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ActiveCampaign vs Sprout Social Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.9K

5

4

3

2

1

1.3K

456

82

25

18

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.4

522

5

4

3

2

1

278

189

43

6

6

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.
Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.
It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.
Lack of support for enterprise. Difficult to scale up using this tool.
The only other tool I can think of which would be missing is SEO in terms of Social.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features90
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Assignment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Brand Guidelines
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Charting
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Group Management
  • Image Editing
  • Image Library
  • Influencer Tracking
  • Interaction Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Negative Feedback Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Publish Scheduling
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Tracking
  • Website Visitor Tracking
  • Workflow Management
  • Total features87
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Assignment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Brand Guidelines
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Charting
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Group Management
  • Image Editing
  • Image Library
  • Influencer Tracking
  • Interaction Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Negative Feedback Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Publish Scheduling
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Tracking
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations477
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations20
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

EJ
AvatarImg

Elle J.

E-Learning, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The Best Solution For My Business

Reviewed 2 years ago
Pros

I've tried several email marketing platforms in the past and Active Campaign is the best. I love how easy it is to create an automation and the app is easily helpful. I highly recommend using Active Campaign!

Cons

Wish they had a way to send Direct Messages on Social Media.

CC
AvatarImg

Catrina C.

Publishing, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

ActiveCampaign is a great tool for email marketing

Reviewed 2 days ago

Really good - like the platform and find it easy to manage subscribers.

Pros

ActiveCampaign is easy to use no matter what skill level you're at.

Cons

I would love to see social sharing for specific parts of the email.

SY
AvatarImg

Sharyn Yuloff B.

Verified reviewer

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Better than ISoft, but not perfect

Reviewed 2 years ago

Easier than ISoft, but still needed to hire help for some integration

Pros

auto responder and CRM integration for less than the biggest competitor

Cons

We are considering switching to a product that includes email, CRM, calendaring, funnel creation, maybe even social media

AvatarImg
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Darwin O.

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

It's an easy to use CRM

Reviewed 8 months ago

Overall we are very satisfied, it gets the job done.

Pros

Dales pipeline management is really easy to manage. We've used ActiveCampaign since more than 4 years ago and the software's been really up to par to what our clients need.

Cons

Pricing and support have change negatively over time, reports are also lacking and integrations with social media platforms as well.

DM
AvatarImg

Donata M.

Education Management, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

New User

Reviewed a year ago
Pros

I love the customer services one-on-one I have every month. I was extremely please in the professionalism, courtesy and patience to get my form up and running.

Cons

I wish I had a social media post built in but I guess that is not what CRM is built for...

DB
AvatarImg

Daniel B.

Verified reviewer

Sporting Goods, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

A solid alternative to hubSpot (though without some feature)

Reviewed 4 years ago
Pros

- Affordable price point - Scalable - Feature-rich automation options - Easy to use and learn - Integrates with other popular software/platforms

Cons

- No landing page or social media capabilities - Forms are difficult to integrate with Wordpress - Migration is free, but a bit of a pain

Pv
AvatarImg

Pablo v.

Environmental Services, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Easy and. affordable for mailing campaigns

Reviewed 2 years ago

It is perfect for mailing campaigns, easy to set up and affordable.

Pros

Intuitive contacts and leads management, it can be integrated with CRMs, cheaper than other solutions. Creation of campaigns can be done in few minutes

Cons

Many of our sent mails. ended up in spam. Not connected with social neetworks. So Linkedin campaigns need to be run in other application.

AB
AvatarImg

Ashton B.

Insurance, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

This is a great platform

Reviewed 2 years ago

I have really enjoyed the functionality and how easily it integrates with email, social media, and task management.

Pros

ActiveCampaign is great because it has the ability to be customized to any workflow we decide to use, and it easily can be integrated accordingly.

Cons

It does lag a bit, but that could be for a number of reasons.

LH
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Leah H.

