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ActiveCampaign vs Sendinblue Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Sendinblue users love its simple and powerful tools for managing email marketing campaigns, automation, transactional emails...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

25

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.9K

5

4

3

2

1

1.3K

459

82

25

18

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.6

1.5K

5

4

3

2

1

1K

403

73

16

23

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

We use for email marketing and its been great for that. Creating campaigns is straight forward with a great tool for designing a campaign within the software.
Customer service was superb. They were awesome and I found the editor of the email easier to use than the competitor.
The product has some really good features at a great price. We use chat functionality on our website and it is super easy to design campaigns on the platform.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

Additionally, sendinblue does a horrible job documenting and announcing their own vetting process. I once purchased SIB Credit and had no feedback as to why it wasn't credited to my account.
Sendinblue is probably the worst company I have ever dealt with. Not only their support is close to inexistent for users with premium account, but they treat you like a criminal.
We'd gone to some trouble to transition our mailing list, learn the new interface, and get it linked to our website for subscriptions. We now feel that we were misled or tricked.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features90
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Recovery
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Message Personalization
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • Total features76
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Recovery
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Message Personalization
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management

Integrations

  • Total integrations478
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations137
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

RG
AvatarImg

Ryan G.

Financial Services, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Very strong email automation and great visual tools.

Reviewed 2 years ago
Pros

This software allows me to visualize my marketing scheme much easier than the others I've tried. It also has the best pricing structure out of all the other software I've tried for my application.

Cons

There needs to be more integration, period. Almost every marketing software out there integrates directly with constant contact, Mailchimp, even sendinblue. I have to rely on very roundabout ways to fully automate the way I need to. Hopefully this is addressed moving forward. I'd also like to see more triggers, and more training.

AvatarImg
AvatarImg

Leon D. H.

Verified reviewer

Telecommunications, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ActiveCampaign logo

ActiveCampaign

Don't use ActiveCampaign for a SaaS product

Reviewed 2 years ago

I'd avoid it like the pest. It's not suitable for professional users.

Pros

Many integrations, but some didn't work.

Cons

I'm really losing my mind with ActiveCampaign. There are so many bugs, it feels like I'm using some Beta MVP of an early startup. Only difference, we're paying over $100 per month for it. The email editor sucks. Integrating with Facebook Audiences keeps disconnecting. Opening any page or using features often takes several seconds to load. It gets really expensive very fast as they charge per user...

AvatarImg
AvatarImg

Anastasiya Ad Sach G.

Verified reviewer

Media Production, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Sendinblue logo

Sendinblue

Interesting mass mailer option

Reviewed 3 years ago

Great basic alternative for simple email marketing with easy availability. A bit old-school in terms of it's UI/UX, takes time to get used to. It has a lot more paid features we didn't need, so can't say much about that - perhaps as an all in one tool, it's great

Pros

- Love the unlimited subscriber limit on the free plan - The email builder isn't half bad - honestly better than ActiveCampaign - It gets the job done without much of a hitch - Customer services is very responsive

Cons

- Editing individual contacts was a pain - i.e. adding them to new groups - Cost a bit steep to remove branding - but again it depends on how many subscribers you have - I wouldn't trust it to do automations as there are better more robust options - Limited integrations

AvatarImg
AvatarImg

Shivansh B.

Verified reviewer

Marketing and Advertising, 51-200 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Sendinblue logo

Sendinblue

An affordable solution but not as fast as the competitors

Reviewed 3 months ago
Pros

Sendinblue is a tool I mainly use for one of my internet marketing websites to collect leads via signup forms and automation campaigns regarding the same. It's not as easy as tools like AWeber or ActiveCampaign but is definitely worth it. Very easy to manage contacts and run email campaigns.

Cons

As I said, the UX, UI, and speed isn't that great. Also, you may fall into a lot of integration issues when integrating with WordPress. I've faced this issue from time-to-time and this caused delays all over the place. Otherwise, a good tool!