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ActiveCampaign vs Zoho CRM Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

20

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.8K

5

4

3

2

1

1.3K

450

81

25

17

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.3

6K

5

4

3

2

1

3K

2.1K

735

164

71

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

You can build incredibly amazing customer relationship with the most popular and favorite Zoho CRM Software. You can convert extra leads and you can easily increase your revenue.
I like the most about the collaborative easy to use tools with any type of function like customer service, marketing and creating automated responses which are very helpful.
ZOHO CRM is very easy to use, particularly, it offers you the ability to customize its features to fit business goals. It has a great user-friendly interface and easy to navigate.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

The workflow piece is awful and not intuitive at all. Where all other platforms use actual workflows, Zoho is stuck in the 18th century in its interface.
Really clunky, looks terrible (in terms of UI), and generally a bad CRM tool. I guess you get what you pay for.
It was a mistake and I immediately corrected myself by ignoring Zoho apps. Though I wasted 2 months learning the modules.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features90
  • AB Testing
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Asset Lifecycle Management
  • Auto-Responders
  • Automated Routing
  • Behavior Tracking
  • Budgeting/Forecasting
  • Business Card/Badge Scanning
  • Business Process Control
  • Buyer Management
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Client Management
  • Client Portal
  • Client Tracking
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Community Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Library
  • Content Management
  • Contract/License Management
  • Conversion Tracking
  • Correlation Analysis
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Exception Reporting
  • Expense Tracking
  • FAQ
  • Field Sales Management
  • For AEC Industry
  • For Financial Institutions
  • For Insurance Industry
  • For Mac Devices
  • For Real Estate
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Gamification
  • Goal Management
  • Graphical Data Presentation
  • Help Desk Management
  • Image Library
  • Incentive Management
  • Interaction Tracking
  • Internal Chat Integration
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Loyalty Program
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Meeting Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Modeling & Simulation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multivariate Testing
  • Negative Feedback Management
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Prioritization
  • Product Catalog
  • Progress Tracking
  • Project Management
  • Project Tracking
  • Proposal Generation
  • Proposal Management
  • Prospecting Tools
  • Quota Planning
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Escalation
  • Rewards Management
  • Role-Based Permissions
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Approval
  • Sales Automation
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Planning
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Service Level Agreement (SLA) Management
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Statistical Analysis
  • Subscription Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Team Assignments
  • Template Management
  • Territory Management
  • Text Analysis
  • Third Party Integrations
  • Training Management
  • Transaction History
  • Trend Analysis
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Warranty Tracking
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Wiki
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features207
  • AB Testing
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Asset Lifecycle Management
  • Auto-Responders
  • Automated Routing
  • Behavior Tracking
  • Budgeting/Forecasting
  • Business Card/Badge Scanning
  • Business Process Control
  • Buyer Management
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Client Management
  • Client Portal
  • Client Tracking
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Community Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Library
  • Content Management
  • Contract/License Management
  • Conversion Tracking
  • Correlation Analysis
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Exception Reporting
  • Expense Tracking
  • FAQ
  • Field Sales Management
  • For AEC Industry
  • For Financial Institutions
  • For Insurance Industry
  • For Mac Devices
  • For Real Estate
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Gamification
  • Goal Management
  • Graphical Data Presentation
  • Help Desk Management
  • Image Library
  • Incentive Management
  • Interaction Tracking
  • Internal Chat Integration
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Loyalty Program
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Meeting Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Modeling & Simulation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multivariate Testing
  • Negative Feedback Management
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Prioritization
  • Product Catalog
  • Progress Tracking
  • Project Management
  • Project Tracking
  • Proposal Generation
  • Proposal Management
  • Prospecting Tools
  • Quota Planning
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Escalation
  • Rewards Management
  • Role-Based Permissions
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Approval
  • Sales Automation
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Planning
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Service Level Agreement (SLA) Management
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Statistical Analysis
  • Subscription Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Team Assignments
  • Template Management
  • Territory Management
  • Text Analysis
  • Third Party Integrations
  • Training Management
  • Transaction History
  • Trend Analysis
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Warranty Tracking
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Wiki
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations476
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations496
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

JR
AvatarImg

Jamie R.