Computer Software, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Good - steep learning curve

Reviewed 2 years ago

Mediocre

Pros

It dies a decent job of organizing contacts once you develop your system of organization...

Cons

Integrations are not streamlined (avocado/zapper/social/texting) No way to link accounts with multiple emails makes thins SOOOOO HARD.... hard to set up.... hard to maintain... almost makes the system worthless...

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Brent W P.

Verified reviewer

Computer Software, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great product with some improvements still needed

Reviewed a year ago

The software was significantly cheaper than HubSpot and other competitors. I think because of the feature differences the cost benefits are from this lack of features. Customer service was good but there was some automation that they were not able to move.

Pros

The product is very cost-effective and the ability to have two different types of contacts was crucial in our decision to purchase. The emails and landing pages were easy to create and manage.

Cons

No social media integration which means we had to use and pay for another vendor for this. The embedded forms were not that easy to use with our site. We wanted to have sequences that were not available.

MM
AvatarImg

Melissa M.

Real Estate, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

I will continue to use!

Reviewed 2 years ago

I enjoy it

Pros

I like how easy it was to import leads, and I like the look of the software!

Cons

It's a bit expensive, I thought it would be easier to share my Instagram feed or other social stuff on my emails, be able to do polls, also I wasn't able to use templates from other sites like Canva

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Fara W.

Verified reviewer

Cosmetics, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Easy Peasy!

Reviewed 2 years ago

Overall I've found ActiveCampaign a great tool for my businesses to keep my clients in the know and interact with them.

Pros

I've been using Active Campaign for the last 4years and love how easy it is to use. Lots of great templates to get you started and easy to customize. As well as great support from customer service and tutorials. Also love how they continually provide courses to help up your game! So many things I never knew that have helped my business grow!

Cons

Some articles in help could be written in more laymen terms. And would be nice to be able to upload short videos without having to have a landing page or be able to link to video on social media platforms.

VM
AvatarImg

Veit M.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

It's good, but not quite there

Reviewed 6 years ago

The marketing automation in Active Campaign is good. You can automate a lot. Once you get used to the logic of the platform. After using OntraPort and InfusionSoft the logic is just different. The way AC labels things because they are still using lists. One thing I found with their campaign builder is that it takes quite a long time to respond. It's not the fastest workflow. While it looks good, there isn't much of an advantage using the diagram layout over a linear programming. At the end, the linear workflow of OntraPort is faster and more responsive.

Pros

The entry point pricing is good for the amount of features you get. It's pretty easy to get in-depth customer and prospect information, including social data. But you have to pay for it.

Cons

The campaign builder is slow in response. The more complex an automation campaign gets the slower the responsiveness. Deliverability isn't the best. Lack of SMTP supports to fulfill emails via SendGrid or Amazon SES which could improve the deliverability a lot.

ML
AvatarImg

Mark L.

Management Consulting, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Which one is ‘write’

Reviewed 2 years ago

I have people interact with my content in various ways. Quizzes, forms, social media posts, calendar events, webinar registrations, and more. I love that I can quickly interact with the user via AC emails to educate and sell.

Pros

I love how easy it is to set up an automated campaign. I am able to create a trigger from a quiz, form, or when a use clicks on a button on my website. That trigger launches my automated email campaign.

Cons

The integrations are fantastic. I have only found one ‘missing’ integration. I alerted customer service and they are looking into building the integration.

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Patty M.

Verified reviewer

E-Learning, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Active Campaign Email Management

Reviewed 2 years ago

I like knowing that if someone signs up for my emails, they can opt-in and out easily. I also like knowing that my email list and email campaigns are secure.

Pros

I like the automation of creating email campaigns and being able to track opening of emails. Connecting via email with your audience is important because you cannot rely on social media platforms as you had in the past.

Cons

I don’t sent out many emails, but I wish it was easier to begin and email campaign. Since I don’t do it often, I feel like I have to relearn it each and every time.

