Customer Support were really helpful and since then I have had no issues.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Active Campaign for Automations

Reviewed 5 months ago

It's the best solution that I've found for Email Marketing, collecting customer data and creating powerful automatons.

Pros

Great automation builder which allows you to collect customer data from different services and take action on it.

Cons

The SMS service is very limited. The only way to send SMS is to build it into an automation... and replies are not forwarded to your email, phone or anywhere. I wish there was more data collected for website tracking... tracking conversions isn't very easy for example. I also wish it worked more seamlessly with a Subscription based business. I've had to do a lot of customization, and I frequently get customer data out of sync.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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ActiveCampaign

LOVE Active Campaign!

Reviewed 6 years ago

I have been with AC for a few years. My list size is over 100,000 so I pay a lot for these services, but I have compared prices and have even tried a few other companies out and nothing compares to AC. Pros: Amazing service and super fast support replies. They have been very good to me when I was in between plans by offering me a custom package to suit my needs. I am very comfortable with the interface...

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ActiveCampaign

Expensive mistake. Buyer beware - felt ripped off.

Reviewed 3 years ago

a loss of money

Pros

Was really excited to start using Active Campaign as it easy to use and understand. The potential for this software is huge and i was keen to exploit it. Contacts, Automation, List and Forms all easy to use and set up.

Cons

Here's the rant!! I started with a huge contact list with the view of reducing it to about 20% . First (and only) campaign was set off and filtered out non responders, bounce etc with a view to deleting them. FIRST CON : could not delete unwanted contacts to desired amount and therefore get reduced subscription. Soon after Active Campaign takes monthly fee the contacts are reduced to some RANDOM...

Vendor response

Hi Dickie, Thank you for leaving us a review here on Capterra. I wasn't able to find your conversations with our Compliance team based on your name on here, so please send us a message if you'd like us to look into your issues further. Thank you from your friends at ActiveCampaign