Primary/Secondary Education,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Not enough CRM

Reviewed 6 years ago
Pros

Seems inexpensive, other than that it seems more of a marketing tool

Cons

the CRM component seems to be an after thought. it would not work for me as I need a strong CRM

RP
AvatarImg

Rene P.

Accounting, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

A great CRM and email tool for marketing!

Reviewed a year ago

Much preferred it to other more expensive options out there. Would definitely recommend.

Pros

Great value, easy to use and set up campaigns, really good email management.

Cons

There could be a better CRM / deals feature

JN
AvatarImg

Jodi N.

Writing and Editing, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ActiveCampaign logo

ActiveCampaign

Requested Cancellation - Still Charged, Refused Refund

Reviewed 2 years ago

No complaints until we tried to cancel service. Requested cancellation on 06/05/2020, the first available time to speak with rep was listed as 06/08/2020. Charged monthly amount on 06/06/2020, although we had initiated cancellation day prior. Rep and company have referred to the no refund policy, and asked for additional evidence that we tried to reach out to cancel. Had the system allowed the end user to process cancellation in account settings, this nonsense could have been avoided. Seems disingenuous to allow end user to add or upgrade services, but not to cancel. Absolutely ridiculous.

Pros

Easy-to-use and a good way to reach subscribers.

Cons

Did not support API integration with our CRM.

AK
AvatarImg

Allen K.

Wholesale, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Very easy to use system

Reviewed 2 months ago

Overall, I like the software. At times it can be too bulky and slow down. But overall, it's much more useful than Mailchimp and more cost-effective than Hubspot. I don't like how inexperienced the representatives are. They need more experience and training. It may actually pay to discount the software and refer clients to ActiveCampaign consultants that are much more skilled with the system.

Pros

How easy it is to run an email campaign and tag contacts based on rules.

Cons

The CRM needs improvement. I understand its not meant to be a full-fledged CRM but it has the potential, so why not make it one?

AvatarImg
AvatarImg

Philip G.

Verified reviewer

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ActiveCampaign logo

ActiveCampaign

A great alternative to InfusionSoft - Active Campaign automates you mailing.

Reviewed 5 years ago
Pros

Because you can program email based upon a person's behaviors, each correspondence can be personalized. Active Campaign is cheaper and easier to learn than Infusionsoft and it has all of the features that I need for email automation.

Cons

The CRM is not as good as I would like. So, I continue to use Hubspot CRM and only use the email features in Active Campaign.

Vendor response

Hi Philip! Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users. We're continuing to improve our CRM and we know how important it is to our users. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team. Thank you from your friends at ActiveCampaign!

FF
AvatarImg

Farzeen F.

Insurance, 5,001-10,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Insurance

Reviewed 4 years ago

CRM and marketing.

Pros

The best thing I like about this software is Marketing and CRM utilization. There is a great deal of efficiency aimed at the status of marketing content, the ability for a user to plan ahead using their own threshold measurements (level), and multiple user advantages.

Cons

The software is difficult to set and also pricey.

BN
AvatarImg

Bryan N.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best Automation Software Out There!

Reviewed 2 years ago

We've been using Active Campaign for several years. We wouldn't use any other service.

Pros

Ability to design great email ads, retargeting based on clicks, opens, etc. marketing automation based on certain pages or links clicked on, very user friendly CRM, Reporting on all services within the software.

Cons

CRM could be better but it's still user friendly

ES
AvatarImg

Ed S.

Marketing and Advertising, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Simple and affordable Marketing Automation Platform

Reviewed 7 months ago

Really positive experience building my marketing automation campaigns for lead generation

Pros

Visual funnel builder marketing automations

Cons

Not a strong sales crm built into the platform

PH
AvatarImg

Paul H.

Real Estate, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Active Campaign

Reviewed 2 years ago

It's great for newsletters and drips.