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Gurvinder K.

Verified reviewer

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Never going to leave it!

Reviewed 2 years ago
Pros

I came to AC after trying my hands on a few other ESPs. At first it seemed daunting but after a few days after creating a few automations, campaigns, lists, tags etc, everything panned out so well that i've never looked back on any other software. Not being biased, i love the simplicity and the ease of use. It's not over loaded with a 100 unnecessary things. If you're looking for an ESP that helps...

Cons

Not really any cons, but maybe social media and facebook pixel targeting in the basic plan. A few more features on the $15/month plan. The upgrade could be optional(like offer more features at $20 but make it optional), so the price is still affordable and the base plan remains same.

JO
AvatarImg

Jude O.

Publishing, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The Best User-friendly CRM software

Reviewed 9 months ago

I used ActiveCampaign for social application integration. I also used it for lead scoring by giving certain points to a contact that performed a particular task like opening an email and clicking on a link. Again, I also used it to send out automated special day emails.

Pros

You don't need to be tech-savvy before you can use ActiveCampaign because it is highly user-friendly. You can easily create automation and make use of the predefined email templates. Again, it's cost-efficient compared to the solutions it offers.

Cons

Right now, there is no feature I think needs improvement.

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Arheer G.

Verified reviewer

Internet, 1,001-5,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Now marketing automation for everyone

Reviewed 2 months ago
Pros

You can use readily available email templates, CTA, tracking codes, etc. or you can even create your own within the platform. The tool is not only restricted to help you send emails but it can also help you set up marketing campaigns on social media platforms. You can also create forms and surveys apart from emails.

Cons

The interface is not as lively as other platforms. While UI is difficult to understand and hence need more time to understand the tool.

CM
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Chelsea M.

Individual & Family Services, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Simple and Effective Email Marketing

Reviewed 2 years ago
Pros

I love that I can automate my client's experience so that I know they receive the info they need and no one slips through the cracks. Being able to segment lists, and add tags allows me to effectively target my clients as well. While I love social media, ActiveCampaign allows me to build prospective client (and current client) relationships and make sales.

Cons

I wish the process for creating a list to a form to an automation was a bit smoother. In the early months of using this software I would forget which order to do this. Thankfully the software is flexible and there are a few ways to complete this process.

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Ansh R.

Verified reviewer

Information Technology and Services, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Personalize Marketing Campaigns And Track Marketing Performance

Reviewed 3 months ago

ActiveCampaign is a web-based software application that lets you manage our marketing campaigns. It helps to create, send, and track email messages; manage marketing lists; generate reports; integrate with social media. It is an email marketing and automation platform that helps to connect with our customers on a personal level. It's the best marketing solution that can help to grow business by being proactive with communications.

Pros

• Ease of use: ActiveCampaign is one of the easiest platforms to use for email marketing and marketing automation. The interface is very user-friendly and intuitive. • Affordability: ActiveCampaign is one of the most affordable platforms on the market. It offers a variety of pricing options to fit any budget. • Feature-rich: ActiveCampaign is packed with features to help you create highly effective...

Cons

• Limited integrations: ActiveCampaign only integrates with a few other platforms, which can be limiting if you use other software for your business.

AS
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Adelaide S.

Veterinary, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The plus and the minus sides of Active campaign

Reviewed a year ago

So far it is sleek and professional but I just don't think I am using its functionality properly.

Pros

I love that it is not branded so the customer really has a professional experience when receiving emails from my company. There is nothing more 'cheap-looking' than to receive an email with 'mailchi&p' at the bottom. I also appreciate the easy unsubscibe button for clients so I dont feel like I am hasstleing them. It is also great to see who has unsubscribed so I can also take them off the christmas card list!

Cons

I had issues having to reload ALL my social media links EVERY email. This is a right pain. I would really like to have a free 20min coaching session with one of your members to make sure I am using the software as much as I can and to talk me through any tips and tricks on my account to allow me to make better use of Activecampaign and really understand all its time-saving features.

