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ActiveCampaign vs SharpSpring from Constant Contact Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

SharpSpring, an affordable marketing automation alternative to HubSpot and Marketo, specializes in lead generation and customer...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

449

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.8K

5

4

3

2

1

1.3K

454

82

25

18

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.6

744

5

4

3

2

1

522

165

36

7

14

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require.
I love the ease of use, interface, but most importantly all of Sharpspring employees, and how quickly they respond with tips, ideas, and help with support.
This allows us to better understand and track our users and help determined the best platforms to promote our campaigns.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

The constant failure of the system, the automations fail. They are not fixing the bugs.
Their billing platform is absolutely ridiculous. They bill your clients directly, and not the agency using the platform saying that the client is the end user, not the agency managing the account.
We are now remarketing to leads that were missed during the initial buying cycle and reclaiming that lost revenue on top of increasing our close rate on new clients.
  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review20 days ago

Key features

  • Total features90
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Predictive Analytics
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features104
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Predictive Analytics
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations477
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations157
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

LW
AvatarImg

Lisa W.

Professional Training & Coaching, self-employed

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Had to hire someone to help me figure it out.

Reviewed a year ago

I have not realized any benefits yet because it has taken so long to figure it out.

Pros

I like that it is animated and that is all. I think constant contact is much easier to use.

Cons

I couldn’t figure out how to connect it to my website even after doing the tutorial class.

DP
AvatarImg

DeepKumar P.

Pharmaceuticals, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Deep Patel

Reviewed 3 years ago
Pros

Most imp thing is support from activeCampaign

Cons

It has some issue with importing Contact from .csv but i am able to manage it.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

So Useful for Marketers

Reviewed 3 years ago

easily create/edit campaigns without constant glitches

Pros

I love that I can easily copy and edit campaigns with little effort at all without having to totally redo each email.

Cons

There's nothing I dislike about this software since I use it all the time without hassle and glitches.

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Nefer L.

Verified reviewer

Hospitality, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Good Value for Marketing Automation

Reviewed 4 years ago

I've tried a lot of marketing and email automation software tools and ActiveCampaign delivers a generous list of features for a good price.

Pros

The price point for all the features you get is generous compared with other vendors in this space.

Cons

You are not allowed to remove inactive contacts in bulk from your account when your contact volume starts to get high (to avoid paying the next price tier for a dormant a contact list).

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Information Services, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Seamless onboarding and easy to use tools

Reviewed 2 years ago

We didn't realize how much customization and automation can be done until we switched over to ActiveCampaign. We felt limited by the technology on our last platform that we made sure to find an alternative that would allow for flexibility, easy to use tools, segmentation, and responsive customer support.

Pros

We ran into no problems migrating over to ActiveCampaign. Customer support was extremely friendly and helpful and in constant contact to make sure our transition and onboarding went smoothly. There are a lot of pre-made tools available such as templates and automations that reduce the burden of our marketing efforts.

Cons

There is a limit to delete contacts and bulk deleting/unsubscribing takes some time if there are a lot of contacts.

AW
AvatarImg

Angela W.

Health, Wellness and Fitness, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

New User But I Like It So far

Reviewed 4 years ago
Pros

We just switched from MailChimp to Active Campaign so we are in the learning curve stage. My web guy switched us and I am really enjoying the capabilities this platform has. It is much more than just sending emails and drip campaigns like we used to do in MC and Constant Contact. We can track what our customers are doing, looking at, and then send them different content depending on their habits.

Cons

For now I would say I don't like the learning curve but I am not sure I can blame the software. It's also more expensive than a regular email marketing platform but of course it does so much more.

SW
AvatarImg

Stephanie W.

Hospitality, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Total upgrade from our old system

Reviewed 2 years ago

Our team has very much enjoyed using active campaign. We are much more active in our email marketing now with AC.

Pros

What I like most about Active Campaign is how easy it is to use. Our old system was very confusing and was not easy for a new user to learn on, not the case with Active Campaign.

Cons

We are currently in the process of updating our contacts and we have realized that finding which list the contact came from and then editing that contact is a little challening, especially when you have a couple thousand to edit.

RC
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Rebecca C.

Alternative Medicine, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Way better than InfusionSoft

Reviewed 2 years ago

As the sole owner of a growing small business, I finally decided I needed "help" in the way of marketing automation. So that is why I turned to ActiveCampaign. It has been less than 6 months since I have signed up and so far it is going good and is helpful. The transition over from Constant Contact was a struggle for me since I don't like change. However I knew this change was a good one.