Pros

It's great for newsletters and communicating with drip campaigns.

Cons

It's hard to manage your contacts like a CRM

RM
AvatarImg

Rinor M.

Real Estate, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Avis client Rinor Mustafa

Reviewed 5 months ago

J'ai connu activcampaign grâce à des formations en marketing d'automation au sein de mon parcours scolaire

Pros

facile à utiliser, equipe à l'écoute, formations disponible, outil très pratique pour developper de l'acquisition et de la rétention

Cons

le CRM que je ne comprend pas trop encore

Showing original review in French. See translation

AC
AvatarImg

Amy C.

Health, Wellness and Fitness, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great CRM

Reviewed a year ago

Easy to automate CRM

Pros

Easy to use for CRM, automation, scheduling email campaigns

Cons

Nothing to complain about, but I don't use many features.

AM
AvatarImg

Anshul M.

Information Technology and Services, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

ActiveCampaign User & Partner Review

Reviewed a year ago
Pros

Automation, simplicity, CRM, integrations

Cons

Expensive as the tiers go up and additional costs for adding features such as Conversations. Performance deficiency. Some basic level integrations require a plan upgrade.

LR
AvatarImg

Lynne R.

Management Consulting, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great cost effective alternative to Hubspot

Reviewed a year ago

Excellent.

Pros

Automation features, ease of use and customer support are fantastic.

Cons

Integration with Linkedin, difficult to import previous historical CRM notes

AvatarImg
AvatarImg

Rajeev S.

Verified reviewer

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best marketing automation software out there

Reviewed 5 years ago

Tagging, abandoned carts, CRM

Pros

Segmentation is quite powerful. A/B subject split tests, great abandoned cart email follow up feature.

Cons

Improvement in email newsletter editor. Sometimes minor block/element changes are not reflected in the emails.

Vendor response

Hi Rajeev, Thanks so much for leaving us a review! We appreciate hearing what our users our loving. We'd recommend adding new features you'd like to see to ideas.activecampaign.com - they'll go straight to our internal team! Thanks again from your friends at ActiveCampaign!

SW
AvatarImg

Stephen W.

Music, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best Email CRM That Exists

Reviewed 2 years ago

Will never use another CRM!

Pros

It is incredibly easy to use, and the automations are insanely advanced & user-friendly. Perfect software for any business.

Cons

There is nothing I dislike about ActiveCampaign. I have used many CRMs, and nothing compares.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

E-Learning, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Lots of potential, not there yet

Reviewed a year ago

The biggest problem this company has is training and support. It's very hard to know how to use their product, and they don't have the investment in support that they need.

Pros

Their marketing automation and marketing tools are their strength.

Cons

The CRM an interaction with the sales team is very weak.

LC
AvatarImg

Léandre C.

Retail, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great for SMBs

Reviewed 2 years ago

So far I only used it for simple campaigns, but it's been easy to set up, and the split testing features have helped us to gain great insights in a few emails.

Pros

Automations, and the conditional content. All features related to split testing are also great.

Cons

The CRM is a little bit shallow compared to other options.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Few things to keep in mind about Active Campaign

Reviewed 4 years ago

It is worth having CRM software.

Pros

1. It helps me to collect leads and translate them into potential customers by fetching or collecting data from various source via emails, chat and form submission. 2. I like it's automated email feature that automatically send follow-ups to the leads. It saves me a lot of time to work upon other things.

Cons

1. Recently I experienced a bug which is emails/replies (which I use to send through the AC) were not getting delivered to the leads. But I spoke to their support team and they managed to fix that issue. It is not anymore. Keep up the good work. 2. Creating automation is quite complex, it should be more easy and user friendly. Suggestions: Add a tool-tip at each event/action.

JG
AvatarImg

Josh G.

Recreational Facilities and Services, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign

Great onboarding experience

Reviewed 10 months ago
Pros

Incredible support during onboarding , they were very supportive

Cons

Lack of customization for crm features, in terms of their default display

JA
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Jeri A.

