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ActiveCampaign vs Sprout Social Comparison

Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$9/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$99/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

786

264

45

16

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

229

166

40

6

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

ActiveCampaign is a power house and has so many ways of making a business successful. It is user friendly and has great features to communicate with leads to building email drips.
It has advanced automation features, thorough split testing tools that improve conversion rate. It has a great email template builder, better than most autoresponders.
I love that if I can think of something I'd like to do, there is always a way of doing it. The walkthroughs are fantastic and it's a friendly team to hold your hand while you set up.

Pros

I love easy it is to schedule posts across all platforms, especially instagram. I also really like their reports and, of course, their library of photos and the ease of tagging other pages in posts.
Overall the experience with Sprout Social is good. It’s fun and easy to use and the customer support is great and they want to help you.
I used this software when I worked for a large corporation, which helped us afford it. The ease of use and monitoring was amazing, it was such a good tool.

Cons

The email editor is just horrible. It's clunky, it's ugly, it doesn't show all the sequence, even editing an email is a hassle.
I use it only for mail marketing. The full CRM solution is quite bad and has poor functionalities.
I fixed the problem but to no avail I cannot send out any emails and do not know how to lift their Under Review which means my account is on hold.

Cons

But no worry about that, you can use the trial version before purchasing, there is no credit card required.
It is very confusing and misleading. Before they updated the app, you were able to just click on the names of those who need to approve it.
Dashboard can be confusing as there is a lot going on.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features90
  • A/B Testing
  • API
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Asset Management
  • Assignment Management
  • Audit Trail
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Charting
  • Chat
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact History
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Custom Fields
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Service Analytics
  • Customizable Branding
  • Customizable Questions
  • Customizable Reporting
  • Customizable Templates
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Filtered Views
  • Forms Management
  • Geolocation
  • Heatmap
  • Help Desk Integration
  • Image Editing
  • Image Library
  • Inbox Management
  • Instant Messaging
  • Keyword Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Newsletter Management
  • Performance Reports
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Request Assignment
  • Rule Based Publishing
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Sales Reporting
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Subscription Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Tracking
  • Template Management
  • Third Party Integration
  • Trend Analysis
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • Web Forms
  • Website Integration
  • Workflow Management
  • eCommerce Integration
  • Total features52
  • A/B Testing
  • API
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Asset Management
  • Assignment Management
  • Audit Trail
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Charting
  • Chat
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact History
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Custom Fields
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Service Analytics
  • Customizable Branding
  • Customizable Questions
  • Customizable Reporting
  • Customizable Templates
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Filtered Views
  • Forms Management
  • Geolocation
  • Heatmap
  • Help Desk Integration
  • Image Editing
  • Image Library
  • Inbox Management
  • Instant Messaging
  • Keyword Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Newsletter Management
  • Performance Reports
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Request Assignment
  • Rule Based Publishing
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Sales Reporting
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Subscription Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Tracking
  • Template Management
  • Third Party Integration
  • Trend Analysis
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • Web Forms
  • Website Integration
  • Workflow Management
  • eCommerce Integration

Integrations

  • Total integrations317
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations17
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

ActiveCampaign vs. Sprout Social

See how ActiveCampaign and Sprout Social stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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