ActiveCampaign vs SALESmanago Marketing Automation Comparison

I like how it was easy to implement and use ActiveCampaign without support. It automates email marketing by sending high volume outbound emails.

ActiveCampaign is a flawless solution that meets all my email marketing and marketing automation needs.

Secondo la mia esperienza è uno dei migliori e-mail marketing manager. Ideale per l'automazione del marketing nelle piccole aziende.

Non occorre essere un esperto per usare la marketing automation.

Many features and integration is a big pro of Active Campaign.

Limited options of triggering in marketing automation was a little bit painful.

Their marketing automation and marketing tools are their strength.

The CRM an interaction with the sales team is very weak.

This is a quick and very easy work flow tool that has made our email campaigns much easier to quickly generate and get live. but not only that the tracking has done wonders for us.

There is a steep learning curve with this software but once you are over that newbie hump you can do pretty great things with it.

What I like most is that ActiveCampaign is an all-in-one E-Mail Marketing tool, that enables the sendout of newsletters, the creation of e-mail marketing automations, lists, landing pages and much more. The tool has great integrations with Zapier that enables lead generation campaigns from other marketing channels (e.g. Meta, Google). E.g. we target users interested in our white papers on Facebook and integrate them to our e-mail marketing campaigns with ActiveCampaign.

For highly customized layouts and designs, ActiveCampaign is not the right tool. The landing pages do not really look very nice, and it is not easy customizing them. Furthermore, we had problems reaching the support the time our account got blocked. The Lead Scoring capabilities in ActiveCampaign are given, however they are not easy and intuitive.

Has many features for automation and segmentation to help marketers build more relevant campaigns to build and nurture leads.

It isn't an intuitive system when it comes to lead attribution. This is definitely something that can be improved.

The platform is nicely developed, we're mostly using AC for email marketing, lead nurturing & automation. The features are well developed in that area.

I get the feeling we're not using AC's 100% features, would be great if the pricing plan was flexible so that we can pay for the features we use.

Marketing automation work flows builder is powerfull. eMail marketing and campaing manager is very usefull.

I miss more reporting data. Also SMS marketing campaign manager is lak of configuration option, like sender data, etc.

What i like the most is that you have everything to keep under control your database, your leads. When sending out an email campaign, it is so easy to set it up that even someone without experience could use it

I really like everything, so I wouldn’t say anything bad. Marketing automation is just great on this software.

Visual funnel builder marketing automations

Not a strong sales crm built into the platform

It has: Multiple sending IPs Less restriction of Bounce & Spam Easy to use Cheap and competitive price in the market very good customer support

It lacks in the features: Email template designer Reports section of Automation It will not track until prospects clicked an email sent through Active Campaign.

- Many many many Marketing Automation Feature - Lead Score - Good visual flow builder of any automation and campaign - Good deliverability - They don't charge you many times the same lead (like other email marketing software...)

- It require some study and test to manage all the feature - The price is very different from the beginning and the higher plan are expensive - ...but it value all the money!

The excellent marketing and targeting options. The very detailed automation features.

The only con is not about the software features, it is about the fact that the deep data integration sometimes disconnects (we are using WooCommerce) and fails do connect again. The support wasn't very helpful with that. It happened several times and supports only solution was "disconnect and connect again". This procedure taks sometimes 3 (!!!) weeks.

Maybe the best set of features out there - CRM + Email Marketing + Marketing Automation. Unfortunately these features don't really work...

I haven't seen a software with more bugs - and they never get fixed. A few days ago my campaign was sent to people whom I specifically excluded. So we had to deal with angry customers. At the same time we haven't got any response from the customer support for 5 days. Whenever you have a serious problem they stop answering for days. We have been customers for almost 3 years but I am really disappointed and looking for an alternative.

Hi Ovanes, This is Jessie, ActiveCampaign's Community Manager here. I'm so sorry to hear about your experience. We're constantly working to update and improve the platform, and your feedback is incredibly important to us. I see you've been chatting with the support team on your particular issue via social media and your support ticket. If you feel you still have some outstanding concerns you'd like addressed, please email me and I'll see if I can find any additional info for you! jdeschane@activecampaign.com Thank you, Jessie

ActiveCampaign is an excellent marketing automation tool, especially for B2B organisations. Very easy to use.

Events tracking is as powerful as other tools (e.g. you can't filter on event properties in workflows) but this functionality isn't necessary for most organisations. You cannot yet trigger automations based on Account property changes.

La potenza della automazioni e la possibilità di creare flussi di email

La curva di apprendimento è più lunga di competitor come mailchimp

Lots of integrations, some great automation workflows, and solid email marketing platform.

One-off email campaigns site separately from automation campaigns. It would be good to have a more combined view of activities.

Build email newsletters Create email marketing campaigns Lead Scoring Sales & CRM Automation

API's Strict rules on contact list source

ActiveCampaign comes in two categories Lite and Plus, which you can pay a monthly or yearly. I like the simplicity and how the tools are put together giving one good suite. I love the following features which are available automation, CRM, landing page builder and email marketing.

The integrations with other platforms are not as comprehensive as one would like them to be and the landing page builder is unable to allow custom design page as one would like to do build

A step up from most Email Marketing tools that brings a powerful Marketing CRM and automation system. Highly competitive against the enterprise grade platforms of Hubspot and Marketo. Brings much of the day to day functionality you will typically need and avoids a lot of the excess and bloat of the larger enterprise platforms. Easy to setup and build automations and campaigns. Very cost effective Marketing Automation CRM that integrates well with all other Enterprise tools

Field management and auto-fill functionality is lack. Email/Templates builder while works well is very rigid and locks in to the system, requiring custom builds to be made inside the platform. Little to no documentation or functionality for importation of external builds.

The email drips are very robust and easy to set up (marketing automation).

A tad expensive when you get to the higher number of contacts

Easy to use. In my opinion the most intuitive and easy to navigate user interface.

To have a complete marketing automation platform, you have to essentially build a stack. Lacking Page Builder, useful analytics, and campaign measurement.

Email Marketing automation has been tough and time consuming. Active Campaign makes it easy, because it gives me a visual interactive map of every element in my email marketing strategy!

The lite plan lacks CRM capabilities, such as lead scoring and deal flow which means I have to upgrade!

They have the best and integrated marketing automation product in the market. You can set your automation based on your audience behavior on your website

I would like to have this kine of software for sales but they are mostly b2c