JH
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Josie H.

Music, 1-10 employees

Used daily for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

Your Business Needs This!

Reviewed 2 years ago

There are many benefits to using AC, first and foremost I think is the ease of learning to use the software. The AC team ensures you have the tools you need to learn the ins and outs of the software and the customer service team is second to none. The automation pipelines and ease of integrating your tools from other software/social media puts AC a notch above their competitors.

Pros

The ability AC gives me the ability to segment my contacts down to the nitty gritty and market to my customers efficiently and effectively. The analytics and event tracking allow me to see how my customers interact with my brand and what they are most interested in. The email automation pipelines have revolutionized how I market my business, I'm very pleased with AC!

Cons

There are a few things I'd like to see improved: predictive sending on single email campaigns, more in depth tracking of customer behavior, etc.

CP
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Chantal P.

Health, Wellness and Fitness, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Countless possibilities could be a good thing but sometimes not

Reviewed 2 years ago

Better delivery rate, reports are more detailed, contact management is better handled in AC. The use of tags is better.

Pros

The automation feature is a great tool to follow your potential clients in their purchase thoughts. I like all the features in CONTACS. It's easy to add tags, lists, send campaigns, add comments.

Cons

Cannot share the campaigns in our social media. Features in the PAGES (funnels) are limited compared to other sales funnels softwares. Campaign templates are limited. It would be a could complement to have a survey feature(basic survey). There are lots of events and emails. It's overwhelming. It's time consuming and if I don't participate, I feel like I'm missing out of lots of stuff. You need to be very much focused on your tasks and what's important for your company so you don't let yourself so in all the directions and loose the essence of why you purchased it in the first place. The creation of email campaign has less design features then mailchimp.

BM
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Bencle M.

Transportation/Trucking/Railroad, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

The finest prior and after-marketing Experience!

Reviewed 6 months ago

I enjoy being able to create attractive marketing emails to interact with my social space. I particularly like the degree of detail I can go into for my statistics and the ability to do client relationship wellness evaluations. I've worked with online trainers and program makers to assist them in properly understanding their targeted audience and customers, and I've significantly boosted their participation...

Pros

Active Campaign features the finest Automations offered, with pre-built templates and a simple and convenient workflow editor that provides a comprehensive picture of the project. Perfect for practically any company's automated procedure. In addition to Active Campaign's amazing categorization, automation, and customization options for email advertising and consumer tracking, I adore and am astonished by how much attention it has invested into its customer support. They are extremely attentive and never failed to respond to any queries or problems I have regarding their service.

Cons

The prices are quite exorbitant. They have little built-in third-party connectivity; we must utilize Zapier to connect, which incurs additional costs. It wasn't the most user-friendly tool. It's all solvable, although it often takes more energy than I prefer. Other rivals have simplified things, however at the price of high-level flexibility which Active Campaign provides.

WK
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Waleed K.

Construction, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

An important tool for preparing effective online marketing campaigns and following up on customers.

Reviewed 9 months ago

The current phase and future developments necessitate the presence of an experienced platform that can assist you in competing in extremely turbulent marketplaces, and ActiveCampaign is the appropriate option. It enables the assignment of potential connections and clients, making it easier to communicate with clients via email depending on their interests. Additionally, the graphs and statistics you obtain will assist you in developing plans based on correct advice.

Pros

I enjoy the way ActiveCampaign displays information because it assists you in optimizing your services. The platform eliminates the requirement for users of varying skill levels to use multiple programs by centralizing all records in a single location that can be accessed from anywhere at any time. ActiveCampaign's advanced marketing tools enable you to create and save lists of potential customers...

Cons

I had no technical issues when using ActiveCampaign, and the user interface is fantastic and simplifies the process of accessing various tools and reports, but the work team need easy exercises to effectively use the platform and get the intended results.