Pros

It is easy to maneuver through the dashboard and create campaigns. It is affordable and for a small business (only me) with over 6,000 customers the price point is WAY better than InfusionSoft.

Cons

It took a long time for onboarding. I wish they were able to complete it within one single week vs over the span of a month.

RG
AvatarImg

Ryan G.

Financial Services, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Very strong email automation and great visual tools.

Reviewed 2 years ago
Pros

This software allows me to visualize my marketing scheme much easier than the others I've tried. It also has the best pricing structure out of all the other software I've tried for my application.

Cons

There needs to be more integration, period. Almost every marketing software out there integrates directly with constant contact, Mailchimp, even sendinblue. I have to rely on very roundabout ways to fully automate the way I need to. Hopefully this is addressed moving forward. I'd also like to see more triggers, and more training.

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Nazim A.

Verified reviewer

Information Technology and Services, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

ActiveCampaign seems beter than ConvertKit

Reviewed a month ago
Pros

We switched one of our clients from Convertkit to ActiveCampaign for some reasons. Few of them is better contact segments and campaign automations.

Cons

Overall, everything is good. Seems they can improve their automation page UI a bit more for better clarification and UX.

FC
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Fernando C.

Verified reviewer

Information Services, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Email marketing and more

Reviewed 4 years ago

Love ActiveCampaign. I've tried a number of other email marketing programs (MailChimp, Aweber, Constant Contact) and AC is by far the best. Great email deliverability and love the ability to tag and create multiple email sequences. It can do so much - I've only scratched the surface of what available - so it's great for companies of all sizes.

Pros

Affordable starter plans, great templates, super powerful automation and behavior based sequencing.

Cons

Nothing. Zip. Nada. It works, has so much functionality and is easy to use.

AG
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Amardeep G.

Utilities, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

My thoughts on ActiveCampain

Reviewed 5 days ago
Pros

What features I found so impactful and useful, we're features like spam blocked, customizable fields, contact list management. Having these tools helps us, and what I love most is how well it functions and takes away the hard work to block spam and manage a long list of clients to contact. On whole its a very useful software to have.

Cons

I felt that there was nothing missing, as it had all the tools we need from spam blocker to contact list management. There was nothing lacking in this software.

HL
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Hank L.

Construction, 11-50 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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ActiveCampaign logo

ActiveCampaign

Hard company to work with

Reviewed 5 years ago

The tech support is the worst, i try calling for 3 month no one pick up the phone it sims to me like they see the caller ID on the phone and they don't pick up the phone, had problems sending out email and setting up the picture, I sent them a nasty email and they told me we cant give you any support because you only pay some amount a month i was not told that, i only had 50 contacts and only sent out a email 3 to 4 time a year, well we went with Constant Contact they did me a favor what a difference the nicest people you can deal with. there program is a lat friendly to work with and someone picks up the phone within a few. I highly recommend Constant Contact.

Pros

No pros were added to this review

Cons

The tech support is the worst and there platform not friendly to work with. not a good company we don't like the tech support.

BI
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Brian I.

Alternative Medicine, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Better than constant contact

Reviewed 2 years ago

We have improved our patient outreach dramatically with this tool. It did take a little time to work out our work flows with it but we are doing a much better job of capturing our visitors on our website as well as a higher level of communication with our existing patients

Pros

I find the functionality of the program to be very good. It is easier to use than Constant Contact and has better integration points. I like how easy it is to create campaigns and i really like the fact I can take my c rm tool and push data into Active Campaign to remind patients of appointments, send automated Nice to Meet You emails, birthday cards, and more.

Cons

We use quite a few date driven reminders and the date functionality is not sufficient for our needs. We need to be able to send an email on a specific date based upon the date of the last visit with specific information about what our patient should be doing.

AR
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Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Such a powerful tool and I don't even use it to its full capacity

Reviewed 5 years ago
Pros

Ease of use, good, intuitive interface, no need for creating the design of the emails in another tool and then import it, because their email builder is really professional.

Cons

They overcomplicated removing contacts from a list, but it may be for security reasons. However, a double check at the contact level would be more than enough to avoid mistakes.

JT
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Julia T.

Marketing and Advertising, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

ActiveCampaign Platform Review by Vally

Reviewed 5 months ago

For our needs, the platform offers more than is actually required. That being said the structure and the UI/UX are not always straightforward and intuitive.

Pros

- Automation possibilities - Great support

Cons

- Automation setup - List and contact management

TS
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Thais S.

Real Estate, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best mkt automation software available

Reviewed 2 years ago

Very good software. I've used Hubspot, Pipedrive and others before. AC is the best.

Pros

Very easy to use and set up. My team started using it quickly once training was done.

