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ActiveCampaign vs SugarCRM Comparison

Overview

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

SugarCRM is a Social CRM tool that includes full sales, marketing and support automation, email integration, reporting, team...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$9/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

784

262

45

16

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

97

122

93

25

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

Pros

ActiveCampaign is a power house and has so many ways of making a business successful. It is user friendly and has great features to communicate with leads to building email drips.
It has advanced automation features, thorough split testing tools that improve conversion rate. It has a great email template builder, better than most autoresponders.
I love that if I can think of something I'd like to do, there is always a way of doing it. The walkthroughs are fantastic and it's a friendly team to hold your hand while you set up.

Pros

It's very affordable and it's ability to have customizations is really helpful. There are a lot of hidden features that can be useful, but are hard to figure out if you are new to using a CRM.
The ability to self-host the platform is fantastic, because it helps keep costs down, and when you work on a small-scale, you don't need all of the processing power of a paid hosted solution.
There are many of reasons why I enjoyed working with SugarCRM. The most enjoyable feature was the ability to input data, save the feature as an report and name it.

Cons

The email editor is just horrible. It's clunky, it's ugly, it doesn't show all the sequence, even editing an email is a hassle.
I use it only for mail marketing. The full CRM solution is quite bad and has poor functionalities.
I fixed the problem but to no avail I cannot send out any emails and do not know how to lift their Under Review which means my account is on hold.

Cons

CE is eternally stuck on version 6.5. And then in April 2018, they've removed it entirely so now you're stuck with the Pro or Enterprise editions which are paid-for.
At the time, Sugar had a Community Edition (free) that you could host on your own LAMP stack... but they wanted to make more money, so they stopped development of that edition, and now it's dead.
The worst part of this software is its complexity.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features90
  • A/B Testing
  • API
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat
  • Click Tracking
  • Contact Database
  • Contact History
  • Contact Management
  • Content Management
  • Custom Fields
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Forms Management
  • Geolocation
  • Heatmap
  • Image Library
  • Instant Messaging
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Mobile Alerts
  • Mobile Integration
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Newsletter Management
  • Performance Reports
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Sales Reporting
  • Social Media Integration
  • Social Performance Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • Web Forms
  • Website Integration
  • eCommerce Integration
  • Total features2
  • A/B Testing
  • API
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat
  • Click Tracking
  • Contact Database
  • Contact History
  • Contact Management
  • Content Management
  • Custom Fields
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Forms Management
  • Geolocation
  • Heatmap
  • Image Library
  • Instant Messaging
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Mobile Alerts
  • Mobile Integration
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Newsletter Management
  • Performance Reports
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Sales Reporting
  • Social Media Integration
  • Social Performance Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • Web Forms
  • Website Integration
  • eCommerce Integration

Integrations

  • Total integrations317
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations248
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

ActiveCampaign vs. SugarCRM

See how ActiveCampaign and SugarCRM stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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