Nonprofit Organization Management, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Robust contact managment for the price

Reviewed 2 years ago

We are a consulting firm with two consultants and this software works well for lead tracking, contact management, and we'll soon be using it for marketing

Pros

Easily tracks emails and leads; I like how it manages the sales pipeline and deals

Cons

It's more complex than our other CRM so there's a learning curve.

AR
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Anonymous Reviewer

Verified reviewer

Construction, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

ActiveCampaign has Autonated our follow-up

Reviewed 6 years ago
Pros

Automated follow up to clients, Easy to use, allows us to automatically communicate with clients via text message or email

Cons

Not quite the only CRM you need - we pair with pipedrive. I would love if this had further CRM functionality, that would allow it to be an all-in-one application for our company

DB
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Dorris B.

Professional Training & Coaching, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

I highly recommend ACtiveCampaign very user friendly and fabulous support

Reviewed 2 years ago

I have the level that gives you support and trust me it is a fabulous feature when you need some help.

Pros

That is was easy to setup email campaign

Cons

So compared the former CRM I was using I actually have no Cons

RT
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Ryan T.

Accounting, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

great software!

Reviewed 6 months ago
Pros

Great for automations, emails and CRM tracker. Works well with call tracking and more.

Cons

None.. it really is good! Maybe a little work on the CRM but overall amazing

FL
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Felix L.

Health, Wellness and Fitness, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

Great Software for little money!

Reviewed 2 years ago
Pros

- high level automations and advanced CRM for little money

Cons

- workflow is a bitt interrupted sometimes

EF
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Emily F.

Consumer Services, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Easy to use!

Reviewed 10 months ago
Pros

Very easy to use and integrate with our current CRM.

Cons

There are a few features missing, but it has all the essentials.

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Swadesh P.

Verified reviewer

Environmental Services, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Zoho CRM

Cost effective CRM

Reviewed 8 months ago

Overall, Zoho CRM is perfect for us. What's great is that we're able to customize it such that we can handle all our B2B orders through Zoho CRM. Plan to also use Zoho CRM for customer experience.

Pros

Love the cost of this CRM. We've tried Hubspot, Activecampaign, Cloze before, but those CRMs get costly as we add more contacts. Zoho CRM is very affordable for us and does everything that we were able to do with the other CRMs.

Cons

What I like least about Zoho in general is their customer support. They are very slow in responding and also not able to solve many of our problems, we had to figure out a lot of things ourselves.

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Stacey A.

Verified reviewer

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Zoho CRM

Good choice in a competitive market

Reviewed 4 years ago
Pros

Seems like there are 100+ different CRM choices out there. Zoho pricing is competitive and that is what keeps it in the running.

Cons

Look...seriously...LOOK...the user interface is 1995 windows practically. Compared to current designs via Intercom or HelpCrunch or ActiveCampaign, Zoho pails especially with their app icons. It simply isn't a pleasing environment or in otherwords, its not inviting when I log in. I somewhat regret using the app(s).

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Ludovic M.

Verified reviewer

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Zoho CRM

An outstanding Platform, backed up by an entire Business OS

Reviewed 2 years ago

I discovered Zoho CRM in 2012 thanks to a very passionate Marketing teacher. Since then, I implemented it, along with Hubspot and ActiveCampaign, in more than 10 startups and SMBs, as a freelancer. Even though I always secreen for better solutions and CRMs, or more relevant in certain contexts, more than 80% of the time Zoho is my recommendation to clients. Very interested in witnessing the development of Zoho in Europe, as the expansion strategy is still quite young

Pros

Zoho CRM itself is easily customizable, very flexible and easy to use. With One, all data is connected with other business apps, making it convenient and up to date all the time, thus very powerful. Priceless in all data analysis and marketing automation projects.

Cons

The basic user interface, if not customized, is a bit grey. They are making improvements, and it's easily customizable, but it's an important feature for users so be sure to plan adding a Canvas or pimping your UX a bit