Cons

I didn't found it easy to sync the emails sent and received to a customer on AC. I don't know if this feature exists, but if it does I still don't know how to use. I would like to send emails manually for a contact on sales pipeline from AC contact page (once I click a deal and then click on the contact this page is shown). I'd like to send emails manually on this page and would like the history to stay on the same place that shows the automations emails that were sent to this contact.

RA
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Rachel A.

Real Estate, self-employed

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great functionality and integrations

Reviewed 2 years ago
Pros

Creating an email campaign is very intuitive. ActiveCampaign also integrates well with Zapier, so I’m able to link it up with my CRM, websites, and multiple landing pages to automate a lot of tasks, email capture, etc. I also like the campaign metrics, which show you how many people have opened your emails, clicked links, unsubscribed, etc.

Cons

Sorting through the contact lists can be a little clunky, but overall it doesn’t take away from anything. To be hones, I probably haven’t used AC’s full functionality. So some more training from the company would be appreciated; maybe I’m not using it correctly.

AR
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Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

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ActiveCampaign

Email Marketing service that will help u on ease

Reviewed 2 years ago

Tool is cool to personalize your only marketing outreach emails based on any contact information you have and then test to find what works better within advanced automation system

Pros

Build email newsletters Create email marketing campaigns Lead Scoring Sales & CRM Automation

Cons

API's Strict rules on contact list source

KM
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Kevin M.

Mechanical or Industrial Engineering, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ActiveCampaign

Gets the job done

Reviewed 2 years ago
Pros

Good automation features. Emails are very easy to set up.

Cons

Contact management could be optimized in my opinion.

NH
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Nicola H.

Entertainment, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

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ActiveCampaign

Great product!

Reviewed 18 days ago

Wonderful

Pros

It has changed the way that we run our business and made it much easier to contact and follow up new leads

Cons

It takes a long time to delete a contact

MR
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Malcolm R.

Design, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

CRM, Contact Lists, Automations, Integration, AND E-Newsletters...! Smooth and Splendid.

Reviewed 9 months ago
Pros

From maintaining contact and subscriber lists to creating and sending monthly emails and creating automation setups that work with Unbounce created landing pages - ActiveCampaign is easy to use and integrates well. It's reliable and smooth.

Cons

It would be great if the landing page builder was in the program itself, but it integrates smoothly with Unbounce!

LS
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Lacy S.

Utilities, 501-1,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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ActiveCampaign

Extra features, but lacks basic checks

Reviewed 6 months ago

ActiveCampaign has been hit or miss. On one hand, it has strong automation capabilities and integrates well with e-commerce software (such as Shopify). This makes it a solid solution for my e-commerce client. On the other hand, basic functions like deliverability and customer support have been disappointing, particularly at its price point. Because ActiveCampaign was never able to resolve these core issues, I switched to another email marketing service with excellent deliverability and support (MailerLite).

Pros

I love the marketing automation feature. It can do whatever convoluted series and branching you dream up! This is what sold me on the product initially, and it still works well for an e-commerce client I referred.

Cons

The biggest issue was with deliverability. I work for an organization with a robust email firewall and campaigns from ActiveCampaign *never* reliably came into our organization emails, even after I worked with ActiveCampaign's deliverability team for over a year. Deliverability is not an issue with either Constant Contact (a legacy email service used by another internal team) or MailerLite (our current email marketing service) after I coordinated with their deliverability teams. With external-facing campaigns, the open rate nearly doubled when I migrated to MailerLite suggesting that deliverability was a wider issue with ActiveCampaign than just our particular company firewall.

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Matteo C.

Verified reviewer

Arts and Crafts, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

A great tool for managing your automations and emails

Reviewed 2 years ago

Amazing experience with the software. Easy to build your automations and campaigns

Pros

Easy automation builder. Optimal contact management and tagging system

Cons

I would have liked the integration also on the lite plan.

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Mike F.

Verified reviewer

Sports, self-employed

Used monthly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

Automation is Your Friends

Reviewed 2 years ago

I've really been pleased with ActiveCampaign, and the customer service is exceptional. I appreciate the video tutorials and walkthroughs, as I, inherently, am not very patient of tech savvy. It's been very useful for my contact management and email campaigns, and I've still only scratched the service of all the platform has to offer.

Pros

ActiveCampaign is one of the most intuitive platforms for streamlining contact management, with the added automation tools to allow you ensure you have the most valuable and updated contact lists.

Cons

The navigation can feel very dense. Mapping out automation tools and understanding the verbiage and functionality of the tools and services will very likely require viewing of the online training videos.